Adam Skedgell is a Series 65-licensed advisor at Swartz Wealth Management LLC with one year of industry experience. He previously worked at Adfam LLC for a total of four years, interspersed with periods of unemployment. Swartz Wealth Management LLC is a newly established registered investment adviser that provides portfolio management and financial planning services to individuals, high-net-worth clients, and entities such as trusts and estates. The firm emphasizes passive, long-term investment strategies using low-cost index funds and ETFs, supported by fundamental analysis and strategic asset allocation.

Richard Toth is a CFA® charterholder and holds a Series 65 license with five years of industry experience. He has been with VanderPol Investments L.L.C. since 2021 and previously worked at Comfort Finance Group CFG. His compensation includes a bonus based on firm-wide assets under management growth. VanderPol Investments LLC provides investment advisory and financial planning services to individuals, corporations, charitable organizations, and pension/profit-sharing plans. The firm employs a range of strategies including discretionary portfolio management, tax-aware placement, and alternative investments, and offers educational seminars and workshops as part of its client services.

Nathan Boot is a financial advisor at Thatcher Wealth Management in Grand Rapids, MI, holding a Series 65 designation. He has one year of industry experience and has previously worked at Marketlab, Bissell Inc, Comfort Research, and Steelcase Inc. Thatcher Wealth Management provides discretionary portfolio management and financial planning to individuals and high-net-worth clients. The firm’s investment approach includes ETFs, mutual funds, fixed income, equities, annuities, and may incorporate private placements and venture capital, using both fundamental and technical analysis.

Fredrick Iacovoni is a financial advisor at Synergy Wealth Management, LLC in Grand Rapids, MI, holding Series 63 and Series 65 licenses with 15 years of industry experience. He has been with Synergy Wealth Management since 2015. Outside of his advisory role, he owns and operates Mitten State Guide Service, LLC, where he works as a fishing guide. Synergy Wealth Management serves individuals, pension and profit-sharing plans, and business entities with portfolio management, financial planning, and retirement-plan consulting. The firm employs an investment approach based on academic research and strategic asset allocation, utilizing no-load mutual funds and managing portfolios through Modern Portfolio Theory with ongoing monitoring and periodic rebalancing.

Justin Hales is a financial advisor at Greenrock Wealth Management, LLC in East Grand Rapids, MI, holding Series 63 and Series 66 licenses with 15 years of industry experience. He founded Greenrock Wealth Management in 2015 and is involved in an affiliated insurance practice through Greenrock Advisory, where he is a licensed insurance agent. Greenrock Wealth Management provides discretionary portfolio management to individuals, high-net-worth clients, and business entities, managing approximately $35.6 million in client assets. The firm focuses on tailored investment management using individualized asset-allocation strategies and primarily invests in mutual funds and diversified portfolios.

Gary Mattson is a financial advisor with Mattson Financial Services, LLC in Kentwood, MI, holding Series 63 and Series 65 credentials and 16 years of industry experience. He has been with Mattson Financial Services since 2010 and is also involved in fixed insurance sales through Lakeview Financial Group, LLC and Mattson Insurance Agency LLC. Mattson Financial Services serves individual and high-net-worth clients as well as employer-sponsored retirement plans, offering discretionary portfolio management, financial planning, and retirement-plan consulting. The firm employs an active, asset-allocation-centered investment approach and coordinates with affiliated tax and insurance entities.

Brett Bauman is a Certified Financial Planner (CFP®) with nine years of industry experience. He is currently with Hungerford Financial LLC in Grand Rapids, MI and has previously worked at The Vanguard Group. Hungerford Financial serves individuals, charities, and employer retirement plans by providing financial planning, portfolio management, and retirement plan consulting. The firm’s investment strategy emphasizes strategic asset allocation with tactical adjustments, focusing on value, safety, quality, and risk control, supported by AI-enabled analytics alongside human oversight.

Nicolle Rumsey is a financial advisor with Blue Water Asset Management in Grand Rapids, MI, holding a Series 65 credential and seven years of industry experience. She has worked at LPL Financial and INVEST Financial in prior roles. Outside of advising, she works as an independent contractor for a cleaning business. Blue Water Asset Management provides discretionary portfolio management, financial planning, and consulting services to individual and institutional clients, including pension plans and insurance companies. The firm employs a tailored, discretionary investment approach utilizing Modern Portfolio Theory and a mix of long- and short-term strategies implemented through model portfolios and sub-advisers.

Jason Main is a financial advisor at MDRN Capital with 18 years of industry experience. He holds Series 63 and Series 65 licenses and has worked previously at Huntington Financial Advisors, The Huntington Investment Company, and J.P. Morgan Securities LLC. Outside of his advisory role, he serves as a server and bartender at Grill 111, a restaurant in Rockford, MI. MDRN Capital provides discretionary wealth management, financial planning, and retirement-plan advisory services to individuals, high-net-worth clients, trusts, estates, businesses, and retirement plans. The firm’s investment approach combines fundamental and technical analysis with a primarily long-term orientation, utilizing independent managers, mutual funds, ETFs, and individual securities.

Laurel Steward is a financial advisor at Mattson Financial Services, LLC with five years of industry experience. She holds a Series 65 designation and has been with Mattson Financial Services and Lakeview Financial Group since 2014. Outside of her advisory role, she is involved in insurance sales and serves as Director of Operations for Lakeview Financial Group. Mattson Financial Services, LLC provides fee-based financial planning, discretionary portfolio management, and retirement-plan consulting to individuals, trusts, estates, and businesses. The firm employs an asset-allocation driven investment approach using equities, ETFs, fixed income, and cash, supported by fundamental, quantitative, and technical analyses, and offers services through wrap-fee programs and third-party platforms.

