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Matthew T

Series 65, Series 66

East Grand Rapids, MI

Greenrock Wealth Management, LLC

Matthew Thomas is a financial advisor with GreenRock Wealth Management, LLC, holding Series 65 and Series 66 licenses and three years of industry experience. His prior roles include positions at FLT Academy, Young Powersports, and Principal Life Insurance Company. GreenRock Wealth Management primarily serves individual clients as well as corporations and small-business retirement plans, providing discretionary portfolio management and tiered financial planning on a subscription basis. The firm emphasizes personalized asset allocation and offers investment management that is included within certain financial planning subscriptions.

General retirement planning Income planning Tax strategies for small businesses Cash flow / budgeting
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Thor N

Series 65

Jenison, MI

Alliance Investment Management, LLC

Thor Nelson is a financial advisor at Alliance Investment Management, LLC with 18 years of industry experience. He has been with Alliance Investment Management since 2009. Nelson holds the Series 65 designation. Alliance Investment Management, LLC provides discretionary and non-discretionary investment management and customized consulting to individuals, retirement plan sponsors, trusts, estates, charities, corporations, and other business entities. The firm employs a tactical asset allocation approach using a proprietary Investment Conditions Rank framework and manages both individual portfolios and a private pooled investment vehicle.

Active portfolio management Options & derivatives strategies Real estate investing
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Todd A

Series 63, Series 66

Grandville, MI

Stewardship Trust Advisors

Todd Ackermann is a financial advisor at Stewardship Trust Advisors with 36 years of industry experience. He holds Series 63 and Series 66 licenses and has worked with several firms, including Stewardship Estate Planning and United Planners' Financial Services. In addition to his advisory role, Ackermann is a licensed insurance agent offering insurance services to clients. Stewardship Trust Advisors serves individuals, retirement plans, businesses, charitable organizations, trusts, and banks with asset management, financial planning, and fiduciary services. The firm employs a fundamental, primarily long-term investment approach while allowing opportunistic trading and utilizes both third-party managers and block trade allocations.

Retirement plans for business owners (SEP, solo 401k) Charitable giving & philanthropy Options & derivatives strategies
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Ross B

Series 63, Series 66

Jenison, MI

Graetz Wealth

Ross Bush is a financial advisor at Graetz Wealth with 26 years of industry experience. He holds Series 63 and Series 66 licenses and has previously worked at Brookstone Wealth Advisors, LLC, MML Investors Services, and MassMutual Financial Group. In addition to his advisory role, he is an owner of an insurance sales business. Graetz Wealth provides advisory services to individuals, corporations, and retirement plan sponsors, offering discretionary portfolio management, financial planning, and retirement plan consulting. The firm uses a combination of passive index exposures and tactical adjustments in its investment process and employs model portfolios while maintaining ongoing monitoring responsibilities.

General tax planning Retirement income strategy Retirement plans for business owners (SEP, solo 401k) Tax strategies for small businesses
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Daniel V

Series 66

Grand Rapids, MI

Eastown Financial Advisors, LLC

Daniel Vandenberg is a financial advisor at Eastown Financial Advisors, LLC in Grand Rapids, MI, holding a Series 66 credential with 16 years of industry experience. He has worked at Eastown Financial Advisors since 2019 and previously spent nine years with Money Concepts Advisory Service and Money Concepts Capital Corp. Outside of advising, he is involved with Eastown Financial Services, providing tax preparation, payroll, and accounting services. Eastown Financial Advisors serves individual and high-net-worth clients, offering portfolio management and financial planning through model allocations on Charles Schwab’s platform. The firm follows a long-term investment approach based on modern portfolio theory and maintains affiliations with accounting and insurance services.

Annuities Wealth management
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Robert N

Series 65

Grand Rapids, MI

Personal Legacy Planners

Robert Nabulere is a financial advisor at Personal Legacy Planners with a Series 65 credential and one year of industry experience. His prior roles include positions at Retirement Lifestyle Advocates, Three Rivers FCU, and Huntington University. Personal Legacy Planners serves individuals, trusts, estates, charities, retirement plans, and business entities by providing financial planning and tailored advice without directly managing client assets. The firm employs model portfolios and third-party sub-advisers for investment execution while maintaining ongoing client monitoring and advice.

General retirement planning Income planning
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Michelle H

Series 66

Grand Rapids, MI

Revalue LLC

Michelle Hoexum is a financial advisor at Revalue LLC with 13 years of industry experience. She holds a Series 66 designation and has worked at Revalue since 2019. Prior to this, she was with Centennial Securities Company from 2015 to 2017. Outside of her advisory role, she serves as Chief Growth Officer for Propeller LLC, assisting non-profits and start-ups with revenue strategies related to sales and donations. Revalue LLC provides services to individual investors and mission-driven institutional clients, offering financial consulting, portfolio management, and educational resources. The firm employs a values-driven, fundamental, value-oriented investment approach with an ESG overlay and emphasizes community investments within its asset allocation.

