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Peter G

Series 63, Series 65

Santa Clara, CA

Creative Planning

Peter Grassi Jr. is a financial advisor at Creative Planning with 25 years of industry experience. He holds Series 63 and Series 65 designations and previously operated Grassi Investment Management from 1997 to 2025. Creative Planning provides investment advisory and financial planning services to a diverse client base, including individuals, corporations, foundations, trusts, and retirement plans. The firm manages approximately $217 billion in assets and utilizes a financial planning–led investment process emphasizing low-cost indexing and buy-and-hold strategies, complemented by supplemental approaches and a range of retirement plan services.

Private / alternative investments Tax-loss harvesting ESG / Sustainable investing Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Founder/Business Owner Executive Retired
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Joseph B

CFA®, Series 66

Palo Alto, CA

Kestra Advisory

Joseph Bragdon is a CFA® charterholder and holds a Series 66 license with 11 years of industry experience. He has worked with Kestra Advisory Services, LLC since 2016 and with Kestra Investment Services, LLC since 2014. He also serves as Vice President at Financial Architects Partners, where he focuses on integrating life insurance into clients’ financial plans. Kestra Advisory Services provides investment advisory and retirement-plan consulting to plan sponsors and a diverse range of institutional and individual clients, offering services such as fiduciary consulting, plan design, benchmarking, and employee education. The firm manages approximately $79.8 billion in assets and serves clients including large institutional investors and sovereign wealth funds.

Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Annuities Wealth management Founder/Business Owner Executive
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Richard L

Series 63, Series 65

San Jose, CA

Empower Advisory Group

Richard Luerra is a financial advisor with Empower Advisory Group in San Jose, CA, holding Series 63 and Series 65 licenses and bringing 18 years of industry experience. His prior roles include positions at Gwfs Equities, Inc., MML Distributors, LLC, MassMutual, and ICMA Retirement Corporation. Empower Advisory Group provides financial planning and investment management primarily to employer-sponsored retirement plan sponsors and their participants, as well as to certain retail brokerage clients. The firm’s integrated model emphasizes long-term portfolio returns and annual rebalancing within plan lineups selected by plan sponsors.

General retirement planning Retirement income strategy Social Security optimization Debt management College savings (529s, UTMA, etc.)
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Jay B

Series 63, Series 66

Palo Alto, CA

Citigroup Global Markets

Jay Backstrand is a financial advisor at Citigroup Global Markets with 18 years of industry experience. He previously worked at J.P. Morgan Securities Inc. and J.P. Morgan Trust Company from 2008 to 2017 before joining Citi Private Advisory LLC in 2017. He holds Series 63 and Series 66 designations. Citigroup Global Markets serves individual and institutional clients across various wealth segments, offering a wide range of investment advisory programs and execution services. The firm employs multi-asset, multi-manager strategies and maintains large institutional capabilities, including in-house research and roles as a swap dealer and futures commission merchant.

Tax-loss harvesting ESG / Sustainable investing Executive Founder/Business Owner Attorney Consultant Technology Professional
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Yiding L

Series 66

San Jose, CA

Transamerica Financial Advisors

Yiding Lei is a financial advisor with Transamerica Financial Advisors who holds a Series 66 designation and has 19 years of industry experience. Prior to joining Transamerica in 2020, Lei worked at Centaurus Financial for six years and also spent two years as a homemaker. Lei’s other business activities include sales of insurance and non-insurance products affiliated with Transamerica Financial Advisors. Transamerica Financial Advisors serves a diverse client base including individual investors, pension and profit-sharing plans, trusts, estates, charitable organizations, and corporations. The firm provides both advisory and broker-dealer services, offering fee-based wrap programs, model portfolios, and access to third-party money managers.

