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Gerald O

Series 63

Princeton, NJ

GRO Capital, LLC

Gerald Odening is the sole advisor at GRO Capital, LLC, an independent firm based in Princeton, NJ. He holds a Series 63 designation and has 22 years of industry experience. Odening has been with GRO Capital since its founding in 2003. GRO Capital provides personalized portfolio management and investment advice to high net worth individuals and trusts, managing approximately $11.8 million in discretionary assets. The firm’s investment approach is fundamentally driven and valuation-focused, emphasizing small- and mid-cap equities in education and business services for long-term capital appreciation.

Options & derivatives strategies Active portfolio management Concentrated stock management
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Cody H

Series 65

Lambertville, NJ

Hofstetter, Cody L.

Cody Hofstetter is the sole advisor at Hofstetter, Cody L., holding a Series 65 designation with five years of industry experience. In addition to his advisory role, he is the CEO and owner of Sovereign Cyber Industries, a cybersecurity firm he has operated since 2011. Prior to his current advisory position, he was involved with Pulp Cafe & Juice Bar LLC. Hofstetter, Cody L. focuses on advisory and consulting engagements for institutional-style and pooled investment vehicles, serving entities such as trusts, estates, and charitable organizations. The firm emphasizes manager selection and due diligence, employs a range of analytical methods, and uses fixed and hourly fee arrangements without custody or discretionary management of client assets.

Wealth management Private / alternative investments
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Michael C

Series 63, Series 65

Furlong, PA

East West Advisers

Michael Coen is the founder of East West Advisers and holds Series 63 and Series 65 licenses, with 26 years of industry experience. He established MCC Advisory, a freelance consulting business, and is the managing member of Horizons Capital LLC, which manages a private investment fund. Coen has led East West Advisers since 2016. East West Advisers provides discretionary portfolio management to individual and institutional clients, including educational institutions and endowments, across equity and fixed-income strategies. The firm employs a combined bottom-up and top-down investment approach focused on low expenses, diversified exposure, and long-term orientation, and it sponsors a private pooled investment vehicle with performance-based fees and a formal governance framework.

Options & derivatives strategies Active portfolio management
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Michelle F

CFP®, Series 63, Series 65

New Hope, PA

Lifelong Advisory Corp

Michelle Ford is a CFP® professional with 25 years of experience in financial advisory services. She is currently the principal at Lifelong Advisory Corp and has held roles at several firms including Questar Capital Corporation and Woodbury Financial Services. In addition to her advisory work, she serves as a board member and continuing education instructor for Underwriters Marketing Service and works as an independent 1031 exchange consultant assisting property investors. Lifelong Advisory Corp serves individuals, corporations, and retirement plans, providing limited-scope financial consulting and investment management primarily through third-party model portfolios. The firm emphasizes tax-focused consulting and coordinates with clients’ tax and legal advisors on specialized strategies, including 1031 exchanges and alternative real estate investments.

Private / alternative investments Real estate investing Tax strategies for small businesses
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Jay B

CFP®

Princeton, NJ

Brennan Financial Group, LLC

Jay Brennan is a CFP® professional with 23 years of industry experience. He has been the sole advisor at Brennan Financial Group, LLC since its founding in 2001 in Princeton, NJ. Brennan Financial Group, LLC provides personalized financial planning and investment management to individuals, trusts, estates, and small businesses. The firm combines ongoing tax preparation and bookkeeping services with fee-only advisory engagements, focusing on long-term, asset-allocation driven portfolios managed primarily on a non-discretionary basis.

General retirement planning General tax planning Wealth management College savings (529s, UTMA, etc.)
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David T

Series 63, Series 66

Yardley, PA

Tobin Investment Planning LLC

David Tobin is the sole advisor at Tobin Investment Planning LLC, an independent firm based in Yardley, PA. He holds Series 63 and Series 66 designations and has 13 years of industry experience. Tobin has managed his own advisory practice since 2014. Tobin Investment Planning LLC provides discretionary and non-discretionary portfolio management, financial planning, and referrals to third-party money managers for individuals, trusts, partnerships, and charitable organizations. The firm primarily allocates assets to mutual funds and ETFs, applying Modern Portfolio Theory and a mix of long- and short-term strategies, and manages approximately $35 million for about 22 clients.

Active portfolio management Annuities
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Keith M

Series 65

Langhorne, PA

American Advisors LLC

Keith McGowan is a financial advisor at American Advisors LLC with nine years of industry experience. He holds a Series 65 designation and has been with American Advisors LLC since 2016. In addition to his advisory role, he manages a family partnership through McGowan Enterprises. American Advisors LLC offers portfolio management, financial planning, and pension consulting services to individuals, high-net-worth clients, and employee benefit plans, employing a range of investment strategies including options trading and short sales within discretionary accounts.

