Edwin Choi is the principal of Mariposa Capital Management, LLC, an independent advisory firm based in Pasadena, CA. He holds a Series 63 designation and has 17 years of industry experience. Since 2014, Choi has also served as CEO of Capitect, Inc., a company that provides online software and automated portfolio management services to wealth management firms. Mariposa Capital Management offers discretionary asset management and non-discretionary investment planning primarily to individual clients and some business entities. The firm employs an evidence-based, goal-oriented investment approach that emphasizes long-term focus, diversification, cost- and tax-efficiency, and combines strategic asset allocation with tactical adjustments using quantitative analysis.

Cathy Zhang is the principal advisor at Easy Sunday Financial Planning in San Gabriel, CA. She holds a Series 65 credential and has been operating in the financial planning industry since 2026. Prior to founding Easy Sunday Financial Planning, she ran See Why Zhang LLC dba Easy Sunday Club, a creative business, for ten years. Easy Sunday Financial Planning is a fee-only registered investment adviser serving individuals, families, and small businesses. The firm uses primarily passive investment strategies within an asset-allocation framework and offers both ongoing investment management and one-time planning engagements.

Jeffrey Wang is a CFA charterholder and principal at Kelmar Capital Management, LLC in Pasadena, CA, with 25 years of industry experience. He has served as treasurer for the City of La Cañada Flintridge since 2006, managing the municipality’s investment portfolio alongside his advisory work. Prior to founding Kelmar Capital in 2001, he worked at Stone Bridge Investment Partners LLC for one year. Kelmar Capital Management provides independent investment advisory services primarily to high-net-worth individuals and family groups, focusing on personalized, tax-aware portfolio management. The firm employs a conservative, value-oriented investment approach with an emphasis on mid- to large-cap equities and fixed income, maintaining a small client base and policies designed to limit conflicts of interest.

Cristopher Cuevas is a financial advisor at Bright Legacy LLC with six years of industry experience. He holds a Series 66 designation and has worked at firms including Morgan Stanley and Raymond James. Outside of advising, he serves as president and loan originator at Golden Springs View d/b/a True Prime Mortgage and consults on business cloud solutions through Cloud Partners. Bright Legacy LLC is a small advisory firm serving individuals, trusts, estates, businesses, and retirement plans. The firm provides discretionary investment management and integrated financial planning with a customized, long-term, value-oriented approach, incorporating fundamental and technical analysis.

Jeffrey Martinez is a financial advisor at Treveri Capital with 22 years of industry experience. He holds Series 63 and Series 66 licenses and previously worked at Rainmaker Securities, LLC. Outside of his advisory role, he owns a sales and marketing consulting business and is involved in cybersecurity business development. Treveri Capital provides discretionary asset management services to individuals, high-net-worth clients, and small businesses, using tailored portfolios based on model allocations that emphasize long-term, index-focused ETF strategies informed by modern portfolio theory and risk/return analysis. The firm also incorporates actively traded large-cap crypto assets in suitable client strategies.

Mark Lechler is a financial advisor at Pacific Trust Wealth Management in Pasadena, CA, with 14 years of industry experience. He holds a Series 66 designation and previously worked at J.W. Korth & Company from 2011 to 2017. Pacific Trust Wealth Management is an independent, single-advisor registered investment adviser serving a small client base with tailored financial planning and discretionary portfolio management. The firm focuses on qualified clients and employs a combination of asset allocation and fundamental analysis through strategies ranging from a Global Macro approach to more conservative risk-hedging methods.

Charles Bettendorf is a financial advisor at Greyfield Capital Management LLC with seven years of industry experience. He has operated Greyfield Capital Management since 2017, following two years as a self-employed advisor. Bettendorf holds the Series 65 designation. Greyfield Capital Management provides discretionary investment management services to individuals, trusts, and charitable organizations. The firm employs a combination of machine-learning models and fundamental due diligence to manage concentrated, low-turnover portfolios across domestic and international equities and fixed income, aiming for returns that exceed typical buy-and-hold strategies.

