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Jeffrey M

Series 63, Series 66

Woodbridge, NJ

Equitable Advisors

Jeffrey Markovitch is a financial advisor with Equitable Advisors in Woodbridge, NJ, holding Series 63 and Series 66 licenses and having 11 years of industry experience. He has worked with Equitable Advisors since 2015 and was previously associated with Axa Advisors LLC. Equitable Advisors serves a diverse client base including individuals, pension and profit-sharing plans, corporations, and charitable organizations. The firm provides financial planning, retirement plan consulting, and various asset management programs delivered through a network of Investment Adviser Representatives and third-party managers.

Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Concentrated stock management Equity Recipients (RS/RSU, SOP, ESPP) Long-term care insurance Founder/Business Owner Retired Executive Approaching retirement Sandwich Generation
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Tyler J

Series 66

Princeton, NJ

Fidelity

Tyler Jordan is a Planning Consultant at Fidelity Investments, a position he has held since 2025. Prior to this role, he served as a Relationship Manager at Fidelity Investments from 2024 to 2025 and as a Financial Representative from 2023 to 2024. Tyler focuses on helping clients develop clear and confident financial plans by building long-term relationships based on trust and proactive service. He works closely with clients to anticipate their needs and adjust financial and retirement plans as circumstances and markets change. Outside of his professional work, Tyler enjoys fitness, hiking, skiing, and traveling.

General retirement planning Retirement income strategy Income planning
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Virag S

CFA®, Series 66

Princeton, NJ

LPL Financial

Virag Shah is a CFA® charterholder and holds a Series 66 license with 18 years of experience in the financial industry. He has been with LPL Financial and Van Leeuwen & Company, LLC since 2008. Shah operates within his firm through Van Leeuwen & Company, which is a registered investment advisor. LPL Financial is a national broker-dealer and SEC-registered investment adviser that serves individuals, retirement plan participants, banks, trust companies, and institutions. The firm offers financial planning, model portfolios, third-party asset management, and institutional platforms, leveraging both discretionary and non-discretionary strategies supported by research and operational tools.

Wealth management Retirement income strategy College savings (529s, UTMA, etc.) Tax-loss harvesting Annuities Retired Founder/Business Owner Executive
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Thomas M

Series 66

East Brunswick, NJ

Merrill

Thomas Mrotek is a financial advisor at Merrill with a Series 66 credential and less than one year of industry experience. His prior work includes roles at Bank of America, ADP, Verisk, and Rutgers New Brunswick School of Business. He has also been involved with the Innovation Design Entrepreneurship Agency. Merrill, together with its affiliate Managed Account Advisors LLC, provides managed account services to Bank of America fiduciary clients through the Select Portfolio Solutions Program. The firm offers a range of model-based and discretionary investment strategies for individuals, high-net-worth clients, pension plans, corporations, and charitable organizations.

Tax-loss harvesting Active portfolio management Wealth management
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Bradley H

Series 66

Somerset, NJ

J.P. Morgan Securities

Bradley Hargrave is a financial advisor at J.P. Morgan Securities with 15 years of industry experience. He holds a Series 66 designation and has worked at J.P. Morgan Securities and J.P. Morgan Chase Bank since 2019. Prior to that, he was with PGIM Investments, Prudential Investment Management Services, and The Prudential Insurance Company of America from 2012 to 2019. J.P. Morgan Securities provides institutional consulting services to clients such as corporations, foundations, and defined contribution plan sponsors, offering asset allocation advice, investment manager searches, and customized performance reporting. The firm combines large institutional advisory operations with brokerage and investment management capabilities.

Wealth management Executive Founder/Business Owner
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Nancy S

Series 63, Series 66

Princeton, NJ

J.P. Morgan Securities

Nancy Scordo is a financial advisor with J.P. Morgan Securities and holds Series 63 and Series 66 credentials. She has nine years of industry experience, including over a decade at J.P. Morgan Securities and seventeen years with JPMorgan Chase Bank, N.A. She is based in Princeton, NJ. J.P. Morgan Securities LLC provides investment consulting and advisory services primarily to institutional clients and retirement plan sponsors, combining quantitative asset-allocation modeling with centralized due diligence and an ESG eligibility framework. The firm delivers services on a non-discretionary basis through a select group of Wealth Advisors.

Wealth management Executive Founder/Business Owner
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James S

Series 66

Princeton, NJ

Merrill

James Shaw is a financial advisor at Merrill with nine years of industry experience. He holds the Series 66 designation and previously worked at BlackRock for five years before joining Merrill and Bank of America in 2017. Merrill, together with its affiliate Managed Account Advisors LLC, provides managed account services to Bank of America fiduciary clients through the Select Portfolio Solutions Program. The firm serves individuals, high-net-worth clients, pension and profit-sharing plans, corporations, and charitable organizations using model-based and discretionary investment strategies developed by internal and third-party managers.

