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James A

Series 63

Port Washington, WI

LPL Financial

James Asplin is a financial advisor with LPL Financial in Port Washington, WI, holding a Series 63 designation and 30 years of industry experience. Prior to joining LPL Financial in 2018, he worked at Edward D. Jones & Co., L.P. for 19 years. LPL Financial is an SEC-registered investment adviser and broker-dealer serving individuals, retirement plans, banks, credit unions, corporations, and charitable organizations through a national network of investment adviser representatives. The firm offers a range of financial planning and advisory programs, providing both discretionary and non-discretionary management supported by model portfolios, third-party subadvisors, and research.

College savings (529s, UTMA, etc.)
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Matthew D

Series 66

Sheboygan, WI

LPL Financial

Matthew Demaster is a financial advisor at LPL Financial with three years of industry experience. He holds the Series 66 designation and has prior experience at firms including Harrison Financial and Principal Life Insurance Company. Outside of his advisory work, he owns MD Custom Woodworks LLC, a small custom woodworking business. LPL Financial is an SEC-registered investment adviser and broker-dealer serving individuals, retirement plans, banks, credit unions, corporations, and charitable organizations through a large national network. The firm offers a range of advisory programs, financial planning, and brokerage services with both discretionary and non-discretionary management, supported by extensive research and model portfolios.

College savings (529s, UTMA, etc.)
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Brad K

Series 66

Port Washington, WI

Equitable Advisors

Brad Katzer is a financial advisor with Equitable Advisors in Port Washington, WI, holding a Series 66 designation and nine years of industry experience. His prior roles include positions at Axa Advisors, Northwestern Mutual, Voya Financial Advisors, and Schniess and Associates. He also conducts business under an approved DBA, Lake Financial Group. Equitable Advisors serves individual investors, retirement plan sponsors, corporations, and charitable organizations by providing financial planning, retirement-plan support, and access to asset management through third-party programs. The firm operates a hybrid referral and implementation model, combining advisory and brokerage channels to tailor services based on client goals, risk tolerance, and time horizon.

Retirement income strategy Social Security optimization Founder/Business Owner Retired Executive Approaching retirement Baby Boomers (Born 1946-1964)
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Megan C

Series 66

Cascade, WI

Robert Baird & Co.

Megan Coronado is a financial advisor at Robert W. Baird & Co. with 11 years of industry experience. She holds the Series 66 designation and has been with Robert W. Baird & Co. since 2014. Outside of her advisory role, she serves as Treasurer and Board Member for both the Sheboygan County Estate Planning Council and the Plymouth Public Library Foundation. She is part of The DDK Group within Robert W. Baird & Co.’s Private Wealth Management practice, which advises a range of clients including individuals, families, pensions, corporations, and charitable organizations. The group offers customized financial planning and portfolio management services using both in-house and third-party managers, with a focus on aligning strategies to client goals and risk tolerances.

Wealth management Tax-loss harvesting Retired Founder/Business Owner
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Kyle M

Series 66

Port Washington, WI

Edward Jones

Kyle Mc Mann is a financial advisor with Edward Jones in Port Washington, WI. He holds a Series 66 designation and has 11 years of industry experience, having been with Edward Jones since 2014. Edward Jones is a full-service wealth management firm serving more than four million individual and institutional clients. The firm offers a range of advisory programs and investment strategies, including discretionary and non-discretionary wrap fee portfolios, separately managed accounts, and affiliated mutual funds, with a fiduciary standard for its advisory services.

Wealth management Tax-loss harvesting Multi-generational wealth transfer Retired Founder/Business Owner Executive
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Ryan B

Series 66, Series 65

Port Washington, WI

Raymond James Financial

Ryan Bostwick is a financial advisor at Raymond James Financial with 22 years of industry experience. He has previously worked at Transamerica Capital Inc for 16 years before joining Raymond James in 2023. Outside of his primary role, he is a 15% owner and financial advisor at ClearTrack Financial Advisors, where he serves as an independent contractor. Raymond James Financial Services Advisors, Inc. provides financial planning, investment consulting, and advisory services to a diverse client base, including individuals, high-net-worth clients, corporations, and institutional clients. The firm offers tailored, non-discretionary planning and consulting supported by analytical tools and maintains specialized services such as municipal advising and SIMPLE IRA Employer Advisory programs.

Wealth management Tax strategies for small businesses Business succession planning General estate planning guidance Founder/Business Owner Executive
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Brian B

Series 63, Series 65

Port Washington, WI

Equitable Advisors

Brian Barber is a financial advisor at Equitable Advisors with 19 years of industry experience. He has been with Equitable Advisors and its predecessor, Axa Advisors LLC, since 2007. Outside of his advisory role, Brian co-owns Trifecta Worldwide, LLC, a local small business that produces custom t-shirts for Port Washington’s annual Fish Day festival. Equitable Advisors serves a diverse client base, including individual, high-net-worth, retirement plan, corporate, charitable, and institutional clients. The firm offers financial planning, broker-dealer services, insurance distribution, and access to third-party asset management programs, operating primarily through LPL-sponsored programs and endorsed TAMPs.

