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Candice G

Series 65

Muskego, WI

Breakthru Advisory Services, LLC

Candice Genrich is a financial advisor at Breakthru Advisory Services, LLC with a Series 65 credential and experience spanning roles in mortgage lending and banking since 2016. She joined Breakthru Strategies, Inc. in 2024 after working at Omni Home Lending, Guild Mortgage, and Citizens Bank. Breakthru Advisory Services provides asset management and financial planning to individuals, trusts, estates, and high-net-worth families, offering discretionary portfolio management, investment oversight, and financial consulting tailored to client goals and risk tolerance.

Retirement income strategy Cash flow / budgeting General tax planning
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Zachary H

CFP®, Series 65

Wauwatosa, WI

Perk Planning

Zachary Hidden is a CFP® with nine years of industry experience, currently serving as a financial advisor at Perk Planning since 2021. He previously worked at Plante Moran Financial Advisors for five years. Outside of advising, he holds a minor ownership stake in a bookkeeping and consulting firm. Perk Planning provides financial planning and investment consultation to individuals and businesses, focusing on cash-flow, retirement, education, risk management, and estate planning through interviews and written plans. The firm employs a passive, long-term investment approach emphasizing strategic asset allocation and diversified index funds, operating on an hourly or fixed-fee basis without discretionary trading or commission-based fees.

Cash flow / budgeting Debt management
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Timothy S

Series 63

Milwaukee, WI

1492 Capital Management, LLC

Timothy Stracka is a financial advisor at 1492 Capital Management, LLC with 40 years of industry experience. He holds a Series 63 designation and has worked at 1492 Capital Management since 2008 and North Capital Private Securities since 2017. Outside of his advisory work, he is involved with the Stracka Family Farm Trust, which manages conservation land, and serves as a town supervisor in Mineral Point, Wisconsin. 1492 Capital Management specializes in small-cap equity portfolio management, serving individuals, high-net-worth clients, pension and nonprofit accounts, and corporate clients. The firm uses a bottom-up, theme-based investment approach focused on small-cap companies and offers a range of distinct model strategies, including tactical hedging options.

Wealth management Passive / index investing Options & derivatives strategies Active portfolio management
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Wendy P

CFP®, Series 63, Series 66

Mount Pleasant, WI

Financial Service Group Inc

Wendy Peperkorn is a CFP® professional with 26 years of industry experience. She is currently with Financial Service Group Inc and has previously worked at firms including LPL Enterprise, The Prudential Insurance Company of America, Drake & Associates, Bronfman Rothschild, Wealthspire Advisors, and Ellenbecker Investment Group. Financial Service Group, Inc. provides fee-only investment supervision and comprehensive financial planning for individual and high-net-worth clients, as well as entities such as trusts, estates, and retirement plans. The firm uses a tactical asset-allocation approach primarily through indexed and mutual fund strategies, and offers services including tax planning, elder-life planning, and career/retirement integration.

Retirement income strategy Elder care planning Cash flow / budgeting Approaching retirement Retired
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Joseph F

CFA®, Series 63

Milwaukee, WI

1492 Capital Management, LLC

Joseph Frohna is a CFA® charterholder with 24 years of industry experience. He has been with 1492 Capital Management, LLC since 2008, where he is part of a five-advisor team. The firm specializes in small-cap equity and offers discretionary portfolio management, wealth management, and financial planning consulting to a diverse client base including individuals, high-net-worth clients, pension and nonprofit accounts, and corporate clients. 1492 Capital Management employs a bottom-up, theme-based investment process with a range of small-cap growth, value, and core alpha strategies, as well as a dynamic hedge strategy using derivatives to adjust equity exposure.

Wealth management Passive / index investing Options & derivatives strategies Active portfolio management
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Christopher S

CFP®, Series 63

Wauwatosa, WI

Intrinsic Investors LLC

Christopher Shea is a CFP® with 46 years of industry experience, currently serving at Intrinsic Investors LLC, where he has worked since 2000. Prior to that, he spent 27 years at Commonwealth Equity Services. He is also associated with Carson Wealth and CWM, LLC. Intrinsic Investors LLC is an SEC-registered advisory firm providing discretionary asset management and financial planning to individual clients, retirement plans, trusts, and other entities. The firm uses a combination of fundamental and technical analysis, proprietary investment models, and generally implements investment advice on a discretionary basis.

Active portfolio management
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Drew A

Series 66

Milwaukee, WI

Milborn Advisors, ltd

Drew Ashland is a financial advisor at Milborn Advisors, Ltd with 12 years of industry experience. He has held positions at Milborn Advisors since 2018 and previously worked at Thrivent Investment Management Inc from 2016 to 2018. Ashland holds the Series 66 designation and is a licensed insurance agent, occasionally offering clients commissionable insurance products. Milborn Advisors serves individual and high-net-worth clients as well as pension and profit-sharing plans, providing portfolio management, financial planning, and pension consulting services. The firm’s investment approach includes long-term trading supported by charting, fundamental and technical analysis, and manages portfolios using mutual funds, fixed income, insurance products, equities, and ETFs.

