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Austin N

Series 66

West Des Moines, IA

Principal Financial Services

Austin Nichols is a financial advisor with Principal Financial Services holding a Series 66 license. He has been with Principal and its affiliated entities since 2024. Prior to joining the financial services industry, he worked at Veenker Golf Course and attended Iowa State University. Principal Securities provides brokerage and registered investment advisory services to a diverse client base including individual investors, retirement plans, trusts, charitable organizations, and active-duty military personnel outside the United States. The firm offers direct advisory programs, financial planning, retirement plan consulting, and access to third-party money managers through various advisory and promoter arrangements.

Retired Founder/Business Owner
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Steven L

Series 63, Series 66

Des Moines, IA

Principal Financial Services

Steven Lowe is a financial advisor with Principal Financial Services in Des Moines, IA, holding Series 63 and Series 66 credentials and bringing 24 years of industry experience. He has been with Principal Securities Inc. for 10 years and holds a role at Principal Life Insurance Co. dating back 21 years. Principal Securities provides brokerage and registered investment advisory services to a diverse client base including individual investors, retirement plans, trusts, estates, charitable organizations, corporations, and active-duty U.S. military personnel abroad. The firm offers direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager asset allocation and separately managed account solutions.

Retired Founder/Business Owner
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Scott K

Series 63, Series 66

West Des Moines, IA

Principal Financial Services

Scott Krueger is a financial advisor with Principal Financial Services in West Des Moines, IA. He holds Series 63 and Series 66 licenses and has 17 years of industry experience. Krueger has worked with Principal Life Insurance Co. since 2009 and Principal Securities Inc. since 2016. Outside of his advisory role, he serves as a color commentator for the Iowa Wild hockey team. Principal Securities provides brokerage and registered investment advisory services to a diverse client base that includes individual investors, retirement plans, trusts, estates, charitable organizations, corporations, and active-duty military personnel. The firm offers direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager solutions, with investment implementation typically carried out on a discretionary basis by third-party managers.

Retired Founder/Business Owner
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Willard G

ChFC®, Series 63, Series 65

Urbandale, IA

Integrity Alliance, LLC

Willard Gombert is a financial advisor with Integrity Alliance, LLC, holding the ChFC® designation along with Series 63 and Series 65 licenses. He has 36 years of industry experience and previously worked at Voya Financial Advisors and has been involved with The Financial Architects since 1999. Outside of his advisory work, he co-owns WHAZZUP, LLC, a business unrelated to investments. Integrity Alliance serves a diverse client base including individuals, charitable organizations, corporations, and retirement plans through a network of 164 independent advisers. The firm provides continuous asset management, financial and retirement plan consulting, and access to third-party manager programs, utilizing a variety of portfolio management approaches and custodial platforms.

Annuities ESG / Sustainable investing
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Tyrone P

ChFC®, Series 63, Series 65

Des Moines, IA

Principal Financial Services

Tyrone Petsche is a financial advisor with Principal Financial Services in Des Moines, IA, holding the ChFC® designation along with Series 63 and Series 65 licenses. He has 30 years of industry experience and has been with Principal Securities Inc. and Principal Life Insurance Company since 1998. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, estates, charitable organizations, corporations, and active-duty U.S. military personnel stationed abroad. The firm’s advisory offerings include financial planning, retirement plan consulting, and access to third-party money manager asset allocation and separately managed account solutions.

Retired Founder/Business Owner
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Scott M

Series 63, Series 66

Mitchellville, IA

Empower Advisory Group

Scott Mergen is a financial advisor at Empower Advisory Group with three years of industry experience. He holds Series 63 and Series 66 licenses. Prior to his current role, he worked at Empower Financial Services, Scott's Roofing, Iowa Realty, and Legacy Bank. Empower Advisory Group provides financial planning and investment management primarily to employer-sponsored retirement plan sponsors and their participants, as well as certain retail clients. The firm’s services are integrated with Empower’s recordkeeping and administrative platforms and focus on long-term portfolio returns and savings rates.

