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Ariel A

Series 65

Sonoma, CA

Meyers Financial Services

Ariel Andrews Nolan is a financial advisor at Meyers Financial Services with five years of industry experience. She holds a Series 65 designation and has worked at Meyers Financial Services since 2018. Prior to her advisory role, she was involved in the hospitality industry, including positions at The Girl & The Fig, LLC and Cafe Sarafornia. Meyers Financial Services offers discretionary portfolio management, retirement-plan advisory, and financial planning services to individuals, high-net-worth clients, and charitable organizations. The firm combines advisory, insurance sales, and tax preparation under one ownership, providing specialized planning services and educational workshops.

Divorce financial planning General retirement planning Income planning Cash flow / budgeting
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Matthew D

Series 63, Series 65

Santa Rosa, CA

JDH Wealth Management, LLC

Matthew Delaney is a financial advisor at JDH Wealth Management, LLC in Santa Rosa, CA, holding Series 63 and Series 65 licenses with 21 years of industry experience. He has been with JDH Wealth Management since 2005. JDH Wealth Management provides investment management, financial planning, and employee benefit retirement plan services to individuals, trusts, qualified retirement plans, and small businesses. The firm serves both high-net-worth and non-high-net-worth clients, employing a consultative, long-term asset allocation approach grounded in Modern Portfolio Theory and using diversified portfolios primarily through passively managed mutual funds and ETFs.

Income planning College savings (529s, UTMA, etc.) General retirement planning Retirement withdrawal strategies Long-term care insurance Founder/Business Owner Retired
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Patricia W

Series 63

Sonoma, CA

The Delta Group

Patricia Williams is a financial advisor with The Delta Group in Sonoma, California, holding a Series 63 designation and over 43 years of industry experience. She has worked at Oak Tree Securities, Inc. since 1990 and has been associated with The Delta Group since 1983. Outside of advising, she is an author and also grows fruit at Medicine Wheel Orchard, selling produce at local farmers markets. The Delta Group provides discretionary portfolio management and financial planning primarily to individual households, managing $49.2 million in assets across 29 client accounts. The firm focuses on direct advisory services with a core investment approach concentrated in exchange-traded equities and U.S. government/agency bonds.

Wealth management
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Eric D

Series 63

Sonoma, CA

The Delta Group

Eric Dahl is a financial advisor at The Delta Group in Sonoma, CA, with 43 years of industry experience. He has held the Series 63 designation and has worked at Oak Tree Securities, Inc. since 1990. Dahl has been involved with The Delta Group since its founding in 1983. The Delta Group provides discretionary portfolio management and financial planning primarily to individual households, managing $49.2 million in assets across 29 client accounts. The firm focuses on direct advisory services with a portfolio emphasis on exchange-traded equities and U.S. government bonds.

Wealth management
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Craig L

Series 65

Sebastopol, CA

Lucey Wealth Advisors LLC

Craig Lucey is a financial advisor at Lucey Wealth Advisors LLC in Sebastopol, CA. He holds a Series 65 designation and began his advisory career in 2025 after four years at Penske. Lucey Wealth Advisors LLC provides portfolio management and financial planning services primarily to high-net-worth individuals, managing approximately $10 million for a small client base. The firm’s investment approach integrates multiple analysis methods and focuses on diversified instruments such as ETFs, REITs, and fixed income, with accounts monitored and reviewed quarterly.

Wealth management Annuities Private / alternative investments
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Noel M

Series 65, Series 66

Santa Rosa, CA

Sonoma West Advisors

Noel Murphy is a financial advisor at Sonoma West Advisors in Santa Rosa, CA, holding Series 65 and Series 66 licenses with 15 years of industry experience. He has been associated with Dts Group LLC since 2006. Sonoma West Advisors provides investment management, consulting, and financial planning services primarily to high-net-worth individuals, families, trusts, estates, and charitable organizations. The firm emphasizes customized, long-term portfolios with diversified asset allocations and typically manages accounts on a discretionary basis.

Options & derivatives strategies
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Yvonne M

ChFC®, Series 63, Series 66

Santa Rosa, CA

Madson Wealth Advisors Inc.

Yvonne Madson is a ChFC® credentialed financial advisor with 25 years of industry experience. She is currently with Madson Wealth Advisors Inc. and previously worked for over two decades at Thrivent Investment Management Inc. and Thrivent Financial for Lutherans. Madson Wealth Advisors serves individuals, high-net-worth clients, and institutional entities, offering asset management, portfolio management, and financial planning services. The firm employs a combination of fundamental and technical analysis with a diverse range of investment tools, tailoring portfolios to client objectives and risk tolerances.

