Joshua is a Tenured Professor of Business who works with people across the country on their finances. He has over 20 years of financial services experience including as a credit union executive and a partner in an independent tech stock research firm during the late 90s. Joshua has been quoted in Forbes, Consumer Reports, CNBC, US News & World Report, and many other media. Joshua works with all types of people, but he does specialize in helping people navigate two of the great adventures in life: growing a business and building a family. Through comprehensive financial planning, he guides business owners, young professionals, and other clients toward living their great life, both now and in the future. From Joshua: ------------------ I believe financial planning should be a profession rather than an industry - that advisors should act more like doctors than car salesmen. When you go to a doctor, you expect the best diagnosis for your health, not to be sold a product. The same should be true of your financial planner. Before I began my journey to becoming a financial advisor, I wanted to make sure I would be entering a profession. Teaching is a profession because it is dedicated to improving the lives of the students, not enriching the professors. Sadly, what I saw in much of financial planning was an industry that created products and hired sales representatives to push the products. But I also saw a noble version of financial planning as a service profession where a trusted advisor helped guide clients toward their life goals. I take an integrated approach that considers your entire financial picture. Planning goes beyond investments and retirement to incorporate cash flow analysis, tax planning, risk management, business advising, career development, debt management, estate planning, and more. I view money as a tool to help you achieve your great life, both now and in the future. I begin by understanding your life goals and then develop your plan to help you achieve them. Every plan and every recommendation is designed with one goal in mind: to get you to your goals.

Robert Boyd is a financial advisor at Core Financial Advisors with 41 years of industry experience. He holds the Series 63 and Series 65 designations and has worked at both Core Financial Advisors and Purshe Kaplan Sterling Investments since 2013. Additionally, he operates a tax preparation business as a sole proprietor outside of his investment advisory work. Core Financial Advisors provides investment advisory services to individuals, high-net-worth individuals, trusts, estates, pension plans, and charitable organizations. The firm employs a blend of fundamental and cyclical analysis across various investment vehicles, offering both discretionary and non-discretionary portfolio management alongside financial and pension consulting.

Peter Voss is a financial advisor at Clearwave Capital with 41 years of industry experience. He holds a Series 63 designation and previously worked at CommonWealth Financial Network and Cunningham & Voss Financial Services. In addition to his advisory role, he spends a significant portion of his time selling fixed insurance products, including health insurance and employee benefits. Clearwave Capital serves individuals, trusts, pension and profit-sharing plans, and business entities with portfolio and asset management, financial planning, and retirement plan consulting. The firm employs a multifaceted investment approach that includes fundamental and quantitative analysis, asset-allocation strategies, and use of sub-advisors to support implementation and oversight.

Kayla Phillips is a CFP® and holds a Series 66 license, with two years of experience in financial advising. She has worked at Purposeful Strategic Partners since 2025 and previously held roles at St. Clair Financial and RW Baird. Purposeful Strategic Partners serves individuals and small businesses, offering financial planning, investment management, business coaching, and retirement plan advising. The firm emphasizes strategic asset allocation with low-cost funds and ETFs, ongoing client education, and supports clients through a variety of engagement models, including subscriptions and assets-under-management.

Cody Darrow is a financial advisor with Darrow Wealth Group in Ontario, CA, holding a Series 65 designation and four years of industry experience. He previously worked with Ameritas Advisory Services and Capstone Partners. Darrow is also an independent licensed insurance agent. Darrow Wealth Group provides portfolio management, pension consulting, and financial planning services to individuals, high-net-worth clients, pension and profit-sharing plans, charitable organizations, and business entities. The firm typically directs client assets to third-party managers, creates tailored Investment Policy Statements, and offers ongoing planning supported by eMoney software and quarterly reviews.

