Gregory Friddell is a financial advisor at Merrill with nine years of industry experience. He holds the Series 66 designation and has worked at Merrill since 2013 and Bank of America, N.A. since 2020. He studied at Michigan State University from 2013 to 2017. Merrill, alongside its affiliate Managed Account Advisors LLC, provides managed account services to Bank of America fiduciary clients through the Select Portfolio Solutions Program, offering model-based and discretionary strategies for a range of individual and institutional clients.

Richard Oneal is a financial advisor with OSAIC based in Grand Rapids, MI, holding Series 63 and Series 65 credentials and has 30 years of industry experience. He previously worked at Securities America Advisors and Securities America, Inc. He serves as treasurer for Bethesda Farm, a ministry supporting individuals with special needs. OSAIC serves a diverse client base including individual and high-net-worth investors, pension and profit-sharing plans, corporations, and charitable organizations. The firm provides integrated brokerage and advisory services with a range of investment options and uses various tools and platforms to support portfolio construction and management.

John Becker is a financial advisor with Equitable Advisors, holding Series 63 and Series 65 licenses and 49 years of industry experience. He has been with Equitable Advisors and its predecessor, AXA Advisors, since 1999. Outside of his advisory role, he serves as a trustee for Sisters Life Policy in her irrevocable trust and is approved to conduct other insurance activities with companies outside the Equitable network. Equitable Advisors serves a broad client base including individuals, pension and profit-sharing plans, corporations, and charitable organizations. The firm offers financial planning, retirement consulting, and asset management programs through a network of advisors, relying on a combination of proprietary and third-party investment solutions.

Michelle Maley is a financial advisor with Ameriprise in Portage, MI, holding a Series 63 designation and 25 years of industry experience. She has been with Ameriprise and its affiliate since 2014. Ameriprise offers a retirement-income planning service aimed at individuals approaching or in retirement who meet specific eligibility criteria, providing written Recommendation Reports that address income sources, Social Security claiming options, and tax-smart withdrawal strategies. The firm combines research, modeling, and tax-efficiency analysis to generate recommendations, primarily for clients with assets managed within Ameriprise accounts.

Christian Viel is a financial advisor with Cambridge Investment Research Advisors and holds a Series 66 designation. He has two years of industry experience, including prior roles at IDEXX Laboratories and Fisher and Paykel Healthcare. Christian is involved in community activities as a committee member of the Ada Business Association and St. Matthews Lutheran Church, and he serves as president of BNI Referrals Plus. Cambridge Investment Research Advisors is a large SEC-registered firm that serves a diverse client base, offering financial planning, investment management, retirement plan advisory, and financial-wellness services through a network of independent Financial Professionals. The firm provides a range of portfolio management options, including proprietary and third-party strategies, under various custody and platform arrangements.

Seth Yanik is a financial advisor at Fidelity with 25 years of industry experience. He holds the Series 63 and Series 66 designations and has worked at various Fidelity entities since 2001. Fidelity’s Strategic Advisers LLC provides investment management and advisory services to a diverse client base, including retail and institutional investors, through a blend of proprietary fundamental research, quantitative analysis, and algorithmic portfolio construction. The firm also serves multiple registered investment companies and employs systematic methodologies and oversight controls in its investment process.

Glenn Kimmel is a financial advisor with Edward Jones in Grand Rapids, MI, holding Series 63 and Series 66 credentials and having 25 years of industry experience. He has been with Edward Jones since 2000. Outside of his advisory role, he is the sole member of Kimmel Holdings LLC, a real estate holding company. Edward Jones is a full-service wealth management firm serving over four million individual and institutional clients. The firm offers a range of advisory programs, including discretionary and non-discretionary wrap fee strategies, separately managed accounts, and affiliated mutual funds, and operates under a fiduciary standard.

Alex Goodwin is a financial advisor at Raymond James & Associates with seven years of industry experience. He holds Series 63 and Series 65 credentials and has worked at several related firms including Columbia Management Investment Distributors and Gavin & Associates. Outside of his advisory role, he is a partner in several real estate ventures involving buying, managing, and selling properties. Raymond James & Associates is a large dually registered broker-dealer and SEC-registered investment adviser serving individuals, institutions, and public entities. The firm offers financial planning and non-discretionary investment consulting across various portfolio styles, supported by extensive research and a nationwide adviser network.

Ashley Dunn is a financial advisor with Ameriprise in Grand Rapids, MI, holding a Series 66 designation and five years of industry experience. Prior to joining Ameriprise in 2021, she worked at LPL and U S Tax Service for ten years each. She serves on the Board of Directors for the Grand Rapids Early Discovery Center. Ameriprise provides a retirement-income planning service tailored for individuals with significant investable assets, combining research, modeling, and tax-efficient strategies to deliver personalized recommendation reports. The firm offers a broad range of advisory, brokerage, and insurance solutions through its affiliated companies.

Michael Johnson is a financial advisor with Ameriprise Financial Services, holding Series 63 and Series 65 credentials and bringing 32 years of industry experience. Prior to joining Ameriprise in 2026, he worked at LPL Financial LLC and Members First Credit Union for seven years each, as well as The Huntington Investment Company and Huntington National Bank. Outside of his advisory role, he owns Great Lakes Sporting Goods LLC. Ameriprise Financial Services is a large advisory firm serving both individual and institutional clients. The firm offers a specialized Premier Retirement Income service that provides written retirement income planning and ongoing advice focused on dependable income sources and tax-aware withdrawal strategies.