Options & derivatives strategies Passive / index investing
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Rajeev N

Series 65

Kendall Park, NJ

Lasani Wealth Management

Rajeev Nedunuri is the principal of Lasani Wealth Management and holds a Series 65 designation. He has been active in financial and technology roles since 2016, including positions at IQCIO LLC and Workspend/Broadridge. Outside of his advisory firm, he maintains a minority ownership interest in an institutional advisory technology provider and works full-time in technology consulting. Lasani Wealth Management is an independent registered investment adviser offering portfolio management and financial planning services to individuals and families. The firm utilizes a combination of fundamental and technical research, quantitative screening, and AI-assisted tools to manage risk-based and custom portfolios.

Active portfolio management Tax-loss harvesting
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Andrew W

Series 65

Ivyland, PA

Latham Financial LLC

Andrew White is a financial advisor at Latham Financial LLC in Ivyland, PA, with one year of industry experience. Prior to his current role, he served for 21 years at the United States Department of Defense. He holds the Series 65 designation. Latham Financial LLC provides personalized financial planning and discretionary investment management to individuals, families, trusts, estates, churches, and businesses. The firm focuses on long-term, research-based asset allocation and tax-aware strategies, including consulting on technology-related investments such as Bitcoin-related securities.

Tax-loss harvesting
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Abdulaziz S

Series 65

Plainsboro, NJ

SNC Wealth Management LLC

Abdulaziz Shroff is a financial advisor at SNC Wealth Management LLC with three years of industry experience. He holds a Series 65 designation and previously worked at Anaplan Inc and Verizon. SNC Wealth Management provides customized investment management, financial planning, and family office services to individuals, high-net-worth clients, trusts, estates, small businesses, and charitable organizations. The firm offers both discretionary and non-discretionary advisory services, with a notable family office offering that includes real estate analysis, insurance review, and estate services.

Wealth management Tax-loss harvesting
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Neil W

Series 63

Newtown, PA

Maximum Asset Strategies

Neil Werberig is the owner and sole advisor at Maximum Asset Strategies with 43 years of industry experience. He holds a Series 63 designation and has worked at Maximum Asset Strategies since 1987, with prior experience at Madison Avenue Securities. Outside of his advisory role, he serves as president of Tree of Life Ministries, a nonprofit organization, and volunteers in an advisory capacity on the Upper Makefield Township Pension Committee. Maximum Asset Strategies is an independent, sole-practitioner firm that provides financial planning and consulting services to individuals, high-net-worth clients, and entities such as trusts and estates. The firm refers investment assets to third-party money managers and focuses on non-discretionary advice, offering written financial plans and educational seminars rather than direct portfolio management.

General retirement planning
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George A

Series 63, Series 65

Newtown, PA

Thrift Financial, Inc.

George Antonak is a financial advisor at Thrift Financial, Inc. with 33 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at ClearBridge Investments, Legg Mason Investor Services LLC, Harding Loevner Funds, and Quasar Distributors, LLC prior to joining Thrift Financial in 2021. Thrift Financial provides investment management and consulting services to individual and institutional clients, including endowments, foundations, trusts, estates, and businesses. The firm employs a combination of fundamental analysis and Modern Portfolio Theory with varied allocation strategies, and is notable for its active work with institutional clients and pension consulting for government, public, and private plans.

Income planning Wealth management Business ownership considerations Founder/Business Owner Retired
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William M

ChFC®, Series 63

Southampton, PA

McKenna & Sullivan Inc

William McKenna is a financial advisor at McKenna & Sullivan Inc with 45 years of industry experience. He holds the ChFC® designation and Series 63 license and has been with McKenna & Sullivan since 1999. The firm provides estate and financial planning, personal money management, small business consulting, and investment management services to individuals, estates, trusts, retirement plans, and businesses. Their investment approach emphasizes non-discretionary asset management, utilizing SEI institutional model portfolios and mutual funds, with client approval required for all trades and rebalancing.

Business Financial Management Wealth management Cash flow / budgeting Founder/Business Owner
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Amit M

Series 65

Robbinsville, NJ

AM Wealth Management

Amit Mittal is a Series 65-licensed advisor with AM Wealth Management based in Robbinsville, NJ, and has one year of industry experience. Before entering financial advising, he worked 15 years at Infosys Limited and currently operates A Mittal & Company LLC. AM Wealth Management serves a diverse client base including individuals, high-net-worth households, small businesses, trusts, and charitable organizations. The firm provides discretionary and non-discretionary portfolio management along with comprehensive financial and retirement planning, employing a tax-aware investment approach that integrates fundamental, technical, quantitative, and macro analyses.