Options & derivatives strategies Private / alternative investments Active portfolio management Tax-loss harvesting
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Francisco A

Series 65

Sonoma, CA

Sonoma Wealth Advisors

Francisco Alcantar is a financial advisor at Sonoma Wealth Advisors with a Series 65 credential. He has worked in the industry since 2021, including a 17-year tenure at Wells Fargo Bank N.A. Prior to joining Sonoma Wealth Advisors, he was associated with Fermata Advisors, LLC. Fermata Advisors provides investment management, financial planning, and retirement-plan consulting primarily to individuals, small businesses, and plan fiduciaries. The firm delivers both discretionary and non-discretionary services using a combination of behavioral, charting, cyclical, fundamental, and technical analysis to guide investment decisions.

General retirement planning Retirement plans for business owners (SEP, solo 401k) Equity Recipients (RS/RSU, SOP, ESPP) Business succession planning Inheritance planning Founder/Business Owner Executive
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Clayton D

Series 65

Sonoma, CA

Sonoma Wealth Advisors

Clayton Dunkle is a financial advisor at Fermata Advisors in Sonoma, CA, holding a Series 65 designation with six years of industry experience. His work history includes roles at Sonoma Wealth Advisors and Enso Wealth Management, as well as experience outside the financial sector at Cline Family Cellar and Mule Head Growers. Fermata Advisors provides investment management, financial planning, and retirement-plan consulting primarily to individuals, small businesses, and plan fiduciaries. The firm employs a coaching-centered client relationship model and uses a combination of behavioral, charting, cyclical, fundamental, and technical analysis to guide portfolio allocation.

General retirement planning Retirement plans for business owners (SEP, solo 401k) Equity Recipients (RS/RSU, SOP, ESPP) Business succession planning Inheritance planning Founder/Business Owner Executive
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Silvio B

Series 65

Sonoma, CA

Sonoma Wealth Advisors

Silvio Bettinelli is a financial advisor with Fermata Advisors in Sonoma, CA, holding a Series 65 designation and two years of industry experience. His prior work includes roles at Treasury Wine Estates and UC Davis, as well as service in the United States Marine Corps. Outside of his advisory work, he is a passive owner of Bettinelli Vineyards LLC, an agricultural land holding company in Napa, CA. Fermata Advisors provides investment management, financial planning, and retirement-plan consulting primarily to individuals, small businesses, and plan fiduciaries. The firm employs a coaching-centered client relationship model and uses a combination of behavioral, charting, cyclical, fundamental, and technical analysis to guide portfolio allocations.

General retirement planning Retirement plans for business owners (SEP, solo 401k) Equity Recipients (RS/RSU, SOP, ESPP) Business succession planning Inheritance planning Founder/Business Owner Executive
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Renee A

Series 63, Series 65

Santa Rosa, CA

Fiscal Wisdom Wealth Management LLC

Renee Amochaev is a financial advisor at Fiscal Wisdom Wealth Management LLC with 27 years of industry experience. She has worked at firms including Portsmouth Financial and SmartLife Financial Group. Amochaev serves on the board and finance committee of YWCA Sonoma County, a nonprofit organization. Fiscal Wisdom Wealth Management provides investment advisory and financial planning services primarily to individual and high-net-worth clients. The firm offers customized portfolio construction and ongoing account monitoring, utilizing a range of investment strategies and products.

Active portfolio management Passive / index investing Business exit / sale strategy
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Richard M

Series 65

Sebastopol, CA

Financial Enhancement Group

Richard Middleton is a financial advisor with Financial Enhancement Group, holding a Series 65 designation and 10 years of industry experience. He has been involved with National Brokers Alliance since 1998, where he recruits agents and manages insurance product sales. Financial Enhancement Group offers discretionary asset management and financial planning to a diverse client base, including individuals, families, trusts, and charitable organizations. The firm utilizes a combination of fundamental and technical analysis, proprietary research models, and tactical overlays, and employs specialized sub-advisors and AI tools to support its investment strategies.

Retirement plans for business owners (SEP, solo 401k) Tax-loss harvesting Concentrated stock management Founder/Business Owner Retired
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Mason M

Series 65

Sonoma, CA

Sonoma Wealth Advisors

Mason Moore is a financial advisor at Fermata Advisors in Sonoma, CA, with seven years of industry experience. He holds a Series 65 credential and has previously worked at HUB International, Global Retirement Partners, LLC, Kornerstone Inc., and QRC, Inc. Fermata Advisors provides investment management, financial planning, and retirement-plan consulting primarily to individuals, small businesses, and plan fiduciaries. The firm uses a coaching-centered client relationship model and a combination of behavioral, charting, cyclical, fundamental, and technical analysis to inform portfolio allocations.

General retirement planning Retirement plans for business owners (SEP, solo 401k) Equity Recipients (RS/RSU, SOP, ESPP) Business succession planning Inheritance planning Founder/Business Owner Executive
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Mariam S

Series 65

Sonoma, CA

Sonoma Wealth Advisors

Mariam Saboori Shamlow is a financial advisor at Fermata Advisors with a Series 65 credential and one year of industry experience. She has prior experience at Global Retirement Partners, HUB International, LPL Financial, Northern Trust, Wells Fargo Bank, and the Chicago School of Professional Psychology. Fermata Advisors provides investment management, financial planning, and retirement-plan consulting primarily to individuals, small businesses, and plan fiduciaries. The firm employs a coaching-centered client relationship model and utilizes a mix of behavioral, charting, cyclical, fundamental, and technical analysis to guide investment allocations.

