Thomas Freitag is a financial advisor with Apex Fiduciary Advisors LLC, holding Series 63 and Series 65 licenses and bringing 34 years of industry experience. His prior experience includes roles at Ameriprise Financial Services, Inc. and Purshe Kaplan Sterling Investments. He is also the owner of Apex Fiduciary Tax Advisors, LLC, where he spends significant time managing operations. Apex Fiduciary Advisors LLC provides financial planning, investment management, and qualified plan consulting to individuals, families, trusts, estates, businesses, charities, and qualified plans. The firm uses a customized strategic asset allocation framework and integrates tax and insurance services through affiliated entities, serving primarily with non-discretionary account management.

Jonathan Laventure is a financial advisor at CMG Wealth Advisors LLC with 17 years of industry experience. He holds a Series 66 designation and has worked previously at The Peoples Community Bank, LPL Financial, and Waddell & Reed. Outside of his advisory role, he serves as a soccer referee for the Mount Horeb Soccer Club. CMG Wealth Advisors LLC provides discretionary investment management and retirement plan consulting to retail and institutional clients. The firm manages portfolios tailored to clients’ objectives and risk tolerance, utilizing a broad range of securities and third-party managers, and maintains approximately $138.4 million in regulatory assets under management as of mid-2026.

Eric Forsman is a financial advisor at Retirement Income Planning LLC in Madison, WI, with seven years of industry experience. He holds Series 63 and Series 65 licenses and has previously worked at LPL Enterprise, Prudential Financial Planning Services, and Bankers Life. Forsman also operates as a sole proprietor offering insurance sales and services alongside his advisory role. Retirement Income Planning LLC provides investment advisory and financial planning services primarily to individual and high-net-worth clients, managing approximately $54 million in discretionary assets. The firm employs a co-advisor model, selecting and monitoring model portfolios from a third-party manager, with client accounts reviewed at least quarterly.

Andrew Crone is a CFP® professional with eight years of industry experience, currently serving as an advisor at Yahara Wealth Management LLC. Prior to joining Yahara Wealth Management, he worked at the University of Wisconsin-Madison and the Askren Wrestling Academy. In addition to his advisory role, he manages a financial education membership site called Generous Steward LLC. Yahara Wealth Management is a two-advisor, fee-only registered investment adviser providing personalized financial planning and investment advisory services to individuals, trusts, estates, charitable organizations, corporations, and pension and profit-sharing plans. The firm emphasizes long-term, globally diversified asset allocation primarily through low-cost passive mutual funds and ETFs, supplemented by third-party research and customized fixed income portfolios.

Sandra Zimbric is a financial advisor at Apex Fiduciary Advisors LLC with four years of industry experience. She holds a Series 65 designation and previously worked at Ameriprise Financial. Outside of her advisory role, she serves as Treasurer of the Waunakee Boys Kickers Club. Apex Fiduciary Advisors serves individuals, high-net-worth clients, families, trusts, estates, businesses, charities, and retirement plans, providing financial planning, qualified plan consulting, and investment management. The firm builds customized portfolios aligned to target risk allocations and offers both discretionary and non-discretionary management, emphasizing coordination of investment, tax, and insurance services.

Tracey Anton is a CFP®-certified financial advisor with 31 years of industry experience. She has been with T. Anton Investment House, Inc. in Madison, WI since 2015. T. Anton Investment House is a small SEC-registered advisory firm managing approximately $332 million for individual, high-net-worth, and business clients. The firm offers comprehensive financial planning and discretionary portfolio management, using proprietary asset-allocation models focused on long-term holdings and fundamental, bottom-up analysis.

Grace Trewartha is a financial advisor at MAPT Capital with four years of industry experience. She holds a Series 65 designation and has previously worked at Creative Planning and NCG. Outside of her advisory roles, she is involved with Live Beneath Your Means LLC, a separate business activity. MAPT Capital is a fee-only registered investment adviser that offers discretionary and non-discretionary portfolio management along with project-based financial planning. The firm serves individuals, families, plans, nonprofits, and businesses, employing a mix of passive and active strategies and emphasizing cross-border and international wealth management.

