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Gerald O

Series 63

Princeton, NJ

GRO Capital, LLC

Gerald Odening is a financial advisor at Gro Capital, LLC with 21 years of industry experience. He holds a Series 63 designation and has been with Gro Capital since 2003. Gro Capital, LLC provides personalized portfolio management and investment advice to high net worth individuals and trusts, focusing on a fundamentally driven, valuation-focused approach. The firm emphasizes small- and mid-cap equities, particularly in education and business services, and manages accounts with a concentrated, sector-oriented strategy.

Options & derivatives strategies Active portfolio management Concentrated stock management
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Cody H

Series 65

Lambertville, NJ

Hofstetter, Cody L.

Cody Hofstetter is the sole advisor at Hofstetter, Cody L., holding a Series 65 designation with five years of industry experience. In addition to his advisory role, he is the CEO and owner of Sovereign Cyber Industries, a cybersecurity firm he has operated since 2011. Prior to his current advisory position, he was involved with Pulp Cafe & Juice Bar LLC. Hofstetter, Cody L. focuses on advisory and consulting engagements for institutional-style and pooled investment vehicles, serving entities such as trusts, estates, and charitable organizations. The firm emphasizes manager selection and due diligence, employs a range of analytical methods, and uses fixed and hourly fee arrangements without custody or discretionary management of client assets.

Wealth management Private / alternative investments
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Jay B

CFP®

Princeton, NJ

Brennan Financial Group, LLC

Jay Brennan is a CFP® professional with 23 years of industry experience. He has been the sole advisor at Brennan Financial Group, LLC since its founding in 2001 in Princeton, NJ. Brennan Financial Group, LLC provides personalized financial planning and investment management to individuals, trusts, estates, and small businesses. The firm combines ongoing tax preparation and bookkeeping services with fee-only advisory engagements, focusing on long-term, asset-allocation driven portfolios managed primarily on a non-discretionary basis.

General retirement planning General tax planning Wealth management College savings (529s, UTMA, etc.)
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David T

Series 63, Series 66

Yardley, PA

Tobin Investment Planning LLC

David Tobin is the sole advisor at Tobin Investment Planning LLC, an independent firm based in Yardley, PA. He holds Series 63 and Series 66 designations and has 13 years of industry experience. Tobin has managed his own advisory practice since 2014. Tobin Investment Planning LLC provides discretionary and non-discretionary portfolio management, financial planning, and referrals to third-party money managers for individuals, trusts, partnerships, and charitable organizations. The firm primarily allocates assets to mutual funds and ETFs, applying Modern Portfolio Theory and a mix of long- and short-term strategies, and manages approximately $35 million for about 22 clients.

Active portfolio management Annuities
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Keith M

Series 65

Langhorne, PA

American Advisors LLC

Keith McGowan is a financial advisor at American Advisors LLC with nine years of industry experience. He holds a Series 65 designation and has been with American Advisors LLC since 2016. In addition to his advisory role, he manages a family partnership through McGowan Enterprises. American Advisors LLC offers portfolio management, financial planning, and pension consulting services to individuals, high-net-worth clients, and employee benefit plans, employing a range of investment strategies including options trading and short sales within discretionary accounts.

Options & derivatives strategies Passive / index investing
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William P

Cream Ridge, NJ

Princeton Investment Management Company

William Primm is a financial advisor at Princeton Investment Management Company with 24 years of industry experience. He has been with the firm since 1981. Princeton Investment Management Company serves individuals, trusts, estates, charitable organizations, and retirement accounts, typically managing balanced stock-and-bond portfolios with a value-oriented, fundamental analysis approach. The firm operates with a small client base, generally managing assets non-discretionarily and focusing on long-term, low-turnover investment strategies.

Wealth management Tax-loss harvesting
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Rajeev N

Series 65

Kendall Park, NJ

Lasani Wealth Management

Rajeev Nedunuri is the principal advisor at Lasani Wealth Management and holds a Series 65 designation. He has been active in financial services since 2016, with previous roles including positions at Workspend/Broadridge and IQCIO LLC. Outside of his advisory activities, he maintains a minority ownership in an institutional advisory technology provider and works full time in technology consulting. Lasani Wealth Management is an independent registered investment adviser focused on portfolio management and financial planning for individuals and families. The firm uses a combination of fundamental and technical research, quantitative screening, and AI-assisted tools to create risk-based and customized portfolios, providing ongoing portfolio reviews and detailed written reporting.

