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David P

Series 65

Hermosa Beach, CA

Hermosa Advisors

David Pedersen is a financial advisor at Hermosa Advisors with six years of industry experience. He holds a Series 65 designation and has worked at Hermosa Advisors since 2019. Prior to that, he was self-employed and also worked at Guess Inc. Pedersen serves as a part-time adjunct instructor at the University of California, Los Angeles Extension. Hermosa Advisors is a small, independent advisory firm that provides customized financial planning and advisory services to individuals, high-net-worth clients, and small businesses. The firm emphasizes modular financial plans and consultative advice, focusing on diversified portfolios built with ETFs and mutual funds using Modern Portfolio Theory.

General retirement planning Cash flow / budgeting Debt management
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Robert C

Series 65

Los Angeles, CA

Trade Therapy, LLC

Robert Celman is a financial advisor at Trade Therapy, LLC in Los Angeles, CA. He holds a Series 65 designation and has been active in the financial industry since 2024. Prior to founding Trade Therapy, he worked at Yva.ai and was self-employed for over two decades. Trade Therapy, LLC offers discretionary and non-discretionary portfolio management primarily to individuals and high-net-worth clients, also serving charitable and religious organizations, trusts, and estates on a case-by-case basis. The firm’s investment strategy focuses on technical analysis and typically uses exchange-listed equities and ETFs, with periodic rebalancing and tactical adjustments based on market conditions. Trade Therapy also publishes an educational research publication called Clarity, which is provided free to advisory clients.

Active portfolio management
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Brian D

CFP®, ChFC®, Series 63

Calabasas, CA

Brian Dennis, CFP®

Brian Dennis is a CFP® and ChFC® with 37 years of industry experience. He is the principal of Brian Dennis, CFP®, an investment management firm based in Calabasas, CA. In addition to his advisory role, he is a licensed attorney and an independent insurance agent. His firm provides asset management, financial planning, and consulting services to individuals, trusts, and estates. The investment approach focuses on fundamental analysis and a value-oriented, long-term strategy, with tailored services and regular account reviews.

College savings (529s, UTMA, etc.)
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Mario N

Series 65

Hermosa Beach, CA

Desert Capital Management Group, Inc

Mario Nieto is a Series 65 licensed advisor at Desert Capital Management Group, Inc, with five years of industry experience. He has been with Desert Capital since 2020 and previously worked at GMI Sourcing, Inc. from 2015 to 2018. Desert Capital Management Group is a small advisory firm serving individuals and high-net-worth clients, managing approximately $5.39 million in assets across 127 client relationships. The firm provides individualized, primarily non-discretionary asset and portfolio management services across a range of public and private investments and operates under a level-fee fiduciary framework without accepting discretionary authority or proxy voting.

Active portfolio management
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Scott S

Series 65

Calabasas, CA

Altron Capital Management

Scott Soohoo is a financial advisor at Altron Capital Management with seven years of industry experience. He holds a Series 65 designation and has worked as owner and manager of Zero Media Works, an e-commerce and marketing consulting company. Soohoo has been with Altron Capital Management since 2018 and also has prior experience with the Noumena Education Initiative. Altron Capital Management serves individual and institutional clients using a global value investment approach focused on high-conviction ideas identified through fundamental analysis. The firm manages discretionary portfolios with strategies that may include concentrated positions, short sales, options, and margin.

Concentrated stock management Options & derivatives strategies Active portfolio management
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Roberto W

Series 65, Series 63

Los Angeles, CA

Financial International

Roberto Washington is the sole advisor at Financial International in Los Angeles, CA, with 25 years of industry experience. He holds Series 65 and Series 63 licenses and has prior experience at H.D. Vest Investment Securities, Inc. for 20 years. Outside of his advisory role, he serves as the CEO of R & R International Enterprises, Inc. and is also a church pastor. Financial International provides individual clients with portfolio management and related advisory services, combining fee-based investment management with real estate brokerage, mortgage loan origination, and insurance brokerage. The firm offers clients integrated access to investment advisory services alongside insurance and lending products, distinguishing itself by its multi-licensing and commission-capable arrangements uncommon among independent advisors.

Real estate investing Real Estate Professional
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Imee Rose C

Series 65

Woodland Hills, CA

ID Asset Advisory

Imee Rose Chellevold is a financial advisor at ID Asset Advisory with a Series 65 credential. She has been with ID Asset Advisory since 2026 and has prior experience with ID Asset Group, Inc. and Ms. Cellaneous Goods, LLC. ID Asset Advisory is an independent, fee-only firm serving individuals, families, trustees, businesses, and nonprofit organizations. The firm offers modular financial planning, investment consulting, portfolio management, and educational workshops, using a combination of fundamental, quantitative, and asset-allocation analysis tailored to client objectives and risk tolerance.

