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Kyle A

Series 66

Pittsford, NY

LPL Enterprise

Kyle Arena is a financial advisor at LPL Enterprise with one year of industry experience. He holds the Series 66 designation and previously worked at MJS Insurance Agency, LLC, Northwest Bank Corp, and New York Life Insurance Co. Outside of his advisory role, he works as a waiter at Oak & Apple Cidery in Penfield, NY. LPL Enterprise serves a broad range of clients including individual and high-net-worth investors, retirement plans, banks, and charitable entities. The firm provides financial planning, access to third-party asset managers, and operates a model-driven investment approach supported by in-house research and external portfolio strategists.

Tax-loss harvesting
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Matthew B

Series 66

Fairport, NY

LPL Financial

Matthew Baker is a financial advisor with LPL Financial in Fairport, NY, holding a Series 66 credential and seven years of industry experience. His prior work includes roles at Bank of America, Merrill, Manning & Napier Advisors, and Halleran Financial Group. LPL Financial is a national broker-dealer and SEC-registered investment adviser serving individuals, retirement plan participants, banks, trust companies, and other institutions. The firm offers a range of advisory and brokerage services, including financial planning, model portfolio programs, and institutional platforms, supported by extensive resources and technology tools.

Wealth management Retirement income strategy College savings (529s, UTMA, etc.) Tax-loss harvesting Annuities Retired Founder/Business Owner Executive
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Thomas L

Series 66

Rochester, NY

LPL Financial

Thomas Leonardo is a financial advisor with LPL Financial in Rochester, NY, holding a Series 66 designation and 25 years of industry experience. Prior to joining LPL Financial, he worked at OSAIC for seven years and Signator Investors, Inc. for twelve years. Outside of his advisory role, he is involved with Empire Financial Management, performing non-variable insurance activities and managing related business operations. LPL Financial is a national broker-dealer and SEC-registered investment adviser serving individuals, retirement plans, banks, trust companies, and institutions. The firm offers a range of advisory and brokerage services, including financial planning, model portfolios, third-party asset management, and institutional platforms, supported by extensive technology and a large network of advisors.

Wealth management Retirement income strategy College savings (529s, UTMA, etc.) Tax-loss harvesting Annuities Retired Founder/Business Owner Executive
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Matthew H

Series 66

Fairport, NY

STIFEL

Matthew Huber is a financial advisor at Stifel with a Series 66 credential and one year of industry experience. His prior work includes roles at ServiceNow, Inc., IZEA Worldwide, Inc., UBS Financial Services Inc., and various companies outside financial services. Stifel serves a diverse client base including individuals, institutional clients, and charitable organizations, providing brokerage and investment advisory services supported by a proprietary investment strategy methodology developed by its Investment Strategy Group.

General retirement planning Income planning
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Krista S

Series 63, Series 65

Rochester, NY

UBS Financial Services

Krista Schiavi is a financial advisor at UBS Financial Services with 14 years of industry experience. She holds the Series 63 and Series 65 designations and has been with UBS since 2012. UBS Financial Services serves individual, corporate, and institutional clients through a combination of brokerage and investment advisory offerings. The firm provides fee-based financial planning, portfolio management, and access to proprietary research and institutional trading capabilities.

General retirement planning Cash flow / budgeting Equity compensation tax strategy Executive Founder/Business Owner Mid-Career Professionals Approaching retirement
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Dylan C

Series 66

Farmington, NY

Morgan Stanley

Dylan Colletta is a financial advisor at Morgan Stanley with nine years of industry experience. He holds a Series 66 designation and has worked at Morgan Stanley since 2018, including three years with Morgan Stanley Services Group, Inc. His prior experience includes roles at AXA Advisors, LLC and Relin Goldstein & Crane, LLP. Morgan Stanley Wealth Management is an SEC-registered investment adviser and broker-dealer serving individual and institutional clients. The firm offers a range of advisory programs and financial planning services using structured processes and analytical tools, managing approximately $2.74 trillion in client assets.

General estate planning guidance
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Bryan S

Series 66

Rochester, NY

UBS Financial Services

Bryan Schoff is a financial advisor at UBS Financial Services in Rochester, NY, with 13 years of industry experience. He holds the Series 66 designation and has worked at UBS since 2014, following a year at Merrill. Outside of his advisory role, he is involved with RBS Family Properties, LLC, serving on a management committee. UBS Financial Services serves individual, corporate, and institutional clients through brokerage and advisory offerings, including fee-based financial planning and portfolio management. The firm combines institutional trading capabilities with wealth management services, utilizing proprietary research and model-based asset allocations to tailor strategies to client goals.

