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Luan V

Series 66

Westminster, CA

Crimson Investment Managers, LLC

Luan Vo is the sole advisor at Crimson Investment Managers, LLC in Westminster, CA, holding a Series 66 designation with 13 years of industry experience. He has worked at Pacific Southwest Financial since 2016 and founded Crimson Investment Managers in 2015. Outside of advisory services, he is a licensed insurance agent specializing in fixed insurance products for financial planning purposes. Crimson Investment Managers provides discretionary portfolio management primarily to individual and high-net-worth clients, using a combination of fundamental, quantitative, and technical analysis methods. The firm employs a broad range of investment strategies, including access to private placements and venture capital, alongside options, short sales, and margin trading, managing approximately $17 million across about 28 clients.

Options & derivatives strategies Real estate investing Annuities
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Cynthia S

CFP®, Series 66

Brea, CA

Lucidity Wealth Advisors Inc.

Cynthia Sforza is a CFP® and holds a Series 66 license, with 18 years of industry experience. She is the sole advisor at Lucidity Wealth Advisors Inc., where she has worked since 2023. Her prior experience includes roles at Towneley Capital Management, Creative Planning, Bronfman E.L. Rothschild, and a position at the University of California, Irvine. Lucidity Wealth Advisors serves individuals, high net worth clients, trusts, estates, businesses, and retirement plans by providing discretionary investment management and holistic wealth management services. The firm employs long-term investment strategies using primarily low-cost, diversified ETFs and mutual funds, alongside individual stocks and bonds, with continuous monitoring and annual reviews.

Tax-loss harvesting Wealth management
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Alfonso A

Series 63, Series 65

Norwalk, CA

Aduna Capital

Alfonso Aduna is the principal of Aduna Capital and holds Series 63 and Series 65 designations, with 11 years of industry experience. He previously worked at Nationwide Insurance and owns Aduna Travel LLC, a travel agency franchise under the Expedia Cruise Center brand. Aduna Capital is an independent firm offering discretionary investment management services to individuals, trusts, estates, charitable organizations, and business entities. The firm employs a multi-faceted investment process combining bottom-up and top-down analysis using fundamental and technical methods, managing portfolios that include equities, mutual funds, ETFs, fixed income, options, and derivatives.

Options & derivatives strategies
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Jeffrey T

Series 66

Seal Beach, CA

JST Investment Consulting

Jeffrey Tilson is a financial advisor with JST Investment Consulting in Seal Beach, CA, holding a Series 66 designation and 23 years of industry experience. His prior work includes roles at Ameriprise and ProCore Advisors. JST Investment Consulting is an independent advisory firm serving individuals, small businesses, high-net-worth clients, and pension/profit-sharing plans. The firm provides ongoing portfolio management, financial planning, and educational workshops, managing client accounts on a non-discretionary basis with a process that integrates fundamental, technical, and cyclical analysis.

Options & derivatives strategies Real estate investing
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James M

CFP®

Long Beach, CA

Hifi Planning

My name is James, founder of HiFi Planning. I’ve spent my entire career as a financial planner and feel quite passionately about the work we do. I’ve seen good financial advice make meaningful differences in peoples’ lives many times over. I’ve also seen the financial advice industry fail to adapt to the needs of today’s working professionals. HiFi Planning is an attempt to change that. I’ve built my career at the intersection of financial planning and equity compensation, and am now sharing that expertise in an Advice-Only, DIY-friendly format. If you’ve been looking for a financial planner but aren’t interested in investment management or ongoing fees, I’d love to have a chat. When I’m not at my computer, you can usually find me around Long Beach throwing the frisbee with my dog, playing guitar at venues around town, or trying to get a laugh out of my sweet and patient wife, Lillian.

Equity Recipients (RS/RSU, SOP, ESPP) General tax planning Gen Y/Millennials (Born 1980-1995)
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Carla M

Series 63, Series 65

Hacienda Heights, CA

AGF Advisors

Carla Martinez is a financial advisor at AGF Advisors with 15 years of industry experience. She holds Series 63 and Series 65 licenses and has worked at AGF Advisors since 2010, following a decade at Buenfuturo LLC. AGF Advisors serves small- and medium-sized retirement plan sponsors and individual investors, providing retirement-plan consulting, financial planning, and managed-account services. The firm manages client portfolios on a non-discretionary basis with a conservative investment approach and offers bilingual seminars and customized participant communications as part of its pension-consulting practice.

Retirement plans for business owners (SEP, solo 401k) General retirement planning Retired Hispanic/Latino/Latinx
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Scott W

Series 63, Series 65

Santa Ana, CA

Greenworth Investment Advisors, LLC

Scott Wetzel is the principal of Greenworth Investment Advisors, LLC, an independent firm based in Santa Ana, CA. He holds Series 63 and Series 65 licenses and has 13 years of experience in the financial industry. Prior to founding Greenworth Investment Advisors in 2011, he was president and partner at Ticon General Contractors, a commercial construction company, where he worked from 1998 to 2021. Greenworth Investment Advisors serves individual clients through fee-based portfolio management and hourly consultations. The firm employs a long-term, rules-based investment approach focusing on value investing and passive strategies, managing client accounts directly without outsourcing.

