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Luke W

Series 65

Orem, UT

The Professional Financial Company LLC

Luke Wonnacott is a Series 65-licensed advisor with The Professional Financial Company LLC in Orem, UT, and has one year of industry experience. His prior roles include positions at Rise Wealth Management, Arnold Financial Services, and various non-financial organizations such as the Church of Jesus Christ of Latter-day Saints and Nothing Bundt Cake. The Professional Financial Company LLC provides portfolio management, financial planning, and pension consulting to individuals, high-net-worth clients, retirement plans, and business entities. The firm uses a written Investment Policy Statement for each client and employs fundamental and quantitative analysis alongside modern portfolio theory to manage accounts on a discretionary basis.

Wealth management Tax-loss harvesting
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Spencer D

Series 65, Series 63

Provo, UT

Eldon Reese Advisory Group

Spencer Dickinson is a financial advisor at Eldon Reese Advisory Group in Provo, UT, holding Series 65 and Series 63 licenses. He has been with the firm since 2025 and has prior experience at Clearstone Associates, Gajardo Wealth Management, and Brigham Young University. Eldon Reese Advisory Group serves individuals, families, and employer plan sponsors, providing financial planning, discretionary portfolio management, and business consulting. The firm focuses on long-term, asset-allocation strategies and offers a formal business consulting program for owner-clients.

Debt management Cash flow / budgeting Business ownership considerations Business exit / sale strategy General estate planning guidance Founder/Business Owner
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Wyatt L

CFP®, Series 65

Spanish Fork, UT

Livet Wealth, LLC

Wyatt Livingston is a CFP® and holds a Series 65 license, with one year of experience in the financial industry. He is currently an advisor at Livet Wealth, LLC and previously held roles at Blue Barn Wealth, LLC and other firms. Outside of advising, he manages a rental business as a sole proprietor. Livet Wealth provides financial planning and portfolio management services to individuals, trusts, estates, and retirement plans. The firm employs a Modern Portfolio Theory investment approach and offers tiered wealth management services tailored to client needs, including access to alternative investments through its Flagship program.

Charitable giving & philanthropy General estate planning guidance Retirement withdrawal strategies Business Financial Management Founder/Business Owner Executive Mid-Career Professionals Approaching retirement
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Joseph O

CFP®

Lindon, UT

R.O.I.

Joseph Olson is a CFP® professional with 17 years of industry experience. He has been with R.O.I., a family-managed advisory firm in Lindon, UT, since 2003. R.O.I. serves individual clients and couples, including both high-net-worth and non‑HNW households, offering active investment management, comprehensive financial planning, and retirement planning. The firm manages client accounts on a discretionary basis using Fidelity’s Investment Adviser Network, focusing on no-load mutual funds and ETFs selected through a proprietary Best Funds List updated monthly with independent mutual-fund ratings.

Active portfolio management Tax-loss harvesting Income planning General retirement planning Wealth management Mid-Career Professionals Approaching retirement
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Joshua M

Series 65

Provo, UT

Sunset Retirement Advisors LLC

Joshua Mclain is a financial advisor at Sunset Retirement Advisors LLC with Series 65 credentials. He has been involved in the financial industry through roles at Mclain FMG LLC since 2021 and Corporate Capital Inc since 2017, as well as Piercy Bowler Taylor & Kern from 2015 to 2017. Sunset Retirement Advisors provides financial planning, investment management, and retirement-plan consulting services to individuals, pension and profit-sharing plans, charitable organizations, and corporate clients. The firm emphasizes asset allocation and Modern Portfolio Theory, primarily using passive index funds, ETFs, and mutual funds, and integrates third-party model portfolios and outside managers in its service offerings.

General retirement planning Retirement income strategy Cash flow / budgeting Charitable giving & philanthropy Tax-loss harvesting Founder/Business Owner Retired Approaching retirement Retired
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Edward C

CFP®, Series 63, Series 65

Provo, UT

Cole Financial Advisors, Inc.

