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Michael B
Series 63, Series 65
Riverside, CA
UBS Financial Services
Michael Bates is a financial advisor at UBS Financial Services with 29 years of industry experience. He holds Series 63 and Series 65 licenses and has previously worked at Bank of America and Merrill Lynch. UBS Financial Services Inc. serves individual, corporate, and institutional clients through brokerage and investment advisory offerings, including fee-based financial planning and portfolio management. The firm combines institutional trading capabilities with wealth management services and uses proprietary research and model-based strategies to tailor plans to clients’ goals and risk tolerances.
Veronica M
Series 66, Series 63
Rancho Cucamonga, CA
J.P. Morgan Securities
Veronica Martinez is a financial advisor at J.P. Morgan Securities with 14 years of industry experience. She holds Series 66 and Series 63 licenses and has been with J.P. Morgan Securities since 2012, also maintaining a role at JPMorgan Chase Bank since 2011. J.P. Morgan Securities provides institutional consulting services to plan sponsors, corporations, endowments, and other institutional clients, focusing on written asset allocation advice, investment manager searches, and customized performance reporting within a non-discretionary program. Their advisory process includes centralized due diligence with both quantitative and qualitative research, incorporating ESG criteria and supported by affiliates specializing in portfolio implementation and management.
Craig W
Series 63, Series 65
Ontario, CA
Merrill
Craig Wong is a Wealth Management Advisor at Merrill Lynch Wealth Management with 34 years of experience. He specializes in family wealth management strategies, managing new wealth, personal retirement planning, and retirement income. Craig emphasizes understanding clients' full financial situations and their priorities to develop personalized, flexible wealth management strategies. He integrates the investment insights of Merrill and the banking and lending solutions of Bank of America to address various aspects of clients’ financial lives. Craig holds the CERTIFIED FINANCIAL PLANNER (CFP) designation and is a Personal Investment Advisor (PIA). He earned his bachelor's degree from California State Polytechnic University at Pomona. Alongside his professional focus, Craig participates in community volunteering consistent with Merrill’s tradition. He resides in Chino Hills, where he has lived for 34 years, and enjoys fishing, golfing, and spending time with his family. He has been married for 38 years and has two daughters, a granddaughter, and a grandson.
Matthew B
Series 66
Riverside, CA
UBS Financial Services
Matthew Bates is a financial advisor at UBS Financial Services in Riverside, CA, with five years of industry experience. He has worked at UBS since 2019 and previously was employed at Stater Bros. Markets from 2015 to 2019. Bates holds the Series 66 designation. UBS Financial Services serves individual, corporate, and institutional clients through brokerage and investment advisory offerings, including financial planning and portfolio management. The firm combines institutional trading capabilities with wealth management services and uses proprietary research and model-based asset allocations to tailor advice to clients’ goals and risk tolerances.
Rigoberto F
Series 63, Series 66
Rancho Cucamonga, CA
Fidelity
Rigo Fernandez is a Financial Consultant currently working at Fidelity Investments since 2020. He has over a decade of experience in the financial services industry, having held roles such as Senior Financial Consultant at TD Ameritrade (2019-2020), Financial Solutions Advisor at Merrill Lynch (2013-2017), and Financial Advisor at Wescom Credit Union (2003-2013). Earlier in his career, he also worked as a Business Account Manager at Verizon from 2017 to 2019. Fernandez specializes in working closely with clients to understand their financial goals and overall financial situation. He collaborates with clients to create tailored financial plans, analyzing their current status and identifying opportunities to better position their plans towards achieving these goals. He holds a California Insurance License. Outside of his professional work, Fernandez has interests in baseball, parenthood, and traveling.
Quang Minh Alex T
Series 66
Riverside, CA
Merrill
Quang Minh Alex Ta is a financial advisor at Merrill with a Series 66 credential and one year of industry experience. His prior work includes roles at Bank of America, Suong Dat Pty Ltd., Ginza Teppanyaki, Sacombank, VPS Securities JSC, the University of Melbourne, and the Vietnam Australia International School. Merrill, together with its affiliate Managed Account Advisors LLC, provides managed account services to Bank of America fiduciary clients through the Select Portfolio Solutions Program, offering model-based and discretionary strategies for individuals, high-net-worth clients, pension and profit-sharing plans, corporations, and charitable organizations.
