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Elton J

Series 63, Series 65

Moreno Valley, CA

AmeriVet Securities, Inc.

Elton Johnson Jr. is a financial advisor with AmeriVet Securities, Inc., holding Series 63 and Series 65 licenses and over 43 years of industry experience. He has worked at AmeriVet Securities since 1993, including a role at AmeriVet Securities - RIA, LLC from 2020 to 2021. Outside of his advisory work, he serves as President and CEO of Executive Command Group, Inc., a private investigative services firm, and is a director of Veteran Ventures Capital, LLC, which provides venture capital to veteran-owned companies. AmeriVet Securities, Inc. primarily serves pooled vehicles and institutional mandates, offering pension consulting and traditional portfolio management services. The firm operates with a small advisory footprint and maintains an affiliated broker-dealer relationship.

General retirement planning Wealth management
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Gail G

Series 65

Corona, CA

Financial Equations Advisors, Inc.

Gail Gonzales is a financial advisor at Financial Equations Advisors, Inc. in Corona, CA, holding a Series 65 designation with five years of industry experience. Her prior work includes roles at Collier Simon, Spinifex, Ignited, CoBird, and Gearys. Financial Equations Advisors serves individual and business clients with comprehensive financial planning, discretionary portfolio management, and retirement plan consulting. The firm uses an asset-allocation framework combined with technical analysis and may engage third-party sub-advisers while maintaining oversight.

General retirement planning Income planning General tax planning Wealth management Retirement plans for business owners (SEP, solo 401k)
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Mark D

Series 66, Series 65

Rancho Cucamonga, CA

RBA Wealth Management, LLC

Mark Deily is a financial advisor with RBA Wealth Management, LLC, holding Series 65 and Series 66 licenses and 15 years of industry experience. He has been president and manager of Deily & Company PC CPAs for over a decade and worked previously at Davidson, Deily and Company PC, CPA for 19 years. Outside of his advisory role, he serves as a CPA and holds a Life & Health Insurance license with United Health Care. RBA Wealth Management provides financial planning, investment management, and retirement plan consulting to a diverse client base including individuals, trusts, and corporate entities. The firm uses a goal-based investment approach that integrates fundamental and behavioral analysis within a Modern Portfolio Theory asset allocation framework.

Wealth management Charitable giving & philanthropy Founder/Business Owner Executive
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Frank M

Series 63, Series 65

Corona, CA

Attivo Legacy Advisors, LLC

Frank Mercuri III is a financial advisor at Attivo Legacy Advisors, LLC with 24 years of industry experience. He holds Series 63 and Series 65 licenses and has been involved with Equivita Life Settlements, LLC since 2018 and Mercuri Asset Management, LLC since 2010. Outside of advising, he operates a licensed insurance agency and is involved in life settlements and trust services. Attivo Legacy Advisors provides portfolio management and comprehensive financial planning to individuals, retirement and corporate plans, trusts, estates, and other business entities. The firm manages assets on a non-discretionary basis, offers customized investment portfolios aligned with client risk profiles, and incorporates insurance products as part of its services.

General estate planning guidance College savings (529s, UTMA, etc.) General retirement planning Cash flow / budgeting Wealth management
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Micki H

Series 65

Riverside, CA

The Leonard Financial Group, LLC

Micki Hicks is a financial advisor at The Leonard Financial Group, LLC with 10 years of industry experience. She holds a Series 65 designation and has been with the firm since 2015. The Leonard Financial Group serves individual clients, including high-net-worth and non-HNW households, as well as charitable and organizational clients. The firm provides financial planning, investment management, and consulting services, utilizing a formal planning process combined with portfolio management that includes advanced trading strategies and regular account reviews.

Options & derivatives strategies
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Matthew H

Series 65

Rancho Cucamonga, CA

FOX & HOLLAND INVESTING LLC

Matthew Holland is a financial advisor with FOX & HOLLAND INVESTING LLC, holding a Series 65 designation and four years of industry experience. He is also a partner at Fox & Stephens, CPAs, where he provides accounting, tax, and consulting services to individuals, businesses, and organizations. FOX & HOLLAND INVESTING, LLC offers discretionary portfolio management and advisory services to individuals, including high-net-worth clients, as well as to pension and profit-sharing plans, trusts, estates, and corporations. The firm combines customized investment strategies with coordination alongside clients’ attorneys and accountants, leveraging its affiliation with an accounting practice.

Wealth management
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Alicia A

Series 66

Redlands, CA

Smart Investments Advisory Incorporated

Alicia Arciniega is a financial advisor at Smart Investments Advisory Incorporated with 17 years of industry experience. She holds a Series 66 designation and has worked previously with LPL Financial and Western International Securities, Inc. She has been associated with Smart Investments Advisory Incorporated since 2006. Smart Investments Advisory Incorporated serves primarily individual, non–high-net-worth clients, managing approximately $82 million for about 210 clients. The firm combines portfolio management with broker-dealer activities and insurance product sales, offering a range of services through a small team of three professionals.