Active portfolio management Tax-loss harvesting
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Abdulaziz S

Series 65

Plainsboro, NJ

SNC Wealth Management LLC

Abdulaziz Shroff is a financial advisor at SNC Wealth Management LLC with three years of industry experience. He holds a Series 65 designation and previously worked at Anaplan Inc and Verizon. SNC Wealth Management provides customized investment management, financial planning, and family office services to individuals, high-net-worth clients, trusts, estates, small businesses, and charitable organizations. The firm offers both discretionary and non-discretionary advisory services, with a notable family office offering that includes real estate analysis, insurance review, and estate services.

Wealth management Tax-loss harvesting
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Neil W

Series 63

Newtown, PA

Maximum Asset Strategies

Neil Werberig is the owner and sole advisor at Maximum Asset Strategies with 43 years of industry experience. He holds a Series 63 designation and has worked at Maximum Asset Strategies since 1987, with prior experience at Madison Avenue Securities. Outside of his advisory role, he serves as president of Tree of Life Ministries, a nonprofit organization, and volunteers in an advisory capacity on the Upper Makefield Township Pension Committee. Maximum Asset Strategies is an independent, sole-practitioner firm that provides financial planning and consulting services to individuals, high-net-worth clients, and entities such as trusts and estates. The firm refers investment assets to third-party money managers and focuses on non-discretionary advice, offering written financial plans and educational seminars rather than direct portfolio management.

General retirement planning
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George A

Series 63, Series 65

Newtown, PA

Thrift Financial, Inc.

George Antonak is a financial advisor at Thrift Financial, Inc. with 33 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at ClearBridge Investments, Legg Mason Investor Services LLC, Harding Loevner Funds, and Quasar Distributors, LLC prior to joining Thrift Financial in 2021. Thrift Financial provides investment management and consulting services to individual and institutional clients, including endowments, foundations, trusts, estates, and businesses. The firm employs a combination of fundamental analysis and Modern Portfolio Theory with varied allocation strategies, and is notable for its active work with institutional clients and pension consulting for government, public, and private plans.

Income planning Wealth management Business ownership considerations Founder/Business Owner Retired
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William M

ChFC®, Series 63

Southampton, PA

McKenna & Sullivan Inc

William McKenna is a financial advisor at McKenna & Sullivan Inc with 45 years of industry experience. He holds the ChFC® designation and Series 63 license and has been with McKenna & Sullivan since 1999. The firm provides estate and financial planning, personal money management, small business consulting, and investment management services to individuals, estates, trusts, retirement plans, and businesses. Their investment approach emphasizes non-discretionary asset management, utilizing SEI institutional model portfolios and mutual funds, with client approval required for all trades and rebalancing.

Business Financial Management Wealth management Cash flow / budgeting Founder/Business Owner
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John B

CFP®, Series 66

Yardley, PA

Sweetgum Laboratories LLC

John Baranauskas is a CFP® and Series 66 licensed financial advisor with 18 years of industry experience. He is the principal of Sweetgum Laboratories LLC, an independent advisory firm he has led since 2019. His prior experience includes roles at Bank of America, Merrill Lynch, Sterne Agee Financial Services, RPH Financial, and Equinox Group Distributors. He is also a licensed insurance agent. Sweetgum Laboratories LLC provides portfolio management and financial planning services to individuals, charitable organizations, and corporate clients. The firm employs a combination of cyclical, fundamental, modern-portfolio-theory, and quantitative analysis with a long-term trading orientation, managing client portfolios primarily on a non-discretionary basis.

Wealth management General tax planning Annuities College savings (529s, UTMA, etc.)
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Jiayi L

CFA®

Princeton, NJ

iEngage Asset Management LLC

Jiayi Li is a CFA® charterholder and the sole advisor at iEngage Asset Management LLC in Princeton, NJ, with seven years of industry experience. Prior to founding iEngage Asset Management in 2018, Li worked at Access Pointe LLC for eleven years. iEngage Asset Management provides discretionary portfolio management to individuals, high-net-worth clients, charitable organizations, foundations, and businesses. The firm uses a combination of modern portfolio theory and fundamental and cyclical analysis to pursue a primarily long-term investment approach, supplemented by tactical short- and intermediate-term trades when appropriate.