Annuities
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Thomas P

CFP®, Series 63

Brookfield, WI

Sterling Capital Management Inc

Thomas Portz is a financial advisor at Sterling Capital Management Inc with 42 years of industry experience. He holds the CFP® and Series 63 designations. His prior experience includes roles at Moloney Securities Co., Inc. and Sterling Financial Inc. Outside of advisory work, he is the founder of Lumineux Corporation, through which he has been awarded six U.S. patents and is involved in producing and selling non-fungible tokens (NFTs). He is also a published author. Sterling Capital Management provides investment advisory, financial planning, and consulting services to individuals, corporations, pension plans, and nonprofit organizations. The firm emphasizes macroeconomic and geopolitical factors in its active management approach, offering a range of portfolio strategies tailored to client objectives.

Annuities Active portfolio management Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k)
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Phillip S

ChFC®, Series 66

Greendale, WI

Morgan Kenwood Advisors, LLC

Phillip Sparks is a ChFC®-designated financial advisor with Morgan Kenwood Advisors, LLC, where he has worked since 2008. He has 18 years of industry experience and holds a Series 66 license. Morgan Kenwood Advisors, LLC provides individual portfolio management, financial planning, and consulting services to individuals, including high-net-worth clients, and charitable organizations. The firm combines fundamental and technical analysis with both long- and short-term trading strategies, tailoring portfolios to client objectives and risk profiles, and maintains ongoing monitoring with quarterly reviews.

General retirement planning General tax planning Long-term care insurance Options & derivatives strategies
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Elliott G

Series 65

Brookfield, WI

Sterling Capital Management Inc

Elliott Gengembre is a financial advisor at Sterling Capital Management Inc. with a Series 65 designation and three years of industry experience. His prior work includes roles at JusticePoint, Inc., the Medical College of Wisconsin, and UW Credit Union. Sterling Capital Management provides investment advisory, financial planning, and consulting services to individuals, corporations, pension plans, and nonprofit organizations. The firm emphasizes macroeconomic and geopolitical factors in constructing portfolios and employs active management strategies tailored to client objectives.

Annuities Active portfolio management Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k)
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John S

Series 65

Brookfield, WI

Real Wealth Advisors LLC

John Sanders is a financial advisor at Real Wealth Advisors LLC with a Series 65 designation and nine years of prior experience at Sanders & Waldvogel, S.C. He has been with Real Wealth Advisors LLC and affiliated entities since 2025. Real Wealth Advisors provides non-discretionary financial advisory and project-based consulting services to individuals, trusts, estates, pension and profit-sharing plans, and corporate clients. The firm offers personalized recommendations based on fundamental, technical, and cyclical analysis and does not manage or custody client assets, typically charging one-time flat or hourly fees.

General retirement planning Social Security optimization Retirement withdrawal strategies General tax planning
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Rachel C

Series 66

New Berlin, WI

Archway Wealth Management, LLC

Rachel Conroy is a financial advisor at Archway Wealth Management, LLC with 10 years of industry experience. She holds the Series 66 designation and previously worked at Wells Fargo Advisors and Wells Fargo Clearing Services. Archway Wealth Management provides financial planning, consulting, and investment management services to individuals, trusts, estates, charitable organizations, and business entities. The firm employs a Modern Portfolio Theory-based investment process, utilizing mutual funds, ETFs, and third-party independent managers, and manages approximately $313 million in assets across 200 client relationships.

Charitable giving & philanthropy Income planning
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Daniel M

Series 63, Series 65

Milwaukee, WI

Regal Bay Investment Group, LLC

Daniel Micha is a financial advisor with Regal Bay Investment Group, LLC in Milwaukee, WI. He holds Series 63 and Series 65 licenses and has 42 years of industry experience. Micha has been with Regal Bay since 2012, one of two advisors at the firm. Regal Bay provides wealth management, investment management, and consulting services to individuals, trusts, estates, corporations, and pension and profit-sharing plans. The firm employs a research-intensive investment process combining fundamental and technical analysis, focusing primarily on non-discretionary advisory accounts with tailored investment plans based on client objectives.

Active portfolio management Concentrated stock management Executive Founder/Business Owner
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Adam F

CFA®, Series 63

Milwaukee, WI

1492 Capital Management, LLC

Adam France is a CFA® charterholder with 16 years of industry experience. He has been with 1492 Capital Management, LLC since 2009. The firm is a small-cap equity specialist that offers discretionary portfolio management, wealth management, and financial planning consulting to individuals, high-net-worth clients, pension and nonprofit accounts, and corporate clients. 1492 Capital Management employs a bottom-up, theme-based investment process and provides transparency through model and performance information, along with the use of tactical hedging strategies in its portfolios.