Tax-loss harvesting Active portfolio management Wealth management
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Jay G

Series 63, Series 66

Manalapan, NJ

Cetera

Jay Gilston is a financial advisor with Cetera, holding Series 63 and Series 66 licenses and bringing 34 years of industry experience. His career includes roles at firms such as Mass Mutual, Ameriprise, and CUNA Brokerage Services. Outside of his advisory work, he is also involved in fixed insurance sales and life settlement services. Cetera Investment Advisers LLC is a nationwide advisory firm serving individual investors, retirement plans, corporate and charitable clients, as well as institutional accounts. The firm offers a range of portfolio management options and financial planning services through a multi-manager platform, supporting various program structures and custodial relationships.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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Alexis T

Series 63, Series 66

Princeton, NJ

Fidelity

Alexis Tucker is a financial advisor at Fidelity with Series 63 and Series 66 licenses and two years of industry experience. Prior to joining Fidelity, Alexis held roles at Northwestern Mutual and MassMutual Tri State. Fidelity’s Strategic Advisers LLC provides investment management and advisory services to retail and institutional clients, including advisory work for registered investment companies and a Charitable Gift Fund. The firm uses a combination of fundamental research, quantitative analysis, and algorithmic portfolio construction to create model portfolios from mutual funds, ETFs, and ETPs.

Charitable giving & philanthropy Active portfolio management
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Bill B

Series 63, Series 66

Woodbridge, NJ

Equitable Advisors

Bill Barba is a financial advisor with Equitable Advisors, holding Series 63 and Series 66 licenses and bringing 14 years of industry experience. His prior roles include positions at J.P. Morgan Securities and JPMorgan Chase Bank. Outside of his advisory work, he is the CEO and owner of BBNY Consulting LLC, a consulting business. Equitable Advisors serves a wide range of clients, including individuals, pension plans, corporations, and charitable organizations, offering financial planning, retirement consulting, and asset management through a network of Investment Adviser Representatives. The firm utilizes third-party asset managers and advisory programs and provides fiduciary services to qualified plans.

Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Concentrated stock management Equity Recipients (RS/RSU, SOP, ESPP) Long-term care insurance Founder/Business Owner Retired Executive Approaching retirement Sandwich Generation
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Kevin G

Series 66

Princeton, NJ

Merrill

Kevin Gonzalez Jacquez is a financial advisor at Merrill with one year of industry experience. He holds a Series 66 designation and has previously worked at Bank of America, Courier Network, Home Depot Inc., and other companies. Merrill, together with its affiliate Managed Account Advisors LLC, provides managed account services to Bank of America fiduciary clients through the Select Portfolio Solutions Program. The firm offers model-based and discretionary investment strategies for individuals, high-net-worth clients, pension plans, corporations, and charitable organizations.

Tax-loss harvesting Active portfolio management Wealth management
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Jay S

Series 63, Series 65

Old Bridge, NJ

Ameriprise

Jay Slade is a financial advisor at Ameriprise Financial Services with 33 years of industry experience. He holds Series 63 and Series 65 licenses and has previously worked at Flagstar Advisors, Signature Securities Group, and HSBC Bank USA. Outside of his advisory role, he serves on the Board of Education for Old Bridge Public Schools. Ameriprise Financial Services is a large, diversified firm serving both individual and institutional clients. The firm offers a specialized Premier Retirement Income service that provides tailored retirement income planning through written recommendations and ongoing advice, supported by research and algorithmic analysis.

Retirement income strategy Income planning Social Security optimization Retirement withdrawal strategies Approaching retirement
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Corey L

Series 65

Freehold, NJ

Cambridge Investment Research Advisors

Corey Leong is a financial advisor at Cambridge Investment Research Advisors with a Series 65 designation and experience beginning in 2025. Prior to joining Cambridge, he worked at Bank of America from 2015 to 2018 and has been involved with cocomotivator LLC since 2018. Cambridge Investment Research Advisors is a large SEC-registered firm serving a diverse client base, including individuals, pension plans, charitable organizations, and trusts. The firm offers financial planning, investment management, and retirement plan advisory services through a network of independent professionals, utilizing a variety of custody platforms and both proprietary and third-party investment strategies.

Wealth management Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Annuities Self-Employed
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Robert L

Series 66

Princeton, NJ

Charles Schwab

Robert Lore is a Series 66-licensed financial advisor with Charles Schwab, based in Princeton, NJ, and has 17 years of industry experience. He previously worked at Blackrock Investments, LLC, serving there for seven years before joining Charles Schwab in 2019. Charles Schwab & Co., Inc. serves a large client base primarily composed of high- and ultra-high-net-worth individuals through its Schwab Wealth Advisory wrap fee program and affiliated managed-account and financial planning services. The firm offers a combination of non-discretionary guidance and access to discretionary separately managed accounts, using multi-asset model portfolios and a centralized operational structure.