General retirement planning Retirement plans for business owners (SEP, solo 401k) Equity Recipients (RS/RSU, SOP, ESPP) Business succession planning Inheritance planning Founder/Business Owner Executive
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Jacob W

CFP®, Series 63, Series 66

Sebastopol, CA

Willow Creek Wealth Management, Inc.

Jacob Weber is a CFP® professional with 10 years of industry experience. He has been with Willow Creek Wealth Management, Inc. since 2017 and previously worked at Charles Schwab and Charles Schwab Bank. Willow Creek Wealth Management serves individuals, families, high-net-worth clients, and institutional accounts, offering asset management, financial planning, and 401(k) advisory services. The firm employs a passive, research-based investment approach focused on diversification, tax efficiency, and disciplined rebalancing.

Passive / index investing Tax-loss harvesting General retirement planning General estate planning guidance Cash flow / budgeting
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Bruce D

CFP®, Series 63, Series 65

Sebastopol, CA

Willow Creek Wealth Management, Inc.

Bruce Dzieza is a CFP® certificant with 26 years of industry experience, currently serving as an advisor at Willow Creek Wealth Management, Inc. since 2013. He holds Series 63 and Series 65 licenses and is based in Sebastopol, CA. Willow Creek Wealth Management serves individual, high-net-worth, and institutional clients, providing discretionary asset management, comprehensive financial planning, and 401(k) advisory services. The firm emphasizes diversified asset-class allocation using low-cost institutional vehicles and passive management principles, operating under fiduciary standards.

Passive / index investing Tax-loss harvesting General retirement planning General estate planning guidance Cash flow / budgeting
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David L

CFP®

Sebastopol, CA

Willow Creek Wealth Management, Inc.

David Lawrence is a CFP® professional with 18 years of industry experience. He has been with Willow Creek Wealth Management, Inc. since 2016. Willow Creek Wealth Management serves individual and high-net-worth clients as well as institutional clients, offering discretionary asset management, comprehensive financial planning, and 401(k) plan advisory services. The firm employs an investment approach based on academic research and passive management principles, emphasizing diversified asset-class allocation and systematic rebalancing.

Passive / index investing Tax-loss harvesting General retirement planning General estate planning guidance Cash flow / budgeting
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Eric K

CFP®, Series 63, Series 65

Sebastopol, CA

Willow Creek Wealth Management, Inc.

Eric Keating is a CFP® with seven years of industry experience currently at Willow Creek Wealth Management, Inc. He previously worked at JDH Wealth Management for three years and spent a decade at Keating Wine, LLC. Willow Creek Wealth Management serves individuals, families, high-net-worth clients, pension and profit-sharing plans, trusts, and charitable organizations with asset management, financial planning, and 401(k) advisory services. The firm employs a passive management approach focused on asset-class diversification, tax efficiency, disciplined rebalancing, and low-cost institutional investment vehicles.

Passive / index investing Tax-loss harvesting General retirement planning General estate planning guidance Cash flow / budgeting
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William M

Series 63, Series 65

Sonoma, CA

Sonoma Wealth Advisors

William Murray is a CFP® professional with 23 years of experience in financial advising. He is currently with Fermata Advisors in Sonoma, CA, and has held roles at Sonoma Wealth Advisors, Cetera Advisor Networks LLC, and HBW Advisory Services LLC. Outside of his advisory work, Murray is involved in tax preparation for individuals and small businesses and has experience in fixed insurance sales. Fermata Advisors provides investment management, financial planning, and retirement-plan consulting primarily to individuals, including high-net-worth clients, as well as small businesses and plan fiduciaries. The firm offers both discretionary and non-discretionary services and integrates behavioral, technical, fundamental, and cyclical analysis in portfolio management.

General retirement planning Retirement plans for business owners (SEP, solo 401k) Equity Recipients (RS/RSU, SOP, ESPP) Business succession planning Inheritance planning Founder/Business Owner Executive
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Richard R

Series 66

Windsor, CA

Southland Equity Partners, LLC.

Richard Rebello is a financial advisor with Southland Equity Partners, LLC. He holds a Series 66 designation and has 25 years of industry experience. His prior work includes roles at OSAIC since 2023, GRP Wealth Strategies Group since 2006, and Fsc Securities from 2006 to 2023. He serves as a board member of St. Rose Catholic School, overseeing its profit and loss. Southland Equity Partners advises individuals, pension and profit-sharing plans, and businesses, offering financial planning, direct asset management, and retirement plan consulting. The firm combines fundamental and technical analysis to build customized portfolios, managing nearly $900 million in discretionary assets as of year-end 2025.

Wealth management General tax planning
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