Roy Larsen is a CFP® with 20 years of industry experience and is currently part of the Elwood & Goetz Wealth Advisory Group in Athens, GA. He previously led Larsen Wealth Management, LLC for 13 years prior to joining Elwood & Goetz. Larsen is licensed to offer variable products in Georgia, New Jersey, and Florida but operates under a fee-only fiduciary model without accepting commissions. Elwood & Goetz provides fee-only investment management and comprehensive financial planning to affluent and emerging-affluent individuals, families, trusts, estates, business owners, and sponsors of corporate retirement plans. The firm employs a broadly diversified, primarily passive investment approach grounded in Modern Portfolio Theory, with strategic asset allocation and regular rebalancing.

Cesar Garcia Ortiz is a financial advisor at Carson Advisory Group in Athens, GA, holding the CFA® designation and Series 66 license with two years of industry experience. Prior to joining Carson Advisory Group, he worked at Raymond James Financial Services in various capacities. Outside of his advisory role, he serves as a deacon at Cleveland Road Baptist Church, assisting with church operations and member communication. Carson Advisory Group provides financial planning and investment management services to individuals, including high-net-worth clients, and a range of institutional clients. The firm emphasizes strategic asset allocation, utilizing no-load mutual funds, ETFs, equities, bonds, and alternative investments tailored to client goals and risk tolerance.

Leigh Smith is a ChFC® credentialed advisor with four years of industry experience, currently with Insight Folios in Athens, GA. Prior to joining Insight Folios, Smith worked at Cypress Wealth Services and held roles at the Wealth Academy of Georgia and Simplicity Financial Group. Smith is a partner in a financial marketing firm and serves as a licensed principal for a fixed-product focused agency that supports financial planning for other advisors. Insight Folios provides portfolio management and financial planning primarily for individual and high-net-worth clients, as well as ERISA plan consulting and participant advisory services. The firm uses a team-of-advisers approach combined with proprietary planning software and AI tools, and it maintains sub-advisory relationships with other registered investment advisers.

Cynthia Rosso is a Certified Financial Planner™ (CFP®) with 18 years of industry experience. She has been with Elevate Wealth Advisory, Inc. since 2005. Elevate Wealth Advisory is a team-based firm serving high-net-worth individuals, pension plans, and charitable organizations. The firm provides investment management, wealth planning, and retirement plan consulting, managing over $338 million in non-discretionary assets through customized, globally diversified portfolios and a structured investing process that includes regular client reviews and educational seminars.

Swarnankur Chatterjee is a CFP® professional with Series 65 registration at Elwood & Goetz Wealth Advisory Group, LLC. He has one year of industry experience and has been affiliated with the University of Georgia since 2007. Elwood & Goetz provides fee-only investment management and comprehensive financial planning to affluent and emerging-affluent clients, including individuals, families, trusts, estates, business owners, and corporate retirement plans. The firm emphasizes Modern Portfolio Theory, broad global diversification, and primarily passive implementation using index funds and ETFs, combined with strategic asset allocation and regular rebalancing.

Kelly Goekjian is a financial advisor with Cannon Financial Strategists, Inc. in Athens, GA, holding a Series 66 designation and having eight years of industry experience. She has been with Cannon Financial Strategists since 2014 and Cannon Securities, Inc. since 2015. Outside of her advisory work, Goekjian is involved in coordinating rental property management. Cannon Financial Strategists serves individuals, families, and institutional clients, including high-net-worth clients and retirement plans. The firm emphasizes asset allocation, diversification, and tax-aware strategies, providing wealth management, financial planning, and retirement plan advisory through a multi-advisor platform managing approximately $1.43 billion in assets.

Leah Ruark is a financial advisor at Lanier Financial Group LLC with 24 years of industry experience. She holds the Series 66 designation and has worked extensively with Synovus Bank and Synovus Securities, Inc. Leah is also a licensed independent insurance agent. Lanier Financial Group LLC provides discretionary and non-discretionary investment management and financial planning services to individuals, families, business entities, trusts, and retirement plans. The firm constructs portfolios based on client goals, risk tolerance, tax status, liquidity needs, and investment history, utilizing fundamental, technical, and cyclical analysis across multiple strategies.

