Lisa Monpere Cruz is a financial advisor with Primerica Advisors in Amherst, NY, holding a Series 63 designation and 14 years of industry experience. She has worked with PFS Investments Inc. since 2012 and has been involved in entrepreneurial ventures including executive pen sales and internet affiliate marketing. Cruz has also served on the faculty at the University at Buffalo since 1986. Primerica Advisors offers discretionary asset management through its Lifetime Investment Program, which provides model-delivery strategies and a limited selection of separately managed accounts for individual and high-net-worth clients. The firm curates third-party asset managers and uses a wrap-fee structure with various investment models implemented through BNY Mellon Advisors.

Gavin Faulkner is a financial advisor at J.P. Morgan Securities with three years of industry experience and holds a Series 66 designation. His previous experience includes roles at Prudential/Pruco and JPMorgan Chase Bank, N.A. Outside of his advisory work, he serves on the parish council of St. Peter and Paul's OCA in Orchard Park, NY. J.P. Morgan Securities provides institutional consulting services to plan sponsors, corporations, endowments, and other institutional clients, focusing on written asset allocation advice, investment manager searches, and customized performance reporting through a non-discretionary program.

Colin Lucey is a financial advisor at Equitable Advisors with four years of industry experience. He holds the Series 66 designation and previously worked in the automotive sales sector at Riverfront Auto Sales and Buffalo Auto Group. Equitable Advisors provides financial planning, retirement plan consulting, and asset-management services to individuals, pension and profit-sharing plans, corporations, charitable organizations, and institutional clients. The firm utilizes a range of advisory models and third-party managers, covering mutual funds, ETFs, separately managed accounts, and select alternative investments.

Louis Nuchereno is a financial advisor with Equitable Advisors in Williamsville, NY, holding Series 63 and Series 65 licenses and bringing 31 years of industry experience. He has been with Equitable Advisors and its predecessor AXA Advisors since 1999. Outside of his advisory work, he serves on the boards of the Greater Buffalo Sports Hall of Fame, Amherst Police Foundation, and Signal 30 Benefit Fund, all nonprofit organizations focused on community and charitable activities. Equitable Advisors provides financial planning, retirement plan consulting, and asset management services to individuals, pension plans, corporations, and charitable organizations. The firm employs a variety of advisory programs and third-party asset managers to deliver customized investment solutions.

Kyle Lucey is a financial advisor with Equitable Advisors in Williamsville, NY, holding Series 63 and Series 65 licenses and 13 years of industry experience. He has worked with Equitable Advisors since 2013, including the firm’s prior affiliation as AxA Advisors. Outside of his advisory role, Lucey serves as a parish trustee at St. Gregory the Great Roman Catholic Parish. Equitable Advisors provides financial planning, retirement plan consulting, and asset-management services to individuals, pension plans, corporations, and charitable organizations. The firm emphasizes matching clients to program models or discretionary managers, often utilizing third-party advisory platforms and offering a broad range of investment options.

Justin Wild is a financial advisor with Cetera, holding Series 63 and Series 65 licenses and two years of industry experience. He has worked at Avantax Advisory Services and currently manages accounting and tax services as the owner and president of J. Wild, CPA, P.C. Cetera Investment Advisers LLC serves a broad client base including individual, corporate, charitable, and institutional accounts. The firm offers a range of portfolio management and financial planning services through a multi-manager platform with access to both affiliated and third-party managers.

Terrence Sprow is a financial advisor with Mass Mutual Investors Services in Amherst, NY, holding a Series 63 designation and bringing 40 years of industry experience. His career includes positions at Metlife Securities Inc. and New England Securities. MML Investors Services, LLC, a subsidiary of MassMutual, provides ongoing financial planning and asset management services to individuals, business owners, trusts, estates, charitable organizations, and employers, utilizing firm-approved software and annual collaborative planning relationships.

