Carson Crandall is a financial advisor with Equitable Advisors holding a Series 66 designation and beginning his industry career in 2026. Prior to joining Equitable Advisors, he held various roles including positions at 7crest Financial Partners and St. John Fisher University. Outside of financial services, his background includes experience in education and local community roles in the Rochester, NY area. Equitable Advisors serves a diverse client base including individuals, high-net-worth clients, retirement plans, corporations, and institutions. The firm offers financial planning, brokerage, insurance, and access to third-party asset management programs, operating through extensive use of LPL-sponsored and endorsed program platforms.

David Mirsky is a CFP® and PFS™ credentialed advisor with over 32 years of experience in financial planning and wealth management. He currently works at Cambridge Investment Research Advisors and has previously held roles at Mercer Global Advisors, Leigh Baldwin & CO., and operated his own firm, Mirsky Financial Management Corp. Mirsky has also served as a college professor at Rochester Institute of Technology and is active in community organizations, including trustee and board member positions at Green Tech Rochester School for Boys and Jewish Family Services of Rochester. Cambridge Investment Research Advisors serves a broad range of clients including individuals, pension and profit-sharing plans, charitable organizations, and trusts. The firm offers comprehensive financial planning, investment management, and retirement plan advisory services through a network of independent financial professionals, utilizing proprietary and third-party model strategies tailored to client objectives.

Joseph Barone is a financial advisor with Cambridge Investment Research Advisors in Rochester, NY. He holds Series 65 and Series 63 licenses and has been with Cambridge since 2025. Barone has prior experience at Stokes, Visca, Hucko & Barone CPA's, LLC and IP.com I, LLC. Cambridge Investment Research Advisors serves a diverse client base including individuals, pension and profit-sharing plans, charitable organizations, trusts, and retirement-plan sponsors. The firm offers financial planning, investment management, and retirement plan advisory services through a network of independent professionals using a range of portfolio management and model-based solutions.

Christopher Corea is a CFP® with 31 years of industry experience, currently serving as a financial advisor at Ameriprise since 2020. He previously worked at Ameriprise Financial Services, Inc. for 15 years. Corea is involved in independent insurance brokering and holds a business ownership role with Cadence Associates, LLC, as well as consulting through Creative Management Consultants, LLC. Ameriprise provides retirement-income planning services primarily for individuals nearing or in retirement with substantial investable assets, combining research, modeling, and tax-efficiency analysis to deliver personalized, written recommendations through a centralized consulting team.

Renee Orlando is a financial advisor with Equitable Advisors in Penfield, NY, holding a Series 66 designation and seven years of industry experience. She has worked at Equitable Advisors since 2017 and previously at Axa Advisors and ESL Federal Credit Union. Outside of her advisory role, she also serves as an employee financial planning assistant in Rochester, NY. Equitable Advisors serves individual investors, retirement plan sponsors, corporations, and charitable organizations by providing financial planning, retirement-plan support, and access to asset management through LPL programs and various third-party asset managers. The firm operates a hybrid referral and implementation model, combining advisory and brokerage channels to tailor services based on client goals, risk tolerance, and time horizon.

Glenna Durwin is a financial advisor at Cetera with the ChFC® designation and Series 66 license, and she has four years of industry experience. She has held roles at Avantax Advisory Services and Davie Kaplan Wealth Care Advisors, where she also serves as a financial planner and operations manager in a part-time capacity. Additionally, she holds a position as a notary public in New York. Cetera Investment Advisers LLC serves a broad range of clients, including individual investors, retirement plans, corporate and charitable entities, and institutional accounts. The firm offers diverse portfolio management and financial planning services through a multi-manager platform that includes affiliated and third-party investment models, accommodating various discretionary and non-discretionary program structures.

Gregory Mitchell is a financial advisor with Raymond James Financial in Rochester, NY, holding Series 63 and Series 65 licenses and bringing 22 years of industry experience. He has worked across various Raymond James entities since 2013. Mitchell is also the president and owner of Mitchell Wealth Management, a support company providing financial services to clients through Raymond James. Raymond James Financial Services Advisors, Inc. offers financial planning, investment consulting, and advisory services to a diverse client base, including individuals, corporations, and institutional clients. The firm emphasizes tailored, non-discretionary planning and uses analytical tools to illustrate potential outcomes, supporting clients through advisory programs and other providers.