Edward Cole is a CFP® with 43 years of industry experience. He is a principal at Cole Financial Advisors, Inc. in Provo, UT, where he has worked since 2023. Prior to this, he spent 15 years at Cetera Advisor Networks LLC and has been associated with LPL Financial since 2023. Cole Financial Advisors, Inc. provides portfolio management and pension consulting primarily for pension and employee benefit plans and other institutional clients. The firm employs a model-driven, committee-governed investment process that integrates fundamental analysis, modern portfolio theory, and quantitative methods, and offers discretionary portfolio management through a Strategic Wealth Management platform.

Wealth management
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Ryan C

CFA®, Series 63

Orem, UT

Sandlot Private Wealth LLC

Ryan Carrington is a CFA® charterholder with five years of industry experience. He is the sole advisor at Sandlot Private Wealth LLC, where he has worked since 2026. His prior experience includes roles at Elysium Wealth Management, SDDCO Brokerage Advisors, and Sky Harbor Capital Management. Sandlot Private Wealth is a boutique investment adviser serving ultra-high-net-worth families, entrepreneurs, executives, family offices, and select institutional partners. The firm offers comprehensive wealth management, including portfolio management and estate planning, with a focus on private investments and tailored, long-term client relationships.

Private / alternative investments Family Business Business ownership considerations General estate planning guidance Cash flow / budgeting Executive Founder/Business Owner
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Zachary W

Series 65

Vineyard, UT

Three Phases Wealth Advisors LLC

Zachary Williams is a financial advisor at Three Phases Wealth Advisors LLC with a Series 65 designation and one year of industry experience. Prior to joining Three Phases, he worked at Centsei LLC, Intuit, Podium, and InMoment. He is also a co-founder of Centsei LLC, which provides educational courses and planning materials that support his advisory work. Three Phases Wealth Advisors serves individual clients, including high-net-worth individuals, offering comprehensive financial planning and discretionary investment management. The firm emphasizes tailored planning and client education, integrating resources from Centsei LLC into its services without additional cost.

Equity compensation tax strategy Business sale tax planning College savings (529s, UTMA, etc.) Retirement income strategy
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Matthew H

Series 65

Orem, UT

Squire Wealth Advisors

Matthew Hopkins is a financial advisor at Squire Wealth Advisors in Orem, UT, holding a Series 65 credential with one year of industry experience. Prior to joining Squire Wealth Advisors, he worked at Bridge Investment Group and studied at Brigham Young University. Squire Wealth Advisors provides investment management, financial planning, and retirement plan advisory services to a range of clients including individuals, trusts, charitable organizations, and small businesses. The firm follows an evidence-based, buy-and-hold investment philosophy grounded in Modern Portfolio Theory and utilizes diversified mutual funds and ETFs, supported by proprietary portfolio modeling and third-party solutions.

Wealth management Passive / index investing Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) College savings (529s, UTMA, etc.)
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Dwayne A

Series 65

Orem, UT

Squire Wealth Advisors

Dwayne Asay is a financial advisor at Squire Wealth Advisors in Orem, UT, holding a Series 65 designation with seven years of industry experience. He has been with Squire Wealth Advisors since 2016 and has been associated with the affiliated accounting firm Squire & Company PC since 1997. Squire Wealth Advisors serves a diverse client base including individuals, retirement plans, trusts, charitable organizations, corporations, and small businesses, managing approximately $494 million in discretionary assets. The firm employs an investment approach grounded in Modern Portfolio Theory and market efficiency, focusing on diversified, low-turnover portfolios primarily composed of passive and evidence-based funds.

