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Edward M

Series 65

Summit, NJ

Simplicity Wealth

Edward Mercier is a financial advisor at Simplicity Wealth with 38 years of industry experience. He holds a Series 65 designation and has worked at firms including Retireone Investment Services and Portsmouth Financial Services. Simplicity Wealth serves a diverse client base ranging from individual investors to institutional and corporate clients. The firm employs a fund-of-funds approach using ETFs, mutual funds, and individual securities, and offers advisory and managed account services alongside technology and operational solutions for other advisers.

Tax-loss harvesting ESG / Sustainable investing Passive / index investing Wealth management Retired Founder/Business Owner Values-based investing
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Daniel N

CFP®, Series 66

Morristown, NJ

Summit Financial, LLC

Daniel Nardolillo is a CFP® professional with 10 years of industry experience, currently serving at Summit Financial, LLC. He has previously worked at Aurora Private Wealth, Inc. and LPL Financial. Outside of his advisory role, he is involved in financial planning operations and consulting through WealthPlan Advantage, where he provides financial planning services and design implementation. Summit Financial, LLC is a multi-team SEC-registered advisory firm managing approximately $26.35 billion in assets with 216 advisors and around 17,800 clients. The firm offers a range of investment advisory and portfolio management programs, combining discretionary and consultative services tailored to client needs.

Tax-loss harvesting Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy General estate planning guidance Founder/Business Owner Executive
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Marc O

CFP®, Series 66

Morristown, NJ

Beacon Trust

Marc Oceanak is a CFP® with eight years of industry experience, currently serving as a financial advisor at Beacon Trust in Morristown, NJ. His prior experience includes roles at MassMutual, Ameriprise Financial Services, and Scafa Financial Services, LLC. Oceanak is also involved with MRK Financial Solutions, where he provides investment services to clients. Beacon Trust offers financial planning, tax preparation, and discretionary portfolio management to individuals, trusts, estates, retirement plans, charitable organizations, and select business entities. The firm employs an open-architecture investment platform with a risk-first approach, integrating in-house strategies, independent managers, and tax-aware management, supported by its affiliation with a chartered trust company and ownership ties to a bank holding company.

Active portfolio management Factor investing / smart beta Tax-loss harvesting Private / alternative investments Options & derivatives strategies Founder/Business Owner Retired
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Kevin A

Series 63, Series 65, Series 66

East Bridgewater, NJ

Novem Group

Kevin Albrecht is a financial advisor at Novem Group with 32 years of industry experience. He holds Series 63, Series 65, and Series 66 licenses and has worked at firms including LPL Financial, Cetera, and The Provident Bank. In addition to his advisory role, he maintains a part-time insurance agent activity. Novem Group provides discretionary and non-discretionary investment supervisory services and financial planning to a diverse client base, including individuals, high-net-worth clients, pension plans, and government entities. The firm employs a combination of fundamental, cyclical, and technical analysis to manage portfolios across a range of asset classes, offering both wrap and non-wrap management arrangements.

Options & derivatives strategies College savings (529s, UTMA, etc.)
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Brian M

CFP®

Basking Ridge, NJ

CW Advisors, LLC

Brian Macellara is a CFP® professional with one year of industry experience, currently serving at CW Advisors, LLC. He previously worked for nine years at Delta Financial Group, Inc. CW Advisors serves a diverse client base including individuals, high-net-worth families, trusts, estates, charitable organizations, pension and profit-sharing plans, corporations, and other business entities. The firm employs a core-and-satellite investment approach that integrates active, passive, quantitative, and ESG strategies, combining third-party money managers with internally managed risk-managed strategies.

Wealth management ESG / Sustainable investing Active portfolio management Private / alternative investments Options & derivatives strategies Founder/Business Owner Retired
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Christopher P

CFP®, Series 65

Morristown, NJ

Beacon Trust

Christopher Perrine is a CFP® with 13 years of industry experience, currently serving as a financial advisor at Beacon Trust in Morristown, NJ. He has been with Beacon Investment Advisory Services, Inc. since 2015 and also maintains a role at Acertus Capital Management, LLC. Beacon Trust provides financial planning, tax preparation, and discretionary portfolio management to individuals, trusts, estates, retirement plans, charitable organizations, and certain business entities. The firm employs a risk-first investment approach across a diversified range of strategies and offers integrated trust and banking services through its affiliations.

Active portfolio management Factor investing / smart beta Tax-loss harvesting Private / alternative investments Options & derivatives strategies Founder/Business Owner Retired
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Thomas H

Summit, NJ

AlphaCore Capital LLC

Thomas Haire Jr. is a financial advisor at AlphaCore Capital LLC with 19 years of industry experience. He previously worked for 34 years at Brave Asset Management, Inc. AlphaCore Capital LLC is an independent wealth advisory firm serving individual, high-net-worth, entity, and institutional clients. The firm offers wealth planning and investment management, emphasizing alternative investing alongside traditional strategies, and provides services including tax preparation, trustee services, and retirement plan advisory.

