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Hariharan I

Series 65

Pleasanton, CA

WealthPaver

Hariharan Iyer is a Series 65-licensed financial advisor with five years of industry experience. He is the sole advisor at WealthPaver and has worked at Wefea Capital LLC since 2018. Additionally, he serves as Chief Compliance Officer at Wefea Capital and works as an SCM Architect at Nvidia. WealthPaver focuses on helping students and their families accelerate repayment of student loan debt through discretionary portfolio management delivered via a proprietary web-based platform. The firm uses client-selected risk profiles and term lengths to guide investment decisions, emphasizing maintaining the chosen term to meet repayment goals.

Student loan debt College savings (529s, UTMA, etc.) Retirement income strategy Annuities Young Families Young Professionals
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Jitesh S

Series 65

Fremont, CA

Avaari Financial

Jitesh Shah is a financial advisor at Avaari Financial with 15 years of industry experience. He holds a Series 65 designation and has worked as an engineer at IDT since 1999. Outside of advising, he maintains his engineering role, which is unrelated to his investment activities. Avaari Financial is an independent, fee-only advisory firm that serves medium- to high-net-worth individuals and some institutional clients through comprehensive financial planning and portfolio management. The firm employs a long-term, disciplined investment approach emphasizing diversified asset allocation, fundamental analysis, and tax minimization.

General retirement planning General tax planning Cash flow / budgeting College savings (529s, UTMA, etc.)
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Victor B

Series 63, Series 65

San Francisco, CA

Victorwealth, LLC

Victor Bekhet is the principal advisor at Victorwealth, LLC in San Francisco, CA, holding Series 63 and Series 65 licenses with 19 years of industry experience. He previously worked at Shenouda Capital Management LLC for six years before founding Victorwealth in 2018. Outside of his advisory role, Bekhet manages privately owned rental properties. Victorwealth provides discretionary investment management for institutional clients and high-net-worth individuals, offering active equity and fixed-income portfolio strategies that integrate ESG analysis and customizable options. The firm employs a top-down stock selection process supported by fundamental research and utilizes institutional-style operational controls despite its small size.

ESG / Sustainable investing Active portfolio management Income planning
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Ryan T

Series 66

San Carlos, CA

Peninsula Equity Capital

Ryan Taleghani is a financial advisor at Peninsula Equity Capital with seven years of industry experience. He holds a Series 66 designation and has previously worked at Morgan Stanley Private Bank, Morgan Stanley Smith Barney, Bank of America, and Merrill. Outside of his advisory role, he is involved as a partner in a real estate business and operates an online retail store. Peninsula Equity Capital is a state-registered investment adviser serving primarily institutional clients and pooled vehicles. The firm focuses on equity-centered portfolios using a combination of fundamental, cyclical, and behavioral analysis to identify undervalued businesses, with an investment approach that includes concentrated equity positions and the use of derivatives for hedging and trading within separately managed accounts.

Cash flow / budgeting Debt management College savings (529s, UTMA, etc.)
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Leon S

CFA®

Redwood City, CA

Emerald Hills Capital, LLC

Leon Shirman is a CFA® charterholder and the sole advisor at Emerald Hills Capital, LLC, an independent investment advisory firm based in Redwood City, CA. He has 14 years of industry experience and has led Emerald Hills Capital since 2011. Emerald Hills Capital provides discretionary portfolio management, financial planning, and consulting primarily to individual and high-net-worth clients. The firm manages approximately $16 million in assets and specializes in fundamental, long-term equity investments focused on small- to mid-cap companies, while also managing a private pooled investment vehicle.

Active portfolio management Options & derivatives strategies Private / alternative investments
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James S

CFP®, Series 66

San Mateo, CA

Clear Retirement Advice LLC

James Schwarz is a CFP® and Series 66 credentialed financial advisor with 14 years of industry experience. He has worked at Charles Schwab Bank and Charles Schwab & Co., Inc. from 2011 to 2017 before founding Clear Retirement Advice LLC in 2017. He is a limited partner in a family limited partnership, Quarry Hill, with no decision-making authority or compensation. Clear Retirement Advice LLC provides discretionary portfolio management and goal-based financial planning primarily for individual and high-net-worth clients. The firm employs fundamental analysis and modern portfolio theory to create tailored asset allocations and uses a fixed-fee billing structure without third-party subadvisers.

General retirement planning Annuities
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Rodney P

Series 63, Series 65

San Mateo, CA

Belgrave Square Advisors

Rodney Prezeau is a financial advisor at Belgrave Square Advisors in San Mateo, CA, with seven years of industry experience. He has held roles at Aviva plc and took a year as a stay-at-home parent before founding his current firm. He holds the Series 63 and Series 65 designations. Belgrave Square Advisors provides financial planning and portfolio management services to individuals, small businesses, and high-net-worth clients. The firm employs a diversified investment approach based on Modern Portfolio Theory and fundamental analysis, offering tailored plans and ongoing discretionary management.

