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Luis S

Series 63, Series 65

Jacksonville, FL

Primerica Advisors

Luis Salmeron is a financial advisor with Primerica Advisors in Jacksonville, FL, holding Series 63 and Series 65 licenses and bringing 22 years of industry experience. His prior roles include positions at LPL Financial and M&T Securities, as well as longstanding service with Primerica Financial Services since 2000. Outside of advisory work, he is involved in sales of loan products and home-related services through affiliated companies. Primerica Advisors offers discretionary asset management primarily through its Lifetime Investment Program, serving individual and high-net-worth clients with model-delivery strategies and selected separately managed accounts. The firm uses a tiered wrap-fee structure and curates third-party asset managers for its investment models.

ESG / Sustainable investing Tax-loss harvesting Income planning
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Joseph M

Series 66

Jacksonville, FL

Equitable Advisors

Joseph Melhado is a Series 66 licensed financial advisor with Equitable Advisors in Jacksonville, FL, and has two years of industry experience. Prior to joining Equitable Advisors, he held positions at the University of Florida, Broward College, and Stranahan High School. He is also the owner of KAPITAL NETWORK LLC, where he oversees all business operations. Equitable Advisors serves individual, institutional, and retirement plan clients by providing financial planning, retirement plan consulting, and asset management programs. The firm utilizes a range of advisory models, including third-party sponsors and discretionary management within its SAM program, and offers clients access to a variety of investment products and ERISA fiduciary services.

Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Concentrated stock management Equity Recipients (RS/RSU, SOP, ESPP) Long-term care insurance Founder/Business Owner Retired Executive Approaching retirement Sandwich Generation
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Cynthia F

Series 63, Series 66

Jacksonville, FL

LPL Financial

Cynthia Frazier is a financial advisor at LPL Financial with 32 years of industry experience. She holds Series 63 and Series 66 licenses and has been with LPL Financial since 2014. Additionally, she has a long-standing role at VyStar Credit Union since 2001. LPL Financial serves a broad range of clients, including individuals, retirement plans, banks, credit unions, corporations, and charitable organizations, offering diverse advisory programs and financial planning services through a national network of investment adviser representatives.

College savings (529s, UTMA, etc.)
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Treasa S

Series 63, Series 65

Jacksonville, FL

Raymond James Financial

Treasa Smith is a financial advisor at Raymond James Financial with 12 years of industry experience. She holds Series 63 and Series 65 licenses and has worked with firms including Truist Advisory Services and Pinnacle Financial Partners. In addition to her advisory role, she is an associate at Pinnacle Asset Management, where she engages with clients about banking and investment needs. Raymond James Financial Services Advisors, Inc. offers financial planning and investment consulting to a diverse client base, including individuals, institutions, and charitable organizations. The firm provides tailored, non-discretionary planning and supports municipal and public-finance work through unique affiliations.

Wealth management Tax strategies for small businesses Business succession planning General estate planning guidance Founder/Business Owner Executive
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Zacharia B

Series 63, Series 66

Jacksonville, FL

Wells Fargo Clearing

Zach Badawi is a Planning Consultant based in The Villages, Florida. In his current role, he works closely with clients to develop investment strategies aimed at achieving their financial objectives. Zach emphasizes communication and collaboration as key elements in his approach to financial planning.

Wealth management Passive / index investing Active portfolio management Consultant
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Sarah D

Series 66

Jacksonville, FL

Merrill

Sarah Drinkall is a financial advisor at Merrill with 11 years of industry experience. She holds the Series 66 designation and has been with Merrill since 2004. Merrill, together with its affiliate Managed Account Advisors LLC, provides managed account services to Bank of America fiduciary clients through the Select Portfolio Solutions Program, offering model-based and discretionary strategies for a range of clients including high-net-worth individuals and charitable organizations.

Tax-loss harvesting Active portfolio management Wealth management
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Nicole U

Series 66

Jacksonville, FL

J.P. Morgan Securities

Nicole Ubillus is a financial advisor at J.P. Morgan Securities with a Series 66 credential and two years of industry experience. She has held roles at Fidelity and JPMorgan Chase Bank, N.A., among other employers. J.P. Morgan Securities provides institutional consulting services to corporations, foundations, and defined contribution plan sponsors, offering asset allocation advice, investment manager searches, and customized performance reporting through a select group of Wealth Advisors. The firm combines large institutional advisory operations with broker-dealer and investment adviser registrations, delivering recommendations on a non-discretionary basis while clients retain final decision-making authority.