Wealth management Passive / index investing Options & derivatives strategies Active portfolio management
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Ross L

Series 63, Series 65

Milwaukee, WI

Regal Bay Investment Group, LLC

Ross Langill is a financial advisor with Regal Bay Investment Group, LLC, holding Series 63 and Series 65 licenses and bringing 46 years of industry experience. He has been with Regal Bay since 2002 and Regal Securities since 2005. Langill serves as Chairman and CEO of Regal Bay Investment Group. Regal Bay provides wealth management, investment management, and consulting services to individuals, trusts, estates, corporations, and pension and profit-sharing plans. The firm’s research-intensive investment process combines fundamental and technical analysis across a broad range of securities and develops tailored investment plans based on clients’ objectives and risk tolerance.

Active portfolio management Concentrated stock management Executive Founder/Business Owner
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Jaydon W

Series 65

Elm Grove, WI

Liberty Financial Group, Inc.

Jaydon Wargin is a financial advisor at Liberty Financial Group, Inc. and holds a Series 65 designation. He has seven years of experience with Liberty Financial Group and prior roles including positions at Veolia, Milwaukee Area Technical College, the University of Wisconsin-Milwaukee, and Milwaukee County Parks. Liberty Financial Group serves individuals, trusts, estates, charitable organizations, and small businesses through a two-advisor practice offering investment management, financial planning, consultation, and tax preparation services. The firm employs a conservative, long-term investment approach with strategic asset allocation utilizing both active and passive managers and integrates tax preparation and specialized financial analyses into its advisory work.

Cash flow / budgeting College savings (529s, UTMA, etc.) Elder care planning General estate planning guidance General tax planning
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Anthony M

Series 66

Brookfield, WI

Granite Financial Group

Anthony Meier is a financial advisor with Granite Financial Group in Brookfield, WI. He holds a Series 66 designation and has been in the industry since 2025, previously working with LPL Financial LLC. Outside of his advisory role, he has experience in sports organizations and contracting prior to entering the financial sector. Granite Financial Group provides discretionary asset management, financial planning, and retirement-plan advisory services to individuals, high-net-worth clients, trusts, estates, charitable organizations, and business entities. The firm employs asset allocation, model portfolios, and third-party managers through LPL Financial programs and sponsors the Granite Financial Group Wrap Fee Program.

Wealth management Founder/Business Owner
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Thomas K

CFP®, Series 63, Series 65

Mount Pleasant, WI

Financial Service Group Inc

Thomas Kiernan is a CFP® professional with nine years of experience in the financial services industry. He is currently with Financial Service Group Inc and has previously worked at Prudential Financial Planning Services, Pruco Securities, LLC, Prudential Insurance Company of America, Allstate Insurance Co, and Northwestern Mutual. Kiernan serves as President of the Hales Corners Library Board. Financial Service Group Inc provides fee-only investment supervision and comprehensive financial planning to individual and high-net-worth clients, as well as to trusts, estates, and retirement plans. The firm employs a fundamental and tactical asset-allocation approach primarily using indexed and mutual fund strategies, and offers services including portfolio management, tax planning, elder-life planning, and career/retirement integration.

Retirement income strategy Elder care planning Cash flow / budgeting Approaching retirement Retired
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Hannah C

Series 65

Brookfield, WI

Financial Strategies, Inc.

Hannah Chavez is a financial advisor at Financial Strategies, Inc. with six years of industry experience. She holds a Series 65 designation and has worked at Financial Strategies, Inc. since 2017. Prior to her advisory career, she held positions at The Tranel Financial Group, Starbucks, and Carthage College. Financial Strategies, Inc. provides discretionary portfolio management and comprehensive financial planning primarily to individual clients, including high-net-worth households. The firm employs asset-allocation models and fundamental and cyclical analysis with a long-term purchase orientation, managing approximately $150 million in assets across about 200 client relationships.

College savings (529s, UTMA, etc.) Life insurance needs analysis Long-term care insurance Disability insurance General estate planning guidance
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Zachary D

Series 65

Brookfield, WI

Financial Strategies, Inc.

Zachary Dujmic is a financial advisor at Financial Strategies, Inc. with one year of industry experience. He holds the Series 65 designation and has prior experience at Wisconsin Capital Management and the University of Wisconsin - Madison. Financial Strategies, Inc. provides discretionary portfolio management and comprehensive financial planning primarily to individual clients, including high-net-worth households. The firm employs asset-allocation models and fundamental analysis with a long-term purchase orientation across approximately $150 million in assets under management.

College savings (529s, UTMA, etc.) Life insurance needs analysis Long-term care insurance Disability insurance General estate planning guidance
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