Cash flow / budgeting Debt management Retirement income strategy Divorce financial planning
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Kevin H

Series 65

San Ramon, CA

Run Free Capital LLC

Kevin Hummel is the sole advisor at Run Free Capital LLC, a state-registered investment adviser based in San Ramon, CA. He holds a Series 65 designation and has been involved in financial services since 2025. His background includes work as an options trader and financial engineer, an MBA, and a brief period in clinical nursing. Outside of advising, he operates a sole proprietorship managing real estate rental properties. Run Free Capital LLC provides financial planning and discretionary investment management services to individual clients. The firm employs a long-term, research-based investment approach combined with fundamental, technical, and cyclical analysis, and offers portfolio management across various asset classes including mutual funds, ETFs, equities, bonds, and REITs.

Options & derivatives strategies Tax-loss harvesting Real estate investing Founder/Business Owner Mid-Career Professionals
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Sarah H

CFP®, Series 63, Series 65

San Ramon, CA

New Spring Financial Planning, LLC

Sarah Huang is a CFP® professional with 31 years of experience in the financial services industry. She is the owner and sole advisor at New Spring Financial Planning, LLC, an independent firm she has operated since 2012. Prior to founding New Spring, she worked at Purshe Kaplan Sterling Investments for 11 years. New Spring Financial Planning provides financial planning, investment management, and consulting services to individual investors, high net worth clients, trusts, estates, retirement plans, and business entities. The firm emphasizes customized, non-discretionary portfolio management with a disciplined, conservative, long-term approach based on client objectives and risk tolerance.

Wealth management
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Aaron B

Series 63, Series 65

San Leandro, CA

Baker & Associates Registered Investment Advisors, LLC

Aaron Baker is a financial advisor with Baker & Associates Registered Investment Advisors, LLC in San Leandro, CA. He holds Series 63 and Series 65 licenses and has 18 years of industry experience, including roles at DeVry Education Group and his own advisory firm. His professional activities include insurance sales and business consulting alongside financial advising. Baker & Associates Registered Investment Advisors, LLC provides portfolio management and investment advisory services primarily on a non-discretionary basis to a small number of individual clients. The firm combines traditional portfolio management with private placements, insurance brokerage, other financial product sales, and educational seminars.

Private / alternative investments Business sale tax planning Business ownership considerations Wealth management Founder/Business Owner
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Stephen D

Series 63, Series 65

Alameda, CA

De Luchi Investment Management

Stephen De Luchi is the sole advisor at De Luchi Investment Management in Alameda, CA, holding Series 63 and Series 65 licenses with five years of industry experience. He has been self-employed as a consultant since 1992 and has operated his investment management firm since 1996. De Luchi Investment Management provides ongoing investment supervisory services to a primarily individual clientele as well as pension and profit-sharing plans, trusts, estates, charitable organizations, and business entities. The firm emphasizes fundamental analysis of economic value and growth potential, supplemented by technical analysis, and employs a range of strategies including long- and short-term positions, short sales, margin transactions, and option writing.

Real estate investing Passive / index investing
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Daryl W

Series 65

Oakland, CA

Tula Investment Group LLC

Daryl Wong is the sole advisor at Tula Investment Group LLC in Oakland, CA, holding a Series 65 credential with 13 years of industry experience. He has been with Tula Investment Group since its founding in 2013. Tula Investment Group LLC provides discretionary investment management and financial advisory services to individual and high-net-worth clients. The firm emphasizes a value-oriented, small-cap, and contrarian equity approach, complemented by opportunistic, event-driven research, and employs performance-based compensation for eligible investors.

Active portfolio management Options & derivatives strategies
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Tanay S

Series 65

Dublin, CA

Bayleaf Financial Services

Tanay Shah is the sole advisor at BayLeaf Financial Services and holds a Series 65 credential. He has been with BayLeaf Financial Services since 2026 and has 14 years of experience at Apple Inc. BayLeaf Financial Services provides portfolio management and financial planning to individual and high-net-worth clients, focusing on discretionary account management guided by customized Investment Policy Statements. The firm employs a range of analytical methods and strategies, including long- and short-term approaches, and may use advanced techniques such as options trading and short sales.

Options & derivatives strategies Passive / index investing Concentrated stock management
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Ziming H

Series 65

San Leandro, CA

MJ Capital Management LLC

Ziming Huang is a Series 65-licensed financial advisor at MJ Capital Management LLC with one year of industry experience. Prior to founding his firm, he worked at American Express and Acquco, and held roles in academia at Columbia University and UCLA. MJ Capital Management LLC is a fee-only registered investment adviser providing discretionary investment management and individualized planning to individuals, high-net-worth clients, charitable organizations, and businesses. The firm employs a multi-disciplinary investment process combining fundamental and technical analysis with Modern Portfolio Theory, integrating both passive and active strategies alongside a proprietary quantitative algorithmic trading approach focused on liquid U.S. equities and options.

