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Richard M

Series 65

Sebastopol, CA

Financial Enhancement Group

Richard Middleton is a financial advisor with Financial Enhancement Group, holding a Series 65 designation and 10 years of industry experience. He has been involved with National Brokers Alliance since 1998, where he recruits agents and manages insurance product sales. Financial Enhancement Group offers discretionary asset management and financial planning to a diverse client base, including individuals, families, trusts, and charitable organizations. The firm utilizes a combination of fundamental and technical analysis, proprietary research models, and tactical overlays, and employs specialized sub-advisors and AI tools to support its investment strategies.

Retirement plans for business owners (SEP, solo 401k) Tax-loss harvesting Concentrated stock management Founder/Business Owner Retired
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Jacob W

CFP®, Series 66, Series 63

Sebastopol, CA

Willow Creek Wealth Management, Inc.

Jacob Weber is a CFP® with 10 years of industry experience, currently serving as an advisor at Willow Creek Wealth Management, Inc. since 2017. Prior to joining Willow Creek, he worked at Charles Schwab and Charles Schwab Bank from 2014 to 2017. Willow Creek Wealth Management provides asset management, financial planning, 401(k) plan investment advisory, and limited financial consulting to individuals, families, high-net-worth clients, pension and profit-sharing plans, trusts, and charitable organizations. The firm emphasizes a passive management investment approach focused on asset-class diversification, tax-efficient portfolio construction, disciplined rebalancing, and fiduciary standards.

Passive / index investing Tax-loss harvesting General retirement planning General estate planning guidance Cash flow / budgeting
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Bruce D

CFP®, Series 63, Series 65

Sebastopol, CA

Willow Creek Wealth Management, Inc.

Bruce Dzieza is a CFP® certificant with 26 years of industry experience, currently serving as an advisor at Willow Creek Wealth Management, Inc. since 2013. He holds Series 63 and Series 65 licenses and is based in Sebastopol, CA. Willow Creek Wealth Management serves individual, high-net-worth, and institutional clients, providing discretionary asset management, comprehensive financial planning, and 401(k) advisory services. The firm emphasizes diversified asset-class allocation using low-cost institutional vehicles and passive management principles, operating under fiduciary standards.

Passive / index investing Tax-loss harvesting General retirement planning General estate planning guidance Cash flow / budgeting
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David L

CFP®

Sebastopol, CA

Willow Creek Wealth Management, Inc.

David Lawrence is a CFP® professional with 18 years of industry experience. He has been with Willow Creek Wealth Management, Inc. since 2016. Willow Creek Wealth Management serves individual and high-net-worth clients as well as institutional clients, offering discretionary asset management, comprehensive financial planning, and 401(k) plan advisory services. The firm employs an investment approach based on academic research and passive management principles, emphasizing diversified asset-class allocation and systematic rebalancing.

Passive / index investing Tax-loss harvesting General retirement planning General estate planning guidance Cash flow / budgeting
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Eric K

CFP®, Series 63, Series 65

Sebastopol, CA

Willow Creek Wealth Management, Inc.

Eric Keating is a CFP® with seven years of industry experience, currently serving as a financial advisor at Willow Creek Wealth Management, Inc. Prior to joining the firm, he worked at JDH Wealth Management and was involved with Keating Wine, LLC for ten years. Willow Creek Wealth Management serves individual and high-net-worth clients as well as institutional clients including pension plans, trusts, and charitable organizations. The firm emphasizes diversified asset-class allocation and systematic rebalancing using low-cost institutional vehicles, managing portfolios under fiduciary standards.

Passive / index investing Tax-loss harvesting General retirement planning General estate planning guidance Cash flow / budgeting
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Richard R

Series 66

Windsor, CA

Southland Equity Partners, LLC.

Richard Rebello is a financial advisor with Southland Equity Partners, LLC. He holds a Series 66 designation and has 25 years of industry experience. His prior work includes roles at OSAIC since 2023, GRP Wealth Strategies Group since 2006, and Fsc Securities from 2006 to 2023. He serves as a board member of St. Rose Catholic School, overseeing its profit and loss. Southland Equity Partners advises individuals, pension and profit-sharing plans, and businesses, offering financial planning, direct asset management, and retirement plan consulting. The firm combines fundamental and technical analysis to build customized portfolios, managing nearly $900 million in discretionary assets as of year-end 2025.

Wealth management General tax planning
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Sarah S

Series 65

Santa Rosa, CA

First Affirmative Financial Network LLC

Sarah Soliman is a financial advisor at First Affirmative Financial Network LLC with a Series 65 credential and one year of industry experience. Prior to joining the firm, she worked at Communitas Financial Planning PBC and has held roles outside finance, including positions at Brook Haven Middle School and the Sebastopol Center for the Arts. First Affirmative Financial Network serves individuals, trusts, estates, nonprofit organizations, and retirement plans through a nationwide adviser network. The firm focuses on values-aligned and faith-based investing, combining ESG analysis with traditional asset allocation and offering services such as discretionary portfolio management and outsourced CIO solutions.