Retirement income strategy General tax planning Equity compensation tax strategy Options & derivatives strategies ESG / Sustainable investing Founder/Business Owner Self-Employed Executive
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John B

CFP®, Series 66

Yardley, PA

Sweetgum Laboratories LLC

John Baranauskas is a CFP® and Series 66 licensed financial advisor with 18 years of industry experience. He is the principal of Sweetgum Laboratories LLC, an independent advisory firm he has led since 2019. His prior experience includes roles at Bank of America, Merrill Lynch, Sterne Agee Financial Services, RPH Financial, and Equinox Group Distributors. He is also a licensed insurance agent. Sweetgum Laboratories LLC provides portfolio management and financial planning services to individuals, charitable organizations, and corporate clients. The firm employs a combination of cyclical, fundamental, modern-portfolio-theory, and quantitative analysis with a long-term trading orientation, managing client portfolios primarily on a non-discretionary basis.

Wealth management General tax planning Annuities College savings (529s, UTMA, etc.)
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Jiayi L

CFA®

Princeton, NJ

iEngage Asset Management LLC

Jiayi Li is a CFA® charterholder and the sole advisor at iEngage Asset Management LLC in Princeton, NJ, with seven years of industry experience. Prior to founding iEngage Asset Management in 2018, Li worked at Access Pointe LLC for eleven years. iEngage Asset Management provides discretionary portfolio management to individuals, high-net-worth clients, charitable organizations, foundations, and businesses. The firm uses a combination of modern portfolio theory and fundamental and cyclical analysis to pursue a primarily long-term investment approach, supplemented by tactical short- and intermediate-term trades when appropriate.

Wealth management Real estate investing Passive / index investing
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Jonathan H

CFP®, CFA®, Series 63

Newtown, PA

KEJ Financial Advisors

Jonathan Heller is a CFP® and CFA® with 18 years of experience in financial advising. He is the principal of KEJ Financial Advisors, an independent firm based in Newtown, PA, which he has led since 2008. KEJ Financial Advisors serves middle- and upper-income individuals and families with comprehensive, fee-only financial planning, including tax preparation, retirement planning, and estate plan reviews. The firm provides tailored investment recommendations primarily using no-load mutual funds and operates on a non-discretionary basis, focusing on client authorization for transactions.

General tax planning Business ownership considerations
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Glenn N

Series 66

Princeton, NJ

Flight Line Financial, LLC

Glenn Nevola is the principal of Flight Line Financial, LLC, an independent advisory firm based in Princeton, NJ. He holds a Series 66 designation and has 13 years of experience in the financial industry. In addition to his advisory work, he has been a self-employed insurance agent since 2015 and has a long career as a Continental/United Airlines pilot dating back to 1986. Flight Line Financial serves individual clients, primarily professional airline pilots, by providing financial planning and ongoing consulting. The firm operates as a solo practitioner, does not manage client assets directly, and refers clients to third-party money managers for portfolio management.

Income planning Retirement income strategy Airline Pilot
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Guozheng T

Series 65

Princeton, NJ

New York Ivy Capital Management LLC

Guozheng Tang is a financial advisor at New York Ivy Capital Management LLC with three years of industry experience. He holds a Series 65 designation and previously worked at Ernst & Young LLP for eight years. New York Ivy Capital Management provides portfolio management and investment advice to a wide range of clients, including individuals, high-net-worth clients, trusts, estates, corporations, and various institutional and nonprofit entities. The firm emphasizes fundamental research and a combination of bottom-up and top-down analysis to guide asset allocation and portfolio construction, offering customized investment strategies with ongoing monitoring.

Active portfolio management Factor investing / smart beta
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Stephen G

Series 66

Huntingdon Valley, PA

Woodmont Wealth Management, Llc`

Stephen Giordano is a financial advisor with Woodmont Wealth Management, LLC, holding a Series 66 designation and 26 years of industry experience. His prior roles include positions at Avantax Advisory Services, Cetera Wealth Services, and Charles Schwab. Outside of his advisory work, he owns American Ink, a small business specializing in printing and artwork coordination. Woodmont Wealth Management provides discretionary portfolio management and financial planning services primarily to individuals and high-net-worth clients. The firm employs a range of investment analysis methods, including fundamental and technical approaches, and offers customized strategies aligned with client objectives.

General retirement planning Wealth management Cash flow / budgeting General estate planning guidance
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