ESG / Sustainable investing Active portfolio management Passive / index investing Gen Z (Born 1996-2010)
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Tyler R

Series 63

Alameda, CA

RIBERA Investment Management, LLC

Tyler Ribera is the sole advisor at RIBERA Investment Management, LLC, an independent firm based in Alameda, CA. He holds a Series 63 designation and has 26 years of industry experience, having led his firm since 1999. RIBERA Investment Management, LLC provides discretionary portfolio management and investment advice to individuals, trusts, estates, and charitable organizations. The firm employs a diversified asset-allocation approach focused on risk control and primarily uses no-load and load-waived mutual funds, ETFs, and other securities, with accounts generally managed on a discretionary basis.

Passive / index investing
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Allyson S

Series 63, Series 65

San Mateo, CA

AMS Capital Management LLC

Allyson Saldana is the principal of AMS Capital Management LLC, an independent registered investment adviser based in San Mateo, CA. She holds Series 63 and Series 65 licenses and has 26 years of industry experience. Since 2007, she has also worked as a licensed insurance agent offering life, health, and disability fixed insurance products. AMS Capital Management LLC serves approximately 55 clients, including individuals, high-net-worth clients, trusts, estates, and retirement plan sponsors and participants. The firm provides investment supervisory services, financial planning, retirement plan consulting, and distributes a monthly newsletter, employing fundamental analysis and primarily non-discretionary portfolio oversight.

Wealth management
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Arvind C

Series 65

Fremont, CA

Sagepointe Advisors LLC

Arvind Chopra is a financial advisor at Sagepointe Advisors LLC with nine years of industry experience. He holds a Series 65 designation and concurrently works as a Senior Principal Engineer at Cadence Design Systems. Sagepointe Advisors serves individual, high-net-worth, and business clients, providing discretionary portfolio management tailored to client objectives and risk profiles. The firm employs a variety of analytical methods and trading strategies, including the use of sophisticated instruments such as futures and structured notes, and it is notable for its work with corporate clients in addition to individual investors.

Options & derivatives strategies Real estate investing Passive / index investing
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Jerry N

Series 63, Series 65

Fremont, CA

Nightingale Financial Advisory

Jerry Nightingale is the sole advisor at Nightingale Financial Advisory in Fremont, CA, holding Series 63 and Series 65 licenses with eight years of industry experience. He has been with Nightingale Financial Advisory since 2000. The firm provides discretionary investment management to individual clients and nonprofit organizations, managing approximately $36.8 million in assets. Its investment approach focuses on capital preservation and disciplined risk management, employing qualitative and quantitative filters with a contrarian tilt that allows for concentrated industry positions while maintaining diversification and fixed-income allocations.

Active portfolio management
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Simranjot B

CFP®, CFA®

Burlingame, CA

Circuit Wealth LLC

Simranjot Bachal is a CFP® and CFA® with one year of experience in financial advising and is the principal of Circuit Wealth LLC. Prior to founding Circuit Wealth, he was affiliated with Woodson Wealth Management. He also provides tax accounting services through his outside tax preparation practice, 5AB Inc DBA TaxSquad. Circuit Wealth LLC is an independent wealth management firm serving individual and high-net-worth clients, focusing on asset allocation and a combination of passive and active investment strategies. The firm offers fee-only financial planning and investment management, integrating retirement, estate, tax, insurance, and business planning services.

General retirement planning Cash flow / budgeting College savings (529s, UTMA, etc.)
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Gitanjali K

CFP®

Pleasanton, CA

Worthique

I’m Gitanjali Kumar, CFP®, founder of Worthique, a fee only financial planning firm serving women and their families in the San Francisco Bay Area and virtually across the United States. I bring more than 20 years of experience in financial services. I began my career on financial planning teams at Merrill Lynch and Lincoln Financial, where I helped develop financial plans, support the hiring and development of planners, and evaluate financial planning technology. I later spent more than a decade leading the development of financial planning and digital wealth platforms at Fiserv, U.S. Bank, and fintech firms. I founded Worthique to provide a thoughtful, judgment free space where women can talk openly about money and take greater ownership of their financial lives. I work with women who already lead their household’s financial decisions, as well as those stepping into that role for the first time. My clients often include professionals building and managing wealth, women navigating equity compensation, and those preparing for or living in retirement. As an immigrant, I also understand the experience of building financial confidence within a new and unfamiliar financial system. My approach combines empathy, technical expertise, and a modern planning experience designed to make financial planning feel clear, practical, and even a little less overwhelming. Together, we connect the dots across investments, taxes, equity compensation, retirement income, Social Security, healthcare, insurance, cash flow, and estate planning. The goal is not simply to organize the numbers. It is to turn them into a plan that helps you move forward with greater confidence.

Business ownership considerations Business exit / sale strategy Cash flow / budgeting College savings (529s, UTMA, etc.) Retirement income strategy Immigrants Women Professionals Gen X (Born 1965-1980)
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