Timothy Moore is the sole advisor at Moore Money Advisory in Azusa, CA, holding Series 63 and Series 65 licenses with 10 years of industry experience. He previously worked at Allstate Insurance Company for five years and is a licensed insurance agent in California, selling individual and small group policies in the Los Angeles area. Moore Money Advisory provides growth-oriented investment advisory and portfolio management services to individuals, trusts, estates, and employer-sponsored retirement plans. The firm uses a goal-based planning process emphasizing capital preservation and risk management, offers financial planning and education through no-cost workshops, and integrates insurance discussions as part of comprehensive client service.

Javier Jimenez is a financial advisor with Firmo Investment Consulting Services in Pasadena, CA, holding Series 63 and Series 65 licenses and bringing 25 years of industry experience. He has operated as a sole proprietor since 2011 and serves as co-pastor at New Life Christian Center, a nonprofit Assemblies of God church, where he also teaches. Firmo Investment Consulting Services provides discretionary asset management, financial planning, and consulting services primarily to individuals, trusts, estates, and business entities. The firm tailors investment programs to client objectives, using a combination of fundamental, technical, and cyclical analysis, and conducts quarterly portfolio reviews.

Scott Burch is a financial advisor at Sage Investment Group with 12 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at Sage Investment Group and Regal Investment Advisors. Outside of advising, he is a licensed insurance agent. Sage Investment Group provides investment management and financial planning services to individuals, pension and profit-sharing plans, trusts, estates, charitable organizations, and small businesses. The firm employs a strategic core-and-satellite asset allocation approach using passive index funds and ETFs combined with selective active management, with client relationships generally non-discretionary and supported by documented Investment Policy Statements and periodic reporting.

Douglas Dial is a financial advisor with Capital Partners Investment Group in Altadena, CA, holding Series 63 and Series 65 licenses and bringing 21 years of industry experience. His prior roles include positions at Regal Securities and AdvisorNet Wealth Partners. Outside of his advisory work, he has been active as a trombone player in various groups since 1990. Capital Partners Investment Group is an independent advisory firm serving individuals, families, trusts, estates, charitable organizations, and business clients. The firm offers comprehensive wealth management and retirement plan consulting, managing about $40 million in client assets with a portfolio approach that includes a range of securities and employs quantitative analysis.

Constante Firme III is a financial advisor at Treasure Chest Financial with nine years of industry experience. He holds a Series 65 credential and has worked at Google Inc. since 2017. Outside of finance, he operates Popetiger Entertainment, a sole proprietorship providing engineering and scientific consulting services. Treasure Chest Financial offers investment advice, portfolio management, and financial planning to a diverse client base including institutional and individual investors. The firm employs a process incorporating modern portfolio theory, fundamental and technical analysis, and emphasizes capital protection, income generation, and growth.

Mara Konrad is the sole advisor at MK Capital Group in Pasadena, CA, with 23 years at the firm and nine years of industry experience. She holds Series 63 and Series 65 licenses. MK Capital Group has provided asset management, financial planning, and consulting since 2003. The firm manages $28.8 million in non-discretionary assets for a small client base, including individual clients and pension and profit-sharing plans, using third-party platforms to deliver separately managed accounts and model portfolios.

I started Vera Wealth because good financial advice shouldn't be reserved for the wealthy. Too much of this industry is built to serve the top 1%. High account minimums, complicated fee structures, and advice designed around people who already have plenty. Everyone else gets told to come back when they have more money. I didn't think that was right, so I built something different. Vera Wealth has no account minimums. Whether you're just starting out, rebuilding after a setback, or working toward retirement, you deserve access to a qualified CFP® professional. Your income and your account balance don't decide whether you get my help. I'm a CERTIFIED FINANCIAL PLANNER™ professional and the founder of Vera Wealth, an independent registered investment advisory firm in Pasadena. I work with professionals, families, tech professional, and public sector employees on: Financial planning and goal setting Investment management Retirement and Social Security strategy Tax planning Estate planning Divorce financial planning As a fiduciary, I'm required to put my clients interests first. That's not a selling point to me. It's the baseline. The work I find most meaningful is helping people who've been overlooked by the financial industry. If that sounds like you, or someone you know, I'd be glad to talk.