Private / alternative investments Real estate investing Founder/Business Owner Retired
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Jennifer H

Series 66

Bedminster, NJ

Gladstone Wealth Partners

Jennifer Hoffman is a financial advisor with Gladstone Wealth Partners and holds a Series 66 designation. She has 16 years of industry experience, including prior roles at Morgan Stanley and PNC Investments. Hoffman also provides investment advisory services through Gladstone Institutional Advisory LLC, an independent registered investment advisor. Gladstone Wealth Partners serves individuals, corporations, pension and profit-sharing plans, and charitable organizations with a team of nearly 100 advisors. The firm offers discretionary portfolio management, financial planning, and retirement plan consulting, employing a variety of investment approaches tailored at the representative level.

ESG / Sustainable investing Private / alternative investments Options & derivatives strategies Concentrated stock management Founder/Business Owner Executive HENRY (High Earners, Not Rich Yet) Retired Mid-Career Professionals
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Michael H

CFP®

Morristown, NJ

Beacon Trust

Michael Holt is a CFP® with 22 years of industry experience, currently serving as an advisor at Beacon Trust since 2015. He is based in Morristown, NJ. Beacon Trust provides financial planning, tax preparation, and discretionary portfolio management to individuals, trusts, estates, retirement plans, charitable organizations, and certain business entities. The firm manages approximately $4.3 billion in regulatory assets and uses an open-architecture investment platform with a risk-first framework, incorporating tax-aware management and customized portfolio options.

Active portfolio management Factor investing / smart beta Tax-loss harvesting Private / alternative investments Options & derivatives strategies Founder/Business Owner Retired
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Mark S

CFP®, Series 63

Westfield, NJ

Merit Financial Advisors

Mark Swingle is a CFP® with 30 years of industry experience, currently serving as a financial advisor at Merit Financial Advisors since 2024. His prior roles include positions at Prospect Capital Services, Inc., Kestra Financial Services, Inc., and Massachusetts Mutual Life Insurance Company. Swingle serves on the board of directors for the Westfield Area YMCA, where he chairs both the Property and Investment Committees. Merit Financial Advisors is a multi-team registered investment adviser with 264 advisors managing approximately $23.9 billion in client assets across 66 offices. The firm offers coordinated wealth-management services and utilizes a long-term, diversified investment approach supported by an internal Investment Management team and customized portfolio options.

Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Business ownership considerations Founder/Business Owner Retired Executive
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Mark S

CFP®, Series 66, Series 63

Summit, NJ

Simplicity Wealth

Mark Spooner is a CFP® with 25 years of industry experience, currently serving as a financial advisor at Simplicity Wealth. He has held roles at The Leaders Group Inc., Investacorp Inc., Securities America, Inc., and Highland Capital Brokerage. Spooner is also involved with Simplicity Group as a Senior Planning Specialist supporting life insurance business activities. Simplicity Wealth serves a diverse client base including individual and high-net-worth investors, retirement plans, corporate and institutional clients, as well as other financial firms. The firm employs a fund-of-funds investment approach using ETFs, mutual funds, and individual securities, and offers services such as model portfolio management, tax optimization overlays, and a managed account platform for advisers.

Tax-loss harvesting ESG / Sustainable investing Passive / index investing Wealth management Retired Founder/Business Owner Values-based investing
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David C

Series 63, Series 65

Morristown, NJ

Cary Street Partners

David Cottam is a financial advisor at Cary Street Partners with 29 years of industry experience. He holds Series 63 and Series 65 designations and previously worked at National Wealth Management, LLC from 2005 to 2022. He is the managing member of Equator Holdings, LLC, an investment holdings company focused on debt collection. Cary Street Partners provides discretionary and non-discretionary wealth management and advisory services to a diverse client base, including individuals, charitable organizations, corporations, and retirement plans. The firm offers portfolio management, financial and retirement planning, alternative investments, and lending and insurance solutions, utilizing both third-party managers and in-house resources.

ESG / Sustainable investing
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Joseph A

Series 63, Series 65

Staten Island, NY

Alexander Capital Wealth Management LLC

Joseph Amato is a financial advisor at Alexander Capital Wealth Management LLC with 28 years of industry experience. He holds Series 63 and Series 65 licenses and has been with Alexander Capital since 2013, following a three-year tenure at Network 1 Financial Securities, Inc. Outside of his advisory role, he is involved in several business ventures including management roles in holding companies and partnerships. Alexander Capital Wealth Management LLC provides portfolio management services primarily to individual and high-net-worth clients through discretionary and non-discretionary accounts, often via wrap-fee programs. The firm employs a combination of cyclical, technical, and fundamental analysis and offers both long- and short-term trading strategies.