Retirement income strategy Social Security optimization Founder/Business Owner Retired Executive Approaching retirement Baby Boomers (Born 1946-1964)
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Paul B

Series 63, Series 65

Port Washington, WI

Equitable Advisors

Paul Baldino is a financial advisor at Equitable Advisors with 13 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at Equitable Advisors since 2012, including time when the firm operated as AXA Advisors, LLC. Outside of his advisory role, Baldino serves as a board member for the Milwaukee Community Sailing Center and assists with tastings at Waterford Wine. Equitable Advisors provides financial planning, retirement plan support, and asset management services to individual investors, retirement plan sponsors, corporations, and charitable organizations. The firm employs a hybrid referral and implementation model, offering access to multiple third-party asset managers and tailoring services based on individual client goals and risk tolerance.

Retirement income strategy Social Security optimization Founder/Business Owner Retired Executive Approaching retirement Baby Boomers (Born 1946-1964)
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Randy R

Series 63

Saukville, WI

Cetera

Randy Roesler is a financial advisor with Cetera, holding a Series 63 designation and over 34 years of industry experience. He has been with Cetera and its affiliate firms since 2013. Roesler serves as a principal and OSJ for Roesler and Associates Wealth Management, where he focuses on insurance, tax planning, investments, retirement, and estate planning. He is also a board member of a homeowners association in Franklin, WI. Cetera Investment Advisers LLC is a multi-manager platform serving a broad client base including individuals, retirement plans, corporate, charitable, and institutional accounts. The firm provides portfolio management, financial planning, and access to various program structures and third-party managers, with over 10,000 advisors and $256 billion in assets under management.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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Joshua T

Series 63, Series 65

Port Washington, WI

LPL Financial

Joshua Traudt is a financial advisor with LPL Financial in Port Washington, WI, holding Series 63 and Series 65 designations and bringing 28 years of industry experience. His prior roles include positions at Stifel and B.C. Ziegler and Company. LPL Financial is an SEC-registered investment adviser and broker-dealer serving individuals, retirement plans, banks, corporations, and charitable organizations through a national network of investment adviser representatives. The firm offers a range of financial planning and advisory programs, including model portfolios and retirement plan consulting, with both discretionary and non-discretionary management options.

College savings (529s, UTMA, etc.)
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Shawn M

Series 63, Series 65

Sheboygan, WI

LPL Financial

Shawn Mangan is a financial advisor at LPL Financial with 11 years of industry experience. He previously worked at Mass Mutual Investors Services and Mass Mutual Life Insurance Company from 2013 to 2024. Outside of his advisory role, he is also engaged as a teacher. LPL Financial is an SEC-registered investment adviser and broker-dealer serving individuals, retirement plans, financial institutions, and charitable organizations through a national network of investment adviser representatives. The firm offers a range of advisory programs, financial planning, and brokerage services, employing both discretionary and non-discretionary management supported by research and model portfolios.

College savings (529s, UTMA, etc.)
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John P

Series 63, Series 65

Port Washington, WI

Equitable Advisors

John Plumley is a financial advisor at Equitable Advisors with 15 years of industry experience. He holds the Series 63 and Series 65 designations and has worked at Equitable Advisors since 2010, previously affiliated with Axa Advisors. Outside of his advisory role, he is the founder and president of the MPD Mounted Patrol Foundation, a nonprofit organization. Equitable Advisors serves individual investors, retirement plan sponsors, corporations, and charitable organizations by providing financial planning, retirement-plan support, and access to asset management through LPL programs and third-party asset managers. The firm employs a hybrid referral and implementation model, offering both advisory and brokerage/insurance channels to implement client recommendations.

Retirement income strategy Social Security optimization Founder/Business Owner Retired Executive Approaching retirement Baby Boomers (Born 1946-1964)
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Larry K

Series 63, Series 65

Sheboygan Falls, WI

Cetera

Larry Kettle Jr. is a financial advisor with Cetera, holding Series 63 and Series 65 credentials and 21 years of industry experience. His prior roles include positions at VOYA Financial Advisors and Mersberger Financial Group Inc. He is also president of the Marshview Conservation Club, a family hunting organization. Cetera Investment Advisers LLC is an SEC-registered firm that serves individual, retirement plan, corporate, charitable, and institutional clients through a network of independent advisors. The firm offers a range of discretionary and non-discretionary portfolio management, financial planning, and consulting services, utilizing multiple program structures and a multi-manager platform.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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Penny S

Series 66

Port Washington, WI

Edward Jones

Penny Shelander is a financial advisor with Edward Jones in Port Washington, WI, holding a Series 66 designation and 19 years of industry experience. She has been with Edward Jones since 2008. Edward Jones is a full-service wealth management firm serving more than four million individual and institutional clients. The firm offers a range of advisory programs, including discretionary and non-discretionary wrap fee strategies, separately managed accounts, and affiliated mutual funds, managing approximately $1.01 trillion in assets with a large network of advisors and branch offices nationwide.