Wealth management Passive / index investing Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) College savings (529s, UTMA, etc.)
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Brent C

Series 63, Series 65

Provo, UT

The Norden Group LLC

Brent Cochran is a financial advisor with The Norden Group LLC in Provo, UT, holding Series 63 and Series 65 licenses and bringing 32 years of industry experience. His prior roles include positions at TownSquare Capital, Crewe Advisors, Cambridge Investment Research Advisors, and First Western Advisors. In addition to his advisory work, he is an independent insurance agent selling fixed life insurance products and is involved in equipment leasing and real estate investment activities through KBC Ventures and KBC Good Deeds LLC. The Norden Group LLC provides investment advisory and financial planning services to individuals, charitable organizations, and businesses, managing approximately $1.97 billion in discretionary assets as of December 2025. The firm employs a broad investable universe and primarily implements client strategies through model portfolios, third-party sub-advisers, and a turnkey asset management platform.

ESG / Sustainable investing Options & derivatives strategies Private / alternative investments Retirement income strategy Annuities Founder/Business Owner
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Zachary S

Series 65

Orem, UT

Peterson Wealth Advisors, LLC

Zachary Swenson is a financial advisor at Peterson Wealth Advisors, LLC in Orem, UT, holding a Series 65 designation with three years of industry experience. Prior to joining Peterson Wealth Advisors, he worked at Paragon Wealth Management and held roles at Amentum Government Services and Marriott Hotels. Peterson Wealth Advisors provides portfolio management and investment advice to individuals, high-net-worth clients, trusts, estates, charitable organizations, and business entities, employing diversified portfolios with mutual funds, ETFs, and individual securities alongside both long- and short-term trading strategies.

Tax-loss harvesting Retired
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Scott P

ChFC®, Series 63

Orem, UT

Peterson Wealth Advisors, LLC

Scott Peterson is a ChFC® with 38 years of industry experience. He is a founding advisor at Peterson Wealth Advisors, LLC, where he has worked since 2008, and previously worked at Mutual Securities from 2010 to 2019. Outside of his advisory role, he is a book author and teaches a retirement class at Brigham Young University. Peterson Wealth Advisors provides tailored portfolio management and investment advice to individuals, high-net-worth clients, trusts, estates, charitable organizations, and business entities. The firm emphasizes diversified portfolios using mutual funds, ETFs, and individual securities, employing both long-term and short-term strategies, and offers services such as direct indexing and tax-loss harvesting.

Tax-loss harvesting Retired
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Brett R

Series 65

Springville, UT

Pinkerton Wealth Partners

Brett Redd is a financial advisor at Pinkerton Wealth Partners in Springville, UT, holding a Series 65 designation with two years of industry experience. His work history includes roles at Pinkerton Retirement Specialists, PRIVI, LLC dba Linked Wealth Alliance, DSPRO, LLC, and Squire & Company, LLC. Outside of his advisory role, he is involved as a managing partner in multiple investment-related ventures including DSPRO, LLC and PRIVI, LLC. Pinkerton Wealth, LLC serves individuals, high-net-worth families, foundations, endowments, pension and profit-sharing plans, and other institutional clients. The firm employs a customized, formula-driven investment process combining technical, quantitative, and fundamental analysis, offering a range of active, passive, and tactical strategies through its Pinkerton Investment Platform.

Active portfolio management Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Long-term care insurance Founder/Business Owner Retired Approaching retirement
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Nathan R

CFP®, Series 63, Series 65

Provo, UT

The Norden Group LLC

Nathan Rosell is a CFP® professional with nine years of experience in the financial industry. He is currently with The Norden Group LLC, where he has worked since 2024. His prior experience includes roles at Portside Wealth Group, TownSquare Capital, and Allegis Investment Advisors. Outside of financial advising, Rosell is involved in fixed insurance sales and operates several non-investment-related educational YouTube channels. The Norden Group LLC provides investment advisory and financial planning services to individuals, charitable organizations, and businesses. The firm manages approximately $1.97 billion in discretionary assets and employs model portfolios, third-party sub-advisers, and a turnkey asset management platform to implement client strategies across a broad range of investment vehicles.