Alexander Bencini is a Series 66-registered financial advisor with LPL Financial, based in Williamsville, NY, and has 10 years of industry experience. He previously worked at Wells Fargo Advisors Financial Advisors, LLC from 2016 to 2020. His activities include operating under the DBA names Russell Private Wealth Management and Russell Wealth Management, Inc., both associated with his LPL business. LPL Financial is a national broker-dealer and SEC-registered investment adviser that provides advisory and brokerage services to individuals, retirement plan participants, banks, trust companies, and other institutions. The firm offers financial planning, model portfolio programs, third-party asset management access, and institutional platforms, supporting a range of investment strategies implemented by its network of advisors.

Steven Yeh is a financial advisor with Cambridge Investment Research Advisors, Inc. He holds Series 63 and Series 65 licenses and has 34 years of industry experience. His prior work includes roles at INVEST Financial Corp and Ic Advisory Services Inc. Yeh is also an attorney providing tax services and serves as a board member of the American Education Foundation. Cambridge Investment Research Advisors serves a diverse client base, including individuals, pension plans, and charitable organizations, offering financial planning, investment management, and retirement-plan advisory services. The firm manages a multi-billion dollar asset base and provides access to multiple platforms, third-party advisers, and proprietary model strategies.

Ryan Geary is a financial advisor with Equitable Advisors in Williamsville, NY, holding Series 63 and Series 66 credentials and nine years of industry experience. He has worked at Equitable Advisors since 2017 and was previously employed by Axa Advisors, LLC from 2017 to 2020. Prior to his financial services career, he was involved in landscaping services for three years. Equitable Advisors serves a diverse client base including individuals, pension and profit-sharing plans, corporations, and charitable organizations. The firm offers financial planning, retirement plan consulting, and various asset-management programs through a network of Investment Adviser Representatives, utilizing both proprietary and third-party investment solutions.

Joseph Porto is a financial advisor at OSAIC with 36 years of industry experience. He holds the Series 63 designation and has worked at OSAIC since 2018. Prior to that, he was affiliated with Signator Investors, Inc. and John Hancock Mutual Life Insurance Co. for 28 years. He is a volunteer board member of Aspire, a nonprofit organization supporting disabled children and adults. OSAIC serves a broad mix of retail and institutional clients through a multi-advisor platform offering brokerage and advisory services, including financial planning, managed portfolios, and retirement plan consulting. The firm emphasizes model-based asset allocation and portfolio optimization and is notable for its scale, affiliate network, and private-equity ownership.

Jack Reich is a financial advisor at Equitable Advisors with 20 years of industry experience. He holds Series 63, Series 65, and Series 66 designations. Reich has been with Equitable Advisors and its predecessor, Axa Advisors, LLC, since 2005. Equitable Advisors serves a diverse client base that includes individuals, pension and profit-sharing plans, corporations, and charitable organizations. The firm provides financial planning, retirement plan consulting, and asset-management programs through a network of Investment Adviser Representatives, utilizing both proprietary and third-party investment solutions.

Robert Cohen is a CFP® with 29 years of industry experience, currently with OSAIC since 2024. He previously spent 18 years at American Portfolios and has been COO of W.J. Cox Associates, Inc. since 1996. Outside of advising, Cohen is co-owner of a tennis club and serves as a part-time teacher. Osaic Wealth serves a broad mix of retail and institutional clients through a multi-advisor platform, offering brokerage and advisory services that include comprehensive financial planning, managed portfolios, and retirement plan consulting. The firm emphasizes model-based asset allocation and portfolio optimization, supporting advisors with a range of discretionary and third-party manager options.

