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Matthew Z

Series 66

Roseville, CA

Robert Baird & Co.

Matthew Zerhusen is a financial advisor with Robert W. Baird & Co. in Roseville, CA, holding a Series 66 designation and 18 years of industry experience. His prior roles include positions at Wells Fargo Clearing, Wells Fargo Advisors LLC, and Placer Sierra Bank/Wells Fargo Bank. Outside of finance, he has ownership in a photography business operated with his spouse. He is part of The DDK Group within Baird’s Private Wealth Management department, which serves individuals, corporate clients, pensions, and charitable organizations. The firm offers a range of financial planning and portfolio management services, utilizing a mix of internally researched SMA strategies and advisory solutions.

Wealth management Tax-loss harvesting Retired Founder/Business Owner
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Aliah D

Series 66

Roseville, CA

OSAIC

Aliah Diaz is a financial advisor at Osaic Wealth, Inc. with a Series 66 designation. Diaz has recently begun a career in financial advising, joining Osaic Wealth in 2026 after roles in education and technology sectors. Osaic Wealth, Inc. serves a wide range of retail and institutional clients, including high-net-worth individuals and charitable organizations, through a large network of affiliated advisors. The firm offers integrated brokerage and advisory services, using proprietary asset allocation tools and third-party platforms to manage diverse portfolios across multiple investment options.

Annuities Wealth management Tax-loss harvesting Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive
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Elizabeth W

Series 66

Auburn, CA

STIFEL

Elizabeth Waschow is a financial advisor at Stifel with 19 years of industry experience. She holds the Series 66 designation and has been with Stifel Nicolaus & Co. Inc. since 2015. Stifel serves a broad range of clients, including individuals, institutional clients, and charitable organizations, offering both brokerage and investment advisory services. The firm’s investment approach utilizes a proprietary methodology developed by its Investment Strategy Group, which incorporates forward-looking capital market assumptions and probabilistic modeling.

General retirement planning Income planning
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Scott B

Series 66

Meadow Vista, CA

Thrivent Investment Management

Scott Berner is a financial advisor with Thrivent Investment Management, holding a Series 66 designation and bringing 12 years of industry experience. He has been with Thrivent and its affiliated entities since 2013. Outside of his advisory role, Berner is an ordained pastor with Lutheran Congregations in Mission for Christ, conducting occasional weddings, funerals, and pulpit supply for rural congregations. Thrivent Investment Management provides Dedicated Planning Services to individuals, families, businesses, and nonprofit clients through a network of financial advisors. The firm offers holistic, goal-based analyses across various planning topics and allows clients to combine planning with managed-account services under a consolidated billing option, while maintaining these services separately.

Business ownership considerations
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Shirley S

Series 66

Roseville, CA

Merrill

Shirley Su is a Wealth Management Advisor at Merrill Lynch Wealth Management, with over 22 years of experience at Merrill. She holds the CERTIFIED FINANCIAL PLANNER (CFP) and Personal Investment Advisor (PIA) designations and offers comprehensive wealth management strategies tailored to individual client needs. Shirley speaks English, Chinese, Taiwanese, and Mandarin, which complements her cultural insights as someone originally from Taiwan. Her expertise focuses on areas including college education planning, divorce transition planning, services for endowments, foundations, and non-profits, legacy planning, LGBT wealth planning, special needs planning strategies, tax minimization, and retirement income. She collaborates closely with clients to develop customized approaches, incorporating the investment insights of Merrill and the banking convenience of Bank of America, to address the various aspects of their financial lives. Shirley holds a Master's Degree from the University of New Haven and a Bachelor's Degree from Da Yeh University. She is driven by her commitment to delivering excellent service and helping clients pursue their long-term goals. Outside of work, she enjoys dancing, music, spending time with her family, swimming, outdoor activities, and traveling around the world. Her husband works as an Oncologist, and they have a 10-year-old son.

Wealth management Divorce financial planning College savings (529s, UTMA, etc.) Parents LGBTQIA
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Lorena R

Series 63, Series 65

Roseville, CA

Merrill

Lorena Robles Cohen is a financial advisor at Merrill with 21 years of industry experience. She holds Series 63 and Series 65 licenses and has been with Merrill since 2017. Her prior experience includes roles at BancWest Investment Services and Bank of the West. Merrill, along with its affiliate Managed Account Advisors LLC, provides managed account services to Bank of America fiduciary clients through the Select Portfolio Solutions Program, offering model-based and discretionary investment strategies for individuals, high-net-worth clients, and institutional investors.

Tax-loss harvesting Active portfolio management Wealth management
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Peter M

Series 66

Rocklin, CA

Edward Jones

Peter Mc Donald is a financial advisor at Edward Jones with 18 years of industry experience and holds a Series 66 designation. He has been with Edward Jones since 2007. Edward Jones is a full-service wealth management firm serving over four million individual and institutional clients. The firm offers a range of advisory programs and investment options, operates under a fiduciary standard, and manages approximately $1.01 trillion in assets through a large network of advisors and branch offices.

