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Douglas W

Series 63, Series 65

Allentown, PA

Morgan Stanley

Douglas Woolley is a financial advisor at Morgan Stanley with 32 years of industry experience. He holds the Series 63 and Series 65 credentials and has been with Morgan Stanley and its related entities since 2009. He operates out of Allentown, Pennsylvania, where he also serves in a power of attorney capacity. Morgan Stanley Wealth Management is an SEC-registered investment adviser and broker-dealer serving both individual and institutional clients. The firm offers a wide range of advisory programs, including tailored financial planning and utilizes structured planning tools and market modeling techniques as part of its process.

General estate planning guidance
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Kevin J

Series 65, Series 63

Allentown, PA

Morgan Stanley

Kevin Jones Jr. is a financial advisor at Morgan Stanley in Allentown, PA, holding Series 65 and Series 63 licenses with 11 years of industry experience. His career includes roles at Merrill, Cetera Investment Services, and Wells Fargo, among others. Morgan Stanley Wealth Management is an SEC-registered investment adviser and broker-dealer that serves both individual and institutional clients with tailored financial planning and a wide array of advisory programs. The firm manages approximately $2.74 trillion in client assets and utilizes structured planning tools and the Global Investment Committee’s Secular Return Estimates to support its financial planning process.

General estate planning guidance
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James W

Series 66

Whitehall, PA

Merrill

James Woodley is a financial advisor at Merrill with eight years of industry experience. He holds the Series 66 designation and has worked at Bank of America and Merrill since 2018, following three years at Frito Lay. Merrill, together with its affiliate Managed Account Advisors LLC, provides managed account services to Bank of America fiduciary clients through the Select Portfolio Solutions Program. The firm offers model-based and discretionary investment strategies for individuals, high-net-worth clients, and institutional investors.

Tax-loss harvesting Active portfolio management Wealth management
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David A

Series 66

Bethlehem, PA

Edward Jones

David Anderson is a financial advisor at Edward Jones with four years of industry experience. He holds a Series 66 designation and has prior work history at QVC and GameStop. Anderson serves as president of a local networking group, BNI Connect, based in Easton, PA. Edward Jones is a wealth management firm serving individual and institutional clients, managing over $1 trillion in assets with a nationwide network of more than 23,700 advisors. The firm offers a range of advisory services including discretionary and non-discretionary wrap fee strategies, separately managed accounts, and affiliated mutual funds, operating under a fiduciary standard.

Wealth management Tax-loss harvesting Multi-generational wealth transfer Retired Founder/Business Owner Executive
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John O

Series 63, Series 65

Bethlehem Township, PA

STIFEL

John O’Connor is a financial advisor at Stifel with 35 years of industry experience. He holds Series 63 and Series 65 licenses and has worked previously with Wells Fargo Advisors and Wells Fargo Clearing. Outside of his advisory work, he serves as an executor of a family estate. Stifel serves a diverse client base, including individuals, institutional clients, and charitable organizations, offering brokerage and investment advisory services. The firm’s investment approach incorporates proprietary methodologies developed by its Investment Strategy Group, using forward-looking capital market assumptions and probabilistic modeling for asset allocation and financial planning analyses.

General retirement planning Income planning
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Diego M

Series 66

Whitehall, PA

LPL Financial

Diego Mercado is a financial advisor with LPL Financial in Whitehall, PA, holding a Series 66 designation and eight years of industry experience. His career includes positions at Bank of America, Merrill, Wells Fargo Clearing, and First Commonwealth Federal Credit Union. LPL Financial is an SEC-registered investment adviser and broker-dealer serving individuals, retirement plans, financial institutions, corporations, and charitable organizations through a national network of investment adviser representatives. The firm provides a range of advisory programs, financial planning, and brokerage services, utilizing model portfolios and research from multiple sources along with both discretionary and non-discretionary management options.

College savings (529s, UTMA, etc.)
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Sergey K

Series 66

Sciota, PA

Equitable Advisors

Sergey Kuznetsov is a financial advisor with Equitable Advisors, holding a Series 66 designation and 17 years of industry experience. He has been with Equitable Advisors since 2008 and previously worked with AxA Advisors. Outside of his advisory role, he is involved as Treasurer of the ElArte Foundation Inc. and participates in renewable energy ventures including Tunkhannock Solar Partners and My Healthy Cookie Co. Equitable Advisors serves individual investors, retirement plan sponsors, corporations, and charitable organizations by providing financial planning, retirement-plan support, and access to asset management through LPL programs and third-party asset managers. The firm employs a hybrid referral and implementation model, offering both advisory and brokerage/insurance channels tailored to client goals and risk tolerance.