Wealth management Executive Founder/Business Owner
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Jonathan M

Series 63, Series 65

Jacksonville, FL

Wells Fargo Clearing

Jonathan Moskowitz is a financial advisor with Wells Fargo Clearing in Jacksonville, FL, holding Series 63 and Series 65 credentials and over 32 years of industry experience. He has worked at Wells Fargo Advisors LLC and Wells Fargo Clearing since 2009. Moskowitz is also a contributor to the Deborah Jean Foundation, a charitable organization based in St. Johns, FL. Wells Fargo Advisors is a national securities firm serving individual, corporate, and institutional clients with investment advisory services, financial planning, retirement plan consulting, and brokerage solutions. The firm manages approximately $671 billion in assets and employs over 14,000 financial advisors.

Retired Founder/Business Owner
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Elizabeth C

Series 63, Series 65, Series 66

Jacksonville, FL

Morgan Stanley

Elizabeth Cambareri is a financial advisor with Morgan Stanley in Jacksonville, FL, holding Series 63, 65, and 66 licenses and bringing 26 years of industry experience. She has been with Morgan Stanley since 2016. Morgan Stanley Wealth Management serves individuals and institutional clients with a range of advisory programs, including tailored financial planning through its Financial Advisors and Estate Planning Strategies Group. The firm manages approximately $2.74 trillion in client assets and employs structured planning tools and modeling techniques as part of its financial planning process.

General estate planning guidance
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Raquel Z

Series 63, Series 65

Jacksonville, FL

Morgan Stanley

Raquel Zisman is a financial advisor with Morgan Stanley in Jacksonville, FL, holding Series 63 and Series 65 registrations and bringing 26 years of industry experience. She has been with Morgan Stanley Smith Barney since 2009. Morgan Stanley Wealth Management is an SEC-registered investment adviser and broker-dealer serving both individual and institutional clients with a variety of advisory programs, including financial planning and estate strategies. The firm manages approximately $2.74 trillion in client assets and employs a structured planning process supported by firm-approved tools and market modeling techniques.

General estate planning guidance
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Melissa B

Series 66

Jacksonville, FL

Morgan Stanley

Melissa Bailey is a financial advisor with Morgan Stanley in Jacksonville, FL, holding a Series 66 designation and bringing 18 years of industry experience. She has worked at Morgan Stanley Smith Barney since 2009 and was previously with Citigroup Global Markets beginning in 2006. Morgan Stanley Wealth Management is an SEC-registered investment adviser and broker-dealer serving both individual and institutional clients. The firm offers a range of advisory programs and financial planning services, managing approximately $2.74 trillion in client assets.

General estate planning guidance
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Hannah H

Series 63, Series 66

Jacksonville, FL

Fidelity

Hannah Hamm is a financial advisor at Fidelity with three years of industry experience. She holds Series 63 and Series 66 licenses. Prior to joining Fidelity, she was involved with SoToSpeakArt and held positions at the University of North Florida, Florida State College at Jacksonville, Publix, and Son Light Academy. Fidelity’s Strategic Advisers LLC provides investment management and advisory services to retail and institutional clients, including registered investment companies and an IRS-qualified Charitable Gift Fund. The firm combines proprietary fundamental research with quantitative analysis and algorithmic portfolio construction to deliver model portfolios and discretionary management across a broad range of investment vehicles.

Charitable giving & philanthropy Active portfolio management
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Lea H

Series 66

Jacksonville, FL

Raymond James Financial

Lea Hunter is a Series 66-licensed financial advisor with Raymond James Financial, based in Jacksonville, FL, and has 24 years of industry experience. She has been with Raymond James Financial Services since 2010 and Raymond James Financial Services Advisors Inc. since 2013. Outside of her advisory role, she works as an associate at Benoit, Chepenik & Benoit, P.A., where she performs administrative and support duties unrelated to investment management. Raymond James Financial Services Advisors, Inc. provides financial planning, investment consulting, and advisory services to a diverse client base, including individuals, high-net-worth clients, pension plans, corporations, and charitable organizations. The firm offers tailored, non-discretionary planning and consulting services using risk profiling and modeling tools and maintains specialized programs such as municipal advisory services and SIMPLE IRA Employer Advisory & Consulting Services.

Wealth management Tax strategies for small businesses Business succession planning General estate planning guidance Founder/Business Owner Executive
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Lisa B

Series 66

Jacksonville, FL

Equitable Advisors

Lisa Badder is a financial advisor with Equitable Advisors in Jacksonville, FL, holding a Series 66 designation and 26 years of industry experience. She has worked with Equitable Advisors since 2014 and was previously with AXA Advisors, LLC. during the same period. Equitable Advisors serves a wide range of clients, including individuals, pension and profit-sharing plans, corporations, and charitable organizations, providing financial planning, retirement plan consulting, and asset-management programs through a network of Investment Adviser Representatives and third-party managers.

Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Concentrated stock management Equity Recipients (RS/RSU, SOP, ESPP) Long-term care insurance Founder/Business Owner Retired Executive Approaching retirement Sandwich Generation
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Patrick M

Series 66

Jacksonville, FL

J.P. Morgan Securities

Patrick Mccaskill is a Series 66 licensed financial advisor with 16 years of industry experience, currently affiliated with J.P. Morgan Securities. He has worked at J.P. Morgan Securities since 2012 and at JPMorgan Chase Bank, N.A. since 2018. J.P. Morgan Securities LLC provides investment consulting and advisory services primarily to institutional clients and retirement plan sponsors through its Institutional Consulting Services program. The firm combines quantitative asset-allocation modeling with centralized due diligence and applies an ESG eligibility framework when recommending investment strategies.

Wealth management Executive Founder/Business Owner
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Rebecca B

Series 66

Jacksonville, FL

Morgan Stanley

Rebecca Bliss is a financial advisor with Morgan Stanley in Jacksonville, FL, holding a Series 66 designation and 26 years of industry experience. She has been with Morgan Stanley Smith Barney LLC since 2009. Morgan Stanley Wealth Management is an SEC-registered investment adviser and broker-dealer serving both individual and institutional clients. The firm offers a range of advisory programs, including tailored financial planning, and manages approximately $2.74 trillion in client assets.

General estate planning guidance
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Mary R

Series 66

Jacksonville, FL

Edward Jones

Mary Ritter is a financial advisor at Edward Jones in Jacksonville, FL. She holds the Series 66 designation and has one year of industry experience. Prior to joining Edward Jones, she worked in educational roles within the Diocese of St. Augustine and at Lakewood Presbyterian Preschool. Edward Jones is a full-service wealth management firm serving both individual and institutional clients, with over $1 trillion in assets under management. The firm offers a range of advisory programs and investment strategies, supported by a large nationwide network of financial advisors and branch offices.

Wealth management Tax-loss harvesting Multi-generational wealth transfer Retired Founder/Business Owner Executive
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Anthony M

Series 63, Series 65

Jacksonville, FL

J.P. Morgan Securities

Anthony Mccaleb Edwards is a financial advisor with J.P. Morgan Securities, holding Series 63 and Series 65 licenses and bringing three years of industry experience. His prior roles include positions at Fidelity Brokerage Services LLC and JPMorgan Chase Bank, N.A. Outside of his advisory work, his background includes various roles in service and management sectors, such as valet parking services and hospitality. J.P. Morgan Securities LLC provides investment consulting and advisory services primarily to institutional clients and retirement plan sponsors, utilizing quantitative asset-allocation modeling and centralized due diligence. The firm applies an ESG eligibility framework in its investment recommendations and operates within the broader J.P. Morgan financial organization.

Wealth management Executive Founder/Business Owner
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Mitchelle H

Series 63

Jacksonville, FL

Morgan Stanley

Mitchelle Holland is a financial advisor with Morgan Stanley in Jacksonville, FL, holding a Series 63 designation and 34 years of industry experience. She has worked at Morgan Stanley Private Bank, N.A. since 2015 and at Morgan Stanley Smith Barney LLC since 2009. Outside of her advisory role, she serves as a trustee and personal representative for trusts in Atlantic Beach, Florida. Morgan Stanley Wealth Management is an SEC-registered investment adviser and broker-dealer serving both individual and institutional clients. The firm offers a range of advisory programs and financial planning services that utilize structured discovery conversations and approved planning tools.

General estate planning guidance
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Matthew C

Series 66

Jacksonville, FL

Equitable Advisors

Matthew Campbell is a financial advisor with Equitable Advisors, holding a Series 66 designation and bringing 34 years of industry experience. His prior roles include positions at Transamerica Financial Advisors and Prudential Advisors. Outside of advisory work, he owns and operates multiple laundromats through his business, Matthew Campbell Enterprises, LLC, and serves as a committee member for the Gator Bowl Association. Equitable Advisors serves a broad client base, including individuals, pension plans, corporations, and charitable organizations, offering financial planning, retirement consulting, and asset management programs. The firm utilizes a range of advisory models and third-party asset management platforms to deliver personalized investment solutions.

Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Concentrated stock management Equity Recipients (RS/RSU, SOP, ESPP) Long-term care insurance Founder/Business Owner Retired Executive Approaching retirement Sandwich Generation
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