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Riley S

Series 66

Jacksonville, FL

Merrill

Riley Smith is a financial advisor at Merrill with a Series 66 designation and three years of industry experience. Prior to joining Merrill, he worked at Dicks Sporting Goods and held various positions including at Tesla Motors and the University of North Florida. Merrill provides managed account services to Bank of America fiduciary clients through the Select Portfolio Solutions Program, offering model-based and discretionary investment strategies for individuals, high-net-worth clients, pension and profit-sharing plans, corporations, and charitable organizations.

Tax-loss harvesting Active portfolio management Wealth management
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Eamon C

Series 63, Series 66

Jacksonville, FL

Merrill

Eamon Callahan is a financial advisor with Merrill in Jacksonville, FL, holding Series 63 and Series 66 designations and having 25 years of industry experience. He has worked at Merrill since 2005 and Bank of America, N.A. since 2009. Merrill, along with its affiliate Managed Account Advisors LLC, provides managed account services to Bank of America fiduciary clients through the Select Portfolio Solutions Program, offering model-based and discretionary strategies for a range of individual and institutional clients.

Tax-loss harvesting Active portfolio management Wealth management
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Jesse E

Series 66

Jacksonville, FL

J.P. Morgan Securities

Jesse Estrada is a financial advisor with J.P. Morgan Securities, holding a Series 66 designation and two years of industry experience. His work history includes roles at Fidelity Personal and Workplace Advisors, Strategic Advisers LLC, and JPMorgan Chase Bank, N.A. He has also been involved with Ashley Estrada Ministries. J.P. Morgan Securities provides investment consulting and advisory services primarily to institutional clients and retirement plan sponsors, using a process that combines quantitative asset-allocation modeling with centralized due diligence and an ESG eligibility framework.

Wealth management Executive Founder/Business Owner
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Britton C

Series 65, Series 63

Ponte Vedra Beach, FL

J.P. Morgan Securities

Britton Cotton is a financial advisor at J.P. Morgan Securities with 15 years of industry experience. He holds Series 63 and Series 65 designations and previously worked at firms including Hamilton Capital LLC and DeMatteo Monness LLC. He serves as a board member of the Cummer Museum, participating on its Advancement Committee. J.P. Morgan Securities provides investment consulting and advisory services primarily to institutional clients and retirement plan sponsors, combining quantitative asset-allocation modeling with centralized due diligence and an ESG eligibility framework to guide its recommendations.

Wealth management Executive Founder/Business Owner
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Emily R

Series 66

Jacksonville, FL

Merrill

Emily Rodriguez is a financial advisor with Merrill in Jacksonville, FL, holding a Series 66 designation and 19 years of industry experience. She has been with Bank of America since 2011 and affiliated with Merrill Lynch, Pierce, Fenner & Smith Incorporated since 2005. Merrill, together with its affiliate Managed Account Advisors LLC, provides managed account services to Bank of America fiduciary clients through the Select Portfolio Solutions Program. The firm offers model-based and discretionary investment strategies for a range of clients, including individuals, high-net-worth clients, pension and profit-sharing plans, corporations, and charitable organizations.

Tax-loss harvesting Active portfolio management Wealth management
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Leland B

Series 66

Jacksonville, FL

Merrill

Leland Burrell Jr. is a Series 66-licensed financial advisor with Merrill in Jacksonville, FL, and has 22 years of industry experience. He has worked at Merrill since 2005 and has been with Bank of America, N.A. since 2015. Merrill, together with its affiliate Managed Account Advisors LLC, provides managed account services to Bank of America fiduciary clients through the Select Portfolio Solutions Program, offering model-based and discretionary investment strategies for a range of clients including individuals, high-net-worth clients, and institutional entities.

Tax-loss harvesting Active portfolio management Wealth management
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Shawn S

Series 63, Series 66

Ponte Vedra Beach, FL

Merrill

Shawn Spencer is a financial advisor with Merrill in Ponte Vedra Beach, FL, holding Series 63 and Series 66 licenses and five years of industry experience. His prior roles include positions at Bank of America, N.A., BBVA, and Fidelity Brokerage Services LLC. Merrill, together with its affiliate Managed Account Advisors LLC, provides managed account services to Bank of America fiduciary clients through the Select Portfolio Solutions Program, offering model-based and discretionary investment strategies for individuals, high-net-worth clients, pension and profit-sharing plans, corporations, and charitable organizations.