ESG / Sustainable investing Concentrated stock management Wealth management Founder/Business Owner
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Xichan L

Series 63, Series 65

Los Gatos, CA

ROCKEFELLER FINANCIAL Llc

Xichan Liu is a financial advisor at Rockefeller Financial LLC with 12 years of industry experience. He holds Series 63 and Series 65 designations and has previously worked at First Republic Investment Management, Morgan Stanley Smith Barney, Wells Fargo Clearing, and HSBC Bank USA. Liu is based in Los Gatos, California. Rockefeller Financial LLC serves high-net-worth and ultra-high-net-worth individuals, families, family offices, institutional clients, retirement plans, foundations, and corporations. The firm offers discretionary and non-discretionary portfolio management, financial planning, and consulting, and operates as a registered broker-dealer that provides securities transactions, variable insurance products, and placement and investment banking services.

Wealth management Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Charitable giving & philanthropy Founder/Business Owner Retired
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Sonya B

Series 66

Palo Alto, CA

ROCKEFELLER FINANCIAL Llc

Sonya Brampton is a financial advisor at Rockefeller Financial LLC with four years of industry experience. She holds a Series 66 credential and previously worked at First Republic Bank, Specialty Real Estate Services, and Black Tie Transportation. Rockefeller Financial LLC serves high-net-worth and ultra-high-net-worth individuals, families, family offices, institutional clients, retirement plans, foundations, and corporations. The firm offers portfolio management, financial planning, and consulting through a Private Advisor model and an integrated investment platform, also operating as a registered broker-dealer with capabilities in securities transactions, variable insurance products, placement, and investment banking services.

Wealth management Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Charitable giving & philanthropy Founder/Business Owner Retired
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Deborah C

Series 66

Menlo Park, CA

Cresset Asset Management, LLC

Deborah Camillo is a financial advisor at Cresset Asset Management, LLC with 24 years of industry experience. She holds the Series 66 designation and has previously worked at Morgan Stanley and First Republic Investment Management, Inc. Her career includes roles at both wealth management and securities firms. Cresset Asset Management, LLC is an SEC-registered investment adviser managing approximately $71.9 billion in client assets for a diverse client base, including individuals, families, trusts, retirement plans, and charitable organizations. The firm employs a diversified, asset-allocation-driven approach using both active and passive strategies, supported by a structured due-diligence program and a range of related entities offering trust, advisory, and private fund services.

Wealth management Active portfolio management Private / alternative investments Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Executive Founder/Business Owner Retired Established Professionals
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Daniel R

CFP®, ChFC®, Series 63, Series 65

San Jose, CA

Principal Financial Services

Daniel Robinson is a CFP® and ChFC® with 19 years of industry experience. He has been associated with Principal Life Insurance and Principal Securities since 2006. His background includes work related to fixed insurance products such as life, disability income, annuities, group life, dental, and health insurance. Principal Securities provides brokerage and registered investment advisory services to a diverse client base including individual investors, retirement plans, trusts, estates, charitable organizations, corporations, and active‑duty U.S. military personnel abroad. The firm offers direct advisory programs, financial planning, retirement plan consulting, and access to third‑party money manager asset allocation and separately managed account solutions.

Retired Founder/Business Owner
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Hao D

Series 66

Los Gatos, CA

ROCKEFELLER FINANCIAL Llc

Hao Dong is a financial advisor at Rockefeller Financial LLC with seven years of industry experience. He holds the Series 66 designation and previously worked at Sand Hill Global Advisors and Morgan Stanley. Outside of his advisory role, he has worked as an independent contractor for Uber. Rockefeller Financial LLC serves ultra-high and high-net-worth individuals, families, family offices, charities, corporations, and retirement plans with comprehensive wealth management, financial planning, and portfolio management services. The firm offers integrated wealth, trust, and insurance capabilities and provides access to alternative and private investments through a combination of in-house and third-party managers.