Equity compensation tax strategy Multi-generational wealth transfer Retirement plans for business owners (SEP, solo 401k) Business ownership considerations Cash flow / budgeting
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Michael T

Series 63, Series 66

Beverly Hills, CA

OnPoint Financial Management LLC

Michael Todd is a financial advisor at OnPoint Financial Management LLC with eight years of industry experience. He holds Series 63 and Series 66 credentials and has worked at firms including IAMS Wealth Management, AXA Advisors, and Massachusetts Mutual Life Insurance. Outside of advising, he is involved in founding and operating a restaurant, a lounge, and a real estate investment venture. OnPoint Financial Management LLC is a single-advisor firm serving individual and high-net-worth clients with portfolio management and financial planning. The firm uses a combination of fundamental and technical analysis for discretionary and non-discretionary investment advice across various asset classes, including mutual funds, equities, fixed income, ETFs, and insurance products.

Annuities General retirement planning College savings (529s, UTMA, etc.)
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Jeffrey B

PFS™, Series 65

Woodland Hills, CA

WB Financial Services, LLC

Jeffrey Becker is a financial advisor at WB Financial Services, LLC with 18 years of industry experience. He holds the PFS™ designation and Series 65 license. Becker has been with WB Financial Services since 2001 and is also associated with Winningham, Becker & Company, LLP since 1996. WB Financial Services, LLC provides financial planning and advisory services to individuals, high-net-worth clients, and trusts, focusing on personalized consultations without selling commissioned insurance or investment products. The firm operates as a referral-based adviser, connecting clients with independent investment advisors who manage portfolios, and is affiliated with a CPA firm whose principals hold CPA and personal financial specialist credentials.

General retirement planning Cash flow / budgeting
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Bill N

CFP®, EA

Burbank, CA

Convey Wealth LLC

Bill Nugent is the Founder of Convey Wealth Management, a financial services firm uniquely specializing in tax-smart planning for corporate executives, high-achieving entrepreneurs, and their families. Bill's 27-year career began with one of the industry's oldest and most respected wealth management firms. There, he focused on non-profit and public sector clients and drew inspiration from mission-driven professionals who dedicated their careers to caring for others. Having led hundreds of live workshops during his career, Bill is skilled at expressing complex topics in an understandable manner. He believes in customization and focuses on each client's goals to drive the investment management process. Bill is a CERTIFIED FINANCIAL PLANNER™ professional as well as an IRS Enrolled Agent. He received both his bachelor's and master's degrees from the University of Massachusetts at Amherst. In addition to providing personalized attention to his clients, he believes strongly professional mentorship and enjoys teaching financial planning at UCLA.

General tax planning Executive Technology Professional Baby Boomers (Born 1946-1964)
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Patrick W

CFP®, Series 66

Los Angeles, CA

Whalen Financial Planning

Patrick Whalen is a CFP® and Series 66-licensed financial advisor with 19 years of industry experience. He is the principal of Whalen Financial Planning, an independent firm he founded in 2017. Prior to that, he worked at Fidelity Investment from 2012 to 2017. Whalen Financial Planning provides hourly and project-based financial planning, consultation, and investment management services primarily to individuals and trustees of personal irrevocable trusts. The firm emphasizes passive investment strategies using index mutual funds and ETFs, focusing on tax efficiency and low turnover, and primarily manages assets on a non-discretionary basis.

Cash flow / budgeting College savings (529s, UTMA, etc.) General estate planning guidance Retirement income strategy Retired
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Ana B

Series 63, Series 65

Beverly Hills, CA

Beverly Hills Capital Management LLC

Ana Blumberg Markus is the sole advisor at Beverly Hills Capital Management LLC in Beverly Hills, CA, holding Series 63 and Series 65 licenses with 20 years of industry experience. She has been with Beverly Hills Capital Management since 2012. Outside of financial advising, Ms. Blumberg is a sculptor and occasionally creates and sells artwork. Beverly Hills Capital Management provides discretionary and non-discretionary asset management to individuals and high-net-worth clients, managing approximately $16.9 million across around 41 client relationships. The firm’s investment approach combines fundamental and technical analysis, employing long-term, short-term, and active trading strategies tailored to client objectives.

Active portfolio management Options & derivatives strategies
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Ellis B

Series 65

Los Angeles, CA

Carter & Balsam Advisers

Ellis Balsam is a financial advisor at Carter & Balsam Advisers in Los Angeles, CA, with 15 years of industry experience. He holds a Series 65 designation and has been with Carter & Balsam Advisers, formerly John R Carter Corporation, since 2010. In addition to his advisory role, Balsam is president of Carter & Balsam CPAs, a certified public accounting firm. Carter & Balsam Advisers provides discretionary investment advisory and portfolio management services primarily to individuals, trusts, and corporations, managing approximately $15 million in assets. The firm employs fundamental and cyclical analysis and uses both long- and short-term trading strategies, with a focus on widely traded large companies, mutual funds, and ETFs.

Active portfolio management
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Ira Z

CFP®, ChFC®, Series 63, Series 66

Agoura Hills, CA

Financial Peak

Ira Zito is a CFP® and ChFC® with 28 years of industry experience. He is the sole advisor at Financial Peak, where he has worked since 2021, following eight years at SagePoint Financial. In addition to his advisory role, Zito is an independent insurance agent, dedicating about 5% of his time to insurance sales. Financial Peak provides investment management and financial planning services to individuals, high-net-worth clients, charitable organizations, and businesses. The firm uses a primarily passive investment approach based on modern portfolio theory, integrating financial planning with portfolio management through various engagement models.