Tax-loss harvesting Active portfolio management Wealth management
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Garrett H

Series 65, Series 63

Ponte Vedra Beach, FL

Fidelity

Garrett Ho-Shing is a Planning Consultant at Fidelity Investments, where he collaborates with clients and Financial Advisors to develop financial plans tailored to individual goals. He focuses on building relationships based on trust and reliable client service. He has experience in various financial roles, including Financial Advisor at NuVenture Financial Group from 2025 to 2026, Financial Service Representative at Fidelity Investments from 2024 to 2025, and Junior Financial Advisor at Florida Financial Advisors in 2024. Outside of his professional work, Garrett has personal interests in cars and golf.

General retirement planning Wealth management
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Andrew P

Series 63, Series 66

Jacksonville, FL

Merrill

Andrew Perez is a financial advisor with Merrill in Jacksonville, FL, holding Series 63 and Series 66 licenses and seven years of industry experience. His career includes roles at Merrill since 2020, Fidelity Brokerage Services LLC, PRO Unlimited, and State Farm. Merrill, along with its affiliate Managed Account Advisors LLC, provides managed account services to Bank of America fiduciary clients through the Select Portfolio Solutions Program. The firm offers model-based and discretionary investment strategies for individuals, high-net-worth clients, pension plans, corporations, and charitable organizations.

Tax-loss harvesting Active portfolio management Wealth management
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Linda M

Series 66

Ponte Vedra Beach, FL

Raymond James & Associates

Linda Macleod is a financial advisor with Raymond James & Associates, holding a Series 66 designation and bringing 11 years of industry experience. She previously worked at Bank of America and Merrill before joining Raymond James in 2019. Outside of her advisory role, she is a majority owner of Frontline Fencing, Inc., a minority-owned business in Jacksonville, FL. Raymond James & Associates is a large, dually registered broker-dealer and SEC-registered investment adviser managing approximately $501 billion in assets. The firm serves a diverse client base including individuals, institutions, and public entities, offering financial planning, non-discretionary investment consulting, and institutional services supported by a nationwide network of advisors.

General retirement planning Retirement income strategy Business succession planning Founder/Business Owner Executive
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Matthew T

CFP®, Series 66

Ponte Vedra Beach, FL

Raymond James Financial

Matthew Turner is a CFP® professional with 19 years of experience in the financial services industry. He is currently with Raymond James Financial Services Advisors, Inc. and has held prior roles at Truist Advisory Services and Bb&T Securities, LLC. Outside of his advisory work, he is a business owner involved in managing non-investment-related LLCs. Raymond James Financial Services Advisors, Inc. provides financial planning, investment consulting, and advisory services to a diverse client base including individuals, high-net-worth clients, corporations, and institutional clients. The firm employs tailored, non-discretionary planning and uses analytical tools such as risk profiling and probability modeling to support client goals.

Wealth management Tax strategies for small businesses Business succession planning General estate planning guidance Founder/Business Owner Executive
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Karen A

Series 63, Series 66

Jacksonville, FL

Wells Fargo Advisors

Karen Alimi is a financial advisor with Wells Fargo Advisors in Jacksonville, FL, holding Series 63 and Series 66 designations and possessing 11 years of industry experience. She has worked within Wells Fargo entities since 2016, including Wells Fargo Clearing and Wells Fargo Advisors. Wells Fargo Advisors Financial Network is a large broker-dealer and registered investment adviser that serves individuals, trusts, and institutional clients. The firm offers a broad range of financial planning services tailored to clients meeting a net-worth threshold, utilizing proprietary research and planning tools to develop individualized recommendations.

Divorce financial planning Planning for children with special needs Business exit / sale strategy Cash flow / budgeting Founder/Business Owner
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Joseph O

Series 63, Series 65

Ponte Vedra, FL

Equitable Advisors

Joseph Ouellette is a financial advisor with Equitable Advisors in Ponte Vedra, FL, holding Series 63 and Series 65 credentials and 55 years of industry experience. He has been with Equitable Advisors and its predecessor, Axa Advisors, since 1999. Equitable Advisors serves individuals, retirement plans, corporations, and institutional clients by offering financial planning, retirement plan consulting, and various asset-management programs. The firm utilizes a network of Investment Adviser Representatives and third-party asset managers to deliver customized investment solutions across mutual funds, ETFs, separately managed accounts, and select alternative investments.

Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Concentrated stock management Equity Recipients (RS/RSU, SOP, ESPP) Long-term care insurance Founder/Business Owner Retired Executive Approaching retirement Sandwich Generation
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John W

Series 63, Series 66

Ponte Vedra Beach, FL

Ameriprise

John Wilson is a financial advisor with Ameriprise in Ponte Vedra, FL, holding Series 63 and Series 66 licenses and bringing 21 years of industry experience. His prior roles include positions at Wells Fargo Clearing, Wells Fargo Advisors LLC, and Wachovia Bank, N.A. since 2003. Ameriprise provides retirement-income planning services tailored to individuals nearing or in retirement with significant investable assets, combining research-driven modeling and tax-efficient strategies. The firm offers a broad range of advisory, brokerage, and insurance solutions through its large institutional platform.

Retirement income strategy Income planning Social Security optimization Retirement withdrawal strategies Approaching retirement
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Laura T

Series 63, Series 66

Jacksonville, FL

Merrill

Laura Tate is a financial advisor with Merrill in Jacksonville, FL, holding Series 63 and Series 66 licenses and with 19 years of industry experience. She has been with Merrill Lynch since 2011. Outside of her advisory role, she owns Ruff House Retreat, LLC, a non-investment-related business. Merrill, together with its affiliate Managed Account Advisors LLC, provides managed account services to Bank of America fiduciary clients through the Select Portfolio Solutions Program, offering model-based and discretionary investment strategies for individuals, high-net-worth clients, and institutional accounts.

Tax-loss harvesting Active portfolio management Wealth management
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Palmeira B

Series 66

Jacksonville, FL

Merrill

Palmeira Burnsworth is a Series 66-licensed advisor at Merrill with 19 years of industry experience. She has been with Merrill since 2007, based in Jacksonville, FL. Merrill, together with its affiliate Managed Account Advisors LLC, provides managed account services to Bank of America fiduciary clients through the Select Portfolio Solutions Program. The firm offers model-based and discretionary investment strategies for individuals, high-net-worth clients, pension and profit-sharing plans, corporations, and charitable organizations.

Tax-loss harvesting Active portfolio management Wealth management
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Kelly P

Series 66

Ponte Vedra Beach, FL

Wells Fargo Clearing

Kelly Pivola is a financial advisor at Wells Fargo Clearing with 25 years of industry experience. She holds a Series 66 designation and has been with Wells Fargo Clearing since 2016, previously working at Wells Fargo Advisors, LLC from 2013 to 2016. Outside of her advisory role, she is a notary public in Florida. Wells Fargo Clearing provides retirement plan consulting services to qualified ERISA and non-qualified deferred compensation plans, offering both discretionary and non-discretionary options. The firm follows an IPS-driven approach grounded in modern portfolio theory and includes a broad range of financial products, such as insurance-related vehicles and bank deposit sweep options.

Retired Founder/Business Owner
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Wendi O

Series 66

Jacksonville, FL

Thrivent Investment Management

Wendi Orr is a Series 66-licensed financial advisor with one year of industry experience, currently affiliated with Thrivent Investment Management in Jacksonville, FL. Prior to joining Thrivent, she held positions at Fidelity Investments and has a diverse work background including roles in child care and community organizations. Thrivent Investment Management provides Dedicated Planning Services to individuals, families, businesses, and nonprofit clients, focusing on holistic, goal-based financial planning without discretionary portfolio management. The firm offers integrated planning and managed-account services through its WealthPlan platform, maintaining financial advisor-led plan development and periodic reviews.

Business ownership considerations
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Christopher C

Series 66

Ponte Vedra Beach, FL

Fidelity

Chris Champion is a Planning Consultant at Fidelity Investments. In this role, he collaborates with clients and their dedicated Financial Consultants to develop financial plans tailored to the unique needs of each family. He also works to identify strategies that strengthen these plans and support clients in working towards their financial goals. Chris has been with Fidelity Investments since 2021, progressing through roles including Financial Representative from 2021 to 2022 and Relationship Manager from 2022 to 2024 before assuming his current position. This experience has provided him with a comprehensive understanding of client financial planning and relationship management. Outside of his professional work, Chris has personal interests in baseball, football, food, and parenthood.

General retirement planning Income planning Cash flow / budgeting Parents
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Alex Z

Series 66

Jacksonville, FL

Merrill

Alex Zellers is a financial advisor at Merrill with a Series 66 designation and two years of experience in the industry. Prior to joining Merrill, he worked at Carmax and held positions at the University of North Florida and Publix. Merrill, together with its affiliate Managed Account Advisors LLC, provides managed account services to Bank of America fiduciary clients through the Select Portfolio Solutions Program. The firm offers a range of model-based and discretionary investment strategies for individuals, high-net-worth clients, pension and profit-sharing plans, corporations, and charitable organizations.

Tax-loss harvesting Active portfolio management Wealth management
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