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Jessica N

Series 66

Louisville, KY

Robert Baird & Co.

Jessica Newman is a financial advisor with Robert Baird & Co. in Louisville, KY, holding a Series 66 designation and seven years of industry experience. She has worked at Robert Baird & Co. since 2019 and previously held positions at JJB Hilliard WL Lyons LLC and Forcht Bank, N.A. The DDK Group, a team within Robert W. Baird & Co.’s Private Wealth Management practice, serves a diverse client base including individuals, families, pensions, corporations, and charitable organizations. The group offers tailored financial planning and portfolio management services using a variety of investment strategies and overlay services.

Wealth management Tax-loss harvesting Retired Founder/Business Owner
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Sarah H

Series 66

Louisville, KY

Merrill

Sarah Huelsman is a Wealth Management Advisor based in Louisville, Kentucky, affiliated with Merrill as a Resident Director. She brings nearly two decades of experience in the financial industry, focusing on areas such as college education planning, employee benefits planning, family wealth management strategies, legacy planning, managing new wealth, personal retirement planning, socially responsible investing, and supporting women and wealth. Sarah holds Series 7 and 66 FINRA registrations as well as professional designations including Certified Divorce Financial Analyst (CDFA), CERTIFIED FINANCIAL PLANNER (CFP), and Personal Investment Advisor (PIA). She earned a bachelor's degree in economics from Centre College and an MBA from the University of Louisville. Sarah balances her professional career with an active family life, residing in St. Matthews, Kentucky with her husband and two children. Her personal interests include fishing, reading, spending time with family, traveling, and watching movies. Sarah is involved in her community through volunteer work at Holy Trinity Catholic Church and is a member of The Fillies Inc. She has a particular appreciation for Derby season as part of her local engagements.

College savings (529s, UTMA, etc.) Family Business Wealth management Retirement income strategy ESG / Sustainable investing Women Professionals Women's Finance Values-based investing
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Allissabeth W

Series 66

Sellersburg, IN

Cetera

Allissabeth Whittle is a financial professional with three years of industry experience. She holds a Series 66 designation and is currently affiliated with Cetera. Her prior experience includes roles with XY Planning Network and HTSG CPAs + Advisors. Whittle is also involved in tax preparation through her work with Cornerstone Tax Services. Cetera Investment Advisers LLC is an SEC-registered adviser serving a diverse client base including individuals, employer-sponsored retirement plans, corporate, charitable, and institutional accounts. The firm offers a range of portfolio management and financial planning services through a multi-manager platform, with access to both affiliated and third-party investment managers.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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Trey M

Series 66

Louisville, KY

Robert Baird & Co.

Trey Mulligan is a financial advisor with Robert Baird & Co. in Louisville, KY, holding a Series 66 designation and having 13 years of industry experience. He has been with Robert Baird & Co. since 2019 and previously worked with JJB Hilliard W.L. Lyons, LLC from 2012 to 2018. He is part of The DDK Group, a team within Robert W. Baird & Co.’s Private Wealth Management department that serves individuals, corporate and business clients, pension and profit-sharing plans, and charitable organizations. The firm provides a range of financial planning, portfolio management, and brokerage services, supported by internal research, manager selection, and advanced investment strategies.

Wealth management Tax-loss harvesting Retired Founder/Business Owner
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Lindsay R

Series 66

Louisville, KY

J.P. Morgan Securities

Lindsay Rhodes is a financial advisor with J.P. Morgan Securities, holding a Series 66 designation and eight years of industry experience. Prior to joining J.P. Morgan Securities and JPMorgan Chase Bank, N.A. in 2025, she worked for Merrill Lynch, Pierce, Fenner & Smith Incorporated from 2017 to 2025. Earlier in her career, she was involved in the bridal retail industry and the restaurant sector. J.P. Morgan Securities provides investment consulting and advisory services primarily to institutional clients and retirement plan sponsors, combining quantitative asset-allocation modeling with centralized due diligence and applying an ESG eligibility framework in its recommendations.

Wealth management Executive Founder/Business Owner
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Christopher L

Series 66

Louisville, KY

Wells Fargo Clearing

Christopher Lynch is a financial advisor with Wells Fargo Clearing, holding a Series 66 designation and three years of industry experience. His prior roles include positions at Baird Trust Company and Fifth Third Bank. Wells Fargo Clearing provides retirement plan consulting services to qualified ERISA and non-qualified deferred compensation plans, offering both discretionary and non-discretionary investment advisory options. The firm’s process is guided by investment policy statements and modern portfolio theory, with a notable inclusion of insurance-related products and bank deposit sweep options among its investment offerings.