Joseph Lyons is a financial advisor at Cannon Financial Strategists, Inc. in Athens, GA, holding a Series 65 designation with one year of industry experience. His prior work includes roles at Fiserv, Inc. and the University of Georgia. Cannon Financial Strategists serves individuals, families, and institutional clients, managing approximately $1.43 billion in assets through a multi-advisor platform. The firm emphasizes written Investment Policy Statements, asset allocation, broad diversification, and tax-aware strategies, offering wealth management, financial planning, and retirement plan advisory services.

Lance Palmer is a CFP® professional with 15 years of industry experience, currently serving at Elwood & Goetz Wealth Advisory Group since 2010. He is also a professor at the University of Georgia, where he has been involved in teaching, research, and faculty service since 2004. Palmer is a co-author of the textbook *Introduction to Personal Finance* and holds leadership and investment roles in software services and fitness enterprises. Elwood & Goetz provides fee-only investment management and comprehensive financial planning to affluent and emerging-affluent clients, including individuals, families, trusts, estates, business owners, and corporate retirement plans. The firm employs a Modern Portfolio Theory framework with broad global diversification, primarily using passive index funds and ETFs alongside strategic asset allocation and rebalancing.

Leading an Elite Team Lindsay’s exceptional expertise in tax-efficient investment strategies, portfolio management, and financial planning has empowered countless clients to reach their life and financial goals. Under her leadership, Elwood & Goetz has become the go-to firm for clients seeking a comprehensive, evidence-based approach to financial planning. Her ability to distill complex financial concepts into actionable, personalized advice has set her apart in the profession. Her strategic foresight and commitment to excellence have not only driven the firm's remarkable success but have also redefined the standard of care clients can expect from their financial advisory team. A Global Perspective with Deep Roots Lindsay’s rich personal and professional journey—growing up in Wyoming, studying in Texas, living abroad in Spain, and working in Miami before making Athens, Georgia her home—provides her with a broad, worldly perspective. This diverse background enables Lindsay to connect deeply with clients from all walks of life, helping her understand their unique needs and craft personalized financial strategies that resonate on a personal level. A Champion for the Future of Financial Planning In a profession where only 23% of Certified Financial Planner™ professionals are women, she is committed to mentoring and uplifting the next generation of female financial planners and fostering an inclusive environment within Elwood & Goetz that mirrors her dedication to excellence. Her team’s diverse makeup is a testament to her belief that the best results come from a variety of perspectives and experiences. Academic Excellence and a Commitment to Education Lindsay’s academic achievements underscore her status as a leader in the financial planning world. Graduating summa cum laude from Texas Tech University as the top student in investment management, she passed the rigorous CFP exam before even completing her degree. Her dedication to education extends beyond her own credentials; she has co-taught investment courses at the University of Georgia, sharing her vast knowledge and passion with future financial planners. Her role as both a practitioner and educator exemplifies her commitment to advancing the profession and empowering the next generation.

Kristen Manweiler is a CFP® and holds a Series 65 license, with seven years of industry experience. She has been with Cannon Financial Strategists, Inc. since 2017 and previously worked at Garcia Hasler Tax Group. Cannon Financial Strategists serves individuals, families, and institutional clients, offering wealth management, financial planning, and retirement plan advisory. The firm employs a disciplined investment process emphasizing asset allocation, diversification, and tax efficiency, managing approximately $1.43 billion in client assets across a multi-advisor platform.

R. Danner is a financial advisor at Cannon Financial Strategists, Inc. with two years of industry experience. He holds a Series 65 designation and has a background that includes roles in education and retail prior to joining the firm. Cannon Financial Strategists serves individuals, families, and institutional clients with wealth management, financial planning, and retirement plan advisory. The firm manages approximately $1.43 billion in client assets using a disciplined investment process focused on asset allocation, diversification, and tax efficiency.

Jeffrey Young is a financial advisor with Cannon Financial Strategists, Inc. in Athens, GA, holding Series 65 and Series 66 licenses and having 22 years of industry experience. He has been with Cannon Financial Strategists and its affiliated broker-dealer, Cannon Securities, Inc., since 2011. Cannon Financial Strategists serves individuals, families, and institutional clients, including high-net-worth individuals and retirement plans. The firm uses written Investment Policy Statements and a diversified investment approach that incorporates both active and passive strategies, tax-aware trading, and customized model portfolios.