Wealth management Passive / index investing Active portfolio management
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James C

CFP®, Series 65

Redlands, CA

Investment Counselors of Redlands LLC

James Cobb is a Certified Financial Planner® with 20 years of experience at Investment Counselors of Redlands LLC, where he has worked since 2006. He holds a Series 65 license and is based in Redlands, California. Outside of his advisory role, he serves as a classified substitute for the Redlands Unified School District and is an assistant coach for the Redlands High School mock trial team. Investment Counselors of Redlands LLC provides discretionary investment management to individuals, trusts, estates, retirement plans, charitable organizations, and businesses. The firm focuses on long-term holdings primarily using mutual funds, closed-end funds, and ETFs selected through fundamental analysis and third-party research, with tailored services including retirement projections and client-imposed restrictions.

Passive / index investing Active portfolio management Retirement income strategy
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Brian C

Series 66, Series 63

Corona, CA

Palo Seco Wealth Management

Brian Colla is a financial advisor at Palo Seco Wealth Management with seven years of industry experience. He holds Series 66 and Series 63 licenses and has worked at firms including Ameriprise, California Bank and Trust, and Edward Jones. In addition to his advisory role, Colla operates a real estate and mortgage loan brokerage business. Palo Seco Wealth Management provides investment management and financial planning services to individuals, high-net-worth clients, and corporations. The firm employs a generally passive, low-cost investment approach focused on index funds and ETFs, incorporating client-specific objectives and risk tolerances, and integrates biblically responsible investing aligned with its mission-driven framework.

Cash flow / budgeting Business ownership considerations Christian Faith Based
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Shirley C

Series 63, Series 66

Jurupa Valley, CA

Hawley Advisors

Shirley Coria is a financial advisor with Hawley Advisors, holding Series 63 and Series 66 designations and bringing 23 years of industry experience. Her prior roles include positions at Ni Advisors, Inc., Independent Financial Group, LLC, and NPB Financial Group, LLC. She also works as an independent financial operations consultant, providing operational assistance to other financial advisors. Hawley Advisors offers personalized financial planning and discretionary investment management primarily to individual and high-net-worth clients, utilizing a strategic asset allocation approach based on Modern Portfolio Theory with mutual funds and ETFs. The firm manages approximately $74.2 million in client assets across 59 households and provides quarterly performance reporting.

General retirement planning General tax planning Cash flow / budgeting College savings (529s, UTMA, etc.)
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Karl H

CFP®, Series 65

Riverside, CA

The Leonard Financial Group, LLC

Karl Hicks is a CFP® with 21 years of industry experience and has been with The Leonard Financial Group, LLC since 2003. He holds a Series 65 license and is based in Riverside, CA. The Leonard Financial Group serves individual clients, including both high-net-worth and non-high-net-worth households, as well as charitable and organizational clients. The firm provides financial planning, investment management, and consulting services using a formal planning process combined with portfolio management that incorporates tactical and strategic tools such as option strategies and short sales.

Options & derivatives strategies
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Min S

CFP®, Series 66

Ontario, CA

Falcon Wealth Planning, LLC

Min Song is a CFP® professional with 19 years of industry experience. She has worked at Falcon Wealth Planning, Inc. and Falcon Wealth Planning since 2017, following nine years at TD Ameritrade Inc. Falcon Wealth Planning, LLC provides investment advisory and financial planning services to individuals, charitable organizations, and business entities, including a Family Office offering for clients with more than $5 million under management. The firm employs a range of strategies including fundamental and technical analysis, modern portfolio theory, and options strategies, managing accounts primarily on a discretionary basis with quarterly reviews.

Options & derivatives strategies Active portfolio management Wealth management Retirement plans for business owners (SEP, solo 401k)
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Rachel B

CFP®, ChFC®, Series 66

Redlands, CA

KWB Wealth

Rachel Bubb is a CFP® and ChFC® with seven years of industry experience. She has been with KWB Wealth since 2020 and is also affiliated with LPL Financial. Outside of her advisory work, she has experience working in agricultural roles. KWB Wealth is a team-based firm providing discretionary asset management and financial planning services to individuals, high net worth clients, trusts, pension, and corporate clients. The firm manages approximately $1.23 billion with a multi-method investment approach that includes fundamental, technical, quantitative, cyclical, and qualitative analysis.

