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Michelle W

Series 66

Grand Rapids, MI

ROCKEFELLER FINANCIAL Llc

Michelle Williams is a financial advisor at Rockefeller Financial LLC with two years of industry experience. She holds the Series 66 designation and previously worked at Merrill for six years and Plante Moran Financial Advisors for five years. Rockefeller Financial LLC serves ultra-high and high-net-worth individuals, families, family offices, charities, corporations, and retirement plans, offering wealth management, financial planning, portfolio management, and retirement plan consulting. The firm provides integrated services through affiliated trust and insurance entities and emphasizes a comprehensive approach including access to alternative and private investments.

Wealth management Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Charitable giving & philanthropy Founder/Business Owner Retired
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Tyler P

Series 63, Series 65

Grandville, MI

UNITED PLANNERS' FINANCIAL SERVICES of AMERICA a Limited Partner

Tyler Pellerito is a financial advisor with United Planners' Financial Services of America and holds Series 63 and Series 65 licenses. He has four years of industry experience with prior roles at Cetera Advisor Networks, J.P. Morgan Securities LLC, and JPMorgan Chase Bank, N.A. He also serves as a notary in Grandville, MI. United Planners Financial Services is a national wealth-management enterprise serving individual investors, retirement plans, corporations, trusts, estates, and institutional clients. The firm supports independent advisors through a variety of custodians and third-party managers, with a notable focus on primarily non-discretionary account management.

Retirement income strategy Social Security optimization Cash flow / budgeting Wealth management Founder/Business Owner Retired Executive Established Professionals
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Christopher Y

Series 63, Series 65

Grand Rapids, MI

Valic Financial Advisors

Christopher Young is a financial advisor with Valic Financial Advisors in Grand Rapids, MI, holding Series 63 and Series 65 licenses and bringing 13 years of industry experience. He has worked at Valic Financial Advisors since 2015 and is also involved with At Your Service Valet LLC, an entrepreneurial venture outside the financial sector. Additionally, he serves as an agent for Agia, offering non-securities insurance products. Valic Financial Advisors primarily serves U.S.-domiciled individual investors, including high-net-worth and ultra-high-net-worth clients, as well as corporate and retirement-plan participants. The firm provides discretionary managed-account programs, financial planning, and brokerage services, utilizing Envestnet UMA models for portfolio construction and overseeing approximately $26.4 billion in discretionary assets.

ESG / Sustainable investing Tax-loss harvesting Retirement income strategy
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Gabrielle A

Series 63, Series 65

Grandville, MI

FIFTH THIRD SECURITIES, Inc.

Gabrielle Aplin is a financial advisor with FIFTH THIRD SECURITIES, Inc. She holds Series 63 and Series 65 licenses and has four years of industry experience, including her time with Fifth Third Bank. Prior to her current role, she worked in the optical retail sector at Pearle Vision and LensCrafters. FIFTH THIRD SECURITIES, Inc. serves a diverse client base including individuals, high-net-worth clients, and institutional accounts through investment advisory and brokerage services. The firm offers multiple investment programs via the Passageway Managed Account Platform, incorporating third-party portfolio managers and a range of strategies such as mutual funds, separately managed accounts, and tax-overlay services.

Passive / index investing Tax-loss harvesting ESG / Sustainable investing General retirement planning
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Christine S

CFP®, Series 66

Grand Rapids, MI

ROCKEFELLER FINANCIAL Llc

Christine Steinmetz is a CFP® and holds a Series 66 license, currently serving as a financial advisor at Rockefeller Financial LLC with 14 years of industry experience. Her prior roles include positions at Bank of America, N.A. and Merrill. Rockefeller Financial LLC serves ultra-high and high-net-worth individuals, families, family offices, charities, corporations, and retirement plans, offering wealth management, financial planning, portfolio management, and retirement plan consulting through a designated Private Advisor model and access to a range of investment options including alternative and private investments.