Wealth management Tax-loss harvesting Multi-generational wealth transfer Retired Founder/Business Owner Executive
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Jason F

Series 66

Placerville, CA

Edward Jones

Jason Friese is a financial advisor at Edward Jones with one year of industry experience. He holds the Series 66 designation and has previously worked at HRB Green Resources, Thrivent Investment Management, Biola University, and H&R Block. Outside of finance, he has served in a role at Bellflower Brethren Church for three years. Edward Jones is a full-service wealth management firm serving over four million individual and institutional clients, with approximately $1.01 trillion in assets under management. The firm offers a range of advisory programs and investment strategies, operating under a fiduciary standard and supported by a large nationwide network of financial advisors and branch offices.

Charitable giving & philanthropy College savings (529s, UTMA, etc.) Equity Recipients (RS/RSU, SOP, ESPP) Business ownership considerations Retirement income strategy Founder/Business Owner Religious/faith focused Values-based investing
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Clark E

Series 66

Roseville, CA

Merrill

Clark Ebinger Jr. is a financial advisor at Merrill with 12 years of industry experience. He holds the Series 66 designation and has worked at Bank of America, N.A. and Merrill since 2014. Merrill, along with its affiliate Managed Account Advisors LLC, provides managed account services to Bank of America fiduciary clients through the Select Portfolio Solutions Program. The firm offers model-based and discretionary investment strategies for individuals, high-net-worth clients, pension and profit-sharing plans, corporations, and charitable organizations.

Tax-loss harvesting Active portfolio management Wealth management
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Deron A

CFP®, Series 63, Series 65

Roseville, CA

OSAIC

Deron Allred is a CFP® certificant with 38 years of industry experience. He is currently affiliated with OSAIC and has worked previously at Royal Alliance Associates, Inc. and Signator Investors, Inc. He also owns Blueprint Financial and Insurance Services LLC, where he sells term insurance. OSAIC serves a diverse client base that includes individuals, high-net-worth investors, pension and profit-sharing plans, corporations, and charitable organizations. The firm provides a range of brokerage and advisory services, utilizing asset-allocation tools and third-party platforms to manage portfolios with various investment vehicles.

Annuities Wealth management Tax-loss harvesting Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive
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Craig S

Series 63, Series 65

Roseville, CA

Merrill

Craig Stone is a Senior Financial Advisor with Merrill Lynch Wealth Management, specializing in delivering personalized wealth strategies tailored to the complex financial needs of business owners, individuals, and families. With over 13 years of experience in the financial industry, Craig emphasizes a disciplined, goals-based approach to wealth management that adapts to varying market conditions. His client focus areas include college education planning, divorce transition planning, personal retirement planning, special needs planning strategies, individual and corporate investment strategy, and retirement income. Craig earned a Bachelor’s Degree in Business Management from the California State University system. Holding the Personal Investment Advisor (PIA) designation, he is committed to building enduring client relationships based on trust and high-quality service. He collaborates with other trusted advisors and leverages Bank of America's and Merrill Lynch's resources to deliver comprehensive financial solutions, including home financing guidance through Wealth Management Lending Officers. Residing in Folsom, California, Craig balances his professional responsibilities with active involvement in his community and family life. He enjoys coaching his children’s baseball, soccer, and basketball teams and spending time outdoors playing golf. Craig prioritizes understanding his clients’ life goals to create personalized plans that align with what matters most to them.

General retirement planning Retirement income strategy College savings (529s, UTMA, etc.) Divorce financial planning Young Families
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Steven K

Series 66

Rocklin, CA

Raymond James Financial

Steven Kurta is a Series 66-credentialed financial advisor with Raymond James Financial in Rocklin, CA, with 13 years of industry experience. He previously worked at Axa Advisors, LLC before joining Raymond James in 2019. Outside of his advisory role, he is a proprietor of rental real estate. Raymond James Financial Services Advisors, Inc. provides financial planning, investment consulting, and advisory services to a diverse client base, including individuals, high-net-worth clients, corporations, and institutions. The firm emphasizes tailored, non-discretionary planning and utilizes analytical tools to model potential outcomes, supporting clients through various advisory programs.