Wealth management Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Charitable giving & philanthropy Founder/Business Owner Retired
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Ernest H

ChFC®, Series 63, Series 65

Palo Alto, CA

Kestra Advisory

Ernest Hui is a ChFC® credentialed financial advisor with 26 years of industry experience. He is currently with Kestra Advisory Services and has prior experience at Gbs Insurance And Financial Services, Inc. and M. Holdings Securities, Inc. Since 2022, he has been involved as a co-founder and partner of Bald Eagle City, a local basketball club focused on organizing leagues and coaching youth teams in his community. Kestra Advisory Services provides investment advisory and retirement-plan consulting to institutional and individual clients, offering services including plan design, fiduciary consulting, and employee education. The firm serves large institutional investors and employs a rigorous investment due diligence process while offering access to multiple management platforms and third-party solutions.

Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Annuities Wealth management Founder/Business Owner Executive
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Jonathan Y

Series 63, Series 65

San Jose, CA

Transamerica Financial Advisors

Jonathan Yu is a financial advisor with Transamerica Financial Advisors in San Jose, CA, holding Series 63 and Series 65 credentials and bringing 23 years of industry experience. He has worked at Transamerica Financial Advisors since 2012 and leads Jonathan Yu Enterprise, Inc. since 2017. His background also includes roles at Matrix Group Insurance and World Financial Group. In addition to advisory services, he is involved in the sale of insurance and non-insurance products affiliated with Transamerica Financial Advisors. Transamerica Financial Advisors serves a diverse client base including individual investors, pension and profit-sharing plans, trusts, estates, charitable organizations, and corporations. The firm offers advisory and broker-dealer services through proprietary and third-party model portfolios with discretionary and non-discretionary options.

ESG / Sustainable investing Concentrated stock management Wealth management Founder/Business Owner
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Lorraine S

Series 63, Series 65

Alviso, CA

Transamerica Financial Advisors

Lorraine Siller is a financial advisor with Transamerica Financial Advisors in Alviso, CA, holding Series 63 and Series 65 credentials and possessing 26 years of industry experience. She has been with Transamerica Financial Advisors since 2012 and has previous experience with World System Builders and the United States Census Bureau. Siller serves as a volunteer board member for Eastwood Manor II HOA. Transamerica Financial Advisors serves a diverse client base including individual investors, pension and profit-sharing plans, trusts, estates, charitable organizations, and corporations. The firm provides both advisory and broker-dealer services, offering proprietary and third-party model portfolios with discretionary and non-discretionary options.

ESG / Sustainable investing Concentrated stock management Wealth management Founder/Business Owner
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Peter G

Series 65

Menlo Park, CA

Mercer Global Advisors Inc.

Peter Gifford is a financial advisor at Mercer Global Advisors Inc. based in Menlo Park, CA, holding a Series 65 credential with three years of industry experience. Prior to joining Mercer, he worked at Regis Acquisition Inc. and Regis Management Company, LLC, where he held management roles. He serves on the boards and investment committees of several nonprofit organizations, including the Children’s Health Council and the Palo Alto Community Fund. Mercer Global Advisors serves individuals, families, small business owners, and various institutional clients, providing investment advisory and financial planning services. The firm’s investment approach uses Modern Portfolio Theory with globally diversified, risk-appropriate portfolios implemented through a combination of ETFs, index funds, separate accounts, and private funds, supported by client education and integrated service offerings.

Private / alternative investments Options & derivatives strategies ESG / Sustainable investing Concentrated stock management Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive Retired Women Professionals Established Professionals
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Cheuk W

Series 63, Series 65

Mountain View, CA

Transamerica Financial Advisors

Cheuk Wong is a financial advisor with Transamerica Financial Advisors holding Series 63 and Series 65 licenses and seven years of industry experience. His career includes roles at 888 International LLC, World Financial Group, American Emperor LLC, and Caltrans, where he works as an engineer. Outside of advising, he is involved in managing a hardware business through American Emperor LLC. Transamerica Financial Advisors provides investment advisory, brokerage, and retirement-plan services to a diverse client base including individuals, employer-sponsored plans, trusts, and charitable organizations. The firm uses model portfolios and third-party managers to implement its advisory services and supports its network through multiple program platforms such as Transamerica ONE and TFA365.