Passive / index investing Active portfolio management
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Jan Daly W

Series 65

Garden Grove, CA

R.E.A.L. Coach

Jan Daly Wilson is a financial advisor at R.E.A.L. Coach with 10 years of industry experience. She holds a Series 65 designation and has a diverse professional background that includes roles in real estate brokerage, mortgage loan origination, and financial wellness consulting. Outside of her advisory work, she owns and operates Garden Park Firm-Fin-Rlty-Mtg-Csltg, where she provides education and consulting related to retirement readiness, real estate, insurance, and mortgage services. R.E.A.L. Coach serves primarily institutional and pooled-asset clients through non-discretionary co-advisory arrangements with third-party money managers, offering financial and retirement planning consultations along with qualified plan consulting and educational seminars. The firm emphasizes an evidence-based, passive asset allocation approach, combining investment management with active involvement in real estate, mortgage, and insurance services.

General retirement planning General estate planning guidance Founder/Business Owner Financial Professional Approaching retirement Baby Boomers (Born 1946-1964)
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Patrick P

Series 65

Chino Hills, CA

Wealthwise Asset Management LLC

Patrick Powers is a financial advisor at WealthWise Asset Management LLC with a Series 65 designation and one year of industry experience. He has been involved in entrepreneurial activities through PowersTech, Inc. and Newport Thin Film Laboratory, Inc. outside of his advisory role. WealthWise Asset Management provides investment advisory and wealth-planning services to individuals, families, corporate executives, business owners, and trusts. The firm offers non-discretionary advice with a focus on long-term planning, using an hourly, flat-fee billing model and providing educational seminars.

General retirement planning Retirement income strategy Tax-loss harvesting ESG / Sustainable investing Executive Founder/Business Owner Established Professionals Mid-Career Professionals
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Jason H

CFP®, Series 65

Orange, CA

Keep It Simple Financial Planning

Jason Hamilton is a CFP® with 10 years of experience in the financial industry. He is the sole advisor at Keep It Simple Financial Planning, an independent advisory firm based in Orange, CA, where he has worked since 2015. Keep It Simple Financial Planning serves individuals and couples approaching or in retirement, high-net-worth individuals, and employer plan sponsors. The firm offers comprehensive financial planning, discretionary portfolio management with a predominantly passive investment approach, and ongoing advice-only planning options. It also provides pension and employee-benefit consulting and conducts educational seminars and speaking engagements.

General retirement planning Retirement income strategy Income planning Approaching retirement
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Joseph B

CFP®, Series 63, Series 65

Santa Ana, CA

Abacus Wealth International (AWI)

Joseph Barretto is a Certified Financial Planner® with 15 years of industry experience, currently operating as the sole advisor at Abacus Wealth International in Santa Ana, CA. He has managed his own advisory practice since 2020 and previously worked briefly at Cross Border Wealth, LLC. In addition to his advisory role, he is a licensed insurance agent. Abacus Wealth International provides investment advisory and financial planning services to individuals, including high-net-worth clients, as well as institutional entities such as governments and nonprofits. The firm employs a Manager-of-Managers approach, developing personalized allocation strategies and overseeing third-party advisers to implement them, primarily on a non-discretionary basis.

Wealth management
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Jason T

Series 63, Series 65

Cerritos, CA

Pure Wealth Management

Jason Tani is a financial advisor at Pure Wealth Management with 28 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at Innovation Partners LLC and PURSHE KAPLAN STERLING INVESTMENTS, Inc. prior to his current role. Outside of investment advising, he is also an independent agent for health, medical, dental, and vision insurance through Pure Health Management. Pure Wealth Management provides financial planning and investment management services to individuals, pension and profit-sharing plans, trusts, estates, charitable organizations, and small businesses. The firm uses a tactical asset-allocation approach focused on non-correlation, concentrated holdings, and global diversification, primarily implementing portfolios with no-load and low-load mutual funds and ETFs.

Cash flow / budgeting
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Gerry D

Yorba Linda, CA

Gerry Dransfeldt RIA, Inc

Gerry Dransfeldt is the sole advisor at Gerry Dransfeldt RIA, Inc, an independent firm based in Yorba Linda, CA. He has 12 years of industry experience and has been operating his own RIA since 1998. The firm provides discretionary portfolio management to individual investors and trusts, focusing on high-quality, dividend-paying equities, MLPs, and REITs combined with option overlay strategies tailored to client risk profiles. It manages a small client base with frequent account reviews and does not vote client proxies or receive third-party compensation.

