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Heather B

Series 66

Rochester, NY

Equitable Advisors

Heather Barniak is a financial advisor with Equitable Advisors in Rochester, NY, holding the Series 66 designation and bringing 13 years of industry experience. She has worked with Equitable Advisors since 2012, including during its period as Axa Advisors, LLC. Equitable Advisors serves a diverse client base, including individuals, pension and profit-sharing plans, corporations, and charitable organizations. The firm offers financial planning, retirement plan consulting, and asset-management programs delivered through Investment Adviser Representatives and third-party asset managers.

Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Concentrated stock management Equity Recipients (RS/RSU, SOP, ESPP) Long-term care insurance Founder/Business Owner Retired Executive Approaching retirement Sandwich Generation
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Koen G

Series 63, Series 65

Rochester, NY

Equitable Advisors

Koen Goorman is a financial advisor with Equitable Advisors in Rochester, NY, holding Series 63 and Series 65 licenses and bringing 34 years of industry experience. He has been with Equitable Advisors and its predecessor, AXA Advisors, LLC, since 1999. He serves as a board member of the Finance Council at the Church of the Transfiguration in Pittsford, NY. Equitable Advisors provides financial planning, retirement plan consulting, and asset-management services to individuals, pension and profit-sharing plans, corporations, charitable organizations, and institutional clients. The firm utilizes a range of advisory programs and third-party asset managers, offering diversified investment options and ERISA fiduciary services.

Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Concentrated stock management Equity Recipients (RS/RSU, SOP, ESPP) Long-term care insurance Founder/Business Owner Retired Executive Approaching retirement Sandwich Generation
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James W

Series 66

Rochester, NY

LPL Financial

James Wehrle is a financial advisor with LPL Financial, holding a Series 66 designation and bringing 25 years of industry experience. He has worked with LPL Financial since 2018 and previously spent seven years at Invest Financial Corporation. Wehrle is also a partner at Flaherty Salmin CPAs, where he is involved in tax preparation and accounting, and participates in managing an indoor turf facility through Genrich Athletic Group, LLC. LPL Financial is a national broker-dealer and SEC-registered investment adviser that serves individuals, retirement plan participants, banks, trust companies, and other institutions. The firm offers a range of advisory and brokerage services, utilizing various portfolio management approaches supported by research and technology across a large network of investment adviser representatives.

Wealth management Retirement income strategy College savings (529s, UTMA, etc.) Tax-loss harvesting Annuities Retired Founder/Business Owner Executive
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Francis W

CFP®, Series 63, Series 65

Rochester, NY

Cambridge Investment Research Advisors

Francis Wershing Jr. is a CFP® with 38 years of experience in the financial industry. He has been with Cambridge Investment Research Advisors since 2011 and has also served at Greece Central School since 1989. Outside of his advisory role, he is involved in nonprofit governance as chairman of the centennial committee for the Hochstein School of Music and Dance and is an author. Cambridge Investment Research Advisors serves a diverse client base including individuals and institutional clients such as pension and charitable organizations. The firm offers financial planning, investment management, retirement-plan advisory, and wrap-fee programs through a large network of financial professionals and multiple platform options.

Annuities Retirement plans for business owners (SEP, solo 401k)
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Michael S

Series 63, Series 66

Rochester, NY

Ameriprise

Michael Sellars is a financial advisor with Ameriprise Financial Services in Rochester, NY, holding Series 63 and Series 66 licenses and bringing 11 years of industry experience. His prior roles include positions at KeyBank, Key Investment Services, and JPMorgan Chase Bank. Sellars serves as President on the Board of Directors for ROC Cystic Fibrosis Awareness, Inc. Ameriprise Financial Services is a large, diversified advisory firm serving individual and institutional clients. The firm offers a specialized retirement income service focused on dependable income sources and tax-aware withdrawal strategies for clients approaching or in retirement.

Retirement income strategy Income planning Social Security optimization Retirement withdrawal strategies Approaching retirement
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Daniel W

CFA®, Series 63

Rochester, NY

Fidelity

Daniel Willoth serves as Vice President and Financial Consultant at Fidelity Investments, a position he has held since 2016. In this role, he guides clients through all life stages, working collaboratively to create plans aimed at achieving their financial goals. His Chartered Financial Analyst® designation provides him with a distinctive perspective on complex financial situations, goals, and the current market environment. With over 20 years of industry experience, Daniel's background includes roles as a Portfolio Analyst at PIMCO from 2013 to 2016, an Internal Wholesaler at AIG SunAmerica from 2007 to 2013, and a Financial Advisor at Oppenheimer & Co. from 2005 to 2007. He holds a California Insurance License.

Wealth management Active portfolio management
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Ryan M

CFP®, Series 63, Series 65

Rochester, NY

LPL Financial

Ryan Miller is a CFP® professional with 10 years of experience in the financial industry. He is currently affiliated with LPL Financial and has previously worked at firms including OSAIC, Cadaret, Grant & Co., Inc., and Manning & Napier. Miller is also involved with Lawley, LLC, an insurance agency. LPL Financial is a national broker-dealer and SEC-registered investment adviser that provides advisory and brokerage services to individuals, retirement plan participants, banks, trust companies, and other institutions. The firm offers a range of services including financial planning, model portfolio programs, third-party asset management, and institutional platforms, supported by advanced operational and research tools.