Eric Heiting is a CFP® and ChFC® with 27 years of experience in financial advisory roles. He is the managing principal of Central Wealth Management LLC in Madison, WI, and has previously worked with firms including Physician Wealth Strategies and New York Life Insurance Company. Outside of his advisory work, Heiting is involved in various investment-related activities, including serving as a board member for POLCO, Inc., managing a venture capital fund, and consulting for biopharmaceutical and real estate development companies. Central Wealth Management LLC provides investment advisory and financial planning services to individuals and high-net-worth clients. The firm offers discretionary management of accounts and access to private and alternative pooled investments, tailoring portfolios based on client objectives, time horizons, and risk tolerances.

Simon Bowler is a financial advisor at 2nd Market Capital Advisory Corporation with eight years of industry experience. He holds a Series 65 credential and has previously worked at ShopBop LLC and North Central Group. Outside of his advisory role, he contributes investment research as a writer for Seeking Alpha and serves as a sector analyst at 2nd Market Capital Services Corporation. 2nd Market Capital Advisory Corporation provides discretionary portfolio management primarily for individual and high-net-worth clients, focusing on real-estate equities such as common and preferred REIT shares. The firm utilizes fundamental analysis to target discounted securities, dividend income, and capital appreciation, and offers sub-advisory services alongside a publicly disseminated model portfolio.

Michael Smith is a CFP® and holds a Series 66 license with 13 years of industry experience. He has worked at Cuna Brokerage Services, Inc. and CUNA Mutual Group before joining T. Anton Investment House, Inc. in 2026. T. Anton Investment House is a small SEC-registered advisory firm managing approximately $332 million for individual, high-net-worth, and business clients. The firm uses fundamental, bottom-up analysis and proprietary in-house asset-allocation models to provide discretionary portfolio management and financial planning services.

John Scherer is a CFP® professional with nine years of industry experience, currently serving at Trinity Financial Planning in Middleton, WI. He has been affiliated with Trinity Financial Planning since 2001. Outside of his advisory role, he is a member of Dry Dog Ranch LLC, a farming business. Trinity Financial Planning provides fee-only financial planning, tax planning, and discretionary investment management for individuals, families, trusts, and retirement plans. The firm employs a disciplined, long-term, market-efficient investment approach and offers integrated financial planning alongside ongoing portfolio management.

Matthew Goetzke is a CFA® charterholder with 26 years of industry experience. He is currently with Walleye Partners LLC and previously worked at Mendota Financial Group, LLC, Filbrandt Investment Advisers Incorporated, and Vestor Capital Securities, LLC. He serves on the board of Madison Ice Inc., a nonprofit that owns and operates ice rinks in Madison, WI. He is also involved with KUMADA, LLC, an entity established to aggregate personal investments among partners. Walleye Partners LLC is an SEC-registered adviser serving individuals and high net worth clients with personalized portfolio management and asset allocation strategies. The firm employs varied investment approaches tailored to client objectives and manages approximately $276.7 million in client assets.

Eric Ludwig is a CFP® and holds a Series 66 license with 18 years of industry experience. He has been with Stockbridge Private Wealth Management, LLC since 2014 and serves as a professor at The American College of Financial Services and an adjunct professor at Kansas State University, teaching personal financial planning and advanced statistical methods. Stockbridge Private Wealth Management is a small, family-owned registered investment adviser providing discretionary asset management and financial planning services to individual and high-net-worth clients. The firm integrates fundamental and technical analysis with Modern Portfolio Theory and maintains a concentrated advisor-to-client ratio through its two-advisor team.