General retirement planning Cash flow / budgeting Business ownership considerations College savings (529s, UTMA, etc.) Founder/Business Owner
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Melissa E

CFP®, CIMA®

Calabasas, CA

Fidela Wealth

I’m Melissa, founder of Fidela Wealth. I hold CFP® and CIMA® designations, and I’ve spent the last 13 years guiding clients through high-stakes financial transitions with precision and care. At Fidela, I work with: -Families navigating legacy planning, education funding, long-term care, or supporting loved ones with special needs. -Business owners seeking tax efficiency, transition planning, or coordinated advice across teams. -Entertainment professionals managing income variability, loan-out entities, pension structures, and privacy concerns. My job is to bring order to complexity, no jargon, no confusion. Just clear, personalized advice and disciplined financial strategy. I don’t sell products, and I don’t take shortcuts. As a fiduciary, I work exclusively in your best interest. If you’re facing a turning point or simply want to feel more confident about your financial future, I’m here to help you move forward with clarity and integrity.

Business ownership considerations Founder/Business Owner Entertainment Industry Engineering Professional
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Gerard S

Series 63, Series 66

Woodland Hills, CA

Culture Capital Partners, LLC

Gerard Singfield is a financial advisor at Culture Capital Partners, LLC with 14 years of industry experience. He previously worked at Charles Schwab and The Pacific Group. In addition to his advisory role, he provides clients with life insurance options and business management services, including budgeting and bill pay support. Culture Capital Partners offers portfolio management and financial planning primarily for individual and high-net-worth clients. The firm utilizes a range of analytical methods and investment strategies across traditional and alternative assets, operating mostly on a non-discretionary basis with tailored service for a limited client base.

Options & derivatives strategies Active portfolio management Wealth management
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Martin J

Series 63, Series 65

Los Angeles, CA

Johnson's Capital Partners Corporation

Martin Johnson Jr. is a financial advisor at Johnson's Capital Partners Corporation with 24 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at several firms, including Colorado Financial Services Corporation and Johnson's Global Advisors. Since 1989, he has also owned Johnson's Financial Group, an administrative business unrelated to financial services. Johnson’s Capital Partners Corporation provides investment management services using passive, index-based strategies to create globally diversified portfolios for a broad range of clients, including individuals, institutions, and sovereign wealth funds. The firm emphasizes non-discretionary portfolio management, rebalancing, and monitoring of third-party money managers to align with client objectives.

Passive / index investing Wealth management Real estate investing Retired Founder/Business Owner
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Jacob L

Series 65

Venice, CA

JGL Advisory LLC

Jacob Lopez is the principal of JGL Advisory LLC in Venice, CA, holding a Series 65 credential with six years of industry experience including roles at ARX Management LLC and City National Bank. Prior to founding JGL Advisory, he managed court-mandated Qualified Settlement Funds and concurrently oversees fixed-income portfolios focused on short-duration, highly rated securities. JGL Advisory LLC is a newly formed investment manager that plans to provide discretionary portfolio management for individuals, small businesses, trusts, estates, and institutional clients. The firm employs a long-term, buy-and-hold strategy based on bottom-up stock selection and a combination of fundamental, technical, and macroeconomic analysis across equities, fixed income, ETFs, and mutual funds.

Passive / index investing Active portfolio management Wealth management
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Gregory N

Series 65

Los Angeles, CA

Ajax Asset Mgmt., LLC

Gregory Nathan is a financial advisor at Ajax Asset Mgmt., LLC in Los Angeles, CA, holding a Series 65 designation with four years of industry experience. He previously worked for First Pacific Advisors, LP from 2015 to 2023 before joining Ajax Asset Mgmt. in 2023. Ajax Asset Mgmt. is a state-registered investment manager that provides discretionary portfolio management for pooled and institutional mandates, as well as separately managed accounts for individuals, corporate entities, retirement plans, and nonprofits. The firm offers equity and fixed-income strategies driven by fundamental analysis and employs borrowing and derivatives within its implementation.

Active portfolio management Options & derivatives strategies Concentrated stock management Tax-loss harvesting
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Jeffrey M

CFP®, CFA®

Manhattan Beach, CA

Financial Planning Concepts, Inc.

Jeffrey Muhle is a CFP® and CFA® with 28 years of industry experience. He is the sole advisor at Financial Planning Concepts, Inc., where he has worked since 1995. In addition to his financial advisory role, Muhle has served as a systems director leading project teams developing space systems at The Aerospace Corporation since 1987. Financial Planning Concepts, Inc. provides personalized financial planning and investment management services to individuals, pension and profit-sharing plans, trusts, estates, charitable organizations, and corporations. The firm focuses on a limited number of higher-net-worth and institutional clients, employing a written Investment Policy Statement and asset allocation strategies based on fundamental and technical analysis.

General retirement planning General tax planning College savings (529s, UTMA, etc.)
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