Gregory Byrd is a financial advisor with Primerica Advisors in Rochester, NY, holding Series 65 and Series 66 licenses and 20 years of industry experience. His work history includes roles at Primerica Financial Services since 2006, PFS Investments Inc. since 2008, and Anthony Jordan Health since 2009. Outside of advisory services, he is involved in the sale of loan products and home-related services through affiliated companies. Primerica Advisors sponsors a wrap-fee asset management program serving individual, corporate, and charitable clients. The firm operates at scale with nearly 3,700 advisors and manages approximately $15.5 billion in assets, delivering advisory services primarily through model-driven strategies created by unaffiliated asset managers.

Sheila Monachino is a financial advisor with Cetera in Rochester, NY, holding a Series 66 designation and two years of industry experience. She has worked with several affiliated firms including Davie Kaplan Wealth Care Advisors, LLC, and Avantax entities. Outside of advisory roles, she is a shareholder and financial professional at Davie Kaplan CPA, P.C., where she prepares and reviews tax returns and manages tax and small business staff. She also serves as treasurer for the Rochester Education Foundation, a nonprofit supporting underprivileged youth. Cetera Investment Advisers LLC is an SEC-registered firm that supports a large network of independent advisors serving individuals, retirement plans, corporate, charitable, and institutional clients. The firm offers a range of portfolio management and financial planning services, leveraging affiliated and third-party managers across various program structures.

Mark Kluge is a financial advisor at OSAIC with 33 years of industry experience. He holds Series 63 and Series 66 licenses and has worked at OSAIC since 2024. Prior to this, he was with Securities America Advisors, Inc. from 2016 to 2024 and has been a principal at Blaustein, Dicesare, Kluge & Associate, LLC since 2005. He is involved in several charitable and educational advisory councils, including the Professional Advisory Council of the University of Rochester and the United Way of Greater Rochester's Professional Advisory Council. OSAIC serves a wide range of retail and institutional clients, including high-net-worth individuals and charitable organizations, offering integrated brokerage, investment advisory services, retirement plan consulting, and access to third-party money managers and wrap programs. The firm utilizes asset-allocation tools, risk-tolerance analysis, and automated rebalancing to construct diversified portfolios across various asset classes.

Michelle Lavigne is a CFP® professional with 40 years of industry experience, currently serving as a financial advisor at Wells Fargo Advisors since 2012. She holds Series 63 and Series 65 licenses and is based in Rochester, NY. Beyond her advisory role, she acts as a co-trustee and power of attorney for her spouse’s investment-related matters and serves as a notary public in Denver, CO. Wells Fargo Advisors Financial Network is a large broker-dealer and registered investment adviser that provides investment and financial planning services to individuals, trusts, and institutional clients. The firm offers a broad range of planning services, including specialized areas such as business-owner transition and sports and entertainment planning, utilizing research and planning tools to develop tailored client recommendations.

Richard Cantwell III is a financial advisor with Equitable Advisors in Rochester, NY, holding Series 63 and Series 66 credentials and having three years of industry experience. His background includes roles at Rochester Regional Health and Wegmans, alongside his current advisory position. Equitable Advisors serves individual investors, retirement plan sponsors, corporations, and charitable organizations by providing financial planning, retirement-plan support, and access to asset management through LPL programs and third-party asset managers. The firm uses a hybrid referral and implementation model combining advisory and brokerage channels to tailor services based on client goals, risk tolerance, and time horizon.

Michael Kustigian is a financial advisor with J.P. Morgan Securities, holding a Series 66 designation and 11 years of industry experience. He previously worked at Morgan Stanley Smith Barney LLC and Morgan Stanley Private Bank, N.A. for six years. J.P. Morgan Securities LLC provides investment consulting and advisory services primarily to institutional clients and retirement plan sponsors through its Institutional Consulting Services program, combining quantitative asset-allocation modeling with centralized due diligence and an ESG eligibility framework in its recommendations.