Kirsten Terpstra is a financial advisor with Robert W. Baird & Co. in Grand Rapids, MI, holding Series 63 and Series 66 licenses and with 25 years of industry experience. She has been with Robert W. Baird since 1997. Outside of her advisory role, she is an owner/member of CK Kalamazoo Holdings LLC. She is part of The DDK Group, a team within Robert W. Baird’s Private Wealth Management practice that serves individuals, families, pension and profit-sharing plans, corporations, charitable organizations, and institutional clients. The group offers tailored financial planning and portfolio management services, employing a variety of traditional and non-traditional investment strategies.

William Johnson is a CFP® professional with 36 years of experience in financial services, currently serving as an advisor at Ameriprise Financial Services, LLC since 2020. He has been with Ameriprise and its affiliated entities since 2005. Outside of his advisory role, Johnson serves as an Associate Pastor at Daybreak Church, where he assists with staff discipleship and organizational review, and he holds a position on a local board of directors. Ameriprise Financial Services is a large, diversified firm serving individual and institutional clients, with a specialized Premier Retirement Income service that provides retirement-income planning advice focused on dependable income sources and tax-aware withdrawal strategies.

Tammy Brouwer is a financial advisor at Robert W. Baird & Co. with 18 years of industry experience. She holds the Series 63 and Series 66 designations and has been with Robert W. Baird since 2009. She is part of The DDK Group, a team within Robert W. Baird’s Private Wealth Management practice that serves individuals, families, pensions, corporations, charitable organizations, and institutional clients. The group provides a range of consulting and portfolio services tailored to client goals and risk tolerances, utilizing both in-house and third-party managers across traditional and non-traditional investment strategies.

David Westphal is a financial advisor with Wells Fargo Clearing in Grand Rapids, MI, holding the CFP® designation and securities licenses Series 63, 65, and 66. He has 26 years of industry experience, including ten years at Wells Fargo Clearing and seven years at Wells Fargo Advisors LLC. Wells Fargo Advisors is a national securities firm serving individual, corporate, and institutional clients with investment advisory services, financial planning, wrap-fee programs, and retirement plan consulting. The firm manages approximately $671 billion in assets and offers brokerage and advisory solutions supported by research from Wells Fargo Investment Institute and third-party sources.

Joseph Freiburger is a financial advisor with J.P. Morgan Securities in Grand Rapids, MI. He holds a Series 66 designation and joined the firm in 2025. His prior experience includes positions at PwC, PNC Bank, and Grand Valley State University. J.P. Morgan Securities LLC provides institutional consulting services to corporations, foundations, and defined contribution plan sponsors, offering asset allocation advice, investment manager searches, and customized performance reporting through a select group of Wealth Advisors. The firm combines large institutional advisory operations with affiliated brokerage, distribution, and investment management capabilities.

John Shubert is a financial advisor with Charles Schwab, holding Series 63 and Series 65 licenses and bringing 13 years of industry experience. His work history includes roles at Charles Schwab Bank, CUSO Financial Services, and Waddell & Reed Inc. located in Grand Rapids, MI. Charles Schwab & Co., Inc. serves primarily high- and ultra-high-net-worth individuals through its Schwab Wealth Advisory wrap fee program and affiliated managed-account and financial planning services. The firm combines non-discretionary advisory relationships with discretionary separately managed accounts, offering multi-asset model portfolios, alternative investments, and an integrated custody and brokerage platform.

Carrie Horlings is a financial advisor at Morgan Stanley with 25 years of industry experience. She holds the Series 63 and Series 66 designations and previously worked at UBS Financial Services for 26 years before joining Morgan Stanley in 2025. Morgan Stanley Wealth Management serves both individual and institutional clients, offering a range of advisory programs including tailored financial planning. The firm manages approximately $2.74 trillion in client assets and employs a structured financial planning process supported by proprietary tools and analysis.

Richard Leist is a financial advisor with Cetera, holding Series 63, 65, and 66 designations and possessing 42 years of industry experience. His work history includes roles at Cetera Wealth Services and Summit Financial Group. He serves as an elected board member of Shoreline Christ Fellowship, advising on future planning and building maintenance. Cetera Investment Advisers LLC is a nationwide network of independent advisors managing over $256 billion in assets, serving individuals, retirement plans, corporate, charitable, and institutional clients. The firm offers a range of portfolio management and consulting services through a multi-manager platform with both discretionary and non-discretionary options.

Kyle Diephuis is a financial advisor at J.P. Morgan Securities with four years of industry experience. He holds Series 63 and Series 65 designations. His prior work includes roles at PMCF Advisors LLC, Cascade Partners, the University of Michigan, General Motors, and Ernst & Young LLP. Outside of finance, he is involved with The Pantry of Forest Hills. J.P. Morgan Securities provides investment consulting and advisory services primarily to institutional clients and retirement plan sponsors, combining quantitative asset-allocation modeling with centralized due diligence and applying an ESG eligibility framework in its investment approach.

Steven Wallock is a financial advisor with LPL Enterprise holding Series 63 and Series 65 credentials and 18 years of industry experience. He has worked at Prudential Insurance Company of America since 2007 and joined LPL Enterprise in 2024. LPL Enterprise provides investment advisory and brokerage services to individual and high-net-worth investors, retirement plans, banks, corporate, and charitable entities through a large network of investment adviser representatives. Its investment approach is typically model-driven, offering access to third-party asset managers and financial planning services without performance-based fees.