General retirement planning Cash flow / budgeting Equity compensation tax strategy Executive Founder/Business Owner Mid-Career Professionals Approaching retirement
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Michael P

Series 66

Pittsford, NY

Wells Fargo Clearing

Michael Perrone is a financial advisor at Wells Fargo Clearing with 14 years of industry experience. He holds the Series 66 designation and previously worked for Stifel Nicolaus & Co. Inc. from 2015 to 2023. Perrone serves on the Board of Trustees for Nazareth University, where he participates in financial oversight and strategic planning. Wells Fargo Clearing provides retirement plan consulting services to qualified ERISA and non-qualified deferred compensation plans, offering both discretionary and non-discretionary investment advice. The firm’s approach is IPS-driven and incorporates a broad range of financial products, including insurance-related vehicles and bank deposit sweep options.

Retired Founder/Business Owner
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Kyle S

Series 66

Pittsford, NY

Cetera

Kyle Smith is a Series 66-registered financial advisor with one year of experience, currently affiliated with Cetera in Pittsford, NY. He has a background that includes roles at Canandaigua National Bank and Trust and Cetera Investment Services LLC. Cetera Investment Advisers LLC is an SEC-registered firm serving a broad client base that includes individual investors, retirement plans, corporate and charitable entities, and institutional accounts. The firm offers a variety of portfolio management and financial planning services through a large network of independent advisors, utilizing both affiliated and unaffiliated third-party managers across multiple program structures.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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Edward L

CFP®, Series 63, Series 65

Pittsford, NY

Wells Fargo Clearing

Edward Lipski is a CFP® with 25 years of industry experience, currently serving at Wells Fargo Clearing since 2016. He previously worked at Wells Fargo Advisors LLC from 2009 to 2016. Outside of his advisory role, he serves on the finance committee of Habitat for Humanity in Rochester, NY, where he monitors and reviews financials. Wells Fargo Clearing provides retirement plan consulting to qualified ERISA and non-qualified deferred compensation plans, offering both discretionary and non-discretionary services. The firm’s investment approach is IPS-driven and grounded in modern portfolio theory, with a notable inclusion of insurance-related vehicles and bank deposit sweep options among its investment offerings.

Retired Founder/Business Owner
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Cameron P

Series 66

Rochester, NY

UBS Financial Services

Cameron Perna is a financial advisor with UBS Financial Services in Rochester, NY, holding a Series 66 designation and two years of industry experience. His prior roles include work at 39 North Capital, the University of Notre Dame Investment Office, and Dean Bradley Osborne Partners LLC. Outside of advisory work, he has been involved as a proprietor of a rental property. UBS Financial Services serves individual, corporate, and institutional clients by combining brokerage and investment advisory services, using proprietary research and model-based asset allocations tailored to client goals and risk tolerances.

General retirement planning Cash flow / budgeting Equity compensation tax strategy Executive Founder/Business Owner Mid-Career Professionals Approaching retirement
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Jacqueline S

Series 66

Fairport, NY

Merrill

Jacqueline Scheible is a financial advisor with Merrill in Fairport, NY, holding a Series 66 designation and 13 years of industry experience. Her career includes roles at Merrill from 2013 to 2015 and again from 2017 to the present, as well as at AXA Advisors, LLC from 2015 to 2017, and Bank of America, N.A. since 2017. Merrill, together with its affiliate Managed Account Advisors LLC, provides managed account services to Bank of America fiduciary clients through the Select Portfolio Solutions Program. The firm serves individuals, high-net-worth clients, pension and profit-sharing plans, corporations, and charitable organizations using model-based and discretionary investment strategies developed by internal and third-party managers.

Tax-loss harvesting Active portfolio management Wealth management
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Alissa L

Series 66

Pittsford, NY

OSAIC

Alissa Lusardi is a financial advisor with OSAIC in Pittsford, NY, holding a Series 66 designation and five years of industry experience. Her prior roles include positions at Securities America Advisors and Northwest Bank. She also serves as a supervision analyst, performing compliance and trade review duties. OSAIC serves a diverse client base including individual and high-net-worth investors, pension plans, corporations, and charitable organizations. The firm provides integrated brokerage and advisory services, utilizing advanced asset-allocation tools and offering access to multiple third-party money managers and investment platforms.