Retirement income strategy Social Security optimization Founder/Business Owner Retired Executive Approaching retirement Baby Boomers (Born 1946-1964)
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Mary M

Series 66

Allentown, PA

Wells Fargo Clearing

Mary Mai is a financial advisor with Wells Fargo Clearing in Bethlehem, PA, holding a Series 66 designation and 21 years of industry experience. She has worked at Wells Fargo Clearing since 2016 and previously at Wachovia Bank and Wells Fargo Advisors. Wells Fargo Clearing provides retirement plan consulting services to qualified ERISA and non-qualified deferred compensation plans, offering both discretionary and non-discretionary investment advice. The firm’s process is IPS-driven and grounded in modern portfolio theory, with a notable inclusion of insurance-related vehicles and bank deposit sweep options among its investment offerings.

Retired Founder/Business Owner
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Gary S

Series 63, Series 65

Nazareth, PA

Cetera

Gary Stoudt is a financial advisor at Cetera with 28 years of industry experience. He holds Series 63 and Series 65 licenses and has worked extensively in tax preparation and accounting through his own firms, Stoudt Financial and Stoudt Wealth Management. His prior experience includes long tenures at Avantax Insurance Agency and Avantax Investment Services. Cetera Investment Advisers LLC is an SEC-registered adviser serving a broad client base including individuals, retirement plans, corporate and charitable entities, and institutional accounts. The firm offers a multi-manager platform with discretionary and non-discretionary portfolio management, financial planning, and access to various third-party money managers.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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Brett W

Series 63, Series 65

Allentown, PA

Primerica Advisors

Brett Werkheiser is a financial advisor with Primerica Advisors, holding Series 63 and Series 65 credentials and seven years of industry experience. He has worked concurrently with Primerica Advisors since 2019 and Primerica Financial Services since 2018, alongside roles at Lehigh Valley Health Network and Coordinated Health. His other business activities include the sale of loan products and home-related services through Primerica-affiliated companies. Primerica Advisors provides discretionary asset management through its Lifetime Investment Program, offering model-delivery strategies and a limited selection of separately managed accounts to individual and high-net-worth clients. The firm uses third-party asset managers and a tiered wrap-fee structure, focusing on curated model portfolios rather than institutional plan management.

ESG / Sustainable investing Tax-loss harvesting Income planning
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Carleen M

Series 63, Series 65

Allentown, PA

Morgan Stanley

Carleen Mulholland is a financial advisor at Morgan Stanley with 26 years of industry experience. She holds Series 63 and Series 65 licenses and has been with Morgan Stanley Smith Barney LLC since 2009. Outside of her advisory role, she is the owner of Creative Printing, serves as a lecturer at Alvernia College, and works as an independent wellness consultant with doTERRA. Morgan Stanley Wealth Management is an SEC-registered investment adviser and broker-dealer serving individuals and institutional clients with a variety of advisory programs, including tailored financial planning. The firm manages approximately $2.74 trillion in client assets and employs a structured planning process supported by advanced modeling tools.

General estate planning guidance
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John L

Series 63, Series 66

Allentown, PA

Ameriprise

John Lentz II is a financial advisor at Ameriprise with 49 years of industry experience. He holds Series 63 and Series 66 designations and has been with Ameriprise and its affiliates since 1985. Ameriprise offers a retirement-income planning service designed for individuals approaching or in retirement with substantial investable assets, combining research, modeling, and tax-efficiency analysis to provide tailored, non-discretionary recommendations. The firm serves a broad client base through advisory, brokerage, and insurance solutions typical of a large institutional provider.

Retirement income strategy Income planning Social Security optimization Retirement withdrawal strategies Approaching retirement
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Michael W

Series 63, Series 65

Allentown, PA

Morgan Stanley

Michael Wolf is a financial advisor with Morgan Stanley in Allentown, PA, holding Series 63 and Series 65 licenses and having 10 years of industry experience. He has been with Morgan Stanley Smith Barney LLC since 2018 and currently works at Morgan Stanley Private Bank, N.A. He has prior experience at various firms including LPL Financial LLC and Primerica Financial Services. Morgan Stanley Wealth Management is an SEC-registered investment adviser and broker-dealer that provides advisory programs to individuals and institutions, offering tailored financial planning supported by structured discovery processes and firm-approved modeling tools.

General estate planning guidance
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Steven H

Series 63, Series 65

Allentown, PA

Primerica Advisors

Steven Himmelreich is a financial advisor with Primerica Advisors in Allentown, PA, holding Series 63 and Series 65 licenses and possessing 14 years of industry experience. His work history includes roles at Blue Mountain Financial Group, PFS Investments, Inc., Primerica Financial Services, and Carpenter Technology. He is involved in the sale of loan products and home-related services through Primerica Mortgage, LLC and Primerica Client Services, Inc. Primerica Advisors provides discretionary asset management through its Lifetime Investment Program, offering model-delivery strategies and limited separately managed account options to individual and high-net-worth clients. The firm uses a tiered wrap-fee structure and curates third-party asset managers while delegating trading responsibilities to BNY Mellon Advisors.

