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Eli C

Series 65

Los Altos Hills, CA

Crescent Park Management, L.P.

Eli Cohen is the sole advisor at Crescent Park Management, L.P., holding a Series 65 designation with 12 years of experience at the firm since 2014. Based in Los Altos Hills, CA, he leads the firm's investment activities. Crescent Park Management provides discretionary investment management through separately managed accounts primarily for high-net-worth individuals and small businesses meeting the Qualified Client standard. The firm employs a concentrated long-and-short investment approach across U.S. and international equities and related instruments, including options and private securities, with a focus on multi-year mispricing opportunities.

Options & derivatives strategies Concentrated stock management Active portfolio management
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Gino G

Series 63, Series 65

Palo Alto, CA

G. P. Greco & Co., Inc.

Gino Greco is the sole advisor at G. P. Greco & Co., Inc., an independent registered investment adviser based in Palo Alto, CA. He holds Series 63 and Series 65 licenses and has five years of industry experience. Prior roles include positions at Northwestern Mutual and First Republic Bank. Outside of his advisory work, he is a licensed life and health insurance agent managing fixed and indexed personal insurance products through Greco Insurance Agency. G. P. Greco & Co., Inc. provides customized portfolio advisory services primarily to individual clients, managing approximately $4.7 million across 16 accounts. The firm employs a long-term investment approach combining cyclical and fundamental analysis with modern portfolio theory, offering both discretionary and non-discretionary management while limiting advice to a defined range of asset classes.

Private / alternative investments Annuities Long-term care insurance Concentrated stock management
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Michael H

CFP®, Series 65

Sunnyvale, CA

Client First Finance LLC

Michael Hollars is a CFP® professional with 21 years of experience in financial advising, operating Client First Finance LLC since 2005. His background includes advanced technical graduate degrees and prior Silicon Valley executive experience. He participates in NAPFA activities and offers pro bono community workshops. Client First Finance LLC serves individuals, couples, trusts, estates, small businesses, and retirement-plan clients, providing financial advice ranging from specific issues to comprehensive multi-year planning. The firm focuses on long-term, passive index-based portfolios, disciplined asset allocation, and written investment policies, operating on a fee-only, non-discretionary model without custody of client assets.

Passive / index investing
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Brian M

CFA®

Mountain View, CA

Pariveda Investment Management

Brian Murphy is a CFA® charterholder with 25 years of industry experience. He has been with Pariveda Investment Management since 2000. Murphy is also the CEO and partial owner of Kivalia, an online investment resource that provides free investment insights and model portfolios to participants in employee-sponsored retirement plans. He may provide management and business consulting services to third parties as well. Pariveda Investment Management offers fee-only investment management to individuals, high-net-worth clients, families, trusts, and select institutional accounts. The firm uses a combination of quantitative screening and fundamental analysis to manage portfolios focused on income generation and capital appreciation, employing a range of securities including equities, mutual funds, ETFs, and derivatives.

Passive / index investing Active portfolio management Concentrated stock management
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Warren J

CFA®, Series 65

Palo Alto, CA

Kukui Tree Capital Management LLC

Warren Jackson is a CFA® charterholder with nine years of industry experience. He is the principal advisor at Kukui Tree Capital Management LLC, an independent firm he has been with since 2024. His prior roles include positions at Media Wealth, Adero Partners, Vista Wealth Management, and Bank of New York Mellon. Kukui Tree Capital Management advises individuals, high net worth individuals, trusts, and estates with discretionary investment management and comprehensive financial planning. The firm’s investment approach centers on fundamental analysis and a long-term orientation, tailoring portfolios to client goals, time horizons, and risk tolerance while overseeing third-party independent managers.

Active portfolio management Private / alternative investments Real estate investing
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Jitesh S

Series 65

Fremont, CA

Avaari Financial

Jitesh Shah is a financial advisor at Avaari Financial with 15 years of industry experience. He holds a Series 65 designation and has worked as an engineer at IDT since 1999. Outside of advising, he maintains his engineering role, which is unrelated to his investment activities. Avaari Financial is an independent, fee-only advisory firm that serves medium- to high-net-worth individuals and some institutional clients through comprehensive financial planning and portfolio management. The firm employs a long-term, disciplined investment approach emphasizing diversified asset allocation, fundamental analysis, and tax minimization.

General retirement planning General tax planning Cash flow / budgeting College savings (529s, UTMA, etc.)
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Thomas B

Series 63, Series 66

Campbell, CA

Pacific Wealth Advisors

Thomas Berry is a financial advisor with LPL Financial in Campbell, CA, holding Series 63 and Series 66 licenses and 23 years of industry experience. He has worked with LPL Financial since 2004 and is also associated with Pacific Benefits Advisors and Pacific Wealth Advisors, LLC. Berry's activities include involvement with group health, life, disability, and pension plan insurance through Pacific Benefits Advisors. LPL Financial provides advisory and brokerage services to a diverse client base, including individual investors, retirement plan sponsors, institutions, charities, and high-net-worth households. The firm offers a variety of investment solutions supported by an in-house research team, combining large-scale advisory operations with insurance and credit products through affiliated agencies.