Connor Siegelski is a CFP® professional at Elwood & Goetz with one year of industry experience. Prior to joining Elwood & Goetz, he worked at Abrigo for four years and held positions at Landmark Properties, PwC, and H. Lee Moffitt Cancer Center. Elwood & Goetz provides fee-only investment management and comprehensive financial planning to affluent and emerging-affluent clients, including individuals, families, trusts, and business owners. The firm’s investment approach centers on Modern Portfolio Theory, broad global diversification, and predominantly passive management using index funds and ETFs, combined with strategic asset allocation and ongoing portfolio oversight.

George Williams is a financial advisor at Cannon Financial Strategists, Inc. in Athens, GA, with 45 years of industry experience. He holds Series 63 and Series 65 licenses and has been with Cannon Financial Strategists since 2012. Williams also provides retirement plan consulting as an additional business activity. Cannon Financial Strategists serves individuals, families, and institutional clients, including high-net-worth households and pension plans. The firm offers wealth management, financial planning, and retirement plan advisory through a multi-advisor platform, employing a disciplined investment process that emphasizes asset allocation, diversification, and tax efficiency.

Joseph Trlica is a CFP® professional with one year of experience at Elwood & Goetz Wealth Advisory Group, where he has worked since 2024. Prior to his advisory role, he spent a year at the University of Georgia and has held positions at The Home Depot and Capital City Country Club. Elwood & Goetz provides fee-only investment management and comprehensive financial planning services to affluent and emerging-affluent clients, including individuals, families, trusts, estates, business owners, and corporate retirement plans. The firm employs a diversified, primarily passive investment approach based on Modern Portfolio Theory and offers fiduciary retirement-plan consulting alongside portfolio management.

Louis Pappas is a CFP® professional with 20 years of industry experience, currently serving at Cannon Financial Strategists, Inc. since 2011. Based in Athens, GA, he is involved in plan administration, including the design and implementation of insurance programs and participant education. Cannon Financial Strategists serves individuals, families, and institutional clients, offering wealth management, financial planning, and retirement plan advisory through a multi-advisor platform managing approximately $1.43 billion in assets. The firm emphasizes documented Investment Policy Statements, diversified asset allocation, and tax-aware strategies using both active and passive investment vehicles.

Bryan Pulliam is an advisor at Cannon Financial Strategists, Inc. He holds Series 65 and Series 63 licenses and has recent experience at Abound Wealth Management and Consolidated Planning. Bryan completed his studies at the University of Georgia in 2025. Cannon Financial Strategists serves individuals and families, corporations, non-profits, trusts, and employer-sponsored retirement plans. The firm provides wealth management and comprehensive financial planning with a focus on asset allocation, diversification, and tax efficiency, utilizing both actively- and passively-managed mutual funds and ETFs.

Joel Fernando is a Series 65-credentialed financial advisor with two years of industry experience. He has worked at several firms, including Preservation Services LLC and Baobab Financial Advisory LLC, before joining Trademark Capital Management Inc. in 2026. Trademark Capital Management Inc. serves a diverse client base, providing sub-advisory services, retirement plan consulting, discretionary portfolio management, and financial planning. The firm employs an active, rules-based tactical asset allocation process supported by a proprietary quantitative model and manages affiliated private pooled funds with performance-based compensation structures.

Joseph Goetz is a Series 65 licensed financial advisor with Elwood & Goetz Wealth Advisory Group, LLC in Athens, GA, where he has worked since 2010. He has 14 years of industry experience. Outside of his advisory role, he serves as a faculty member at the University of Georgia and is involved as CFO of Accredisense, a company developing AI-integrated software for higher education accreditation. Elwood & Goetz is an independent, fee-only investment management and financial planning firm serving affluent individuals, families, trusts, estates, and institutional clients. The firm emphasizes strategic asset allocation with primarily passive investment strategies, tax-aware portfolio management, and fiduciary standards.