Michael Cook is a financial advisor at Advisory Advocates LLC in Grand Rapids, MI, holding a Series 65 credential with six years of industry experience. His prior roles include positions at Legacy Planning & Associates, Inc. and BetterTrades, Inc. Outside of his advisory work, he is president and owner of Trendlogic, Inc., a non-investment related business. Advisory Advocates LLC provides financial planning, consulting, and discretionary portfolio management to individuals, trusts, estates, and business entities. The firm employs a combination of passive ETF-based strategies and active approaches such as tactical asset allocation, sector rotation, and option-protected overlay hedged models.

Mark Moerdyk is a financial advisor at Cornerstone Wealth Partners, LLC, holding a Series 65 credential. He has seven years of experience with Keystone Financial Coaching, a personal finance and budgeting consulting service he owns and operates, and previously worked at Allstate Insurance Company for seven years. Cornerstone Wealth Partners provides advisory services to a diverse client base, including individual investors, retirement plans, trusts, and charitable organizations. The firm uses an academic, evidence-based, globally diversified investment approach and offers both discretionary asset management and co-advisory services.

Craig Rayment is a CFP® and Series 63-registered advisor with Financial Advisory Corporation in Grand Rapids, MI. He has been with the firm since 2023 and previously worked for the Great Lakes Region of the Wesleyan Church and Red Cedar Church. Financial Advisory Corporation provides integrated wealth management services to individuals, employer retirement plans, and non-profit/endowment clients. The firm manages approximately $972 million in discretionary assets and employs a multi-advisor team approach with an emphasis on asset allocation and tailored portfolios.

William Alphenaar is a financial advisor with Aspen Investment Management Inc. in Grand Rapids, MI, holding Series 63 and Series 65 licenses and bringing 19 years of industry experience. He has been with Aspen Investment Management since 1993. Aspen Investment Management provides discretionary and some non-discretionary portfolio management services to individuals, high-net-worth clients, trusts, estates, and charitable institutions. The firm uses a combination of fundamental and technical analysis, model asset allocations, and tactical adjustments, and offers participant account management through a third-party platform.

Sara Lewis is a CFP® professional with nine years of industry experience. She has been with Henrickson Nauta Wealth Advisors, Inc. since 2017 and previously worked at Watkins Ross for three years. Henrickson Nauta Wealth Advisors, Inc. is an SEC-registered wealth management firm serving individuals, trusts, estates, defined contribution plans, and businesses. The firm employs a long-term investment approach informed by modern portfolio theory, managing diversified portfolios primarily through mutual funds and ETFs, and offers family office–style services along with discretionary portfolio management.

Loran Filson is a CFP® with 16 years of industry experience, currently serving at Financial Advisory Corporation since 1998. He holds a Series 63 license and works as part of a nine-advisor team based in Grand Rapids, MI. Financial Advisory Corporation provides wealth management services that combine investment management with comprehensive financial planning for individuals, retirement plans, and non-profit/endowment clients. The firm employs an asset-allocation approach with discretionary management, using mutual funds, ETFs, individual bonds, and periodic rebalancing tailored to client objectives and risk tolerance.

Michael Cohen is a financial advisor at Mattson Financial Services, LLC with one year of industry experience. He holds a Series 65 designation and previously worked at Buckingham Strategic Wealth, LLC and Fidelity Investments. In addition to his advisory role, he is also involved as an insurance agent through LA&H Insurance Licenses. Mattson Financial Services, LLC provides fee-based financial planning, discretionary portfolio management, and retirement-plan consulting to individuals, trusts, estates, and business clients. The firm’s investment management is asset-allocation driven and uses a combination of equities, ETFs, fixed income, and cash, employing fundamental, quantitative, and technical analyses.

Kelly Eggleston is a financial advisor at Calder Financial Group with five years of industry experience. She holds a Series 65 designation and has been with Calder Investment Advisors since 2016. Prior to that, she worked at Grand Management Group from 2005 to 2016. Calder Financial Group advises individual and institutional clients, including retirement plans, foundations, and endowments, providing discretionary investment management and comprehensive financial planning. The firm employs a structured investment approach using managed model portfolios and offers pension consulting and third-party administration services through affiliated businesses.

John Koczara is a CFA® charterholder with 32 years of industry experience, currently serving at Lafleur & Godfrey Private Wealth Management since 2013. He holds Series 63 and Series 65 licenses and works from Grand Rapids, MI. Lafleur & Godfrey provides wealth and portfolio management primarily for individuals, trusts, and estates, as well as pension and profit-sharing plans, charitable organizations, and small businesses. The firm emphasizes fundamental analysis and active, concentrated equity portfolios, managing multiple firm-directed equity strategies while acting as an ERISA/IRC fiduciary for retirement accounts.

Gerald Green Jr. is a financial advisor with Mattson Financial Services, LLC in Kentwood, MI, holding Series 63 and Series 65 credentials and bringing nine years of industry experience. He has worked at Mattson Financial Services since 2017 and is also associated with Lakeview Financial Group, LLC, where he spends a portion of his time as an insurance agent. Mattson Financial Services, LLC provides fee-based financial planning, discretionary portfolio management, and retirement-plan consulting to individuals, trusts, estates, and businesses. The firm employs an asset-allocation driven approach using equities, ETFs, fixed income, and cash, combined with fundamental, quantitative, and technical analyses, and offers integrated investment management as well as standalone financial planning services.