Active portfolio management Options & derivatives strategies Business sale tax planning Retirement withdrawal strategies
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Yun Ze F

CFP®, Series 63, Series 66

Scotch Plains, NJ

Santander Securities LLC

Yun Ze Feng is a CFP® professional with 22 years of industry experience, currently serving as a financial advisor at Santander Securities LLC. Prior to joining Santander in 2022, he worked at Key Investment Services and MUFG Union Bank. Feng is also the Chief Operating Officer and co-owner of Finwise Tech, LLC, a firm focused on developing a digital platform to streamline referrals. Santander Securities LLC serves a broad retail client base, offering investment advisory services, portfolio management through wrap-fee programs, and access to various financial products. The firm delivers investment management primarily through the FMAX wrap-fee platform, leveraging third-party discretionary managers and maintaining an affiliated banking relationship.

ESG / Sustainable investing Tax-loss harvesting General retirement planning Income planning Founder/Business Owner
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Jason B

Series 66

Morristown, NJ

Summit Financial, LLC

Jason Brougham is a financial advisor at Summit Financial, LLC in Morristown, NJ, holding a Series 66 designation with five years of industry experience. He has worked at Summit Financial and APW Capital, Inc., among other firms, since 2019. Summit Financial, LLC is a multi-team advisory firm with over $26 billion in assets under management, serving approximately 17,800 clients. The firm offers a range of investment advisory and portfolio management programs, combining both discretionary and consultative services tailored to client needs.

Tax-loss harvesting Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy General estate planning guidance Founder/Business Owner Executive
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Dawn A

Series 65

Morristown, NJ

Beacon Trust

Dawn Avallone is a financial advisor at Beacon Trust with seven years of industry experience. She holds a Series 65 designation and has worked at Beacon Trust since 2018. Prior to that, she was with the Law Offices of Jane F. Wolk LLC for four years. Beacon Trust provides financial planning, tax preparation, and discretionary portfolio management to individuals, trusts, estates, retirement plans, charitable organizations, and certain business entities. The firm manages approximately $4.3 billion in regulatory assets and offers an open-architecture investment platform combining in-house strategies, separately managed accounts, ETFs, mutual funds, and independent managers, emphasizing risk diversification and tax-aware management.

Active portfolio management Factor investing / smart beta Tax-loss harvesting Private / alternative investments Options & derivatives strategies Founder/Business Owner Retired
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Anthony R

Series 65, Series 63

Summit, NJ

Simplicity wealth

Anthony Rossi is a financial advisor with Simplicity Wealth, holding Series 63 and Series 65 licenses and two years of industry experience. He has worked with Simplicity Wealth since 2025 and also holds positions at The Leaders Group Inc and Simplicity Group. His background includes roles in epidemiology and public health, as well as involvement with UNICEF. Simplicity Wealth serves a diverse client base, including individual and high-net-worth investors, retirement plans, and institutional clients. The firm utilizes a fund-of-funds investment approach combining ETFs, mutual funds, and individual securities, and offers a technology-driven managed account platform for advisers.

Tax-loss harvesting ESG / Sustainable investing Passive / index investing Wealth management Retired Founder/Business Owner Values-based investing
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Tori B

CFP®, Series 63, Series 65

Basking Ridge, NJ

CW Advisors, LLC

Tori Benjamin is a CFP® with 12 years of industry experience. She is currently with CW Advisors, LLC and previously worked at Delta Financial Group, Inc. and Nationwide Planning Associates, Inc. CW Advisors serves a diverse client base including individuals, high-net-worth families, trusts, estates, charitable organizations, pension and profit-sharing plans, corporations, and other business entities. The firm employs a core-and-satellite investment approach combining active, passive, quantitative, and ESG strategies, and provides wealth management, family office services, retirement plan advisory, and portfolio management.

Wealth management ESG / Sustainable investing Active portfolio management Private / alternative investments Options & derivatives strategies Founder/Business Owner Retired
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Joseph M

CFP®, Series 63

Basking Ridge, NJ

CW Advisors, LLC

Joseph Macellara is a CFP® professional with 13 years of industry experience. He has worked at CW Advisors, LLC since 2025 and previously spent 34 years with Delta Financial Group, Inc. Macellara is also a partner in a real estate business outside of his advisory work. CW Advisors serves a diverse client base including individuals, families, trusts, charitable organizations, and business entities. The firm employs a core-and-satellite investment approach that integrates active, passive, quantitative, and ESG strategies, and offers wealth management, family office services, retirement plan advisory, and sub-advisory solutions.

Wealth management ESG / Sustainable investing Active portfolio management Private / alternative investments Options & derivatives strategies Founder/Business Owner Retired
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Marcel H

Series 63, Series 65

Rahway, NJ

Santander Securities LLC

Marcel Hillary Smith is a financial advisor at Santander Securities LLC with 16 years of industry experience. He holds Series 63 and Series 65 licenses and has been with Santander Securities and its affiliated firms since 2012. Outside of his advisory role, he owns a rental property in Rahway, NJ. Santander Securities LLC provides investment advisory and related services to a diverse client base, including individual investors, corporations, charitable organizations, and retirement plans. The firm offers wrap-fee advisory programs and financial planning services, using a managed-account platform with third-party investment managers and discretionary account management.

ESG / Sustainable investing Tax-loss harvesting General retirement planning Income planning Founder/Business Owner
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