ESG / Sustainable investing Concentrated stock management Wealth management Founder/Business Owner
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David K

PFS™, Series 66

San Jose, CA

Independent Financial Group, LLC

David Koehler is a financial advisor at Independent Financial Group, LLC with over 21 years of industry experience. He holds the PFS™ and Series 66 designations and has operated his own CPA practice since 1994. Outside of financial advising, Koehler is involved as a part-owner of a restaurant and serves as treasurer and ambassador for a local wine company. Independent Financial Group, LLC is a dual-registered broker-dealer and SEC-registered investment adviser serving individuals, charities, corporations, and plan sponsors. The firm offers brokerage, portfolio management, financial planning, and retirement plan services, utilizing a variety of advisory programs and third-party asset managers to tailor investment solutions.

Wealth management Passive / index investing Active portfolio management Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive
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Xiu H

Series 63, Series 65

San Jose, CA

Transamerica Financial Advisors

Xiu Hou is a financial advisor with Transamerica Financial Advisors, holding Series 63 and Series 65 licenses and bringing 23 years of industry experience. He has held roles at multiple firms including Wisecrook Financial LLC, World Financial Group, and Independent Financial Group. Outside of advising, he is involved in selling fixed insurance products and has held a finance management role at Sangraf International Inc., a company that sells graphite electrodes to steel manufacturers. Transamerica Financial Advisors serves a broad client base including individual investors, retirement plans, trusts, and businesses, offering investment advisory, brokerage, and retirement-plan services primarily through model portfolios and third-party managers.

ESG / Sustainable investing Concentrated stock management Wealth management Founder/Business Owner
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Raymond R

Series 63, Series 65

San Jose, CA

FIFTH THIRD SECURITIES, Inc.

Raymond Regala is a financial advisor at Fifth Third Securities, Inc. in San Jose, CA, with 29 years of industry experience. His prior roles include 25 years at Comerica Securities and three years at Ameriprise. He is involved with FO2/Maestro, a cash management platform for corporate and institutional clients. Fifth Third Securities serves a diverse range of individual and institutional clients through investment advisory and brokerage services. The firm offers multiple program types, including the Passageway Managed Account Program, with options spanning mutual funds, ETFs, SMAs, and direct indexing.

Passive / index investing Tax-loss harvesting ESG / Sustainable investing General retirement planning
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Jaswinder M

Series 65

Palo Alto, CA

Focus Partners Wealth, LLC

Jaswinder Mehra is a financial advisor at Focus Partners Wealth, LLC with two years of industry experience. He holds a Series 65 designation and has previously worked at The Colony Group, LLC and GW & Wade, LLC. Prior to his advisory career, he spent five years at Deloitte. Focus Partners Wealth serves a diverse client base, including individuals, high-net-worth families, family offices, corporations, retirement plans, and institutional clients, offering a range of wealth management and advisory services. The firm employs a long-term, tax- and fee-sensitive investment approach that combines fundamental and quantitative analysis, utilizing a wide array of investment strategies and affiliated service offerings.

Private / alternative investments Options & derivatives strategies Active portfolio management Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Dentist Executive Retired Established Professionals
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Gregory S

Series 63, Series 65

San Jose, CA

Transamerica Financial Advisors

Gregory Sorensen is a financial advisor with Transamerica Financial Advisors, holding Series 63 and Series 65 licenses and bringing 33 years of industry experience. He has been with Transamerica Financial Advisors since 2012 and also has a long tenure with Wfg starting in 2001. He is involved in the sale of insurance products affiliated with Transamerica Financial Advisors. Transamerica Financial Advisors provides investment advisory, brokerage, and retirement-plan services to a diverse client base, including individual investors, employer-sponsored plans, and charitable organizations. The firm utilizes a model portfolio and third-party manager approach, supported by a large advisor network and multiple program platforms.

ESG / Sustainable investing Concentrated stock management Wealth management Founder/Business Owner
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