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Marisa H

CFP®, Series 65

San Francisco, CA

Mission Creek Capital Partners, Inc.

Marisa Heiden is a CFP® with four years of industry experience, currently serving as a financial advisor at Mission Creek Capital Partners, Inc. in San Francisco. Her prior experience includes roles at Burton Enright Welch and Wells Fargo. Mission Creek Capital Partners serves a diverse client base including institutional investors, private clients, pension plans, and pooled investment vehicles. The firm employs a core-and-satellite investment approach with fundamental and economic analysis, offering discretionary portfolio management, wealth planning, concentrated stock management, and specialized services such as private equity distribution and sub-advisory solutions.

Concentrated stock management Private / alternative investments Options & derivatives strategies Tax-loss harvesting Executive Founder/Business Owner
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Andrew K

Series 66

Walnut Creek, CA

Elevation Wealth Partners, LLC

Andrew Kirchner is a financial advisor at Elevation Wealth Partners, LLC with nine years of industry experience. He holds the Series 66 designation and has worked at firms including ZRC Wealth Management, Assetmark Financial, Envestnet, and FDx Advisors. Elevation Wealth Partners serves individuals, families, high-net-worth clients, small businesses, pension and profit-sharing plans, trusts, and estates. The firm provides fee-only discretionary portfolio management and comprehensive financial planning, emphasizing asset allocation and long-term, academically informed investment strategies.

General retirement planning Equity compensation tax strategy Cash flow / budgeting General tax planning Self-Employed Executive
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Thomas O

CFP®, Series 65

San Francisco, CA

Roof Eidam Maycock Peralta LLC

Thomas Owens is a CFP® and holds a Series 65 license with four years of industry experience. He has worked at Roof Eidam Maycock Peralta LLC since 2025 and previously held positions at Burton Enright Welch, Garde Capital, and Seattle University. Prior to entering financial advising, he spent four years at Look Left Marketing. Roof Eidam Maycock Peralta LLC advises individual investors, charitable organizations, and institutional clients with discretionary investment management, financial planning, and retirement plan consulting. The firm manages all client assets in-house, offering customized portfolios that incorporate fundamental, technical, and cyclical analysis, and operates a wrap-fee program that covers trading costs for clients.

Options & derivatives strategies
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Walter A

Series 63

Lafayette, CA

Dixon Financial Services

Walter Au is a financial advisor with Dixon Financial Services in Lafayette, CA, holding a Series 63 designation and bringing 30 years of industry experience. He has been with Dixon Financial Services since 2000 and has also worked at Assante Capital Management Inc. since 2001. Dixon Financial Services serves individuals, trustees, charitable organizations, business owners, and corporations by providing individualized investment policy development, ongoing portfolio management, and coordination with other professional advisors. The firm emphasizes strategic asset allocation using mutual funds and ETFs within a Modern Portfolio Theory framework, manages over $1 billion in assets, and offers educational resources and performance reporting to support larger client relationships.

Wealth management
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Brian B

Series 63, Series 65

Orinda, CA

Bell Investment Advisors Inc

Brian Baylis is a financial advisor at Bell Investment Advisors Inc with 18 years of industry experience. He holds Series 63 and Series 65 licenses and has been with Bell Investment Advisors since 2007. Bell Investment Advisors is an SEC-registered firm that provides discretionary portfolio management and fee-based financial planning to individual and high-net-worth clients. The firm customizes investment recommendations based on clients’ circumstances and conducts ongoing account monitoring while considering market and economic trends.

General retirement planning Equity compensation tax strategy College savings (529s, UTMA, etc.) Charitable giving & philanthropy
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Gregory P

Series 63, Series 65

San Francisco, CA

Sentry Advisors, LLC

Gregory Powell is a financial advisor at Sentry Advisors, LLC with 32 years of industry experience. He holds Series 63 and Series 65 licenses and has been with Sentry Advisors since 2015. In addition to his advisory role, he serves as a principal in a life and health insurance business. Sentry Advisors provides investment advisory and financial planning services to individuals, trusts, businesses, pension plans, and charitable organizations. The firm employs an individualized investment process using fundamental, technical, and model-based methods, managing a mix of discretionary and non-discretionary assets across various asset classes.

Concentrated stock management Options & derivatives strategies Private / alternative investments Wealth management Founder/Business Owner Executive
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John K

CFP®, Series 66

Berkeley, CA

Illumination Wealth Management

John Kenny is a Certified Financial Planner (CFP®) with nine years of industry experience. He is currently with Illumination Wealth Management, where he has worked since 2022. Prior to this, he held roles at Savvy Investments & Planning LLC and MML Investor Services. Illumination Wealth Management serves individuals, high-net-worth clients, trusts, corporations, and retirement plans by providing comprehensive Financial Life Management that integrates financial planning and ongoing investment management. The firm employs client-specific investment policy statements and a strategic asset allocation approach with tactical adjustments, monitoring portfolios regularly with a focus on long-term allocation.