Retirement plans for business owners (SEP, solo 401k) Business sale tax planning Executive Founder/Business Owner
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Ryan T

Series 66

San Carlos, CA

Peninsula Equity Capital

Ryan Taleghani is a financial advisor at Peninsula Equity Capital with seven years of industry experience. He holds a Series 66 designation and has previously worked at Morgan Stanley Private Bank, Morgan Stanley Smith Barney, Bank of America, and Merrill. Outside of his advisory role, he is involved as a partner in a real estate business and operates an online retail store. Peninsula Equity Capital is a state-registered investment adviser serving primarily institutional clients and pooled vehicles. The firm focuses on equity-centered portfolios using a combination of fundamental, cyclical, and behavioral analysis to identify undervalued businesses, with an investment approach that includes concentrated equity positions and the use of derivatives for hedging and trading within separately managed accounts.

Cash flow / budgeting Debt management College savings (529s, UTMA, etc.)
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Thien N

Series 63, Series 65

San Jose, CA

TaxVet

Thien Nguyen is a financial advisor at TaxVet with one year of industry experience. He holds Series 63 and Series 65 credentials. Prior to joining TaxVet, he worked at First Command Advisory Services and related entities, and served six years in the U.S. Navy. Outside of his advisory role, Nguyen provides tax preparation services, acts as a certified notary, and volunteers as a bilingual tutor for the Santa Clara County Library System, helping improve English skills for Vietnamese-speaking adults and children. TaxVet serves individuals, families, small trusts, small businesses, veterans, and active-duty servicemembers by providing financial planning, tax planning, and investment analysis with a primarily passive investment approach. The firm offers fixed-fee planning and tax services without taking custody of client assets, supporting client self-implementation of trades and supplementing advice through educational seminars and third-party planning tools.

Equity Recipients (RS/RSU, SOP, ESPP) Business ownership considerations College savings (529s, UTMA, etc.) Cash flow / budgeting Founder/Business Owner Young Professionals
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Leon S

CFA®

Redwood City, CA

Emerald Hills Capital, LLC

Leon Shirman is a CFA® charterholder and the sole advisor at Emerald Hills Capital, LLC, an independent investment advisory firm based in Redwood City, CA. He has 14 years of industry experience and has led Emerald Hills Capital since 2011. Emerald Hills Capital provides discretionary portfolio management, financial planning, and consulting primarily to individual and high-net-worth clients. The firm manages approximately $16 million in assets and specializes in fundamental, long-term equity investments focused on small- to mid-cap companies, while also managing a private pooled investment vehicle.

Active portfolio management Options & derivatives strategies Private / alternative investments
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James S

CFP®, Series 66

San Mateo, CA

Clear Retirement Advice LLC

James Schwarz is a CFP® and Series 66 credentialed financial advisor with 14 years of industry experience. He has worked at Charles Schwab Bank and Charles Schwab & Co., Inc. from 2011 to 2017 before founding Clear Retirement Advice LLC in 2017. He is a limited partner in a family limited partnership, Quarry Hill, with no decision-making authority or compensation. Clear Retirement Advice LLC provides discretionary portfolio management and goal-based financial planning primarily for individual and high-net-worth clients. The firm employs fundamental analysis and modern portfolio theory to create tailored asset allocations and uses a fixed-fee billing structure without third-party subadvisers.

General retirement planning Annuities
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Donald H

CFA®, Series 65

Los Altos, CA

Stantum, LLC

Donald Hejna is a CFA® charterholder and holds a Series 65 license with 12 years of experience in the financial industry. He is the principal at Stantum, LLC, an independent advisory firm, and has held roles at Microsoft Corporation as a principal data science manager and at Accenture, LLP. He also serves as a teaching assistant and facilitator at Stanford University Graduate School of Business. Outside of his advisory work, Hejna is the managing partner of Virentem Ventures, LLC, a software and technology company. Stantum provides financial planning and portfolio management services to individuals, corporations, trusts, and other entities, employing a quantitative, risk-focused approach that incorporates Monte Carlo simulations, optimization techniques, and machine-learning methods. The firm offers a combination of traditional advisory services and specialized analytical projects, including securities ratings and bespoke valuation models.

Concentrated stock management Options & derivatives strategies Wealth management Founder/Business Owner Technology Professional
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Rodney P

Series 63, Series 65

San Mateo, CA

Belgrave Square Advisors

Rodney Prezeau is a financial advisor at Belgrave Square Advisors in San Mateo, CA, with seven years of industry experience. He has held roles at Aviva plc and took a year as a stay-at-home parent before founding his current firm. He holds the Series 63 and Series 65 designations. Belgrave Square Advisors provides financial planning and portfolio management services to individuals, small businesses, and high-net-worth clients. The firm employs a diversified investment approach based on Modern Portfolio Theory and fundamental analysis, offering tailored plans and ongoing discretionary management.

Cash flow / budgeting Debt management Retirement income strategy Divorce financial planning
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Joel M

CFA®, Series 63

Los Altos, CA

Meyer Financial Advisors, Inc.