Amy C
Series 66
Redlands, CA
STIFEL
Amy Cranfill is a financial advisor with Stifel in Redlands, CA, holding a Series 66 designation and nine years of industry experience. She has been with Stifel Financial since 2016. Cranfill serves on the boards of several local organizations, including Redlands Sunrise Rotary, Redlands Chamber of Commerce, and Redlands Community Foundation. Stifel serves a diverse client base, including individuals, institutions, and charitable organizations, offering brokerage and investment advisory services supported by proprietary investment analysis and asset allocation methodologies developed by its Investment Strategy Group.
Roberto F
Series 66
Chino, CA
LPL Financial
Roberto Flores Jr. is a Series 66-licensed financial advisor at LPL Financial with eight years of industry experience. His prior roles include positions at Bank of America, Merrill, California Bank & Trust, and Opus Bank. He is involved with Orange County's Wealth Management and Retirement & Investment Services, both affiliated with his LPL business. LPL Financial is a national broker-dealer and SEC-registered investment adviser that serves individuals, retirement plan participants, banks, trust companies, and institutions. The firm offers a range of services including financial planning, model portfolio programs, and institutional platforms, utilizing both proprietary research and third-party strategies.
Scott R
Series 66
Riverside, CA
Merrill
Scott Robson is a Wealth Management Advisor at Merrill Lynch Wealth Management, specializing in developing personalized financial strategies for clients and their families. He focuses on areas including retirement planning, education funding, family wealth management, philanthropic planning, and tax minimization. Scott applies his expertise to help clients pursue their long-term financial goals with strategies tailored to their unique circumstances. Scott earned his bachelor's degree in Finance from California State University San Bernardino and has been working in financial services since 2000. He holds several professional designations, including CERTIFIED FINANCIAL PLANNER (CFP), Certified Private Wealth Advisor (CPWA), and Personal Investment Advisor (PIA). His background in finance, banking, and real estate informs his comprehensive approach to financial independence and lifestyle planning. Outside of his professional role, Scott and his wife Jennifer have been married for 25 years and have two daughters. He enjoys hiking, fishing, traveling, and watching his daughters play soccer. Scott supports community organizations such as City of Hope, Feed the Children, and Mutts with a Mission, reflecting his engagement with local causes.
Michelle R
Series 66
Riverside, CA
UBS Financial Services
Michelle Rodgers is a financial advisor at UBS Financial Services with 22 years of industry experience. She holds a Series 66 designation and has been with UBS since 2013. UBS Financial Services serves individual, corporate, and institutional clients through a range of brokerage and investment advisory services, combining institutional trading capabilities with wealth management. The firm utilizes proprietary research and model-based asset allocations to tailor investment plans aligned with clients’ goals and risk tolerances.
Jose G
Series 63, Series 65
Fontana, CA
LPL Financial
Jose Gonzalez Jr. is a financial advisor with LPL Financial, holding Series 63 and Series 65 licenses and 29 years of industry experience. He has worked at LPL Financial since 2012, following prior roles at Merrill and Banc of America Investment Services. LPL Financial is a national broker-dealer and SEC-registered investment adviser serving individuals, retirement plan participants, banks, trust companies, and other institutions. The firm offers a range of advisory and brokerage services, including financial planning, model portfolio programs, and institutional platforms, supported by a large network of investment adviser representatives.
Roston W
Series 66
Riverside, CA
LPL Financial
Roston Willis Jr. is a financial advisor with LPL Financial, holding a Series 66 designation and eight years of industry experience. He previously worked at Edward Jones for five years and LeasePlan USA for two years. In addition to his advisory role, Willis teaches finance at California Baptist University. LPL Financial is a national broker-dealer and SEC-registered investment adviser that serves individuals, retirement plan participants, banks, trust companies, and institutions. The firm offers a range of advisory and brokerage services, utilizing various model portfolios and strategies supported by research and technology.
Robert S
Series 66
Rancho Cucamonga, CA
Fidelity
Robert Sales is a financial advisor at Fidelity with Series 66 credentials and one year of industry experience. His background includes roles at Fidelity Investments and the Office of Financial Aid & Scholarships at California State University, San Bernardino. Outside of his advisory work, he has been involved with VITA CSUSB, a volunteer income tax assistance program. He is affiliated with Strategic Advisers LLC, a Fidelity Investments company that provides investment management and advisory services to retail and institutional clients. The firm employs a combination of proprietary research, quantitative analysis, and algorithmic portfolio construction to manage discretionary and non-discretionary portfolios, including fund advisory and model portfolio delivery.