Wealth management Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Charitable giving & philanthropy Founder/Business Owner Retired
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Rachael M

Series 63, Series 66, Series 65

Ada, MI

Principal Financial Services

Rachael Mckellar is a financial advisor with Principal Financial Services, holding Series 63, Series 65, and Series 66 licenses and 19 years of industry experience. She has been with Principal Securities Inc. and Principal Life Insurance Company since 2014. Additionally, she serves as a bank/trust officer supporting Principal retirement plan account relationships. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, estates, charitable organizations, corporations, and active-duty U.S. military personnel abroad. The firm offers financial planning, retirement plan consulting, and access to third-party money manager programs under various advisory and promoter arrangements.

Retired Founder/Business Owner
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John W

Series 63, Series 65

Grand Rapids, MI

Principal Financial Services

John Woodward is a financial advisor with Principal Financial Services, holding Series 63 and Series 65 licenses and bringing 33 years of industry experience. His career includes roles at Principal Securities since 1992 and leadership positions at multiple Watermark entities focused on advisory and employee benefits services. Outside of his advisory work, Woodward serves as president and treasurer of the Serenity Ridge Association in Grand Rapids, MI. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, and business entities. The firm offers direct advisory programs, financial planning, retirement consulting, and access to third-party money manager solutions through various advisory and promoter arrangements.

Retired Founder/Business Owner
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Eric I

Series 65, Series 63

Grandville, MI

Planmember Securities Corporation

Eric Immink is a financial advisor with PlanMember Securities Corporation in Grandville, MI, holding Series 63 and Series 65 licenses and with one year of industry experience. He also works as a dealer concierge consultant for MillerKnoll, an office furniture manufacturing company. PlanMember provides retirement-plan advisory services to employers and plan participants, acting as an ERISA Section 3(38) fiduciary for many plans. The firm uses a top-down strategic asset allocation framework and manages risk-based mutual fund portfolios, offering education and support services including seminars and personalized retirement planning.

Retirement plans for business owners (SEP, solo 401k) General retirement planning Retirement income strategy Founder/Business Owner
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Gregory I

Series 65, Series 63

Grandville, MI

Planmember Securities Corporation

Gregory Immink is a financial advisor with PlanMember Securities Corporation in Grandville, MI, holding Series 63 and Series 65 licenses and having one year of industry experience. He has worked concurrently with PlanMember and Williams & Co dba Williams and Company Financial Services since 2024. Outside of his advisory role, Immink is a public school teacher and coach with Grand Haven Area Public Schools and serves as a volunteer basketball coach and board member for Young Bucs Athletics, a youth athletics nonprofit. PlanMember Securities Corporation provides retirement-plan advisory services to employers and plan participants, acting as an ERISA Section 3(38) fiduciary for many plans. Their investment approach features a top-down strategic asset allocation framework with risk-based mutual fund portfolios and ongoing education and support services for plan sponsors and participants.

Retirement plans for business owners (SEP, solo 401k) General retirement planning Retirement income strategy Founder/Business Owner
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Stephen H

Series 63, Series 66

Grandville, MI

SPC

Stephen Haan is a financial advisor at SPC with 42 years of industry experience. He has been with Sigma Planning Corporation since 2002 and Sigma Financial Corp since 2000. He holds Series 63 and Series 66 registrations. SPC serves a diverse client base including individuals, charitable organizations, corporations, and retirement plans, managing approximately $5.66 billion in assets. The firm provides portfolio management, financial planning, and ERISA-related retirement plan services through a large network of advisers.

Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Income planning General estate planning guidance Tax-loss harvesting Founder/Business Owner Retired Executive
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Ashley G

Series 63, Series 66

Byron Center, MI

The huntington Investment company

Ashley Gutierrez is a financial advisor with The Huntington Investment Company, holding Series 63 and Series 66 licenses and having five years of industry experience. Her career includes multiple roles within The Huntington Investment Company and The Huntington National Bank, as well as a current position with Ameriprise Financial Services. Outside of her advisory role, she also works as an Uber driver. The Huntington Investment Company, operating as Huntington Financial Advisors, provides advisory and brokerage services to individuals, charitable organizations, corporations, and other business entities. The firm offers multiple wrap-fee programs through an open-architecture model that integrates third-party sub-managers and proprietary Private Bank models, with accounts managed discretely by advisors or through model providers.