Wealth management Retirement income strategy College savings (529s, UTMA, etc.) Tax-loss harvesting Annuities Retired Founder/Business Owner Executive
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Michael F

Series 63

Rochester, NY

Cambridge Investment Research Advisors

Michael Ferron is a financial advisor with Cambridge Investment Research Advisors in Rochester, NY, holding a Series 63 designation and 23 years of industry experience. He has been with Cambridge since 2011 and also serves as president of Michael P. Ferron, CPA, P.C., which provides tax preparation, accounting, estate planning, and small business consulting services. Outside his advisory work, he is vice president of Ferron Norris Financial Inc., which offers tax preparation and accounting. Cambridge Investment Research Advisors, Inc. serves a diverse client base including individuals, institutions, pension plans, and charitable organizations, providing financial planning, investment management, retirement-plan advisory, and wrap-fee programs. The firm supports both discretionary and non-discretionary management and offers proprietary model strategies and access to third-party advisers.

Annuities Retirement plans for business owners (SEP, solo 401k)
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Stephen G

Series 63

Rochester, NY

LPL Financial

Stephen Gaudino is a financial advisor with LPL Financial, holding a Series 63 designation and 12 years of industry experience. He has worked at LPL Financial since 2018 and previously at Invest Financial Corporation. He operates his own CPA practice and has been involved with The Gaudino Group, a business affiliated with his LPL activities. LPL Financial is a national broker-dealer and SEC-registered investment adviser that serves individuals, retirement plans, banks, trust companies, and institutions. The firm offers a range of financial planning and asset management services, combining advisory solutions with a broad suite of financial products and partnerships.

Wealth management Retirement income strategy College savings (529s, UTMA, etc.) Tax-loss harvesting Annuities Retired Founder/Business Owner Executive
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Charles S

Series 66

Rochester, NY

Mass Mutual Investors Services

Charles Salina is a financial advisor with MassMutual Investors Services in Rochester, NY, holding a Series 66 designation and with one year of industry experience. Prior to his current role, he worked at Cognivue, Inc. and has experience in various positions including food service at Marty's Meats. Outside of advising, he is employed at Marty's Meats, where he prepares and serves food from their food trucks. MassMutual Investors Services, LLC is a broker-dealer and SEC-registered investment adviser that provides financial planning and asset management services to individuals, business owners, trusts, estates, and charitable organizations. The firm structures financial planning as annual, collaborative engagements using firm-approved analytical tools, focusing on investment categories and strategies without discretionary authority.

Divorce financial planning General estate planning guidance Multi-generational wealth transfer Cash flow / budgeting Founder/Business Owner Attorney Executive Married/Couples/Partners Divorced
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Joseph J

Series 63, Series 66

Rochester, NY

Fidelity

Joseph Johansen is a Planning Consultant at Fidelity Investments, a role he has held since 2025. In this position, he partners with clients and their Financial Consultants to develop comprehensive financial plans tailored to their current goals and aspirations, aiming to support their pursuit of future success. Prior to his current role, Joseph gained experience as a Relationship Manager and Financial Representative at Fidelity Investments from 2023 to 2025. Before joining Fidelity, he worked as a Private Client Banker at JPMorgan Chase from 2021 to 2023.

General retirement planning Income planning Wealth management Cash flow / budgeting
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Diana C

Series 66

Rochester, NY

Equitable Advisors

Diana Chowdhury is a financial advisor with Equitable Advisors in Rochester, NY. She holds a Series 66 designation and has one year of industry experience. Prior to joining Equitable Advisors, she held positions at The Source Fine Jewelers, Insperity, ADP, and Paychex. Equitable Advisors serves individual clients across various wealth levels, pension and profit-sharing plans, corporations, charitable organizations, and institutional clients. The firm offers financial planning, retirement plan consulting, and asset-management programs, using a range of third-party managers and proprietary solutions.

Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Concentrated stock management Equity Recipients (RS/RSU, SOP, ESPP) Long-term care insurance Founder/Business Owner Retired Executive Approaching retirement Sandwich Generation
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William J

Series 66

Rochester, NY

LPL Financial

William Johnson is a financial advisor with LPL Financial based in Rochester, NY. He holds a Series 66 designation and has two years of industry experience. Prior to joining LPL Financial, he worked at Lincoln Financial and OSAIC. LPL Financial is a national broker-dealer and SEC-registered investment adviser serving individuals, retirement plans, banks, trust companies, and institutions. The firm offers a range of advisory and brokerage services, including financial planning and model portfolio programs, with advice delivered through a large network of investment adviser representatives.