ESG / Sustainable investing Values-based investing
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John J

Series 65

Holland, MI

Branch Capital Management

John Joliat is a financial advisor at Branch Capital Management with 14 years of industry experience. He holds a Series 65 designation and has been with Branch Capital Management since 2011. Outside of his advisory role, he is the owner of SNG Real Estate Holdings, LLC. Branch Capital Management is a fee-only registered investment adviser serving individuals, high-net-worth clients, and charitable organizations. The firm employs a proprietary technical investment approach with frequent asset-allocation adjustments and integrates financial planning as part of its investment management service.

Active portfolio management
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Phillip M

CFA®, Series 65

Grand Rapids, MI

Kroon & Mitchell Asset Management LLC

Phillip Mitchell is a CFA® charterholder with 12 years of industry experience, currently serving as an advisor at Kroon & Mitchell Asset Management LLC since 2013. He holds the Series 65 license and works out of Grand Rapids, MI. Kroon & Mitchell Asset Management provides discretionary portfolio management, pension and retirement-plan consulting, and financial planning to individuals, pension and profit-sharing plans, and business entities. The firm manages approximately $193 million in discretionary assets and employs a client-specific investment approach grounded in fundamental and quantitative analysis within a modern-portfolio-theory framework.

Wealth management Retirement plans for business owners (SEP, solo 401k) College savings (529s, UTMA, etc.)
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Daniel S

Series 65

East Grand Rapids, MI

Eagle Point Capital LLC

Daniel Shuart is a financial advisor at Eagle Point Capital LLC with six years of industry experience. He holds a Series 65 designation and has worked previously at Blackford Capital and Amway Corporation. In addition to his advisory role, he serves as a consultant to the investment committee at Lakewood Hughes, LLC, a family office focused on private business investments. Eagle Point Capital provides discretionary investment management primarily through separately managed accounts to individuals, high-net-worth clients, corporations, and pooled investment vehicles. The firm employs a concentrated, largely unconstrained long-equity strategy based on fundamental research and manages accounts to align with a proprietary model portfolio, offering a performance fee option and acting as sub-advisor to a private fund.

Concentrated stock management Options & derivatives strategies
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Noah H

Series 65

Caledonia, MI

Vanderpol Investments L.L.C.

Noah Hoekstra is a financial advisor at VanderPol Investments L.L.C. with a Series 65 designation and three years of industry experience. He has worked at VanderPol Investments since 2022 and previously spent six years at Hoekstra Electric. VanderPol Investments LLC provides investment advisory and financial planning services to individuals, corporations, charitable organizations, and pension plans. The firm uses a model-based approach with an emphasis on small-cap, value-oriented equities and incorporates tax optimization, estate, and charitable planning for larger accounts.

Retirement plans for business owners (SEP, solo 401k) Charitable giving & philanthropy Tax-loss harvesting Options & derivatives strategies Founder/Business Owner Executive
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John W

Series 63, Series 65

Grandville, MI

Stewardship Trust Advisors

John Wierenga II is a financial advisor at Stewardship Trust Advisors with 22 years of industry experience. He holds the Series 63 and Series 65 licenses and has worked at Pilgrims Capital Advisors, Inc. since 2014. Stewardship Trust Advisors serves individuals, retirement plans, businesses, charitable organizations, trusts, and banks by providing asset management, financial planning, and retirement-plan fiduciary services. The firm employs a fundamental, primarily long-term investment approach while allowing opportunistic short-term trades across various asset classes and offers both discretionary and non-discretionary portfolio management.

Retirement plans for business owners (SEP, solo 401k) Charitable giving & philanthropy Options & derivatives strategies
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Robert R

Series 65

Grand Rapids, MI

Kroon & Mitchell Asset Management LLC

Robert Roper is a financial advisor at Kroon & Mitchell Asset Management LLC with three years of industry experience. He holds a Series 65 designation and is also a certified public accountant. His prior experience includes roles at Crowe and Odl, Inc. Kroon & Mitchell Asset Management provides discretionary portfolio management, pension consulting, and financial planning to individuals, high-net-worth clients, pension and profit-sharing plans, and business entities. The firm combines fundamental and quantitative analysis within a modern portfolio theory framework and offers a range of investment instruments under discretionary authority.

Wealth management Retirement plans for business owners (SEP, solo 401k) College savings (529s, UTMA, etc.)
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Jeffery G

Series 65

Grand Rapids, MI

Family Capital Management

Jeffery Greene is a Series 65-licensed financial advisor with nine years of industry experience. He has been with Family Capital Management since 2017 and also operates JW Greene & Associates LLC. Greene serves as president and a board member of God's Gift Foundation, a Michigan-based nonprofit started by his grandfather that assists struggling ministries. Family Capital Management is a four-advisor wealth management firm serving individuals, trusts, estates, and charitable organizations. The firm offers discretionary portfolio management and modular financial consulting, combining fundamental and technical analysis with tailored allocations and a range of investment instruments.