Ronald Viavada is a Senior Financial Advisor at Merrill Lynch Wealth Management. He provides goals-based wealth management services to affluent families, accomplished professionals, and successful business owners. Ronald focuses on delivering customized advice and a disciplined approach to investing, supporting clients in areas such as family wealth management strategies, legacy planning, managing new wealth, personal retirement planning, portfolio management services, and retirement income. He holds a Bachelor's Degree from SUNY Brockport and has earned professional designations including CERTIFIED PLAN FIDUCIARY ADVISOR (CPFA), Personal Investment Advisor (PIA), and Retirement Accredited Financial Advisor (RAFA). Ronald also participates in professional organizations such as the Dayton Pheasant Farmers Preserve, Southtowns Walleye Association, and St. Bonaventure University Men's Lacrosse. Outside of his professional role, Ronald engages in activities like boating, fishing, football, gardening, hunting, running, and running marathons. He values building long-lasting relationships and contributes to his community through volunteering efforts.

Anthony Burgio is a financial advisor with OSAIC in Williamsville, NY, holding Series 63 and Series 65 licenses and having 16 years of industry experience. He joined OSAIC in 2018 after eight years at Sii. Outside of his advisory role, he is a member of Amherst Insurance Agency, where he facilitates introductions to potential property and casualty clients. OSAIC Wealth serves a diverse client base, including retail and institutional investors, and offers a variety of brokerage and advisory services such as financial planning, managed portfolios, and retirement plan consulting. The firm employs a model-based investment process with tools for asset allocation and portfolio optimization, supporting discretionary and advisor-managed strategies.

Jesse Lalka is a financial advisor at OSAIC with one year of industry experience. He holds a Series 66 designation and has previously worked at L&M Wealth Management and ADPRO Sports LLC. OSAIC Wealth serves a diverse client base including retail and institutional investors, offering a range of brokerage and advisory services such as financial planning, managed portfolios, and retirement plan consulting. The firm utilizes a model-based investment process with asset allocation and portfolio optimization tools, supported by a complex network of affiliated firms.

Jason Gentner is a financial advisor with Osaic, holding a Series 63 designation and over 24 years of industry experience. He has worked at Securities America Advisors and its predecessor, Securities America, Inc., for 17 years prior to joining Osaic. Outside of advising, he is a part-owner of Nickel City Tours, a local company offering historical bus tours in Buffalo, New York. Osaic Wealth serves a broad range of retail and institutional clients through a multi-advisor platform that offers brokerage and advisory services including financial planning, managed portfolios, and retirement plan consulting. The firm’s investment process focuses on model-based asset allocation and portfolio optimization, with various discretionary and third-party management options.

Maryjane Hosmer is a financial advisor with Mass Mutual Investors Services in Amherst, NY, holding a Series 63 designation and bringing 34 years of industry experience. She has been with MML Investor Services and MassMutual Life Insurance Company since 2005. MML Investors Services, LLC operates as a subsidiary of MassMutual, providing financial planning and investment services to individuals, business owners, trusts, estates, charitable organizations, and employers. The firm offers a range of programs including asset management, wrap and money-manager programs, and educational seminars.

Grant Rickan is a Series 66-licensed financial advisor with Morgan Stanley in Williamsville, NY, with 12 years of industry experience. He has worked with Morgan Stanley and Morgan Stanley Private Bank, National Association since 2012 and 2015, respectively. Morgan Stanley Wealth Management provides advisory programs to individuals and institutional clients, offering tailored financial planning and managing approximately $2.74 trillion in client assets. Their planning process uses firm-approved tools and modeling techniques, delivering services primarily in an advisory capacity.

Jordan Farnham is a financial advisor with Cetera, holding Series 65 and Series 63 licenses and bringing 10 years of industry experience. He previously worked with Foresters Advisory Services and Foresters Financial Services before joining Cetera in 2019. Outside of his advisory role, Farnham is actively involved in hockey coaching and operations, serving as a head coach at both St. Francis High School and St. Bonaventure University, where he also manages day-to-day hockey team operations and assists with club sports scheduling. Cetera Investment Advisers LLC serves a diverse client base including individuals, retirement plans, corporate and charitable clients, and institutional accounts. The firm offers a multi-manager platform with a range of portfolio management options, combining discretionary and non-discretionary services across various program structures and custodians.