Wealth management Tax-loss harvesting Multi-generational wealth transfer Retired Founder/Business Owner Executive
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Reid S

Series 65, Series 63

Sheboygan Falls, WI

Cetera

Reid Schmideler is a financial advisor with Cetera, holding Series 63 and Series 65 credentials and seven years of industry experience. His prior roles include positions at Brookstone Capital Management and Foundations Investment Advisors LLC. Schmideler also assists with practice management duties at Kettle Financial. Cetera Investment Advisers LLC is an SEC-registered firm serving individuals, employer-sponsored retirement plans, corporate and charitable clients, and institutional accounts. The firm offers a multi-manager platform with a variety of portfolio management and financial planning services, supporting both discretionary and non-discretionary account structures.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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Justin B

Series 66

Port Washington, WI

Equitable Advisors

Justin Behm is a financial advisor with Equitable Advisors in Port Washington, WI, holding a Series 66 designation and 18 years of industry experience. He has been with Equitable Advisors since 2011, previously associated with Axa Advisors. Outside of advising, he serves as treasurer for the Community Education Foundation of Port Washington and is a silent partner involved in event planning activities. Equitable Advisors serves individual investors, retirement plan sponsors, corporations, and charitable organizations, providing financial planning, retirement-plan support, and access to asset management through a range of third-party programs. The firm employs a hybrid referral and implementation model, combining advisory and brokerage channels to tailor services based on client goals and risk tolerance.

Retirement income strategy Social Security optimization Founder/Business Owner Retired Executive Approaching retirement Baby Boomers (Born 1946-1964)
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Verneith S

Series 66

Sheboygan, WI

LPL Financial

Verneith Stout is a financial advisor with LPL Financial holding a Series 66 designation and seven years of industry experience. Prior to joining LPL Financial in 2024, he worked at Mass Mutual Investors Services and Massmutual Life Insurance Co. He is also involved with OnPoint Financial Group, LLC, which provides non-variable insurance and financial services, and he holds a notary commission in Sheboygan, WI. LPL Financial is an SEC-registered investment adviser and broker-dealer serving individuals, retirement plans, banks, corporations, and charitable organizations through a national network of investment adviser representatives. The firm offers a range of advisory programs, retirement plan consulting, and brokerage services, utilizing both discretionary and non-discretionary management supported by research and model portfolios.

College savings (529s, UTMA, etc.)
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Jeffrey H

Series 63, Series 65

Oostburg, WI

LPL Financial

Jeffrey Heinen is a financial advisor with LPL Financial, holding Series 63 and Series 65 credentials and bringing 33 years of industry experience. He has held roles at BMO Harris Financial Advisors, BMO Harris Bank, M&I Trust Company, M&I Insurance Services, and M&I Brokerage Services since 2005. LPL Financial is an SEC-registered investment adviser and broker-dealer serving individuals, retirement plans, banks, credit unions, corporations, and charitable organizations through a national network of investment adviser representatives. The firm offers a range of advisory programs, financial planning, retirement consulting, and brokerage services, utilizing both discretionary and non-discretionary management supported by research and model portfolios.

College savings (529s, UTMA, etc.)
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Jeffrey J

Series 66

Sheboygan, WI

Thrivent Investment Management

Jeffrey Jacobs is a financial advisor with Thrivent Investment Management in Sheboygan, WI. He holds the Series 66 designation and has 10 years of industry experience, all with Thrivent Financial and Thrivent Investment Management since 2016. Thrivent Investment Management provides Dedicated Planning Services to individuals, families, businesses, and nonprofit clients through a network of Financial Advisors. The firm offers holistic, goal-based planning across various topics and allows clients to combine planning with managed-account services under a consolidated billing option called “WealthPlan.”

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Brian B

Series 63

Sheboygan Falls, WI

Edward Jones

Brian Beeck is a financial advisor at Edward Jones with 28 years of industry experience, including 22 years at Edward Jones. He holds the Series 63 designation and is based in Sheboygan Falls, Wisconsin. Outside of his advisory role, Beeck serves on the board of directors for Camp Fire USA in Sheboygan Falls, where he is involved in executive director observation, curriculum planning, staff meetings, and oversight of camp directors. Edward Jones is a full-service wealth management firm serving over four million individual and institutional clients. The firm manages approximately $1.01 trillion in assets and offers a range of advisory programs and investment options supported by a nationwide network of more than 23,700 financial advisors.

Wealth management Tax-loss harvesting Multi-generational wealth transfer Retired Founder/Business Owner Executive
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