ESG / Sustainable investing Options & derivatives strategies Private / alternative investments Retirement income strategy Annuities Founder/Business Owner
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Carson J

CFP®, Series 63, Series 66

Orem, UT

Peterson Wealth Advisors, LLC

Carson Johnson is a CFP® with 10 years of industry experience, currently serving as an advisor at Peterson Wealth Advisors, LLC since 2020. His prior experience includes roles at First Financial Advisors LC and Fidelity Investments. Peterson Wealth Advisors, LLC is a fee-based SEC-registered investment adviser managing approximately $830 million for individuals, trusts, estates, charitable organizations, and business entities. The firm offers financial planning and portfolio management tailored to client goals, utilizing ETFs, mutual funds, direct indexing, and cryptocurrency within both long- and short-term strategies.

Tax-loss harvesting Retired
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Kylee A

CFP®, Series 65

Provo, UT

The Norden Group LLC

Kylee Adamson is a CFP® with six years of experience in financial advising, currently with The Norden Group LLC. She previously worked at TownSquare Capital and has also operated a cosmetology business as a stylist and owner. The Norden Group LLC provides investment advisory and financial planning services to individuals, charitable organizations, and businesses, managing approximately $1.97 billion in discretionary assets. The firm employs model portfolios and third-party sub-advisers, offering a diverse investable universe that includes equities, fixed income, real estate vehicles, and private placements.

ESG / Sustainable investing Options & derivatives strategies Private / alternative investments Retirement income strategy Annuities Founder/Business Owner
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Jeffrey L

CFP®, Series 63, Series 65

Orem, UT

Peterson Wealth Advisors, LLC

Jeffrey Lindsay is a CFP® with 12 years of industry experience and has been with Peterson Wealth Advisors, LLC since 2013. He holds Series 63 and Series 65 licenses and is based in Orem, UT. Peterson Wealth Advisors provides tailored portfolio management and investment advice to individuals, high-net-worth clients, trusts, estates, charitable organizations, and business entities. The firm emphasizes diversified portfolios using mutual funds, ETFs, and occasionally individual securities, employing both long- and short-term trading strategies alongside direct indexing and tax-loss harvesting.

Tax-loss harvesting Retired
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Julie A

PFS™, Series 65

Orem, UT

Squire Wealth Advisors

Julie Anderson is a financial advisor at Squire Wealth Advisors with 21 years of industry experience. She holds the PFS™ and Series 65 credentials and has been with Squire & Company PC since 2005. Outside of her advisory role, she owns two investment-related businesses, Ascent Investments LLC and Greenflow LLC. Squire Wealth Advisors serves a diverse client base including individuals, retirement plans, trusts, charitable organizations, corporations, and small businesses, managing approximately $494 million in discretionary assets. The firm employs a market-efficiency investment approach based on Modern Portfolio Theory, utilizing primarily passive and evidence-based funds, and offers integrated accounting and tax services through its affiliate Squire & Company, PC.

Wealth management Passive / index investing Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) College savings (529s, UTMA, etc.)
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Leland M

CFP®, Series 66

Orem, UT

Blue Barn Wealth

Leland Mc Cullough IV is a CFP® certified financial advisor with five years of industry experience. He is currently with Blue Barn Wealth, a team-based registered investment adviser in Orem, UT, and also serves as an attorney with The McCullough Group in Salt Lake City. His prior experience includes roles at Fabian VanCott and various financial firms beginning in 2015. Blue Barn Wealth manages approximately $317 million in assets for individuals, retirement plans, businesses, and charities. The firm employs a long-term, buy-and-hold investment approach based on Modern Portfolio Theory, utilizing diversified, low-cost vehicles and providing tiered wealth management and fiduciary services.

Retirement income strategy Social Security optimization Medicare planning Charitable giving & philanthropy Debt management
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