Annuities Retirement plans for business owners (SEP, solo 401k) General estate planning guidance Income planning Retirement income strategy
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Curtis L

CFA®

Byron Center, MI

Cedar Ridge Investment Management LLC

Curtis Lehnert is a CFA® charterholder with two years of industry experience. He is the principal of Cedar Ridge Investment Management LLC, where he has worked since 2023. Prior to this, he held positions at DAE Capital Advisors, Smartkarma Innovations, and Starlight Capital Group, and managed his personal investment account from 2014 to 2017. Cedar Ridge Investment Management provides discretionary portfolio management and financial planning services to individuals, trusts, estates, and business entities. The firm combines quantitative models with fundamental, technical, cyclical, and economic analysis to guide investment decisions and offers both discretionary and non-discretionary accounts with asset-based fees.

Passive / index investing Active portfolio management College savings (529s, UTMA, etc.) Charitable giving & philanthropy
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Daniel T

Series 65

Grand Rapids, MI

Integrity Financial Advisors, LLC

Daniel Thompson is a financial advisor at Integrity Financial Advisors, LLC in Grand Rapids, MI. He holds a Series 65 designation and has been with the firm since 2025. Prior to his advisory role, he spent over a decade working at Crossroads Bible Church. Integrity Financial Advisors provides comprehensive financial planning and discretionary portfolio management to individuals, high-net-worth clients, families, and small businesses. The firm utilizes third-party platform providers and model managers for day-to-day portfolio management and offers a wrap-program service combining advisory, trade execution, custody, and reporting under a single fee.

Annuities
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Frederick G

Series 63, Series 65

Grand Rapids, MI

Personal Legacy Planners

Frederick Gearhart is a financial advisor with Personal Legacy Planners and holds Series 63 and Series 65 licenses. He has 27 years of industry experience and serves as managing member of several related entities including PLP Advisors, LLC, and PLP Services, LLC. He is also trustee of a trust owning interests in multiple investment firms and is involved in an insurance agent marketing business. PLP Advisors, LLC provides financial planning and tailored advice for individuals, trusts, estates, charities, retirement plans, and business entities. The firm utilizes model portfolios and third-party sub-advisers for investment management and emphasizes a combination of macro-economic, technical, and charting analysis in its planning and allocation work.

General retirement planning Income planning
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Jordan A

Series 63, Series 66

Allendale, MI

Connected Financial Strategies LLC

Jordan Alvarez is a financial advisor with Connected Financial Strategies LLC in Allendale, MI, holding Series 63 and Series 66 licenses and bringing nine years of industry experience. He previously worked at Eagle Strategies LLC and NYLIFE Securities LLC. Outside of his advisory role, Alvarez coaches wrestling for Jenison public schools. Connected Financial Strategies LLC provides investment advisory, financial planning, and retirement-plan services to individuals, high-net-worth clients, trusts, estates, businesses, and retirement plans. The firm offers customized discretionary portfolio management using ETFs, mutual funds, individual securities, and cash, employing both fundamental and technical analysis with a generally long-term approach.

General estate planning guidance Wealth management Retirement plans for business owners (SEP, solo 401k) Retirement income strategy
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Jacob E

Series 65

Grandville, MI

Stewardship Trust Advisors

Jacob Ekkens is a financial advisor at Stewardship Trust Advisors with six years of industry experience. He holds a Series 65 designation and has previously worked at Stewardship Advisory Group and operated his own firm, Jacob Ekkens LLC. Stewardship Trust Advisors serves individuals, retirement plans, businesses, charitable organizations, trusts, and banks with asset management, financial planning, and retirement-plan fiduciary services. The firm’s investment approach focuses on fundamental analysis with a long-term orientation while allowing opportunistic short-term trades across various asset classes.

Retirement plans for business owners (SEP, solo 401k) Charitable giving & philanthropy Options & derivatives strategies
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Peter B

Series 65

Grand Rapids, MI

Eastown Financial Advisors, LLC

Peter Bos is a financial advisor with Eastown Financial Advisors, LLC, holding a Series 65 credential and one year of industry experience. He has previously worked at Katerberg Verhage and Calvin University. In addition to his advisory role, Peter is employed as a tax preparer and bookkeeper at Eastown Financial Services. Eastown Financial Advisors serves individual and high-net-worth clients by providing portfolio management and financial planning, using model allocations on Charles Schwab’s platform. The firm’s investment approach is based on modern portfolio theory and long-term trading, with individualized asset allocation tailored to clients’ goals and risk tolerances.

Annuities Wealth management
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