Active portfolio management Passive / index investing
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Dave B

CFP®, Series 66

Ontario, CA

Falcon Wealth Planning, LLC

Dave Boothe Jr. is a CFP® and Series 66-registered financial advisor with eight years of industry experience. He is currently with Falcon Wealth Planning, LLC and has previously worked at TIAA-CREF Individual & Institutional Services, Charles Schwab and Co., Ameriprise Financial Services, and Northwestern Mutual. Falcon Wealth Planning, LLC provides investment advisory and financial planning services to individuals, charitable organizations, and business entities, including a Family Office offering for clients with over $5 million in assets. The firm employs a combination of fundamental and technical analysis alongside modern portfolio theory and manages accounts on a discretionary basis with regular reviews and reporting.

Options & derivatives strategies Active portfolio management Wealth management Retirement plans for business owners (SEP, solo 401k)
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Ray B

Series 63, Series 66

Ontario, CA

Falcon Wealth Planning, LLC

Ray Bartolome is a financial advisor at Falcon Wealth Planning, LLC in Ontario, CA, holding Series 63 and Series 66 licenses with 24 years of industry experience. He previously worked at TD Ameritrade & Co., Inc. from 2016 to 2020 before joining Falcon Wealth Planning. Falcon Wealth Planning, LLC provides investment advisory and financial planning services to individuals, charitable organizations, and business entities, including a Family Office offering for clients with more than $5 million under management. The firm manages accounts primarily on a discretionary basis, applying various investment strategies and reviewing client accounts quarterly.

Options & derivatives strategies Active portfolio management Wealth management Retirement plans for business owners (SEP, solo 401k)
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Ricky R

Series 65

Corona, CA

Safeguard Investment Advisory Group, LLC

Ricky Rivera is a financial advisor with Safeguard Investment Advisory Group, LLC in Corona, CA, holding a Series 65 designation and 18 years of industry experience. He has been with Safeguard since 2008 and also operates Rickshaw Financial & Insurance Services, Inc., where he offers insurance products to clients. Safeguard Investment Advisory Group serves individual, high-net-worth, institutional, and business clients by providing discretionary portfolio management, access to third-party sub-advisers, and fee-based financial planning. The firm manages over $600 million across approximately 1,800 client relationships and employs a fundamental-analysis investment process with a preferred time horizon of two to ten years.

Wealth management Passive / index investing Active portfolio management Retirement income strategy
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Adele C

Series 66

Morena Valley, CA

American Money Management, LLC

Adele Canetti is a financial advisor at American Money Management, LLC with 20 years of industry experience. She holds the Series 66 designation and has been with American Money Management since 2008. Outside of her advisory work, she owns and operates Dollar Book Fair, a used bookstore in Buena Park, California. American Money Management provides discretionary portfolio management to individuals, pension plans, trusts, corporations, and other entities, offering tailored asset-allocation strategies managed by an investment committee. The firm integrates fundamental, cyclical, economic, and technical analysis, and includes alternative investments where appropriate.

Retirement income strategy Income planning Concentrated stock management
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Quinn C

CFP®

Ontario, CA

Falcon Wealth Planning, LLC

Quinn Carranza is a CFP® professional with four years of experience, currently serving at Falcon Wealth Planning, LLC. Prior to joining Falcon, Quinn worked at Orora Packaging Company and Montecito Bank & Trust. Falcon Wealth Planning, LLC provides investment advisory and financial planning services to individuals, charitable organizations, and business entities. The firm manages accounts on a discretionary basis, employing fundamental and technical analysis alongside modern portfolio theory, and offers services including ongoing portfolio management, comprehensive financial planning, and a Family Office for clients with over $5 million in assets.

Options & derivatives strategies Active portfolio management Wealth management Retirement plans for business owners (SEP, solo 401k)
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Marc M

CFP®

Ontario, CA

Falcon Wealth Planning, LLC

Marc Melendez is a CFP® professional at Falcon Wealth Planning, LLC with two years of industry experience. Prior to joining Falcon, he worked for Invert Environmental Consultants for three years. Outside of financial advising, he operates an independent notary business called Notary Pro. Falcon Wealth Planning, LLC offers investment advisory and financial planning services to individuals, charitable organizations, and business entities, including a Family Office service for clients with more than $5 million under management. The firm utilizes a range of strategies including fundamental and technical analysis, and manages accounts on a discretionary basis with regular quarterly reviews.

Options & derivatives strategies Active portfolio management Wealth management Retirement plans for business owners (SEP, solo 401k)
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Laura B

Series 65

Riverside, CA

TriCord Advisors, Inc.

Laura Barkley is a financial advisor at TriCord Advisors, Inc. with one year of industry experience. She holds the Series 65 designation and has previously worked with the Specialty Coffee Association and Cal Lutheran University. TriCord Advisors serves individuals, pension and profit-sharing plans, charitable organizations, and corporations by offering discretionary portfolio management, model portfolio management, manager-of-managers services, financial planning, and pension consulting. The firm employs a blend of fundamental, technical, and quantitative analysis within a structured investment process monitored quarterly.

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