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Durga E

Series 65

Danville, CA

Eedara Financials

Durga Eedara is a financial advisor at Eedara Financials with a Series 65 designation and over 20 years of industry experience, including a long tenure at Franklin Resources Inc from 2002 to 2021. Eedara Financials LLC, founded in 2025, provides discretionary portfolio management to individual and high-net-worth clients. The firm uses a combination of charting, fundamental, and technical analysis alongside various trading strategies, operating under client-granted discretionary authority.

Options & derivatives strategies
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Alex C

CFP®, CFA®, EA

San Francisco, CA

Wealth Script Advisors

Wealth Script Advisors offers a wealth management experience unlike any other, designed specifically for tech professionals. With 12 years of experience in the financial advisory industry and certifications such as CFP®, CFA®, and Enrolled Agent, we bring a comprehensive understanding of the unique challenges of equity compensation, concentrated investments, tax strategy, and real estate. Our expertise is rooted in a deep knowledge of the tech sector, allowing us to craft strategies that address the complexities of your financial world while simplifying the path forward. Three key pillars truly separate us from the rest: First, our deep expertise in working with tech professionals. We understand the intricacies of your compensation structures and have the experience to help you maximize wealth while managing the tax implications. Second is our personalized investment experience, which focuses on customization and driving utility. Third, we offer a white-glove boutique experience. Our firm combines the personalized attention of a small, exclusive practice with the expertise and resources of a much larger firm, ensuring that every interaction is seamless and tailored to your specific needs. At Wealth Script Advisors, we’re committed to delivering strategic, thoughtful advice with an unwavering focus on your long-term financial success. Whether you’re navigating equity compensation, building wealth through real estate, or looking for a partner to guide you through life’s financial milestones, we provide the kind of individualized attention that ensures you feel supported and confident every step of the way.

Equity Recipients (RS/RSU, SOP, ESPP) Technology Professional Biotech Professional
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Samah N

CFA®

Pleasanton, CA

Pleasanton Wealth

Samah Naguib is a CFA® charterholder with 12 years of industry experience. She has worked at Pleasanton Wealth LLC since 2018 and previously spent 11 years at Charles Schwab. Pleasanton Wealth provides comprehensive financial planning and portfolio management to individuals, families, trusts, estates, business entities, charitable organizations, and retirement plans. The firm employs a discovery-driven financial planning process and combines technical, fundamental, cyclical, quantitative, and qualitative analysis in portfolio construction.

General retirement planning Wealth management
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Sunday P

Series 63, Series 65

Pleasanton, CA

Sobora Capital

Sunday Peters is the principal of SOBORA Capital and holds Series 63 and Series 65 licenses with nine years of industry experience. His prior work includes roles at Security Industry Specialists, Inc. and various SOBORA entities dating back to 2016. Peters also holds California real estate, mortgage, and insurance licenses and provides related services through affiliated SOBORA entities. SOBORA Capital offers non-discretionary investment management, capital-markets advisory, and financial planning primarily to institutional and business clients, including pension plans, endowments, and firms in real estate, construction, and engineering. The firm combines investment advisory with mortgage, real estate, and insurance services and provides ERISA plan consulting and participant education.

Wealth management Real estate investing Business sale tax planning Retirement plans for business owners (SEP, solo 401k) Cash flow / budgeting Founder/Business Owner Technology Professional
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Robert B

Series 65

San Francisco, CA

Shorestown Partners LLC

Robert Bilbao is a Series 65-licensed financial advisor with Shorestown Partners LLC in San Francisco, CA. He has experience at Hall Capital Partners LLC and TDA Investment Group among other roles since 2018. Shorestown Partners LLC provides wealth management and financial planning services primarily to individuals and high-net-worth clients, focusing on continuous investment advice and portfolio management. The firm employs a fee-only model using Modern Portfolio Theory and an asset-allocation approach favoring passive investments, with discretionary account management and periodic reviews.

General retirement planning Cash flow / budgeting College savings (529s, UTMA, etc.)
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Matthew R

Series 65

Moraga, CA

Rittmann Capital Management Co

Matthew Rittmann is the sole advisor at Rittmann Capital Management Co. in Moraga, CA, holding a Series 65 credential with 21 years of industry experience. He has led Rittmann Capital Management since 2004. Rittmann Capital Management Co. provides discretionary asset management and financial planning services to individuals, small businesses, trusts, estates, pooled investment vehicles, and charities. The firm uses a combination of fundamental, technical, and charting analysis across various instruments, actively managing accounts on a discretionary basis with regular reviews and tax-loss harvesting.

Tax-loss harvesting ESG / Sustainable investing
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Eugene D

Series 63

Castro Valley, CA

E. Demmler and Associates

Eugene Demmler is a financial advisor with LPL Financial in Castro Valley, CA, holding a Series 63 designation and over 33 years of industry experience. He has been associated with LPL Financial since 1996 and operates E. Demmler & Associates, an independent investment advisory firm, since 2002. Through this firm, he provides financial planning and consulting services. LPL Financial offers advisory and brokerage services to a diverse client base including individual investors, retirement plan sponsors, institutions, and high-net-worth households. The firm supports its investment advice with in-house research and a broad range of portfolio management options, combining advisory operations with non-advisory product offerings.