ESG / Sustainable investing Private / alternative investments
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Griffin S

Series 66

Sebastopol, CA

Willow Creek Wealth Management, Inc.

Griffin Sheehy is a financial advisor at Willow Creek Wealth Management, Inc. with 11 years of industry experience. He holds a Series 66 designation and has worked at Willow Creek since 2021, following five years at Shone Asset Management LLC. Willow Creek Wealth Management provides asset management, financial planning, 401(k) plan investment advisory, and limited financial consulting to individuals, families, high-net-worth clients, pension and profit-sharing plans, trusts, and charitable organizations. The firm employs a passive management approach based on academic research, emphasizing asset-class diversification, tax-efficient portfolio construction, and disciplined rebalancing while operating under a fiduciary standard.

Passive / index investing Tax-loss harvesting General retirement planning General estate planning guidance Cash flow / budgeting
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Michael H

CFP®, ChFC®, Series 63, Series 65

Santa Rosa, CA

Core Wealth Partners LLC

Michael Hall is a CFP® and ChFC® with 12 years of experience in the financial industry. He is currently with Core Wealth Partners LLC in Santa Rosa, CA, where he has worked since 2021. His prior experience includes roles at Western International Securities, Linkenheimer LLP, Holden & Company LLP, and Holden Hall Wealth Management. Outside of his advisory work, he is active as an insurance agent. Core Wealth Partners LLC provides discretionary investment management to pooled investment vehicles and separately managed accounts, focusing on equity market pricing discrepancies with an emphasis on capital preservation. The firm employs sector-focused long/short and event-driven strategies across technology, clean energy, and industrials, supported by proprietary risk management and performance-based allocation structures.

Private / alternative investments Active portfolio management Real estate investing
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Jason G

CFP®

Sebastopol, CA

Willow Creek Wealth Management, Inc.

Jason Gittins is a CFP® professional with 21 years of industry experience, currently serving as an advisor at Willow Creek Wealth Management, Inc. since 2013. He is based in Sebastopol, CA. Willow Creek Wealth Management serves individual and high-net-worth clients as well as institutional clients such as pension and profit-sharing plans, trusts, and charitable organizations. The firm employs a fiduciary approach using academically informed, passive management strategies focused on diversified asset-class allocation and systematic rebalancing.

Passive / index investing Tax-loss harvesting General retirement planning General estate planning guidance Cash flow / budgeting
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Rawson G

CFP®, Series 63

Sebastopol, CA

Willow Creek Wealth Management, Inc.

Rawson Gulick is a CFP® with six years of industry experience, currently serving as a financial advisor at Willow Creek Wealth Management, Inc. He has worked at Willow Creek since 2019 and previously held roles at Launchsail LLC and Broadmark Asset Management LLC. Willow Creek Wealth Management serves individual and high-net-worth clients as well as institutional clients, providing discretionary asset management, comprehensive financial planning, and 401(k) plan advisory services. The firm employs an investment approach based on academic research and passive management principles, emphasizing diversified asset allocation and systematic rebalancing.

Passive / index investing Tax-loss harvesting General retirement planning General estate planning guidance Cash flow / budgeting
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Heather B

CFP®

Sebastopol, CA

Willow Creek Wealth Management, Inc.

Heather Belli is a CFP® professional with 21 years of experience in financial advising. She has been with Willow Creek Wealth Management, Inc. since 2013. Willow Creek Wealth Management serves individual, high-net-worth, and institutional clients, providing discretionary asset management, financial planning, consulting, and 401(k) advisory services. The firm employs an investment approach based on academic research and passive management principles, emphasizing diversified asset allocation and systematic rebalancing.

Passive / index investing Tax-loss harvesting General retirement planning General estate planning guidance Cash flow / budgeting
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Christopher P

Series 65

Windsor, CA

Natural Investments

Christopher Peck is a financial advisor at Natural Investments with 20 years of industry experience. He holds a Series 65 designation and has been with Natural Investment Services, Inc. since 2003. Natural Investments is a values-focused advisory firm serving individual clients, including high-net-worth households, institutions, and charitable entities. The firm employs a long-term, diversified investment approach centered on socially responsible funds and community investments, managing approximately $2.05 billion through a team of 24 advisors.

ESG / Sustainable investing Private / alternative investments Charitable giving & philanthropy General estate planning guidance Founder/Business Owner Women Professionals African Americans/Black Gen Y/Millennials (Born 1980-1995) Values-based investing
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Carrie V

Series 65

Windsor, CA

Natural Investments

Carrie Vanwinkle is a financial advisor at Natural Investments with 14 years of experience. She holds a Series 65 designation and has worked at Natural Investments since 2012. Outside of advising, Carrie owns and operates Fleur-De-Bee Beekeeping, where she provides education and consulting focused on supporting a healthy honeybee population. Natural Investments is a values-focused firm serving individual clients, high-net-worth households, institutions, and charitable entities. The firm emphasizes asset-class diversification and socially responsible investing, managing approximately $2.05 billion across a team of 24 advisors.