Wealth management Real estate investing Passive / index investing
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Jonathan H

CFP®, CFA®, Series 63

Newtown, PA

KEJ Financial Advisors

Jonathan Heller is a CFP® and CFA® with 18 years of experience in financial advising. He is the principal of KEJ Financial Advisors, an independent firm based in Newtown, PA, which he has led since 2008. KEJ Financial Advisors serves middle- and upper-income individuals and families with comprehensive, fee-only financial planning, including tax preparation, retirement planning, and estate plan reviews. The firm provides tailored investment recommendations primarily using no-load mutual funds and operates on a non-discretionary basis, focusing on client authorization for transactions.

General tax planning Business ownership considerations
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Glenn N

Series 66

Princeton, NJ

Flight Line Financial, LLC

Glenn Nevola is the principal of Flight Line Financial, LLC, an independent advisory firm based in Princeton, NJ. He holds a Series 66 designation and has 13 years of experience in the financial industry. In addition to his advisory work, he has been a self-employed insurance agent since 2015 and has a long career as a Continental/United Airlines pilot dating back to 1986. Flight Line Financial serves individual clients, primarily professional airline pilots, by providing financial planning and ongoing consulting. The firm operates as a solo practitioner, does not manage client assets directly, and refers clients to third-party money managers for portfolio management.

Income planning Retirement income strategy Airline Pilot
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Guozheng T

Series 65

Princeton, NJ

New York Ivy Capital Management LLC

Guozheng Tang is a financial advisor with New York Ivy Capital Management LLC, holding a Series 65 designation and three years of industry experience. Prior to founding his firm in 2020, he worked at Ernst & Young LLP for eight years. New York Ivy Capital Management provides discretionary and non-discretionary investment advisory services to individuals, high-net-worth clients, trusts, estates, and corporations. The firm customizes advice based on each client’s goals and risk tolerance, employing a fundamentally driven investment approach that uses both bottom-up and top-down analysis across a range of asset classes.

Active portfolio management Wealth management Founder/Business Owner
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Nathan M

Series 66

Bensalem, PA

Atlantic Financial Management LLC

Nathan Martin is a financial advisor with Atlantic Financial Management LLC, holding a Series 66 designation and two years of industry experience. Prior to joining Atlantic Financial, he worked at LPL Financial and Private Advisor Group, LLC. Outside of his advisory role, Martin owns Harbour Closing Company, a mobile notary and real estate wholesaling business. Atlantic Financial Management serves individual and high-net-worth clients with discretionary investment management, wealth management, and financial planning. The firm employs a primarily long-term investment approach using low-cost mutual funds, ETFs, and other instruments, and manages client assets on a discretionary basis.

Wealth management
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Allen M

Series 65

Yardley, PA

Meschel Wealth Management LLC

Allen Meschel is a financial advisor at Meschel Wealth Management LLC with four years of industry experience. He holds a Series 65 designation and previously worked at J.P. Morgan from 2014 to 2019. In addition to his advisory role, he has been involved with Accelerated Enrollment Solution since 2019. Meschel Wealth Management LLC provides discretionary investment management and financial planning services to individuals, retirement and profit-sharing plans, trusts, estates, charitable organizations, and business entities. The firm builds portfolios based on clients’ investment objectives and risk tolerance, utilizing mutual funds, exchange-traded funds, and third-party managers while seeking low-cost share classes.

Passive / index investing Active portfolio management
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William R

Series 63, Series 65

New Hope, PA

Poxono Capital

William Reube Jr. is a financial advisor at Poxono Capital with two years of industry experience. He holds Series 63 and Series 65 credentials and previously worked at Corbin Capital Partners and Panning Capital Management. Outside of his advisory role, he manages a personal real estate investment entity. Poxono Capital provides discretionary investment advisory services primarily to individual and high-net-worth clients, creating tailored portfolio management plans that document client goals and risk tolerance. The firm employs a diverse investment process including fundamental, quantitative, and technical analysis, and offers services such as managing a privately organized pooled investment vehicle with performance-based compensation.

Options & derivatives strategies Private / alternative investments Real estate investing
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Tasha S

Series 66

Yardley, PA

Crossover Capital

Tasha Shadle is a financial advisor at Crossover Capital with 22 years of industry experience. She holds a Series 66 designation and has worked at Merrill and Bank of America prior to joining Crossover Capital. Her career includes extensive experience in financial services across multiple firms. Crossover Capital is a privately owned, SEC-registered adviser managing approximately $179 million for individuals, high-net-worth clients, trusts, institutions, and retirement plans. The firm employs a combination of fundamental, technical, and charting analysis with both active and passive strategies, including options and alternative investments, and offers access to digital-asset investments through custodial arrangements.

Active portfolio management Options & derivatives strategies Private / alternative investments
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