Retired Founder/Business Owner
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Gregory M

CFP®, Series 66

Louisville, KY

LPL Financial

Gregory Mullaney is a CFP®-credentialed financial advisor with 17 years of industry experience. He is currently with LPL Financial and previously spent 15 years at Ameriprise Financial Services, Inc. Located in Louisville, KY, Mr. Mullaney also manages a tax preparation and bookkeeping service affiliated with his practice. LPL Financial is an SEC-registered investment adviser and broker-dealer serving individuals, retirement plans, banks, corporations, and charitable organizations through a national network of investment adviser representatives. The firm offers a range of financial planning and advisory programs, utilizing both discretionary and non-discretionary management supported by research from LPL and third-party subadvisors.

College savings (529s, UTMA, etc.)
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Kristina R

Series 66

Louisville, KY

Robert Baird & Co.

Kristina Richards is a financial advisor at Robert Baird & Co. with 25 years of industry experience. She holds the Series 66 designation and has worked at Robert Baird since 2019, following a long tenure at J.J.B. Hilliard, W.L. Lyons, Inc. Richards serves as PTA Vice President at Lincoln Elementary Performing Arts School in Louisville, KY. She is part of The DDK Group, a team within Robert W. Baird & Co.’s Private Wealth Management department that serves individuals, corporate clients, pension and profit-sharing plans, and charitable organizations. The firm offers a comprehensive range of financial planning and portfolio management services, utilizing both manager-traded and model-traded strategies supported by internal research and ongoing manager monitoring.

Wealth management Tax-loss harvesting Retired Founder/Business Owner
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Logan E

Series 66

New Albany, IN

Edward Jones

Logan Emmitt is a financial advisor with Edward Jones in New Albany, IN, holding a Series 66 designation and one year of industry experience. Prior to joining Edward Jones, he worked at Talkspace Inc and Associates in Counseling and Psychotherapy, and he owns Emmitt Therapeutic Professionals, a therapy practice in Jeffersonville, IN. Edward Jones is a full-service wealth management firm serving over four million individual and institutional clients, including both high-net-worth and non-high-net-worth households. The firm offers a range of advisory programs and investment options supported by a large network of advisors and branch offices nationwide.

Retirement plans for business owners (SEP, solo 401k) Business ownership considerations Business Financial Management Wealth management General retirement planning Founder/Business Owner Financial Professional Doctor or Medical Professional Attorney
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Kevin W

Series 63, Series 65

Louisville, KY

Merrill

Kevin Wheeler is a financial advisor at Merrill with Series 63 and Series 65 designations and one year of industry experience. Prior to joining Merrill in 2026, he worked at Fifth Third Securities and Fifth Third Bank and held teaching roles at Bellarmine University. Merrill, along with its affiliate Managed Account Advisors LLC, provides managed account services through the Select Portfolio Solutions Program, serving individuals, high-net-worth clients, pension plans, corporations, and charitable organizations with model-based and discretionary investment strategies.

Tax-loss harvesting Active portfolio management Wealth management
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Andrew D

Series 66

Louisville, KY

Ameriprise

Andrew Day is a financial advisor at Ameriprise with a Series 66 designation and one year of industry experience. Prior to joining Ameriprise, he worked for SS&C Technologies, Inc. for five years. Ameriprise Financial Services is a large advisory firm serving both individual and institutional clients. The firm offers a Premier Retirement Income service that provides written Recommendation Reports and ongoing retirement-income planning advice focused on income sources and tax-aware withdrawal strategies.

Retirement income strategy Income planning Social Security optimization Retirement withdrawal strategies Approaching retirement
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John H

Series 63, Series 65, Series 66

Louisville, KY

Morgan Stanley

John Herring is a financial advisor with Morgan Stanley in Louisville, KY, holding Series 63, 65, and 66 licenses and bringing 32 years of industry experience. He has been with Morgan Stanley since 2011. Morgan Stanley Wealth Management is an SEC-registered investment adviser and broker-dealer serving individual and institutional clients with a variety of advisory programs, including tailored financial planning and estate planning strategies. The firm manages approximately $2.74 trillion in client assets and employs a structured financial planning process supported by firm-approved tools and modeling techniques.

General estate planning guidance
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Peter P

Series 63, Series 65

Louisville, KY

LPL Financial

Peter Pagano is a financial advisor at LPL Financial with three years of industry experience. He holds Series 63 and Series 65 licenses and previously worked at SCS MGMT LLC and Ameriprise. Outside of his advisory role, he has been involved with C&P Real Estate LLC since 2012. LPL Financial is an SEC-registered investment adviser and broker-dealer serving a broad range of clients, including individuals, retirement plans, banks, and charitable organizations. The firm provides various advisory programs, retirement plan consulting, and brokerage services, supported by model portfolios, third-party subadvisors, and proprietary research.