General retirement planning General tax planning Annuities
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Barbara S

CFP®

Redwood City, CA

Steinmetz Financial Planning

Barbara Steinmetz is a CFP® professional with 36 years of experience at Steinmetz Financial Planning, an independent firm based in Redwood City, CA. She has maintained her practice since 1990. In addition to her financial planning credentials, she holds a real estate broker license, which she does not use in client engagements. Steinmetz Financial Planning is a California-registered, fee-only adviser serving individual investors and small business owners. The firm offers financial planning and portfolio management services guided by a fiduciary standard, employing a blend of fundamental, technical, and cyclical analyses with a range of investment exposures.

Stock option exercise strategy College savings (529s, UTMA, etc.) General retirement planning General tax planning Real estate investing Founder/Business Owner
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Hariharan I

Series 65

Pleasanton, CA

WealthPaver

Hariharan Iyer is a Series 65-licensed financial advisor with five years of industry experience. He is the sole advisor at WealthPaver and has worked at Wefea Capital LLC since 2018. Additionally, he serves as Chief Compliance Officer at Wefea Capital and works as an SCM Architect at Nvidia. WealthPaver focuses on helping students and their families accelerate repayment of student loan debt through discretionary portfolio management delivered via a proprietary web-based platform. The firm uses client-selected risk profiles and term lengths to guide investment decisions, emphasizing maintaining the chosen term to meet repayment goals.

Student loan debt College savings (529s, UTMA, etc.) Retirement income strategy Annuities Young Families Young Professionals
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Nicholas F

CFP®

Alamo, CA

Fullerton Advisors, LLC

Nicholas Fullerton is a CFP® professional with 17 years of industry experience, operating Fullerton Advisors, LLC since 2008. The firm is an independent advisory practice based in Alamo, CA. Fullerton Advisors serves individuals, trusts, estates, charitable organizations, pension and profit-sharing plans, and corporate entities. The firm provides discretionary and non-discretionary portfolio management, modular financial planning, and pension consulting, using diversified asset-allocation portfolios built primarily with ETFs and mutual funds guided by fundamental and cyclical analysis.

Wealth management Cash flow / budgeting
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Kerri K

CFP®, Series 63, Series 65

Danville, CA

Apogee Wealth Advisors

Kerri Kimball is a CFP® professional with 19 years of experience in the financial services industry. She is the managing partner and co-owner of Apogee Wealth Advisors, an independent firm she established in 2026. Prior to founding Apogee Wealth Advisors, she worked at Commonwealth Financial Network and Cambridge Investment Research Advisors. Kimball is also a co-author of the book *Redefining Success for Female Entrepreneurs*. Apogee Wealth Advisors provides discretionary asset management, financial planning, and retirement-plan consulting primarily to individuals and high-net-worth clients. The firm employs a combination of fundamental and technical analysis and uses both long- and short-term investment strategies, with portfolio management services delivered through third-party platforms and bundled programs.

Retirement plans for business owners (SEP, solo 401k) Wealth management
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Jitesh S

Series 65

Fremont, CA

Avaari Financial

Jitesh Shah is a financial advisor at Avaari Financial with 15 years of industry experience. He holds a Series 65 designation and has worked as an engineer at IDT since 1999. Outside of advising, he maintains his engineering role, which is unrelated to his investment activities. Avaari Financial is an independent, fee-only advisory firm that serves medium- to high-net-worth individuals and some institutional clients through comprehensive financial planning and portfolio management. The firm employs a long-term, disciplined investment approach emphasizing diversified asset allocation, fundamental analysis, and tax minimization.

General retirement planning General tax planning Cash flow / budgeting College savings (529s, UTMA, etc.)
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Victor B

Series 63, Series 65

San Francisco, CA

Victorwealth, LLC

Victor Bekhet is the principal advisor at Victorwealth, LLC in San Francisco, CA, holding Series 63 and Series 65 licenses with 19 years of industry experience. He previously worked at Shenouda Capital Management LLC for six years before founding Victorwealth in 2018. Outside of his advisory role, Bekhet manages privately owned rental properties. Victorwealth provides discretionary investment management for institutional clients and high-net-worth individuals, offering active equity and fixed-income portfolio strategies that integrate ESG analysis and customizable options. The firm employs a top-down stock selection process supported by fundamental research and utilizes institutional-style operational controls despite its small size.