General retirement planning Retirement income strategy Social Security optimization Debt management College savings (529s, UTMA, etc.)
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Kalvin J

Series 63, Series 65

Urbandale, IA

Integrity Alliance, LLC

Kalvin Johnson is a financial advisor with Integrity Alliance, LLC, holding Series 63 and Series 65 credentials and bringing 10 years of industry experience. His prior work includes roles at Brokers International Financial Services, Gladstone Wealth Partners, and Gradient Wealth Management. Outside of his advisory duties, he is involved in insurance sales and manages several insurance-related businesses. Integrity Alliance is a large advisory network serving individual investors, corporations, and qualified retirement plans. The firm offers a range of portfolio management and financial planning services through multiple platforms, employing various allocation approaches and supporting customized plan services.

Annuities ESG / Sustainable investing
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David W

CFP®, Series 63, Series 65

Urbandale, IA

Integrity Alliance, LLC

David Warrick is a CFP® with 41 years of industry experience, currently affiliated with Integrity Alliance, LLC. He has worked at Brokers International Financial Services since 2013 and previously at J C Warrick & Co. Inc. He also provides tax preparation and insurance services on a part-time basis. Integrity Alliance is a large advisory network serving individual investors, corporations, and retirement plans, offering a range of investment and financial planning services through various account management approaches and third-party platforms.

Annuities ESG / Sustainable investing
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Matthew H

CFP®, Series 65

Urbandale, IA

Creative Planning

Matthew Heatley is a CFP® with 10 years of industry experience, currently serving as a financial advisor at Creative Planning. He has worked at Creative Planning and its predecessor firm since 2018 and previously was with Waddell & Reed from 2015 to 2018. Creative Planning provides investment advisory and financial planning services to a diverse client base, including individuals, corporations, foundations, trusts, and retirement plans. The firm manages approximately $217 billion in client assets and employs a financial planning–led investment process focused on low-cost indexing and buy-and-hold strategies, complemented by a range of supplemental portfolio techniques.

Private / alternative investments Tax-loss harvesting ESG / Sustainable investing Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Founder/Business Owner Executive Retired
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Grant R

ChFC®, Series 63, Series 66

West Des Moines, IA

Principal Financial Services

Grant Reding is a financial advisor at Principal Financial Services with seven years of industry experience. He holds the ChFC® designation and securities licenses Series 63 and Series 66. His prior work includes roles at Principal Securities, Principal Life Insurance Company, Principal Funds Distributors, and Avid Technical Resources. He also maintains an outside insurance position involving fixed insurance products such as life, disability, medical, long-term care, and annuities. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, and charitable organizations. The firm offers direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager asset allocation and separately managed account solutions.

Retired Founder/Business Owner
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Katelyn H

Series 63, Series 65

West Des Moines, IA

Principal Financial Services

Katelyn Harder is a financial advisor at Principal Financial Services with 8 years of industry experience. She holds the Series 63 and Series 65 designations. Her prior work includes roles at LSB Capital Management, LPL Financial, Mutual of Omaha, and Horace Mann. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, estates, and charitable organizations. The firm offers direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager asset allocation and separately managed account solutions.

Retired Founder/Business Owner
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Wendi E

Series 63, Series 65

Des Moines, IA

VOYA Financial Advisors, Inc.

Wendi Eckelberg is a financial advisor with Voya Financial Advisors, Inc., holding Series 63 and Series 65 licenses and bringing 23 years of industry experience. She has been with Voya since 2014. Eckelberg also works as an independent insurance agent specializing in the sale of fixed insurance products. Voya Financial Advisors, Inc. is an enterprise-scale advisory and broker-dealer affiliate of Voya Financial that serves individuals, pension plans, charitable organizations, and corporate clients. The firm offers financial planning, portfolio management, and retirement advisory services, utilizing a combination of in-house and external strategies along with technology-enabled tools to deliver customized investment solutions.

