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David S

CFP®, Series 63

Brea, CA

DES Financial Group, LLC

David Sweet is a CFP® professional with 23 years of industry experience. He has been with DES Financial Group, LLC since 2014 and has also maintained an affiliation with LPL Financial since 2009. DES Financial Group provides investment management and financial planning services primarily to individual and high-net-worth clients. The firm constructs portfolios using a range of securities including stocks, bonds, mutual funds, ETFs, options, and alternative investments, and employs active strategies such as options and short sales while tailoring portfolios based on clients’ goals, time horizon, and risk tolerance.

Options & derivatives strategies Active portfolio management Private / alternative investments
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Cristopher C

Series 66

Chino Hills, CA

Bright Legacy LLC

Cristopher Cuevas is a financial advisor at Bright Legacy LLC with six years of industry experience. He holds a Series 66 designation and has worked at firms including Morgan Stanley and Raymond James. Outside of advising, he serves as president and loan originator at Golden Springs View d/b/a True Prime Mortgage and consults on business cloud solutions through Cloud Partners. Bright Legacy LLC is a small advisory firm serving individuals, trusts, estates, businesses, and retirement plans. The firm provides discretionary investment management and integrated financial planning with a customized, long-term, value-oriented approach, incorporating fundamental and technical analysis.

Wealth management Retirement plans for business owners (SEP, solo 401k) General retirement planning Founder/Business Owner Executive
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Jeffrey M

Series 63, Series 66

Rosemead, CA

Treveri Capital

Jeffrey Martinez is a financial advisor at Treveri Capital with 22 years of industry experience. He holds Series 63 and Series 66 licenses and previously worked at Rainmaker Securities, LLC. Outside of his advisory role, he owns a sales and marketing consulting business and is involved in cybersecurity business development. Treveri Capital provides discretionary asset management services to individuals, high-net-worth clients, and small businesses, using tailored portfolios based on model allocations that emphasize long-term, index-focused ETF strategies informed by modern portfolio theory and risk/return analysis. The firm also incorporates actively traded large-cap crypto assets in suitable client strategies.

Passive / index investing Tax-loss harvesting
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Charles B

Series 65

San Marino, CA

Greyfield Capital Management LLC

Charles Bettendorf is the sole advisor at Greyfield Capital Management LLC in San Marino, CA. He holds a Series 65 designation and has seven years of industry experience, including two years as a self-employed advisor prior to founding Greyfield Capital in 2017. Greyfield Capital Management provides discretionary investment management services to individuals, trusts, and charitable organizations. The firm employs a fundamental research-driven approach, investing in a range of domestic and foreign equities and debt securities, including higher-risk and less liquid positions, while maintaining public disclosure of performance and a focus on relationships with charitable clients.

Active portfolio management Factor investing / smart beta
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Timothy M

Series 63, Series 65

Azusa, CA

Moore Money Advisory

Timothy Moore is the sole advisor at Moore Money Advisory in Azusa, CA, holding Series 63 and Series 65 licenses with 10 years of industry experience. He previously worked at Allstate Insurance Company for five years and is a licensed insurance agent in California, selling individual and small group policies in the Los Angeles area. Moore Money Advisory provides growth-oriented investment advisory and portfolio management services to individuals, trusts, estates, and employer-sponsored retirement plans. The firm uses a goal-based planning process emphasizing capital preservation and risk management, offers financial planning and education through no-cost workshops, and integrates insurance discussions as part of comprehensive client service.

Wealth management Retirement income strategy
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Scott B

Series 63, Series 65

Pasadena, CA

Sage Investment Group

Scott Burch is a financial advisor at Sage Investment Group with 12 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at Sage Investment Group and Regal Investment Advisors. Outside of advising, he is a licensed insurance agent. Sage Investment Group provides investment management and financial planning services to individuals, pension and profit-sharing plans, trusts, estates, charitable organizations, and small businesses. The firm employs a strategic core-and-satellite asset allocation approach using passive index funds and ETFs combined with selective active management, with client relationships generally non-discretionary and supported by documented Investment Policy Statements and periodic reporting.

General retirement planning Cash flow / budgeting General tax planning Annuities
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Constante F

Series 65

Hacienda Heights, CA

Treasure Chest Financial

Constante Firme III is a financial advisor at Treasure Chest Financial with nine years of industry experience. He holds a Series 65 credential and has worked at Google Inc. since 2017. Outside of finance, he operates Popetiger Entertainment, a sole proprietorship providing engineering and scientific consulting services. Treasure Chest Financial offers investment advice, portfolio management, and financial planning to a diverse client base including institutional and individual investors. The firm employs a process incorporating modern portfolio theory, fundamental and technical analysis, and emphasizes capital protection, income generation, and growth.