Denita Clark is a financial advisor with The Financial Architects Wealth Management LLC in Chino Hills, CA, holding Series 63 and Series 66 licenses and possessing 21 years of industry experience. Her prior work includes roles at Transamerica Financial Advisors, World Financial Group, LPL Financial, and CUNA Brokerage Services. She is also involved in the sale of health and insurance products through Covered California and her own insurance agency. The Financial Architects Wealth Management LLC provides non-discretionary investment management, financial planning, and retirement plan advisory services to a small client base of individuals and employer-sponsored plans. The firm uses a blend of fundamental, technical, charting, and cyclical analysis methods and offers limited-scope ERISA 3(21) pension consulting and participant education services.

Roger Fan is the principal of RF Capital Management and holds a Series 65 designation. He has nine years of industry experience, including two years at Texas Tech University School of Law and nine years with his current firm. RF Capital Management provides discretionary investment management services to individuals, high-net-worth clients, and businesses. The firm employs a bottom-up, fundamental value approach with concentrated portfolios focused on long-term capital appreciation, and it uses a distinctive performance-based compensation structure for eligible clients.

Randy Wang is a financial advisor at Contrarian Labs Inc. with 8 years of industry experience. He holds Series 63 and Series 65 designations and has worked at Sophia Asset Management and Contrarian Labs. Outside of his advisory role, he serves as the CEO of Wingz, a ride-sharing company. Contrarian Labs provides discretionary investment management focused on value investing and fundamental analysis, primarily serving high-net-worth individuals. The firm emphasizes a concentrated, long-term approach centered on equity securities with geographic focus on the United States and Greater China.

Amy Qian is a ChFC® and Series 66 licensed advisor with five years of industry experience. She has worked at Merrill, J.P. Morgan Securities, Wells Fargo, and AGL Employee Distributors/AIG prior to founding Agape Wealth Management LLC. In addition to her advisory work, she maintains an insurance practice as a sole proprietor. Agape Wealth Management LLC provides discretionary asset management services primarily to individual and high-net-worth clients, tailoring portfolios based on documented investment goals, time horizons, and risk tolerance. The firm employs a variety of analytic methods and periodic portfolio reviews, targeting a generally $250,000 account minimum.

Annelise Li is a CFA® charterholder with two years of industry experience, currently serving as the sole advisor at Fintent in Monrovia, CA. She has worked with AJC Capital Management Japan LLC since 2024 and has been involved with AJC Capital Management, LLC and Fintent Invest, Inc. since 2017. Outside of her advisory roles, Li manages corporate management, accounting, and tax responsibilities for these related entities during non-trading hours. Fintent Invest, Inc. provides fee-based, discretionary portfolio management and comprehensive financial planning tailored to individuals, trusts, and specialized clients, including medical professionals and accredited investors. The firm employs a strategic, long-term, value-oriented investment approach with tactical flexibility, supported by six proprietary model portfolios and a behavioral finance framework integrated into client engagement.

Stephen Mc Donnell is the sole advisor at McDonnell Financial Services in Pasadena, CA, holding a Series 65 designation with 10 years of industry experience. He has professional experience with Eclaro – Arch Capital Group since 2022 and has operated his own financial services business since 2015. Mc Donnell also provides part-time financial analysis services to a separate financial firm through a staffing firm. McDonnell Financial Services offers discretionary portfolio management and financial planning for individuals, high-net-worth clients, and some corporate clients, focusing on passive, index-linked investment strategies. The firm manages a small client base with ongoing investment oversight, standalone planning, and consulting engagements, and provides an optional performance-based fee arrangement for certain larger clients.