Annuities Wealth management Tax-loss harvesting Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive
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Deana K

Series 63, Series 66

Pittsford, NY

Cetera

Deana King is a financial advisor with Cetera, holding Series 63 and Series 66 licenses and 35 years of industry experience. She has worked at Cetera Investment Advisors LLC, Cetera Investment Services LLC, and The Canandaigua National Bank and Trust Co since 2021, following 15 years at M&T Securities, Inc. She also serves as a compliance officer and referrer for Canandaigua National Bank & Trust. Cetera Investment Advisers LLC is an SEC-registered firm with a nationwide network of over 10,000 advisors, serving individuals, retirement plans, corporate, charitable, and institutional clients. The firm offers a range of portfolio management and financial planning services, utilizing multiple program structures and third-party managers.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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David G

Series 63, Series 65

Pittsford, NY

Cetera

David Gibbons is a financial advisor with Cetera in Pittsford, NY, holding Series 63 and Series 65 licenses and bringing 29 years of industry experience. He has worked at Cetera since 2017 and previously worked at M&T Securities from 2012 to 2017. Outside of his advisory role, Gibbons serves as Director of Business Development for Canandaigua National Bank & Trust and is chairman of the board for Canandaigua National Bank Insurance Agency. He is also a board member of the Tennis Club of Rochester. Cetera Investment Advisers LLC is a nationwide SEC-registered advisory firm serving individuals, retirement plans, corporate, charitable, and institutional clients. The firm offers a range of portfolio management and financial planning services across multiple program structures, with more than 10,000 advisors and over $256 billion in assets under management.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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Kathryn H

Series 66

Fairport, NY

OSAIC

Kathryn Higgins is a financial advisor at OSAIC with 11 years of industry experience. She holds the Series 66 designation and has worked with firms including Royal Alliance Associates, INC., Manning & Napier, and Higgins Henderson LLC. She operates a sole proprietorship, Higgins Financial Advisors, providing financial consulting services. OSAIC serves a broad range of retail and institutional clients through a large network of affiliated advisors and multiple advisory platforms, offering integrated brokerage and investment advisory services along with access to third-party money managers and diversified investment options.

Annuities Wealth management Tax-loss harvesting Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive
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David G

Series 63, Series 65

Pittsford, NY

Merrill

David Guadagnino is a financial advisor at Merrill with 33 years of industry experience. He holds Series 63 and Series 65 credentials and has worked at Merrill since 1993 and Bank of America, N.A. since 2009. He serves on the board and audit committee of a local nursing home and elder care facility foundation. Merrill, along with its affiliate Managed Account Advisors LLC, provides managed account services to Bank of America fiduciary clients through the Select Portfolio Solutions Program, offering model-based and discretionary investment strategies for individuals, high-net-worth clients, pension plans, corporations, and charitable organizations.

Tax-loss harvesting Active portfolio management Wealth management
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Samantha C

Series 66

Pittsford, NY

Merrill

Samantha Cotter is a financial advisor at Merrill with eight years of industry experience. She holds a Series 66 designation and has been with Merrill since 2016. Merrill, together with its affiliate Managed Account Advisors LLC, provides managed account services to Bank of America fiduciary clients through the Select Portfolio Solutions Program. The firm offers model-based and discretionary investment strategies and serves individuals, high-net-worth clients, pension plans, corporations, and charitable organizations.

Tax-loss harvesting Active portfolio management Wealth management
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Francis W

Series 66

Rochester, NY

UBS Financial Services

Francis Wacenske is a Series 66-credentialed financial advisor with 22 years of industry experience. He has been with UBS Financial Services Inc. since 2009. UBS Financial Services Inc. serves individual, corporate, and institutional clients through brokerage and investment advisory offerings, including financial planning and portfolio management. The firm combines institutional trading capabilities with wealth management services and leverages proprietary research and model-based asset allocations to tailor solutions to clients.

General retirement planning Cash flow / budgeting Equity compensation tax strategy Executive Founder/Business Owner Mid-Career Professionals Approaching retirement
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Christina B

Series 66

Pittsford, NY

Merrill

Christina Battista is a financial advisor at Merrill with seven years of industry experience. She has held roles at AVI FoodSystems, Faculty Student Association Centre Pointe, SUNY Fredonia, and Old Navy prior to joining Merrill in 2018. She holds a Series 66 designation and is based in Pittsford, NY. Merrill, together with its affiliate Managed Account Advisors LLC, provides managed account services to Bank of America fiduciary clients through the Select Portfolio Solutions Program. The firm serves individuals, high-net-worth clients, pension plans, corporations, and charitable organizations using model-based and discretionary investment strategies developed by internal and third-party managers.

Tax-loss harvesting Active portfolio management Wealth management
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