Annuities General estate planning guidance College savings (529s, UTMA, etc.) Executive Founder/Business Owner Technology Professional Mid-Career Professionals
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Nancy L

CFP®, Series 65

Pasadena, CA

Vera Wealth LLC

Nancy Listiawan is a CFP® and holds a Series 65 license with 12 years of experience in the financial services industry. She previously worked at AMI Asset Management for 11 years before founding Vera Wealth LLC in Pasadena, CA. Vera Wealth LLC serves individual clients, including some high-net-worth individuals, providing discretionary portfolio management alongside financial and estate-planning coordination. The firm emphasizes a passive, long-term, asset-allocation approach and offers educational seminars and workshops on general financial topics.

General retirement planning Cash flow / budgeting
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Paul K

Brea, CA

Kirz, Paul H

Paul Kirz is a CFP professional with 23 years of experience as Paul H Kirz CFP and 2 years in his current investment management role at Kirz, Paul H. He operates as a sole-owner advisory based in Brea, CA, with credentials in financial planning and tax preparation. Kirz, Paul H provides fee-only financial planning and investment advice to individuals, small businesses, and nonprofit organizations. The firm generally acts as a planner without routinely managing client assets but can do so under a power of attorney, emphasizing diversified portfolios of low-cost index mutual funds and ETFs tailored to client goals and risk tolerance.

General retirement planning Long-term care insurance College savings (529s, UTMA, etc.) Annuities Retired
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Denita C

Series 63, Series 66

Chino Hills, CA

The Financial Architects Wealth Management LLC

Denita Clark is a financial advisor with The Financial Architects Wealth Management LLC, holding Series 63 and Series 66 licenses and bringing 20 years of industry experience. Her career includes roles at Gradient Securities, Transamerica Financial Advisors, and World Financial Group. She is also active as an insurance agent, selling both health and other insurance products. The Financial Architects Wealth Management provides investment advice and financial planning to individual investors and qualified retirement plan sponsors. The firm typically operates on a non-discretionary basis, recommending third-party portfolio managers and emphasizing ongoing oversight and client approval for transactions.

Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Debt management Retirement income strategy
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Roger F

Series 65

Arcadia, CA

RF Capital Management

Roger Fan is the principal of RF Capital Management and holds a Series 65 designation. He has nine years of industry experience, including two years at Texas Tech University School of Law and nine years with his current firm. RF Capital Management provides discretionary investment management services to individuals, high-net-worth clients, and businesses. The firm employs a bottom-up, fundamental value approach with concentrated portfolios focused on long-term capital appreciation, and it uses a distinctive performance-based compensation structure for eligible clients.

Active portfolio management Concentrated stock management
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Randy W

Series 63, Series 65

Covina, CA

Contrarian Labs Inc.

Randy Wang is a financial advisor at Contrarian Labs Inc. with 8 years of industry experience. He holds Series 63 and Series 65 designations and has worked at Sophia Asset Management and Contrarian Labs. Outside of his advisory role, he serves as the CEO of Wingz, a ride-sharing company. Contrarian Labs provides discretionary investment management focused on value investing and fundamental analysis, primarily serving high-net-worth individuals. The firm emphasizes a concentrated, long-term approach centered on equity securities with geographic focus on the United States and Greater China.

Active portfolio management Concentrated stock management
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Annelise L

CFA®

Monrovia, CA

Fintent

Annelise Li is a CFA® charterholder with two years of industry experience, currently serving as the sole advisor at Fintent in Monrovia, CA. She has worked with AJC Capital Management Japan LLC since 2024 and has been involved with AJC Capital Management, LLC and Fintent Invest, Inc. since 2017. Outside of her advisory roles, Li manages corporate management, accounting, and tax responsibilities for these related entities during non-trading hours. Fintent Invest, Inc. provides fee-based, discretionary portfolio management and comprehensive financial planning tailored to individuals, trusts, and specialized clients, including medical professionals and accredited investors. The firm employs a strategic, long-term, value-oriented investment approach with tactical flexibility, supported by six proprietary model portfolios and a behavioral finance framework integrated into client engagement.

Options & derivatives strategies Private / alternative investments Real estate investing Wealth management Doctor or Medical Professional Founder/Business Owner
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Craig P

PFS™

City of Industry, CA

P&L Family Wealth

Craig Pelletier is a PFS™ credentialed advisor with P&L Family Wealth, where he has worked since 2026. His prior experience includes roles at Carmel Capital Partners and Axxcess Wealth Management, along with five years at Pelletier & Leo, LLP, and five years at PricewaterhouseCoopers, LLP. P&L Family Wealth provides wealth management and financial planning services to individuals, high-net-worth clients, and businesses. The firm combines ongoing portfolio management with written financial plans, employing a mix of passive and active investment strategies that include stocks, bonds, mutual funds, ETFs, municipal securities, and digital assets when appropriate.