Private / alternative investments Real estate investing Multi-state taxation College savings (529s, UTMA, etc.)
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Lawrence C

Series 63, Series 65

Hamilton, NJ

LPL Financial

Lawrence Cherney is a financial advisor with LPL Financial in Hamilton, NJ, holding Series 63 and Series 65 licenses and having 30 years of industry experience. He previously worked at UBS Financial Services and Morgan Stanley. LPL Financial is a national broker-dealer and SEC-registered investment adviser serving individuals, retirement plan participants, banks, trust companies, and other institutions. The firm offers a range of advisory and brokerage services, including financial planning and access to institutional platforms, supported by advanced operational and research tools.

Wealth management Retirement income strategy College savings (529s, UTMA, etc.) Tax-loss harvesting Annuities Retired Founder/Business Owner Executive
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Michael D

Series 66

Woodbridge, NJ

Equitable Advisors

Michael Dirocco is a Series 66-licensed financial advisor with Equitable Advisors in Woodbridge, NJ, where he has worked for 13 years. Prior to Equitable Advisors, he was with Axa Advisors for seven years. Equitable Advisors serves a broad client base including individuals, pension and profit-sharing plans, corporations, and charitable organizations. The firm offers financial planning, retirement plan consulting, and various asset-management programs through a network of Investment Adviser Representatives and utilizes both proprietary and third-party investment solutions.

Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Concentrated stock management Equity Recipients (RS/RSU, SOP, ESPP) Long-term care insurance Founder/Business Owner Retired Executive Approaching retirement Sandwich Generation
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Christian B

Series 63, Series 66

Princeton, NJ

Merrill

Christian Batcha is a Wealth Management Advisor with Merrill Lynch Wealth Management and The Shannon Group, having joined the team in 2017. He holds the CERTIFIED FINANCIAL PLANNER® (CFP) designation awarded by the Certified Financial Planner Board of Standards, Inc., and the Personal Investment Advisor (PIA) credential. Prior to his current role, Christian accumulated 17 years of experience as an equity trader with Bank of New York (Pershing) and Mirae Asset Securities, as well as 4 years in risk and audit at BlackRock. Christian graduated from Lehigh University with a bachelor's degree in Finance and attended Princeton Day School. His team focuses on managing the financial lives of multi-generational families, addressing goals such as education planning, retirement income, and philanthropic planning through personalized investment approaches. Outside of his professional career, Christian lives in Pennington, New Jersey with his wife Mary and their three children. He is involved in the community as a coach for Nassau Ice Hockey and enjoys football, ice hockey, running, spending time with his family, and traveling.

Retirement income strategy General retirement planning College savings (529s, UTMA, etc.) Wealth management Charitable giving & philanthropy Parents
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Kyle B

Series 66

Hamilton, NJ

Cetera

Kyle Braender is a financial professional with 13 years of industry experience, currently associated with Cetera. He holds the Series 66 designation and has worked at various firms including Grove Point Investments, H. Beck, and Northwestern Mutual. In addition to his advisory role, he is involved with RMB Wealth Advisors, LLC, providing financial services. Cetera Investment Advisers LLC is an SEC-registered firm serving individuals, retirement plans, corporate, charitable, and institutional clients. The firm offers a range of portfolio management, financial planning, and retirement services through a nationwide network of independent advisors, employing a multi-manager platform with various program structures and investment options.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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Carolyn S

CFP®, Series 66

Lawrenceville, NJ

Morgan Stanley

Carolyn Sanderson is a Certified Financial Planner (CFP®) with 23 years of industry experience. She has worked at Morgan Stanley since 2014 and with Morgan Stanley Private Bank, National Association since 2015. Outside of her advisory work, she serves on the boards of The Watershed Institute, an environmental organization, and CIEE, an education nonprofit. Morgan Stanley Wealth Management is an SEC-registered investment adviser and broker-dealer that provides advisory programs and tailored financial planning services to individuals and institutions. The firm manages approximately $2.74 trillion in client assets and employs structured planning processes supported by firm-approved tools and modeling techniques.

General estate planning guidance
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Ellen B

Series 66

Princeton, NJ

Wells Fargo Clearing

Ellen Baber is a financial advisor at Wells Fargo Clearing with 35 years of industry experience. She holds a Series 66 designation and has worked at Wells Fargo Clearing since 2016, following seven years at Wells Fargo Advisors LLC. Ellen serves as co-trustee for her spouse's trust. Wells Fargo Clearing provides retirement plan consulting to qualified ERISA plans and non-qualified deferred compensation plans, offering both non-discretionary and discretionary services. The firm’s advisory process is IPS-driven and incorporates a broad range of financial products, including insurance-related vehicles and bank deposit sweep options.

Retired Founder/Business Owner
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