Wealth management Tax strategies for small businesses Business succession planning General estate planning guidance Founder/Business Owner Executive
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Phillip M

Series 63, Series 65

Roseville, CA

Cetera

Phillip Mottini is a financial advisor at Cetera with 29 years of industry experience. He holds Series 63 and Series 65 designations and has worked at Cetera and its related entities since 2013. Mottini is the owner of Plan Well Live Well, a financial planning and portfolio management business. Cetera Investment Advisers LLC is an SEC-registered firm serving individuals, retirement plans, corporate and charitable clients, and institutional accounts through a nationwide network of independent advisors. The firm offers a multi-manager platform with discretionary and non-discretionary portfolio management, financial planning, and access to various third-party money managers.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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John V

Series 63, Series 65

Roseville, CA

Fidelity

JJ Veth is a Planning Consultant at Fidelity Investments, a role held since 2025. Prior to this, JJ served as a Relationship Manager at Fidelity Investments from 2023 to 2025 and as a Financial Representative at the same firm from 2022 to 2023. Before joining Fidelity, JJ worked as a Relationship Banker at Chase Bank from 2021 to 2022. JJ's approach to financial planning focuses on guiding clients through every phase of life with a comprehensive and holistic strategy. This includes offering considerations for retirement planning, tax-efficient investing, and legacy planning, supporting clients whether they are starting out, preparing for retirement, or facing major life transitions. JJ holds a California Insurance License and has personal interests that include fitness, food, movies, reading, and traveling.

General retirement planning General tax planning Wealth management Retirement income strategy Multi-generational wealth transfer Consultant
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Corey K

Series 66

Roseville, CA

Cetera

Corey Kamehaiku is a financial professional with nine years of industry experience, currently affiliated with Cetera. He holds the Series 66 designation and has worked at various firms including Northwestern Mutual and First Allied Securities. Kamehaiku is also associated with Woodcreek Wealth Management, a financial services business. Cetera Investment Advisers LLC operates a nationwide network of independent advisors serving individuals, retirement plans, corporate and charitable clients, and institutional accounts. The firm offers a multi-manager platform with a range of portfolio management options and oversees more than $256 billion in assets under management.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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Andrew S

Series 66

Loomis, CA

LPL Financial

Andrew Schexnaydre is a financial advisor at LPL Financial with 21 years of industry experience. He holds a Series 66 designation and has previously worked at Western International Securities, Inc. and Financial West Group. Outside of his advisory role, he operates an online tutoring business called Tried and True Tutoring. LPL Financial is an SEC-registered investment adviser and broker-dealer serving individuals, retirement plans, banks, credit unions, corporations, and charitable organizations through a national network. The firm offers a range of advisory programs, financial planning, and retirement consulting, utilizing model portfolios, third-party subadvisors, and technology-driven investment strategies.

College savings (529s, UTMA, etc.)
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Shawn S

Series 63, Series 66

Auburn, CA

Edward Jones

Shawn Sanchez is a financial advisor with Edward Jones in Auburn, CA, holding Series 63 and Series 66 registrations and bringing 10 years of industry experience. Prior to joining Edward Jones in 2024, he worked at JP Morgan Chase Bank for eight years. Edward Jones is a full-service wealth management firm serving more than four million individual and institutional clients. The firm offers a range of advisory strategies, including discretionary and non-discretionary wrap fee programs, separately managed accounts, and affiliated mutual funds, and operates under a fiduciary standard.

Wealth management ESG / Sustainable investing Business ownership considerations Business succession planning General estate planning guidance Founder/Business Owner
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Gerald H

Series 66

Roseville, CA

LPL Financial

Gerald Harshberger II is a financial advisor with LPL Financial in Roseville, CA, holding a Series 66 designation and 15 years of industry experience. He has been with LPL Financial since 2011. Outside of his advisory role, he operates as an independent insurance agent selling fixed non-variable insurance products. LPL Financial is an SEC-registered investment adviser and broker-dealer serving individuals, retirement plans, banks, corporations, and charitable organizations through a national network of investment adviser representatives. The firm provides a variety of advisory programs, financial planning, and retirement consulting, with both discretionary and non-discretionary management supported by research and model portfolios.

College savings (529s, UTMA, etc.)
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Christopher N

Series 63, Series 65

Roseville, CA

Mass Mutual Investors Services

Christopher Nunn is a financial advisor at Mass Mutual Investors Services with 19 years of industry experience. He holds the Series 63 and Series 65 designations and has been with MML Investors Services LLC and MassMutual Life Insurance Company since 2015. Outside of his advisory role, he is also licensed as an independent life insurance agent. Mass Mutual Investors Services, LLC is a broker-dealer and SEC-registered investment adviser that serves individuals, business owners, trusts, estates, charitable organizations, and employers. The firm offers financial planning, asset management, and educational seminars, using firm-approved software and collaborative annual planning to guide clients’ investment strategies.

Divorce financial planning General estate planning guidance Multi-generational wealth transfer Cash flow / budgeting Founder/Business Owner Attorney Executive Married/Couples/Partners Divorced
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Keith A

Series 66

Roseville, CA

OSAIC

Keith Allred is a financial professional with six years of industry experience, currently affiliated with OSAIC and Blueprint Financial & Insurance Services, LLC. Prior to his advisory career, he served four years in the US Army. OSAIC Wealth, Inc. serves a diverse range of retail and institutional clients through a large network of affiliated advisers, offering integrated brokerage and advisory services, financial planning, and access to third-party money managers. The firm employs a variety of asset-allocation tools and investment options to construct portfolios tailored to client risk tolerances and preferences.

Annuities Wealth management Tax-loss harvesting Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive
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