ESG / Sustainable investing Private / alternative investments Charitable giving & philanthropy General estate planning guidance Founder/Business Owner Women Professionals African Americans/Black Gen Y/Millennials (Born 1980-1995) Values-based investing
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Russell V

CFP®, Series 66

Santa Rosa, CA

Sonoma Wealth Advisors

Russell Van Sistine is a CFP® and holds a Series 66 license with 10 years of industry experience. He currently works at Sonoma Wealth Advisors, LLC and previously spent six years at Edward Jones. Fermata Advisors serves individuals, including high-net-worth clients, small businesses, and plan fiduciaries, offering investment management, financial planning, and retirement-plan consulting. The firm employs a coaching-centered relationship model and uses a blend of behavioral, charting, cyclical, fundamental, and technical analysis to guide portfolio allocations.

General retirement planning Retirement plans for business owners (SEP, solo 401k) Equity Recipients (RS/RSU, SOP, ESPP) Business succession planning Inheritance planning Founder/Business Owner Executive
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Justin S

CFP®, CFA®, Series 63, Series 65

Windsor, CA

RB Capital Management, LLC

Justin Sloan is a CFP® and CFA® charterholder with 16 years of industry experience. He has worked at RB Capital Management, LLC since 2022, following nine years at Buckingham Strategic Wealth, LLC. Outside of financial advising, Mr. Sloan is involved in production and marketing at Due Ruscelli Winery, a vineyard he has been affiliated with since 2009. RB Capital Management, LLC serves individual and institutional clients, including high-net-worth individuals, corporations, trusts, foundations, and retirement plans. The firm focuses on fee-based investment management using hedged strategies and managed fixed-income portfolios, emphasizing asset allocation, diversification, and personalized portfolio management.

Active portfolio management Concentrated stock management Options & derivatives strategies Real estate investing
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Mark K

Series 63, Series 65

Sebastopol, CA

Willow Creek Wealth Management, Inc.

Mark Keating is a financial advisor at Willow Creek Wealth Management, Inc. in Sebastopol, CA, with 18 years of industry experience. He holds Series 63 and Series 65 licenses and has been with Willow Creek since 2013. Willow Creek Wealth Management serves individual, high-net-worth, and institutional clients, offering discretionary asset management, comprehensive financial planning, and 401(k) investment advisory services. The firm employs a passive management approach based on academic research, focusing on diversified asset-class allocation and systematic rebalancing using low-cost institutional vehicles.

Passive / index investing Tax-loss harvesting General retirement planning General estate planning guidance Cash flow / budgeting
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Andrew R

Series 63, Series 65

Santa Rosa, CA

Atlas Private Wealth Advisors

Andrew Rappolt is a financial advisor at Atlas Private Wealth Advisors in Santa Rosa, CA, with 20 years of industry experience. He holds Series 63 and Series 65 licenses and has previously worked at JL Schneider & Associates, LPL Financial, and Wells Fargo Advisors. Rappolt also provides administrative support to Atlas Private Wealth Advisors. Atlas Private Wealth Advisors serves individual and high-net-worth clients, charities, and small businesses, offering portfolio management and financial planning. The firm manages approximately $860 million in assets across a range of customized investment strategies and platforms.

Retirement income strategy College savings (529s, UTMA, etc.) Founder/Business Owner
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Adam W

Series 63, Series 65, Series 66

Santa Rosa, CA

Core Wealth Partners LLC

Adam Wiatrak is a financial advisor at Core Wealth Partners LLC with 23 years of industry experience. He holds Series 63, Series 65, and Series 66 designations and has previously worked at Western International Securities, Inc. and LegalShield. In addition to his advisory role, he is involved as an agent in accident and health, life, and variable insurance. Core Wealth Partners serves individuals, trusts, and small businesses, including high-net-worth clients, offering discretionary portfolio management and integrated financial planning. The firm employs a tactical investment approach with quantitative subadvisors and includes private investments alongside public funds in its strategies.

Private / alternative investments Active portfolio management Real estate investing
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David H

CFP®

Sebastopol, CA

Willow Creek Wealth Management, Inc.

David Homan Jr. is a CFP® professional with 12 years of industry experience, currently serving as an advisor at Willow Creek Wealth Management, Inc. since 2013. Prior to joining Willow Creek, he worked at Intersect Marketing for 11 years. Willow Creek Wealth Management serves individual, high-net-worth, and institutional clients, offering discretionary asset management, comprehensive financial planning, and 401(k) advisory services. The firm employs investment strategies based on academic research and passive management principles, emphasizing diversified asset-class allocation and systematic rebalancing.

Passive / index investing Tax-loss harvesting General retirement planning General estate planning guidance Cash flow / budgeting
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