ESG / Sustainable investing Active portfolio management Tax-loss harvesting
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Brandon G

Series 63, Series 65

Jenison, MI

Empower Advisory Group

Brandon Grady is a financial advisor at Empower Advisory Group with 11 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at several firms including American Funds, MML Investors Services, and Mass Mutual Life Insurance Company. Empower Advisory Group provides financial planning and investment management primarily to employer-sponsored retirement plan sponsors and their participants, as well as to Empower Premier IRA and retail brokerage clients. The firm’s approach integrates proprietary and third-party methodologies focused on long-term portfolio returns and savings rates, delivering services within a large-scale model closely tied to Empower’s recordkeeping and administrative platforms.

General retirement planning Retirement income strategy Social Security optimization Debt management College savings (529s, UTMA, etc.)
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Gabriel J

Series 65

Grandville, MI

CWM, LLC

Gabriel Jones is a financial advisor at CWM, LLC with 12 years of industry experience. He holds the Series 65 designation and previously worked at Advanced Asset Management, LLC for nine years before joining CWM and AAA Financial Planning and Investments in 2023. CWM, LLC is an SEC-registered investment adviser serving individuals, high-net-worth families, foundations, endowments, corporations, and institutional clients through a large network of partner offices and more than 600 advisors. The firm offers portfolio management, financial planning, sub-advisory, and retirement-plan services, using discretionary model portfolios supported by an in-house Investment Committee and a variety of analytical and customization tools.

Wealth management Tax-loss harvesting Options & derivatives strategies Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive
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Justin K

Series 66

Grand Rapids, MI

ROCKEFELLER FINANCIAL Llc

Justin Katz is a financial advisor at Rockefeller Financial LLC with a Series 66 designation and six years of industry experience. Prior to joining Rockefeller Financial in 2024, he worked at Bank of America and Merrill from 2017 to 2024 and has held roles at PNC Bank and Townsquare Media. Outside of finance, he owns JM Katz Entertainment LLC, a DJ service business, and co-hosts a podcast through Wingman Sounds LLC. Rockefeller Financial LLC serves ultra-high and high-net-worth clients, including families, family offices, charities, corporations, and retirement plans, offering wealth management, financial planning, and portfolio management services. The firm integrates wealth, trust, and insurance capabilities and provides access to alternative and private investments through a designated Private Advisor model.

Wealth management Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Charitable giving & philanthropy Founder/Business Owner Retired
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Emily R

Series 66

Byron Center, MI

The huntington Investment company

Emily Rush is a financial advisor at The Huntington Investment Company with 15 years of industry experience. She holds a Series 66 designation and has worked at Ameriprise Financial Services, LPL Financial, and Firstmerit Bank. Outside of her advisory role, she is a member of Rush Properties, LLC, involved in purchasing and managing real estate. The Huntington Investment Company provides advisory and brokerage services to individuals, charitable organizations, corporations, and other business entities. The firm utilizes an open-architecture model combining third-party sub-managers and proprietary Private Bank offerings to deliver customized investment programs through multiple wrap-fee strategies.

ESG / Sustainable investing Active portfolio management Tax-loss harvesting
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Keagan R

Series 63, Series 65

Grand Rapids, MI

J. W. Cole Advisors, Inc.

Keagan Rushmore is a financial advisor at J.W. Cole Advisors, Inc. in Grand Rapids, MI, with 17 years of industry experience. He holds Series 63 and Series 65 licenses and has previously worked at USA Financial Securities and Planmember Securities Corporation. Outside of his advisory work, he is co-founder and CEO of L2 Advisors, LLC and Great Lakes Tax Team LLC, where he is involved in financial planning, consulting, and tax preparation services. J.W. Cole Advisors operates a large network of independent advisors and offers fee-based portfolio management, financial planning, retirement plan services, and third-party manager platforms for individuals, high-net-worth clients, and institutional accounts. The firm utilizes a variety of investment strategies and digital advice platforms while providing both discretionary and non-discretionary account management.