Business ownership considerations Cash flow / budgeting College savings (529s, UTMA, etc.) General estate planning guidance Founder/Business Owner
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Feiyu Y

Series 65

San Gabriel, CA

You Investment Management LLC

Feiyu You is the principal of You Investment Management LLC and holds a Series 65 designation. Their professional background includes roles at Ameriprise Financial Services, Chongqing Zheyu Law Firm, Shanghai Huibei Investment Management, and Junkang Life Insurance. Feiyu You has experience spanning law, insurance, and investment management over several years. You Investment Management LLC provides portfolio management and investment consulting services to individuals, high-net-worth clients, and businesses. The firm focuses on liquid, publicly traded securities and employs a combination of fundamental, technical, and cyclical analysis to inform investment strategies, offering both discretionary and non-discretionary portfolio management.

Passive / index investing Active portfolio management Concentrated stock management
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David C

CFP®, CFA®, Series 66

Brea, CA

Oaktree Wealth Group Inc.

David Chong is a CFP® and CFA® credentialed financial advisor with 18 years of industry experience. He is the owner and president of Oaktree Wealth Group Inc. in Brea, CA, where he has worked since 2013. Prior to founding Oaktree Wealth Group, he was with Schomer Wealth Advisors, LLC and Align Financial Coaching, LLC. Oaktree Wealth Group is a state-registered investment adviser serving individual clients and institutional plan sponsors, including pension and profit-sharing plans. The firm provides portfolio management primarily through referrals to third-party money managers, comprehensive and modular financial planning, and non-discretionary pension consulting, applying modern portfolio theory in its asset allocation recommendations.

Business succession planning
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Lawrence B

Arcadia, CA

Bartlett, Lawrence E

Lawrence Bartlett is the sole advisor at Bartlett, Lawrence E and holds a CPA designation with 40 years of experience in accounting. He has been practicing as Lawrence E Bartlett CPA since 1986. The firm provides discretionary investment supervisory services primarily to individuals, corporations, and charitable organizations, focusing on U.S. common-stock portfolios with a growth and momentum orientation. Its approach combines fundamental research and technical analysis, with portfolio tactics including ADRs, high-dividend stocks, covered calls, and, with client consent, margin or listed options.

Active portfolio management
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David D

CFP®, Series 63

Ontario, CA

David De Koekkoek, CFP, EA

David De Koekkoek is a Certified Financial Planner (CFP®) and Enrolled Agent (EA) with over 30 years of experience in financial planning and tax services. He operates an independent firm in Ontario, California, providing tax preparation, planning, consulting, and bookkeeping services alongside financial advisory. His professional activities include licensed insurance sales and property management. His firm primarily serves individual clients as well as trustees, estates, trusts, and charitable organizations, offering financial planning, investment advice, and fee-for-service tax and business services. The firm employs a long-term investment approach with fundamental security analysis and delivers non-discretionary advisory services, with most assets custodied at Schwab Institutional.

General retirement planning Cash flow / budgeting General tax planning
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David C

Series 65

Brea, CA

DFS Capital Management

David Chapman is a financial advisor at DFS Capital Management with two years of industry experience. He holds a Series 65 designation and previously worked at APX Operating Company and the Automobile Club of Southern California. In addition to his advisory role, he performs freelance financial analysis for small businesses through Upwork. DFS Capital Management provides discretionary portfolio management and financial planning to individuals and businesses, including advisory services for employer-sponsored retirement plans and 529 accounts. The firm employs a combination of charting, cyclical, fundamental, and technical analysis with a focus on equities, mutual funds, ETFs, fixed income, and options strategies.

Options & derivatives strategies Active portfolio management
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Michael K

Series 65

Chino, CA

Affinity Asset Management

Michael Kedis is the founder of Affinity Asset Management in Chino, CA. He holds a Series 65 license and has two years of industry experience. Since 2011, he has also been involved with Cedars Express International Inc., a shipping services business. Affinity Asset Management provides financial planning and portfolio management services to individuals and small businesses through managed and guided plan options. The firm employs a macro-to-micro investment approach using both fundamental and technical analysis, considers private market opportunities, and operates without discretionary trading authority or receipt of commissions and performance-based fees.

Private / alternative investments Cash flow / budgeting Founder/Business Owner
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