Wealth management Retirement income strategy College savings (529s, UTMA, etc.) Tax-loss harvesting Annuities Retired Founder/Business Owner Executive
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John N

Series 63, Series 65

Rochester, NY

Mass Mutual Investors Services

John Nagle Caraluzzo is a financial advisor with MassMutual Investors Services, holding Series 63 and Series 65 credentials and 19 years of industry experience. His prior work includes roles at Prudential Insurance Company of America and Pruco Securities LLC. He is also the owner of VNC Enterprises, Inc., a construction and development business. MassMutual Investors Services is a broker-dealer and SEC-registered investment adviser that provides financial planning and asset management services to individuals, business owners, trusts, estates, and charitable organizations. The firm offers collaborative, annual financial planning engagements using firm-approved software tools and serves a broad client base including high-net-worth clients.

Divorce financial planning General estate planning guidance Multi-generational wealth transfer Cash flow / budgeting Founder/Business Owner Attorney Executive Married/Couples/Partners Divorced
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Myra M

Series 63, Series 66

Rochester, NY

LPL Enterprise

Myra Miller is a financial advisor with LPL Enterprise who holds Series 63 and Series 66 licenses and has 18 years of industry experience. Her prior work includes positions at The Prudential Insurance Company of America, Pruco Securities, Equitable Advisors, AXA Advisors, and Primerica. LPL Enterprise provides investment advisory and brokerage services to a wide range of clients, including individual and high-net-worth investors, retirement plans, banks, and charitable entities. The firm employs primarily model-driven investment implementation and offers financial planning, access to third-party asset managers, and insurance product sales through affiliated entities.

Tax-loss harvesting
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Timothy C

Series 63

Rochester, NY

Primerica Advisors

Timothy Cortina is a financial advisor with Primerica Advisors in Rochester, NY, holding a Series 63 designation and 11 years of industry experience. He has been associated with PFS Investments Inc. and Primerica Financial Services since 2015, and previously worked at Paychex for 21 years. Outside of advisory services, he is involved in sales of loan products and home-related services through affiliated companies. Primerica Advisors sponsors a wrap-fee asset management program serving individual, corporate, and charitable clients. The firm uses model-driven investment strategies managed by third parties and supports a broad range of clients through a large network of advisors.

ESG / Sustainable investing Tax-loss harvesting Income planning
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Robert W

Series 63

Rochester, NY

Mass Mutual Investors Services

Robert Walls is a financial advisor at Mass Mutual Investors Services with 22 years of industry experience. He holds the Series 63 designation and has worked with Mass Mutual Investors Services since 2017. Prior to that, he was associated with MetLife Securities Inc. and Metropolitan Life Insurance Company starting in 2003. Mass Mutual Investors Services is a broker-dealer and SEC-registered investment adviser serving individuals, business owners, trusts, estates, charitable organizations, and employers. The firm provides ongoing financial planning, asset management, and educational seminars, utilizing firm-approved software and collaborative annual planning relationships.

Divorce financial planning General estate planning guidance Multi-generational wealth transfer Cash flow / budgeting Founder/Business Owner Attorney Executive Married/Couples/Partners Divorced
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Richard H

Series 63, Series 65

Rochester, NY

OSAIC

Richard Harter is a financial advisor with OSAIC in Rochester, NY, holding Series 63 and Series 65 credentials and 28 years of industry experience. He previously worked at Securities America Advisors, Inc. and Wall Street Financial Group, Inc. He serves as treasurer of the Brighton Campus Park Condominium Association and is involved in income tax preparation and joint marketing initiatives related to financial planning and insurance sales through his partnerships. OSAIC Wealth serves a diverse range of retail and institutional clients, offering brokerage and advisory services with a focus on model-based asset allocation and portfolio optimization. The firm supports multiple investment strategies and platforms for individual investors, retirement plans, charities, and corporate clients.

Annuities Private / alternative investments
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Philip H

Series 63, Series 66

Rochester, NY

Fidelity

Philip Hofmeister is the Vice President, Wealth Planner at Fidelity Investments, a position he has held since 2022. In this role, he collaborates with clients to develop wealth strategies aimed at achieving their financial goals. Prior to this, he served as a Financial Consultant at Fidelity Investments from 2021 to 2022. Philip has extensive experience in the financial services industry, having worked in various capacities including Branch Manager at Charles Schwab from 2015 to 2021, Senior Account Executive at Fidelity Investments between 2012 and 2015, Account Executive from 2007 to 2012, and in Premium Services at Fidelity Investments from 1998 to 2007. Outside of his professional work, Philip engages in activities such as badminton, hiking, running, reading, volunteering, and spending time with his family.

Wealth management Financial Professional
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Jeff W

Series 63, Series 65

Rochester, NY

Raymond James & Associates

Jeff Wolk is a financial advisor with Raymond James & Associates in Rochester, NY, holding Series 63 and Series 65 licenses and bringing 39 years of industry experience. He has been with Raymond James & Associates since 2012. Wolk is a personal investor in Broadstone Net Lease, Inc., a private real estate investment trust with over 600 shareholders. Raymond James & Associates is a large broker-dealer and SEC-registered investment adviser managing approximately $501 billion in assets. The firm serves a diverse client base including individuals, institutions, and public entities, offering financial planning, investment consulting, and institutional fiduciary services with a range of portfolio management options.

General retirement planning Retirement income strategy Business succession planning Founder/Business Owner Executive
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