Income planning Retirement income strategy Debt management College savings (529s, UTMA, etc.) Business exit / sale strategy Founder/Business Owner Retired Values-based investing
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Ariana A

CFP®, Series 65

Berkeley, CA

North Berkeley Wealth Management, LLC

Ariana Alisjahbana is a financial advisor at North Berkeley Wealth Management, LLC, holding CFP® and Series 65 credentials with four years of industry experience. Her prior roles include positions at BrightPlan and Rocket Lawyer, as well as experience in travel and at Alibaba Group. North Berkeley Wealth Management provides comprehensive financial planning and investment management services to a diverse client base, utilizing a customized asset allocation process that incorporates both passive and active strategies along with ESG options. The firm manages approximately $830 million in client assets and emphasizes maintaining client custody with reputable custodians such as Charles Schwab.

ESG / Sustainable investing Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Charitable giving & philanthropy Founder/Business Owner Retired Mid-Career Professionals
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Jennifer M

Series 63, Series 65

Walnut Creek, CA

Castle Rock Wealth Management, LLC

Jennifer Mitchell is a financial advisor at Castle Rock Wealth Management, LLC with 32 years of industry experience. She holds the Series 63 and Series 65 licenses and has worked at firms including First Allied Advisory Services and Round Hill Securities. Outside of her advisory role, she serves as an arbitrator for FINRA and is a youth soccer referee with the Mustang Soccer League. Castle Rock Wealth Management provides investment advisory, financial planning, and retirement plan consulting to individuals, trusts, estates, and business entities. The firm manages over $500 million across approximately 1,882 clients through a team of eight advisors, utilizing a combination of fundamental and technical analysis with active trading strategies.

Retirement plans for business owners (SEP, solo 401k) Active portfolio management Options & derivatives strategies Wealth management
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Eleanor H

Series 65

San Francisco, CA

One Wealth Advisors, LLC

Eleanor Hall is a financial advisor at One Wealth Advisors, LLC in San Francisco, holding a Series 65 designation with three years of industry experience. She joined One Wealth Advisors in 2021 after working at WeWork from 2019 to 2021. One Wealth Advisors is an SEC-registered firm serving individuals, high-net-worth clients, trusts, estates, charitable organizations, businesses, and retirement plans. The firm provides comprehensive investment management and financial planning using a holistic financial life plan approach, utilizing diversified portfolios and third-party implementation channels.

Concentrated stock management Tax-loss harvesting Charitable giving & philanthropy Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive
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Michael D

Series 63

Lafayette, CA

Dixon Financial Services

Michael Dixon is a financial advisor with Dixon Financial Services, holding a Series 63 designation and 38 years of industry experience. He has worked at Assante Capital Management Inc. since 2001 and has been president and officer of Dixon Financial Services since 1990. Dixon Financial Services serves individuals, trustees, charitable organizations, business owners, and corporations by providing investment advisory services focused on individualized Investment Policy Statements and ongoing portfolio management using a strategic asset allocation approach. The firm manages over $1 billion in assets with a team of five advisors and emphasizes quarterly account reviews, financial simulations, and educational events for its clients.

Wealth management
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Lonbaye Y

Series 66

San Francisco, CA

SyntheticFi LLC

Lonbaye Yarnway is a financial advisor at SyntheticFi LLC with nine years of industry experience and holds a Series 66 designation. Prior to joining SyntheticFi in 2026, Yarnway worked at Yarnway Wealth Management, Onyx Advisor Network, Altruist, and Berknell Financial Group. SyntheticFi provides investment advisory and sub-advisory services to registered investment advisers, individuals, corporations, and small businesses. The firm specializes in portfolio management using a box spread option strategy as an alternative to margin loans and offers automated monitoring and custom hedging strategies involving exchange-traded S&P 500 index and FLEX options.

Options & derivatives strategies
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Robert B

Series 66

Berkeley, CA

Affinity Capital Advisors LLC

Robert Bradford is a financial advisor at Affinity Capital Advisors LLC with 15 years of industry experience. He holds a Series 66 designation and has previously worked at Private Ocean and Morgan Stanley Private Bank. Bradford has been with Affinity Capital Advisors since 2018. Affinity Capital Advisors serves individuals, trusts, estates, charitable organizations, and business entities, managing over $850 million in assets across more than 500 client relationships. The firm provides comprehensive portfolio management and financial planning, utilizing a mix of fundamental, technical, and charting analysis with a variety of investment vehicles, including alternatives and options.

Private / alternative investments Options & derivatives strategies Real estate investing
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Cesar D

Series 63

San Ramon, CA

Prosperity Financial Group, Inc.