Active portfolio management Real estate investing Options & derivatives strategies
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Rickie A

CFP®

Anaheim, CA

Ames financial services

Rickie Ames is a CFP® professional with 40 years of experience at Ames Financial Services in Anaheim, CA. He is also an Enrolled Agent and provides tax preparation services during tax season, in addition to selling life insurance. Ames Financial Services offers financial planning, investment management, retirement, estate, and tax planning, as well as insurance planning and consulting to individuals, high-net-worth clients, and corporate pension and profit-sharing plans. The firm employs a needs-based investment approach using primarily no-load mutual funds and manages assets on a non-discretionary basis.

General retirement planning General tax planning Wealth management
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Marcos C

Series 63, Series 66

Long Beach, CA

TaxDude Financial Advisor

Marcos Chavira is the sole advisor at TaxDude Financial Advisor, an independent firm based in Long Beach, CA. He holds Series 63 and Series 66 licenses and has 25 years of industry experience. Prior to founding TaxDude Financial Advisor, he worked at H.D. Vest Advisory Services and Valic Financial Advisors. Outside of financial advising, he owns Big Ass Fortune Cookie.com, a business selling oversized fortune cookies. TaxDude Financial Advisor offers investment management, financial planning, and educational workshops to individuals, trusts, estates, corporations, and other business entities. The firm operates on a non-discretionary basis, tailoring investment decisions to client goals, time horizons, and risk tolerances, and is notable for its close affiliation with an operating accounting and tax practice.

General tax planning Wealth management Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Debt management
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David V

Series 66

Tustin, CA

RMR Capital Management LLC

David Van Overeem is a financial advisor with RMR Capital Management LLC in Tustin, CA, holding a Series 66 designation and 27 years of industry experience. Prior to founding RMR Capital Management in 2016, he worked at Ameriprise from 1999 to 2016. Outside of finance, he plays drums in a cover band. RMR Capital Management LLC provides individualized investment advisory services to individuals, trusts, pension and profit-sharing plans, and businesses. The firm emphasizes a conservative fixed-income approach with tailored portfolios and manages approximately $171 million in discretionary assets for about 72 clients, often offering complimentary financial planning and consultations.

Active portfolio management
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Kevin M

Series 63

Long Beach, CA

Kevin P. McGuan, LLC

Kevin McGuan is the principal of Kevin P. McGuan, LLC, an independent advisory firm based in Long Beach, CA. He holds a Series 63 designation and has 37 years of industry experience, including prior roles at Bank of America and Merrill Lynch. Outside of his advisory work, he is the owner of a real estate investment trust. Kevin P. McGuan, LLC provides investment advisory and portfolio management services to individuals, high net worth clients, pension and profit sharing plans, charitable organizations, and business entities. The firm offers both discretionary and non-discretionary portfolio management, employing a range of analytical techniques and tailored strategies, with ongoing account monitoring and periodic reviews.

Active portfolio management Tax-loss harvesting
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Yuanming M

Series 65

Westminster, CA

Sapphire Wealth Advisory

Yuanming Mao is a financial advisor at Sapphire Wealth Advisory in Westminster, CA, holding a Series 65 designation with one year of industry experience. Prior to founding Sapphire Wealth Advisory, Mao has been involved in various business activities including roles at Siam Sapphire Inc, Navigators Real Estate, Inc., Bittalk Tech Inc., and An Francis LLC. He also has experience in education, having worked at University of California, Berkeley and Long Beach City College. Sapphire Wealth Advisory provides investment advisory and financial planning services to individuals and families, including both retail and high-net-worth clients. The firm focuses on long-term, diversified portfolio construction using a variety of asset classes and offers non-discretionary portfolio management alongside financial planning on fixed-fee or hourly terms.

General retirement planning Wealth management
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Harry W

Series 63, Series 65

Brea, CA

Woo, Harry

Harry Woo is a financial advisor registered with SC Advisory. He holds Series 63 and Series 65 licenses and has over 10 years of industry experience, including a decade at Ares Management. His current independent advisory firm, founded in 2026, focuses on investment management for individuals, small businesses, and nonprofit organizations. SC Advisory provides fee-only investment management services with no account minimums, specializing in diversified portfolios that include equities, fixed income, and digital asset ETFs such as those holding Bitcoin. The firm emphasizes low-cost index funds, offers discretionary portfolio management, and addresses the unique risks associated with digital assets.

Passive / index investing Private / alternative investments
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Isai J

Series 63, Series 65

Downey, CA

Journey Equity Wealth Management LLC

Isai Juarez is a financial advisor at Journey Equity Wealth Management LLC in Downey, CA, with 11 years of industry experience. He holds Series 63 and Series 65 licenses and has worked previously at Centaurus Financial, Inc., NEST EGG ETFs, LLC, and J.P. Morgan Chase bank. Juarez operated a business called Premier Hookah Supplies in 2018. Journey Equity Wealth Management serves individual clients, trusts, pension and profit-sharing plans, and business entities with asset management, financial planning, and retirement plan consulting. The firm employs a fiduciary approach with tailored portfolios using a variety of investment strategies and offers a broad range of services despite its relatively small size.

Active portfolio management Options & derivatives strategies Private / alternative investments Retirement plans for business owners (SEP, solo 401k)
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