Ensen Mason is the principal of Mason Financial Services in Redlands, CA, with 18 years of industry experience. He holds the CFA® designation and securities licenses Series 63 and Series 65. In addition to his role as a financial advisor, Mr. Mason has served as the Auditor-Controller/Treasurer/Tax Collector for San Bernardino County since 2019, overseeing financial operations and managing a $12 billion investment pool, and he serves as a trustee on the San Bernardino County Employees' Retirement Association Board. Mason Financial Services provides discretionary portfolio management and related advisory services primarily to individual and high-net-worth clients. The firm’s investment process incorporates fundamental, technical, and cyclical analysis, and benefits from Mr. Mason’s dual expertise as an active CPA and public-sector fiduciary.

Mark Deily is a financial advisor with RBA Wealth Management, LLC, holding Series 65 and Series 66 licenses and bringing 16 years of industry experience. He has previously worked with 1st Global Advisors Inc and serves as President and Manager of Deily & Company PC CPAs. RBA Wealth Management offers financial planning, investment management, and retirement consulting to individuals and institutional clients, employing a goal-based investment approach that integrates fundamental, cyclical, and behavioral analysis within a Modern Portfolio Theory framework.

Garrett Cunningham is a financial advisor with Clearwave Capital who holds Series 63 and Series 65 licenses and has 37 years of industry experience. He previously worked at CommonWealth Financial Network and Cunningham & Voss Financial Services. In addition to his advisory role, he spends a portion of his time selling individual and group medical, dental, fixed life, and disability insurance products. Clearwave Capital serves individuals, trusts, pension and profit-sharing plans, and business entities with portfolio and asset management, financial planning, and retirement plan consulting. The firm employs a diversified investment process that includes fundamental and quantitative analysis, asset allocation strategies, and may use margin, options, and alternative investments, often working with sub-advisors to implement and oversee accounts.

Micki Hicks is a financial advisor at The Leonard Financial Group, LLC with 10 years of industry experience. She holds a Series 65 designation and has been with the firm since 2015. The Leonard Financial Group serves individual clients, including high-net-worth and non-HNW households, as well as charitable and organizational clients. The firm provides financial planning, investment management, and consulting services, utilizing a formal planning process combined with portfolio management that includes advanced trading strategies and regular account reviews.

Matthew Holland is a financial advisor with FOX & HOLLAND INVESTING LLC, holding a Series 65 designation and four years of industry experience. He is also a partner at Fox & Stephens, CPAs, where he provides accounting, tax, and consulting services to individuals, businesses, and organizations. FOX & HOLLAND INVESTING, LLC offers discretionary portfolio management and advisory services to individuals, including high-net-worth clients, as well as to pension and profit-sharing plans, trusts, estates, and corporations. The firm combines customized investment strategies with coordination alongside clients’ attorneys and accountants, leveraging its affiliation with an accounting practice.

Alicia Arciniega is a financial advisor at Smart Investments Advisory Incorporated with 18 years of industry experience. She holds a Series 66 designation and has worked at LPL Financial and Western International Securities, Inc., in addition to her long tenure at Smart Investments Advisory Incorporated. Smart Investments Advisory Incorporated provides discretionary investment advisory services to individuals, businesses, institutions, and non-profit organizations, primarily focusing on personal and retirement accounts. The firm constructs portfolios based on client objectives and risk tolerance using mutual funds, ETFs, individual securities, and fixed-income investments, typically arranging implementation and custody through third-party brokerage platforms.

James Cobb is a Certified Financial Planner® with 20 years of experience at Investment Counselors of Redlands LLC, where he has worked since 2006. He holds a Series 65 license and is based in Redlands, California. Outside of his advisory role, he serves as a classified substitute for the Redlands Unified School District and is an assistant coach for the Redlands High School mock trial team. Investment Counselors of Redlands LLC provides discretionary investment management to individuals, trusts, estates, retirement plans, charitable organizations, and businesses. The firm focuses on long-term holdings primarily using mutual funds, closed-end funds, and ETFs selected through fundamental analysis and third-party research, with tailored services including retirement projections and client-imposed restrictions.