Retirement plans for business owners (SEP, solo 401k) College savings (529s, UTMA, etc.) Retired Founder/Business Owner
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Scott H

Series 63, Series 65

Grand Rapids, MI

FIFTH THIRD SECURITIES, Inc.

Scott Hillary is a financial advisor with Fifth Third Securities, Inc. in Grand Rapids, MI, holding Series 63 and Series 65 credentials and 32 years of industry experience. His prior experience includes roles at Ameriprise and Comerica Securities. He is also involved with Financial Oxygen, a cash management system for retail and institutional investors. Fifth Third Securities serves a diverse client base including individuals, high-net-worth clients, and institutions, offering investment advisory and brokerage services through multiple program types on the Passageway platform. The firm is a direct subsidiary of Fifth Third Bank and manages approximately $10.9 billion in assets with a broad range of risk-based investment options.

Passive / index investing Tax-loss harvesting ESG / Sustainable investing General retirement planning
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Karen A

Series 63, Series 65

Caledonia, MI

FIFTH THIRD SECURITIES, Inc.

Karen Anson is a financial advisor with Fifth Third Securities, Inc. She holds the Series 63 and Series 65 designations and has eight years of industry experience. Anson has worked with Fifth Third Bank since 1990 and joined Fifth Third Securities in 2025. Fifth Third Securities provides brokerage and investment advisory services to individuals, charitable organizations, corporate and business clients, and institutional investors. The firm offers multiple discretionary managed-account programs through its Passageway Managed Account Program, combining third-party portfolio managers, strategist portfolios, and advisor-managed sleeves, with features such as direct indexing and a tax-overlay service.

Passive / index investing Tax-loss harvesting ESG / Sustainable investing General retirement planning
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Lisa K

Series 65, Series 66

Grandville, MI

Planmember Securities Corporation

Lisa Kelly is a financial advisor with PlanMember Securities Corporation in Grandville, MI, holding Series 65 and Series 66 licenses and 21 years of industry experience. She has worked at firms including VOYA Financial Advisors, Great Lake Financial Management Group LLC, and The Prudential Insurance Company of America. Kelly is also owner and advisor of LakeShore Financial Advisory LLC and Williams & Co dba Williams and Company Financial Services. PlanMember provides retirement-plan advisory services to employers and plan participants, acting as an ERISA Section 3(38) fiduciary for many plans and offering participant-level investment options through its PlanMember Asset Allocation Portfolios. The firm’s investment approach uses a top-down strategic asset allocation framework with risk-based mutual fund portfolios and focuses on education and support services for plan sponsors and participants.

Retirement plans for business owners (SEP, solo 401k) General retirement planning Retirement income strategy Founder/Business Owner
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Douglas A

Series 63, Series 65

Grandville, MI

Planmember Securities Corporation

Douglas Austin is a financial advisor with PlanMember Securities Corporation, holding Series 63 and Series 65 licenses and with two years of industry experience. He has worked with firms including Keller Williams Rivertown and Williams & Co, and previously spent nine years with Berkshire Hathaway Home Services. Outside of finance, he is active as a realtor at Keller Williams Rivertown helping clients buy and sell real estate. PlanMember Securities Corporation provides retirement-plan advisory services to employers and plan participants, acting as an ERISA Section 3(38) fiduciary for many plans. The firm employs a top-down strategic asset allocation framework and manages unitized, risk-based mutual fund portfolios across a range of risk profiles.

Retirement plans for business owners (SEP, solo 401k) General retirement planning Retirement income strategy Founder/Business Owner
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