Alan Cooper is a financial advisor with J.P. Morgan Securities in Rochester, NY, holding Series 63 and Series 65 licenses and bringing 18 years of industry experience. He has been with J.P. Morgan Chase Bank and J.P. Morgan Securities since 2010. J.P. Morgan Securities LLC provides institutional consulting services to corporations, foundations, and defined contribution plan sponsors, offering asset allocation advice, investment manager searches, and customized performance reporting through a select group of Wealth Advisors. The firm combines large institutional advisory operations with brokerage and investment management capabilities.

Heather Barniak is a financial advisor with Equitable Advisors in Rochester, NY, holding a Series 66 designation and 13 years of industry experience. She has been with Equitable Advisors since 2012, including time when the firm operated as Axa Advisors, LLC. Equitable Advisors serves individual investors, retirement plan sponsors, corporations, and charitable organizations by providing financial planning, retirement-plan support, and access to asset management through LPL programs and third-party asset managers. The firm uses a hybrid referral and implementation model and offers both advisory and brokerage/insurance channels to implement client recommendations.

Koen Goorman is a financial advisor with Equitable Advisors in Rochester, NY, holding Series 63 and Series 65 licenses and bringing 33 years of industry experience. He has been with Equitable Advisors since 1999 and previously worked at AXA Advisors, LLC. Goorman serves as a board member of the Finance Council at the Church of the Transfiguration in Pittsford, NY. Equitable Advisors serves individual investors, retirement plan sponsors, corporations, and charitable organizations by providing financial planning, retirement-plan support, and access to asset management through LPL programs and third-party asset managers. The firm operates a hybrid referral and implementation model, offering both advisory and brokerage/insurance channels tailored to client goals and risk tolerance.

James Wehrle is a financial advisor with LPL Financial in Rochester, NY, holding a Series 66 designation and 25 years of industry experience. He has worked at LPL Financial since 2018 and previously spent seven years at Invest Financial Corporation. Wehrle is also a partner at Flaherty Salmin CPAs, where he is involved in tax preparation and accounting. Additionally, he has interests in an indoor athletic facility and real estate partnerships. LPL Financial is an SEC-registered investment adviser and broker-dealer serving individuals, retirement plans, financial institutions, corporations, and charitable organizations through a national network of investment adviser representatives. The firm offers a range of advisory programs, financial planning services, and utilizes model portfolios and research from multiple sources to support diversified investment strategies.

Francis Wershing Jr. is a CFP® professional with 37 years of industry experience, currently affiliated with Cambridge Investment Research Advisors. He has been with the firm since 2011 and also maintains a long-term role at Greece Central School. Outside of advising, he serves on the board of the Hochstein School of Music and Dance and is an author. Cambridge Investment Research Advisors serves a diverse client base including individuals, retirement plans, charitable organizations, and trusts by providing financial planning, investment management, and retirement advisory services through a broad network of independent professionals. The firm supports multiple investment platforms and offers both proprietary and third-party strategies tailored to client objectives.

Michael Sellars is a financial advisor with Ameriprise Financial Services in Rochester, NY, holding Series 63 and Series 66 licenses and bringing 11 years of industry experience. His prior roles include positions at KeyBank, Key Investment Services, and JPMorgan Chase Bank. Sellars serves as President on the Board of Directors for ROC Cystic Fibrosis Awareness, Inc. Ameriprise Financial Services is a large, diversified advisory firm serving individual and institutional clients. The firm offers a specialized retirement income service focused on dependable income sources and tax-aware withdrawal strategies for clients approaching or in retirement.

Daniel Willoth serves as Vice President and Financial Consultant at Fidelity Investments, a position he has held since 2016. In this role, he guides clients through all life stages, working collaboratively to create plans aimed at achieving their financial goals. His Chartered Financial Analyst® designation provides him with a distinctive perspective on complex financial situations, goals, and the current market environment. With over 20 years of industry experience, Daniel's background includes roles as a Portfolio Analyst at PIMCO from 2013 to 2016, an Internal Wholesaler at AIG SunAmerica from 2007 to 2013, and a Financial Advisor at Oppenheimer & Co. from 2005 to 2007. He holds a California Insurance License.