Cesar Dantes is a Series 63-licensed financial advisor with 29 years of industry experience. He has been with Prosperity Financial Group, Inc. in San Ramon, CA since 2010. Prosperity Financial Group serves individuals, including high-net-worth clients, trusts, estates, and business entities, providing asset management, financial planning, and consulting services. The firm manages approximately $503 million in discretionary assets through a team of seven advisors, offering customized portfolios and oversight of third-party money managers.

Options & derivatives strategies Charitable giving & philanthropy
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Jeremy F

CFA®, Series 63

San Francisco, CA

Asset Dedication, LLC

Jeremy Fletcher is a CFA® charterholder with 15 years of industry experience. He has been with Asset Dedication, LLC since 2010. Asset Dedication provides discretionary investment management and financial planning to individuals, high-net-worth clients, trusts, estates, charitable organizations, and small institutions. The firm employs its Asset Dedication strategy, which aligns equity allocations with investment-grade fixed-income securities to meet clients’ cash-flow needs, and serves a large client base with a small advisory team through standardized sub-advisory arrangements.

Income planning General retirement planning
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Samuel S

Series 66

San Francisco, CA

Inflection Capital Management, LLC

Samuel Stanton is a financial advisor at Inflection Capital Management, LLC with six years of industry experience. He holds a Series 66 designation and has worked at firms including Morgan Stanley and Lake Street Advisors. Outside of his advisory role, Stanton coaches youth lacrosse through 3STEP Sports, LLC. Inflection Capital Management serves family offices, high-net-worth individuals, and institutional-style family clients, providing comprehensive financial planning and portfolio management through an IPS-driven, manager-of-managers approach. The firm uses a broad investment toolkit and combines third-party research with internal analysis, serving a concentrated client base with an average net worth around $25 million.

Options & derivatives strategies Private / alternative investments Real estate investing Founder/Business Owner Intergenerational Families
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Timothy M

Series 66

San Francisco, CA

Fort Point Capital Partners LLC

Timothy Mcdowell is a financial advisor with Fort Point Capital Partners LLC in San Francisco, holding a Series 66 designation and 11 years of industry experience. He has worked at Gordian Investments, LLC and Cypress Point Capital Management, LLC, and has been with Fort Point since 2013, where he serves as managing partner. Fort Point Capital Partners serves family offices and high net worth individuals, offering financial planning, discretionary portfolio management, and supervisory services for individually managed accounts. The firm emphasizes a risk-focused investment approach with global diversification, active risk management, and systematic tax-loss harvesting, and is known for operating a pooled-vehicle platform with performance-based fee structures.

Tax-loss harvesting Private / alternative investments Real estate investing Wealth management
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Devin H

CFP®, Series 66

Walnut Creek, CA

Elevation Wealth Partners, LLC

Devin Hanson is a CFP® with 10 years of industry experience, currently serving at Elevation Wealth Partners, LLC since 2025. Prior to this, he worked at Wealth Enhancement Brokerage Services and Wealth Enhancement Advisory Services for three years, and Financial Advocates Investment Management for six years. He has held roles at LPL Financial, llc, and John Cordeiro during his career. Elevation Wealth Partners serves individuals, families, high-net-worth clients, small businesses, and various types of plans, offering fee-only discretionary portfolio management and comprehensive financial planning. The firm manages approximately $670 million in assets and focuses on long-term, academically informed investment strategies with integrated tax and accounting services.

General retirement planning Equity compensation tax strategy Cash flow / budgeting General tax planning Self-Employed Executive
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David H

CFP®, ChFC®, Series 63, Series 66

Oakland, CA

Liberty Wealth Management, LLC

David Hedger is a CFP® and ChFC® professional with 36 years of experience in the financial services industry. He is affiliated with Liberty Wealth Management, LLC and has also been involved with AE Financial Services, LLC and Granite Bay Asset Management Group. In addition to his advisory roles, he is a health insurance agent and works with a privately held insurance field marketing association offering insurance products and services. Liberty Wealth Management, LLC is an SEC-registered advisory firm serving individuals, trusts, estates, retirement plans, corporations, and other entities. The firm provides comprehensive financial planning and investment management services, utilizing both centrally developed and adviser-specific strategies, and integrates a range of asset classes including private market investments.

Private / alternative investments Real estate investing Business exit / sale strategy Tax strategies for small businesses General estate planning guidance Founder/Business Owner Self-Employed Retired Executive
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Heidi C

Series 65

Orinda, CA

Bell Investment Advisors Inc

Heidi Crawford is a Series 65-licensed financial advisor with Bell Investment Advisors Inc, based in Orinda, CA. She has 12 years of industry experience and has been with Bell Investment Advisors since 2014. Bell Investment Advisors is an SEC-registered firm providing discretionary portfolio management and fee-based financial planning services to individual and high-net-worth clients. The firm customizes investment strategies based on clients’ financial situations and goals while conducting ongoing account monitoring and market research.

General retirement planning Equity compensation tax strategy College savings (529s, UTMA, etc.) Charitable giving & philanthropy
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