College savings (529s, UTMA, etc.)
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Steven H

Series 63, Series 65

Louisville, KY

Merrill

Steven Holley is a Senior Financial Advisor at Merrill Lynch Wealth Management in Louisville, Kentucky. He began his career with Merrill Lynch in 1995 after serving 20 years as an officer in the United States Army. His military background provides him with a distinctive perspective in assisting clients with financial management and achieving their objectives. Over the course of his 30-year experience as a wealth management advisor, Steven has worked with individuals, families, and businesses to address areas such as college education planning, retirement income, family wealth management, tax minimization, and legacy planning. He collaborates with clients' attorneys, accountants, and other advisors to coordinate comprehensive financial and legacy strategies. Steven holds a Personal Investment Advisor designation and integrates his conservative approach and extensive knowledge to guide clients through market fluctuations and financial decisions. Steven earned a Bachelor's degree from the University of Kentucky and a Master's degree in Business from Webster University. He is married to his wife, Faye, with whom he has two daughters who work on the Holley, McCauley and Associates team. The Holley family is active in their community and has been members of the Westport Road Church of Christ for 30 years. Steven's personal interests include adventure sports, chess, hiking, hunting, traveling, and spending time with his family.

College savings (529s, UTMA, etc.) General retirement planning Retirement income strategy Wealth management Debt management Military & Veterans Mid-Career Professionals Established Professionals Parents Intergenerational Families
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Benjamin W

Series 66

Louisville, KY

LPL Financial

Benjamin Williams is a financial advisor with LPL Financial in Louisville, KY, holding a Series 66 designation and 18 years of industry experience. Prior to joining LPL Financial in 2025, he worked for L.M. Kohn & Company for 16 years and has been affiliated with Green & Halliburton since 2004, where he is involved in Medicare insurance sales. LPL Financial is an SEC-registered investment adviser and broker-dealer serving a wide range of clients including individuals, retirement plans, banks, and charitable organizations. The firm offers financial planning, advisory programs, retirement plan consulting, and brokerage services, utilizing both discretionary and non-discretionary management supported by proprietary and third-party research.

College savings (529s, UTMA, etc.)
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Noah C

Series 66

Floyds Knobs, IN

Thrivent Investment Management

Noah Cook is a financial advisor at Thrivent Investment Management with a Series 66 designation and one year of industry experience. His prior roles include work at Equitable Advisors and involvement with Christ Covenant Fellowship and Liberty University. Thrivent Investment Management provides Dedicated Planning Services to individuals, families, businesses, and nonprofit clients, delivering goal-based financial plans without discretionary trading authority. The firm’s approach includes holistic analyses and offers clients an option to combine planning with managed-account services under a consolidated billing program called “WealthPlan.”

Business ownership considerations
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Alma T

Series 63, Series 65

Louisville, KY

Edward Jones

Alma Tucker is a financial advisor with Edward Jones in Louisville, KY, holding Series 63 and Series 65 designations and having 35 years of industry experience. She has been with Edward Jones since 2005. Edward Jones is a full-service wealth management firm serving over four million individual and institutional clients. The firm offers a range of advisory programs, including discretionary and non-discretionary wrap fee strategies, separately managed accounts, and affiliated mutual funds, supported by a large nationwide network of advisors and branch offices.

Wealth management Tax-loss harvesting Multi-generational wealth transfer Retired Founder/Business Owner Executive
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Matthew P

Series 66

Louisville, KY

Morgan Stanley

Matthew Petty is a financial advisor with Morgan Stanley in Louisville, KY, holding a Series 66 designation and 26 years of industry experience. He previously worked at PNC Investments for 19 years before joining Morgan Stanley Smith Barney LLC and Morgan Stanley Private Bank, N.A. His current role includes advisory services within Morgan Stanley's wealth management division. Morgan Stanley Wealth Management is an SEC-registered investment adviser and broker-dealer offering a range of advisory programs to individuals and institutions. The firm provides tailored financial planning using structured tools and oversees approximately $2.74 trillion in client assets.

General estate planning guidance
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Rebecca L

Series 63, Series 65

Louisville, KY

Raymond James & Associates

Rebecca Lovan is a financial advisor with Raymond James & Associates, holding Series 63 and Series 65 credentials and bringing 27 years of industry experience. She has worked at Raymond James since 2021 and previously spent 12 years at Wells Fargo Clearing and Wells Fargo Advisors. Raymond James & Associates is a large, dually registered broker-dealer and SEC-registered investment adviser serving a broad client base, including individuals, institutions, and charitable organizations. The firm offers tailored financial planning and consulting services, drawing on a range of portfolio management styles and affiliated research, while also providing municipal advisory services and specialized employer retirement plan consulting.

General retirement planning Retirement income strategy Business succession planning Founder/Business Owner Executive
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Thomas F

CFP®, Series 63

Louisville, KY

OSAIC

Thomas Fischer is a CFP® professional at OSAIC with 43 years of industry experience. He has been affiliated with OSAIC since 2024 and previously operated Fischer LLC since 2009. Fischer is also part owner and solicitor for Queen City Capital Management LLC. OSAIC serves a diverse client base including individual and high-net-worth investors, pension plans, corporations, and charitable organizations through a large network of advisors and multiple advisory platforms. The firm offers a range of brokerage, advisory, and managed-account services, utilizing firm-provided asset-allocation tools and third-party management solutions.

Annuities Wealth management Tax-loss harvesting Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive
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