Joel Meyer is the principal and sole advisor at Meyer Financial Advisors, Inc. in Los Altos, CA. He holds the CFA® designation and has seven years of industry experience. Prior to founding Meyer Financial Advisors, he worked at Administrative Software Applications, Inc. for 14 years. Since 2021, he has also served as CEO of Meyer Financial Counselors, LLC, providing financial planning for divorcing couples and business consulting. Meyer Financial Advisors, Inc. is an independent, single-advisor firm serving individuals, high-net-worth clients, and small businesses with financial planning, portfolio management, and investment consultation. The firm employs a Modern Portfolio Theory-based approach, combining fundamental and technical analysis to build diversified portfolios and offers periodic educational seminars and family-office style services.

Debt management Cash flow / budgeting College savings (529s, UTMA, etc.) Divorce financial planning
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Stephen L

San Jose, CA

Lajala & Associates

Stephen Lajala is the principal advisor at Lajala & Associates in San Jose, CA, with 8 years of industry experience. He has operated Lajala & Associates since 1983. In addition to his advisory role, he is involved in a CPA firm. Lajala & Associates provides discretionary investment management to individuals, pension and profit-sharing plans, trusts, and estates. The firm combines portfolio management with public accountancy and income-tax preparation services, utilizing a strategic asset-allocation approach focused on no-load mutual funds and ETFs.

General tax planning Passive / index investing Active portfolio management
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Xu T

Series 65

Mountain View, CA

Tian Capital LLC

Xu Tian is the principal of Tian Capital LLC, an independent investment management firm based in Mountain View, CA. He holds a Series 65 designation and has 10 years of industry experience, having founded and managed Tian Capital since 2016. Tian Capital LLC is a fee-only firm that provides discretionary portfolio management primarily to individual and high-net-worth investors. The firm employs fundamentally driven, equity-focused strategies including value, growth, and event-driven approaches, and is noted for its use of leverage and derivative instruments within separately managed accounts.

Active portfolio management Concentrated stock management
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Brandon A

CFP®

San Jose, CA

Amaral Financial Planning

Brandon Amaral is a CFP® professional with five years of experience in financial planning. He is the principal advisor at Amaral Financial Planning in San Jose, CA. Prior to founding his firm, he worked at Ballast Point Financial Planning, Wade Financial Advisory, and Ameriprise Financial Services. In addition to financial planning, he offers tax preparation, IRS representation, and limited notarization services. Amaral Financial Planning serves individuals, families, and trusts with fee-only financial planning and discretionary portfolio management. The firm focuses on long-term, passive investing based on Modern Portfolio Theory and provides tailored investment strategies through custodial platforms such as Betterment and Charles Schwab.

Debt management Cash flow / budgeting College savings (529s, UTMA, etc.) Equity Recipients (RS/RSU, SOP, ESPP) General tax planning
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Brenda F

CFP®, Series 66

San Jose, CA

Abundit Wealth

Brenda Friederich is a CFP® and Series 66-certified financial advisor with 22 years of industry experience. She is the principal of Abundit Wealth, an independent registered investment adviser based in San Jose, CA, where she has worked since 2023. Her prior experience includes roles at Mariner Independent Advisor Network and Rnp Advisory Services. Friederich is also a licensed insurance agent in California. Abundit Wealth serves individual clients, including high-net-worth individuals, as well as pension and profit-sharing plans, providing comprehensive financial planning, discretionary portfolio management, and pension consulting. The firm follows a long-term, systematic investment approach grounded in modern portfolio theory, utilizing broadly diversified mutual funds and ETFs, and partners with a third-party asset manager for portfolio implementation and reporting.

Wealth management Retirement plans for business owners (SEP, solo 401k) Business succession planning Cash flow / budgeting Debt management
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Sa Lvatore G

CFP®

Milpitas, CA

The Guardino Financial Group

Sa Lvatore Guardino is a CFP® with 13 years of experience in financial advising. He has been with The Guardino Financial Group since 2012 and is also associated with C2 Financial Corporation. Outside of his advisory work, he is involved as a mortgage broker and insurance agency producer. The Guardino Financial Group provides financial planning and advisory services to individuals and families, including high net worth clients, focusing on cash flow, retirement, tax, estate, and insurance needs. The firm recommends no-load or low-load mutual funds and ETFs, emphasizing long-term, buy-and-hold strategies with global diversification and low-cost passive funds, and operates on an hourly fee basis rather than a percentage of assets.

General retirement planning General tax planning General estate planning guidance Life insurance needs analysis
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Xiuya L

Series 65, Series 66

San Jose, CA

Dao Trading & Advisory Inc.

Xiuya Li is a financial advisor at Dao Trading & Advisory Inc. with three years of industry experience. Li holds Series 65 and Series 66 licenses and has worked as a software engineer at Cadence Design Systems, Inc. since 2002. Dao Trading & Advisory Inc. provides investment management, financial planning, and wealth management services to individuals, high-net-worth clients, families, charitable organizations, and business entities. The firm’s investment approach focuses on macroeconomic analysis and asset allocation, with discretionary account management and an emphasis on educational seminars and market trend training.

Active portfolio management Tax-loss harvesting Real estate investing General retirement planning General estate planning guidance
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