ESG / Sustainable investing Tax-loss harvesting Income planning
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David D

Series 63, Series 65

Hellertown, PA

Primerica Advisors

David Diehl is a financial advisor with Primerica Advisors, holding Series 63 and Series 65 designations and over 42 years of industry experience. He has been affiliated with Primerica Advisors since 1984 and leads Diehl Financial Group, which conducts sales activities for investment and home-related products through affiliated companies. Primerica Advisors sponsors a wrap-fee asset management program primarily serving individual investors, as well as corporate and charitable clients, using model-delivery strategies managed by third-party asset managers and supported by BNY Mellon Advisors and Pershing for trade execution and custody.

ESG / Sustainable investing Tax-loss harvesting Income planning
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Timothy D

CFP®, ChFC®, Series 63, Series 66

Allentown, PA

Fidelity

Tim Dorner is a Financial Consultant at Fidelity Investments, where he has been serving since 2025. In this role, he collaborates with clients to build customized financial plans and investment strategies aimed at achieving their individual financial goals. He maintains ongoing relationships with clients to monitor and adjust these plans as needed. Prior to his current position, Tim held roles at Fidelity Investments including Investment Consultant from 2024 to 2025 and Investment Solutions Representative I from 2022 to 2024. He began his financial advisory career at Northwestern Mutual, working as a Financial Advisor from 2021 to 2022. Outside of his professional work, Tim's personal interests include comedy, fitness, football, social events with friends, and spending time with pets.

Wealth management General retirement planning Income planning
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Richard P

Series 63, Series 65

Hellertown, PA

Primerica Advisors

Richard Pratt is a financial advisor with Primerica Advisors, holding Series 63 and Series 65 licenses and five years of industry experience. His prior work includes roles at Agape Precision Manufacturing LLC, Van Industries Inc, and King Shooters Supply. Pratt is also involved in sales of loan products and home security services through affiliated companies. Primerica Advisors provides discretionary asset management primarily to individual and high-net-worth clients through its Lifetime Investment Program, which offers model-delivery strategies and separately managed account options under a wrap-fee structure. The firm curates third-party asset managers and delegates trading responsibilities to BNY Mellon Advisors, maintaining oversight of its investment models.

ESG / Sustainable investing Tax-loss harvesting Income planning
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Dwayne S

CFP®, Series 63

Nazareth, PA

Cetera

Dwayne Snyder is a CFP® professional with 26 years of industry experience, currently affiliated with Cetera. His career includes over a decade with Avantax firms and ongoing self-employment since 1994. He also works as a Certified Divorce Financial Analyst, providing asset analysis support for divorce proceedings. Cetera Investment Advisers LLC is an SEC-registered firm serving individual and institutional clients through a nationwide network of advisors. The firm offers a variety of portfolio management and financial planning services, utilizing a multi-manager platform with discretionary and non-discretionary options across diverse program structures.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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Sharon G

Series 63, Series 65

Allentown, PA

Morgan Stanley

Sharon Grove is a financial advisor with Morgan Stanley in Allentown, PA, holding Series 63 and Series 65 licenses and bringing 38 years of industry experience. She has been with Morgan Stanley Private Bank, N.A. since 2015 and Morgan Stanley Smith Barney LLC since 2009. Outside of her advisory role, she serves as the Community Affairs Chair for the Philadelphia Eagles Cheerleaders Alumni. Morgan Stanley Wealth Management is an SEC-registered investment adviser and broker-dealer that provides a range of advisory programs to individuals and institutional clients, including tailored financial planning. The firm manages approximately $2.74 trillion in client assets and utilizes a structured financial planning process supported by firm-approved tools and modeling techniques.

General estate planning guidance
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Robert W

Series 66

Bethlahem, PA

Raymond James Financial

Robert Wetherhold IV is a financial advisor with Raymond James Financial, holding a Series 66 designation and six years of industry experience. His career includes roles at Fulton Bank and Axa Advisors, LLC, as well as time spent at Kutztown University and in a family business. He also works as an associate financial advisor with Fulton Financial Advisors. Raymond James Financial Services Advisors, Inc. provides financial planning and investment consulting to a diverse client base, including individuals, corporations, and institutions. The firm offers tailored, non-discretionary advisory services and supports municipal and public finance work through a unique affiliation with a municipal advisor.

Wealth management Tax strategies for small businesses Business succession planning General estate planning guidance Founder/Business Owner Executive
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