Sara M
Series 63, Series 66
Redlands, CA
J.P. Morgan Securities
Sara Moreno is a financial advisor at J.P. Morgan Securities with 15 years of industry experience. She holds Series 63 and Series 66 licenses and has worked at JP Morgan Chase Bank and J.P. Morgan Securities since 2011. J.P. Morgan Securities provides institutional consulting services to plan sponsors, corporations, endowments, and other institutional clients, focusing on written asset allocation advice, investment manager searches, and customized performance reporting. The firm’s advisory process incorporates centralized due diligence and forward-looking capital market assumptions to develop model asset allocations.
Kiersten O
Series 66, Series 63
Rancho Cucamonga, CA
J.P. Morgan Securities
Kiersten Oliva is a financial advisor with J.P. Morgan Securities, holding Series 63 and Series 66 designations and eight years of industry experience. She has been with J.P. Morgan Securities since 2018 and concurrently with JPMorgan Chase Bank, N.A. since 2016. J.P. Morgan Securities provides institutional consulting services to plan sponsors, corporations, endowments, and other institutional clients. The firm offers non-discretionary asset allocation advice, investment manager and fund searches, and customized performance reporting supported by centralized due diligence and incorporates an ESG eligibility framework in its recommendations.
Rudy D
Series 66, Series 63
Redlands, CA
Merrill
Rudy De La Torre is a Senior Financial Advisor with Merrill Lynch Wealth Management. He partners with clients to develop personalized financial strategies aimed at pursuing their long-term goals, leveraging insights from Merrill and the banking and lending solutions of Bank of America. Rudy focuses on understanding each client’s complete financial picture to create flexible approaches that respond to evolving market conditions. Rudy holds the Personal Investment Advisor (PIA) designation and earned a Bachelor's Degree from Universidad del Sagrado Corazon. He also actively participates in community service, dedicating time to volunteer work in support of local organizations.
Steven R
Series 63
Rancho Cucamonga, CA
LPL Financial
Steven Reyna is a financial advisor with LPL Financial, holding a Series 63 designation and 29 years of industry experience. He has been with LPL Financial since 2002. Outside of his advisory role, he is involved in selling whole life insurance and fixed annuities for pension plans. LPL Financial is a national broker-dealer and SEC-registered investment adviser serving individuals, retirement plan participants, banks, trust companies, and institutions. The firm offers a range of advisory and brokerage services including financial planning, model portfolio programs, third-party asset management, and institutional platforms.
Alejandro G
Series 63, Series 66
Rancho Cucamonga, CA
J.P. Morgan Securities
Alejandro Gonzalez is a financial advisor at J.P. Morgan Securities with 11 years of industry experience. He holds Series 63 and Series 66 credentials and has worked at various J.P. Morgan entities since 2011. J.P. Morgan Securities provides institutional consulting services to plan sponsors, corporations, endowments, and other institutional clients, focusing on written asset allocation advice, investment manager searches, and customized performance reporting. Their advisory process combines quantitative screens and qualitative research, emphasizing model asset allocations supported by centralized due diligence.
Phillip O
Series 63, Series 65
Riverside, CA
OSAIC
Phillip Orr is a financial advisor with Osaic, holding Series 63 and Series 65 credentials and over 40 years of industry experience. He worked at Signator Investors, Inc. for 32 years before joining Osaic in 2018. Outside of his advisory role, he is an author and photographer specializing in World War II archaeological publications, serves as secretary on the board of a nonprofit radio station, coaches track and field in Riverside, and manages a scholarship fund for local high school athletes. Osaic Wealth serves a diverse client base including retail and institutional investors, offering a range of brokerage and advisory services through a multi-advisor platform. The firm’s investment approach focuses on model-based asset allocation and portfolio optimization, supported by various tools and strategies including Unified Managed Accounts and third-party manager programs.
Brandi E
Series 63, Series 65
Riverside, CA
Primerica Advisors
Brandi Evans Padilla is a financial advisor with Primerica Advisors in Riverside, CA, holding Series 63 and Series 65 licenses and bringing 10 years of industry experience. She has been with Primerica Advisors and Primerica Financial Services since 2015. Outside of her advisory role, she owns Kona Butterflyz, which provides ADHD coaching and tutoring for securities licensing exam preparation. Primerica Advisors offers discretionary asset management through its Lifetime Investment Program, serving individual and high-net-worth clients with model-delivery strategies and discretionary separately managed accounts. The firm uses a wrap-fee structure and curates third-party asset managers, delegating trading responsibilities to BNY Mellon Advisors.
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