Shirley Coria is a financial advisor with Hawley Advisors, holding Series 63 and Series 66 designations and bringing 23 years of industry experience. Her prior roles include positions at Ni Advisors, Inc., Independent Financial Group, LLC, and NPB Financial Group, LLC. She also works as an independent financial operations consultant, providing operational assistance to other financial advisors. Hawley Advisors offers personalized financial planning and discretionary investment management primarily to individual and high-net-worth clients, utilizing a strategic asset allocation approach based on Modern Portfolio Theory with mutual funds and ETFs. The firm manages approximately $74.2 million in client assets across 59 households and provides quarterly performance reporting.

Karl Hicks is a CFP® with 21 years of industry experience and has been with The Leonard Financial Group, LLC since 2003. He holds a Series 65 license and is based in Riverside, CA. The Leonard Financial Group serves individual clients, including both high-net-worth and non-high-net-worth households, as well as charitable and organizational clients. The firm provides financial planning, investment management, and consulting services using a formal planning process combined with portfolio management that incorporates tactical and strategic tools such as option strategies and short sales.

Mark Basile is a financial advisor with Legacy Investment Services, LLC in Rancho Cucamonga, CA, holding Series 63 and Series 65 credentials and bringing 10 years of industry experience. He has previously worked with WinGroup Financial, LLC and has served as an instructor at Pasadena City College since 2017. Legacy Investment Services provides fee-based advisory services primarily focused on managing fixed, indexed, and variable annuity products for individual clients. The firm emphasizes non-discretionary management by assembling portfolios within clients’ annuity contracts and referring to third-party money managers.

Min Song is a CFP® professional with 19 years of industry experience. She has worked at Falcon Wealth Planning, Inc. and Falcon Wealth Planning since 2017, following nine years at TD Ameritrade Inc. Falcon Wealth Planning, LLC provides investment advisory and financial planning services to individuals, charitable organizations, and business entities, including a Family Office offering for clients with more than $5 million under management. The firm employs a range of strategies including fundamental and technical analysis, modern portfolio theory, and options strategies, managing accounts primarily on a discretionary basis with quarterly reviews.

Rachel Bubb is a CFP® and ChFC® with eight years of industry experience. She is currently an advisor at KWB Wealth, where she has worked since 2020, and also maintains a role at LPL Financial. Outside of her advisory work, she has experience in agriculture, having worked as a farm hand for Eagle Hawk LLC. KWB Wealth provides discretionary asset management and financial planning services to individuals, high net worth clients, trusts, pension, and corporate clients. The firm uses a multi-method investment approach that combines fundamental, technical, quantitative, cyclical, and qualitative analysis to manage approximately $1.23 billion across about 1,935 clients.

Luz Curiel is a financial advisor at Kilter Group with a Series 65 designation and four years of industry experience. She has worked at Kilter Group since 2024 and previously held roles at Invst LLC and Challenger Wealth Management. Kilter Group is an SEC-registered investment adviser serving individuals, foundations, trusts, estates, corporations, and pension-plan sponsors. The firm employs a top-down, macro tactical asset-allocation strategy with sector rotation and a relative growth/value framework, offering both discretionary and non-discretionary portfolio management along with financial planning and pension consulting services.

Dave Boothe Jr. is a CFP® and Series 66-registered financial advisor with eight years of industry experience. He is currently with Falcon Wealth Planning, LLC and has previously worked at TIAA-CREF Individual & Institutional Services, Charles Schwab and Co., Ameriprise Financial Services, and Northwestern Mutual. Falcon Wealth Planning, LLC provides investment advisory and financial planning services to individuals, charitable organizations, and business entities, including a Family Office offering for clients with over $5 million in assets. The firm employs a combination of fundamental and technical analysis alongside modern portfolio theory and manages accounts on a discretionary basis with regular reviews and reporting.

Mark Sharifi is a financial advisor at Legacy Investment Services, LLC with 21 years of industry experience. He holds Series 63 and Series 65 licenses and has been with Legacy Investment Services since 2007. Outside of his advisory work, he serves as president of a nonprofit organization, JJ Non-Profit. Legacy Investment Services provides fee-based advisory services primarily focused on managing fixed, indexed, and variable annuity products for individual clients. The firm emphasizes non-discretionary portfolio assembly within annuity contracts and refers clients to third-party money managers for portfolio management.