ESG / Sustainable investing Active portfolio management Income planning
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Ryan T

Series 66

San Carlos, CA

Peninsula Equity Capital

Ryan Taleghani is a financial advisor at Peninsula Equity Capital with seven years of industry experience. He holds a Series 66 designation and has previously worked at Morgan Stanley Private Bank, Morgan Stanley Smith Barney, Bank of America, and Merrill. Outside of his advisory role, he is involved as a partner in a real estate business and operates an online retail store. Peninsula Equity Capital is a state-registered investment adviser serving primarily institutional clients and pooled vehicles. The firm focuses on equity-centered portfolios using a combination of fundamental, cyclical, and behavioral analysis to identify undervalued businesses, with an investment approach that includes concentrated equity positions and the use of derivatives for hedging and trading within separately managed accounts.

Cash flow / budgeting Debt management College savings (529s, UTMA, etc.)
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Jiayi X

CFP®, Series 65, Series 66

Danville, CA

Global Wealth Harbor

Jiayi Xu is a CFP® professional at Global Wealth Harbor with five years of industry experience. Prior to founding Global Wealth Harbor in 2021, Xu worked at BizCatcher International, Inc. and The Stanich Group LLC. Global Wealth Harbor is an independent registered investment adviser serving primarily individual clients, including some high-net-worth individuals, as well as a limited number of business entities. The firm provides discretionary portfolio management and financial planning services, utilizing a range of investment strategies and instruments, and is notable for its inclusion of non-U.S. securities and private investments in client portfolios.

Annuities Private / alternative investments
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Michael W

ChFC®, Series 63

Moraga, CA

Blueprint Retirement Advisors LLC

Michael Wilson is a financial advisor at Blueprint Retirement Advisors LLC in Moraga, CA, holding the ChFC® designation and Series 63 license with six years of industry experience. He previously worked at State Farm Insurance for 13 years before founding Blueprint Retirement Advisors in 2019. Wilson produces educational content through a YouTube channel and conducts workshops. Blueprint Retirement Advisors serves individual investors and business clients, including retirement plan sponsors and small pension plans, by providing advisor selection, monitoring services, and financial planning. The firm does not manage client accounts directly but identifies and monitors third-party money managers who implement asset-allocation strategies using mutual funds and ETFs.

Wealth management General retirement planning
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James S

CFP®, Series 66

San Mateo, CA

Clear Retirement Advice LLC

James Schwarz is a CFP® and Series 66 credentialed financial advisor with 14 years of industry experience. He has worked at Charles Schwab Bank and Charles Schwab & Co., Inc. from 2011 to 2017 before founding Clear Retirement Advice LLC in 2017. He is a limited partner in a family limited partnership, Quarry Hill, with no decision-making authority or compensation. Clear Retirement Advice LLC provides discretionary portfolio management and goal-based financial planning primarily for individual and high-net-worth clients. The firm employs fundamental analysis and modern portfolio theory to create tailored asset allocations and uses a fixed-fee billing structure without third-party subadvisers.

General retirement planning Annuities
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Rodney P

Series 63, Series 65

San Mateo, CA

Belgrave Square Advisors

Rodney Prezeau is a financial advisor at Belgrave Square Advisors in San Mateo, CA, with seven years of industry experience. He has held roles at Aviva plc and took a year as a stay-at-home parent before founding his current firm. He holds the Series 63 and Series 65 designations. Belgrave Square Advisors provides financial planning and portfolio management services to individuals, small businesses, and high-net-worth clients. The firm employs a diversified investment approach based on Modern Portfolio Theory and fundamental analysis, offering tailored plans and ongoing discretionary management.

Cash flow / budgeting Debt management Retirement income strategy Divorce financial planning
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Cheng S

Series 65

San Francisco, CA

Whiteswan Trading Corporation

Cheng Su is a financial advisor at Whiteswan Trading Corporation with six years of industry experience. He holds a Series 65 designation and previously worked at Hubei University of Economics and Zhongnan University of Economics and Law. Whiteswan Trading provides investment advisory services, financial planning, and hourly consultations to individual and business clients. The firm’s approach emphasizes value investing and strategic asset allocation, using fundamental, technical, and charting analysis to tailor portfolios primarily involving exchange-listed securities, ETFs, equities, and options.

Business ownership considerations Cash flow / budgeting College savings (529s, UTMA, etc.) General retirement planning
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Kevin H

Series 65

San Ramon, CA

Run Free Capital LLC

Kevin Hummel is the sole advisor at Run Free Capital LLC, a state-registered investment adviser based in San Ramon, CA. He holds a Series 65 designation and has been involved in financial services since 2025. His background includes work as an options trader and financial engineer, an MBA, and a brief period in clinical nursing. Outside of advising, he operates a sole proprietorship managing real estate rental properties. Run Free Capital LLC provides financial planning and discretionary investment management services to individual clients. The firm employs a long-term, research-based investment approach combined with fundamental, technical, and cyclical analysis, and offers portfolio management across various asset classes including mutual funds, ETFs, equities, bonds, and REITs.

Options & derivatives strategies Tax-loss harvesting Real estate investing Founder/Business Owner Mid-Career Professionals
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