Dylan Thorson is a financial advisor at Retirement Capital Advisors with three years of industry experience. He holds a Series 66 license and has previously worked at firms including Horace Mann Investors Inc. and MML Investors Services, LLC. Thorson is also a multiline insurance agent affiliated with Horace Mann Service Corp., offering property, casualty, health, and life insurance products. Retirement Capital Advisors provides portfolio management and financial planning services to individual and high-net-worth clients. The firm employs a long-term, modern portfolio theory approach and typically manages portfolios on a discretionary basis, offering advice on equities, fixed income, ETFs, and insurance products including annuities.

Patrick Fosdick is a CFP® with 15 years of industry experience, currently serving as a financial advisor at Wisconsin Wealth Advisors, LLC. He has held roles at Harbour Investments, Inc., and operates WWA Tax Services LLC. Outside of his advisory work, he is president and owner of Madison Sports & Social Club and serves as an at-large board member for Providence Square Unit Owners Association. Wisconsin Wealth Advisors provides investment management and financial consulting services to individuals, including high-net-worth clients, and qualified retirement plans. The firm uses both fundamental and technical analysis to build portfolios aligned with client goals, offering discretionary and non-discretionary management alongside comprehensive planning services.

Nicholas Simonson is a CFP® with two years of industry experience, currently serving as a financial advisor at Brindle & Bay Financial Advisors, LLC. His prior roles include positions at Financial Impact Advisors, CWM, LLC, and Madison Wealth Partners, Inc. Brindle & Bay Financial Advisors provides ongoing financial planning and discretionary portfolio management for individual and high-net-worth clients, focusing on tailored strategies aligned with each client’s goals, risk tolerance, and time horizon. The firm employs a dynamic asset allocation framework supplemented by longer-term purchase strategies and retains discretion over implementation and monitoring.

Stephen Share is a CFA® charterholder with 13 years of industry experience. He has been with Wisco Investment Management LLC since 2013, where he serves as one of two advisors. The firm provides investment supervisory and portfolio management services to individuals, corporations, and nonprofit organizations, managing approximately $73.7 million in client assets. Wisco Investment Management emphasizes fundamental analysis and asset allocation, using both long-term and short-term trading strategies, and manages accounts with documented risk tolerances through written Investment Policy Statements.

Piotr Wolynski is a CFP® professional at Calculated Wealth with over 11 years of industry experience. He previously worked at BMO Wealth Management and Matter Family Office. Calculated Wealth serves individual and high-net-worth clients as well as small businesses, providing discretionary investment management and comprehensive financial planning. The firm combines low-cost passive portfolios with systematic, model-driven tactical strategies and emphasizes client-specific customization and ongoing portfolio supervision.

Brian Donley is a financial advisor at Walleye Partners LLC in Madison, WI, holding the PFS™ designation along with Series 63 and Series 65 licenses. He has 19 years of industry experience, including 14 years at Mendota Financial Group, LLC. Donley is also a member of another advisory firm and part-owner of a venture capital vehicle that charges performance-based fees to accredited investors. Walleye Partners LLC provides investment advisory services to individual and high-net-worth clients, focusing on discretionary managed accounts and oversight of third-party sub-advisors. The firm’s investment process aligns asset allocation and strategies with clients’ objectives, time horizons, and risk tolerances, incorporating techniques like dollar-cost averaging and technical analysis.

Nicholas Toman is a CFP® professional with 16 years of industry experience. He currently works at John F Suby Wealth Management LLC and has previously held positions at Trek Financial, Empowered Financial Investments, US BANK, and Savant Wealth Management. He is also a licensed insurance agent with appointments at various insurance companies. John F Suby Wealth Management, LLC provides discretionary asset management, financial planning, investment consulting, and retirement plan services to individuals and retirement plans. The firm manages approximately $465 million in client assets and employs an investment approach focused on diversified portfolios tailored to client objectives and risk tolerance, often utilizing sub-advisers and third-party managers.