Tax-loss harvesting Retirement income strategy General retirement planning Business exit / sale strategy Founder/Business Owner Executive Retired Self-Employed Approaching retirement Retired
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Michelle S

Series 63, Series 66

Des Moines, IA

Principal Financial Services

Michelle Stone is a financial advisor with Principal Financial Services in Des Moines, IA, holding Series 63 and Series 66 licenses and bringing 24 years of industry experience. She has been with Principal Securities Inc. since 2001 and has also worked with Principal Life Insurance Company since 2000. Outside of her advisory work, she serves as the president of the board for St. Vincent de Paul - Sacred Heart Council, a nonprofit charity affiliated with her church. Principal Securities provides brokerage and registered investment advisory services to a diverse client base including individual investors, retirement plans, trusts, estates, charitable organizations, corporations, and active-duty U.S. military personnel abroad. The firm offers direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager solutions under various advisory and promoter arrangements.

Retired Founder/Business Owner
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Jordy T

Series 65

Urbandale, IA

Integrity Alliance, LLC

Jordy Tickle is a financial advisor with Integrity Alliance, LLC, holding a Series 65 credential and one year of industry experience. Prior to joining Integrity Alliance, he was associated with The Heartland Retirement Group for eight years and worked at Wells Fargo Home Mortgage for two years. He is also involved in insurance sales through Heartland Retirement Group. Integrity Alliance, LLC is a large advisory firm serving individual investors, corporations, and qualified retirement plans. The firm manages approximately $5.4 billion in client assets through over 300 independent advisers and offers a range of services including portfolio management, financial planning, and third-party manager referrals.

Annuities ESG / Sustainable investing
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Andrea B

Series 65

Des Moines, IA

Principal Financial Services

Andrea Benson is a financial advisor with Principal Financial Services in Des Moines, IA, holding a Series 65 designation and nine years of industry experience. She has been with Principal-affiliated entities since 2008, including roles at Principal Life Insurance Company and Principal Securities Inc. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, and charitable organizations. The firm offers direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager asset allocation and separately managed account solutions.

Retired Founder/Business Owner
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Nick K

Series 66

Des Moines, IA

Principal Financial Services

Nick Krueger is a financial advisor with Principal Financial Services in Des Moines, IA, holding a Series 66 designation and having 24 years of industry experience. He has worked at Principal Securities Inc. since 2016 and Principal Life Insurance Company since 2001. Outside of his advisory role, Krueger serves on the boards of the Coalition for Equity in Wholesaling and the Children's Cancer Connection, a nonprofit supporting Iowa families affected by childhood cancer. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, and charitable organizations. The firm offers direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager asset allocation and separately managed account solutions.

Retired Founder/Business Owner
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Glen Z

Series 66

Des Moines, IA

Principal Financial Services

Glen Zeller is a Series 66-licensed financial advisor with Principal Financial Services in Des Moines, IA, bringing 26 years of industry experience. He has worked with Principal Securities Inc. since 2016 and concurrently maintains involvement in Perkins Restaurant and Zeller's Records. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, charitable organizations, corporations, and active-duty military personnel overseas. The firm offers direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager asset allocation and separately managed account solutions.

Retired Founder/Business Owner
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Sara B

Series 66

Des Moines, IA

Principal Financial Services

Sara Bodnar is a financial advisor at Principal Financial Services with 13 years of industry experience. She holds the Series 66 designation and has worked at firms including Securian Financial Services and Wealth Enhancement Advisory Services. She serves as Board Secretary for the Camp Patmos Endowment, overseeing the establishment and ongoing management of the fund. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, and charitable organizations. The firm offers financial planning, retirement consulting, and access to third-party money manager programs through various advisory and promoter arrangements.

Retired Founder/Business Owner
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Eddie C

Series 66

West Des Moines, IA

Principal Financial Services

Eddie Coleman is a financial advisor with Principal Financial Services in West Des Moines, IA, holding a Series 66 designation and 20 years of industry experience. He has worked with Principal Life Insurance and Principal Securities since 2006. Coleman partners with KHI Solutions through a referral process to provide Medicare supplement, Medicare Advantage, and ACA plan assistance. Principal Securities offers brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, and active-duty military personnel. The firm’s advisory services include direct advisory programs, financial planning, retirement consulting, and access to third-party money manager solutions through various adviser and promoter arrangements.

Retired Founder/Business Owner
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Blake R

Series 66

West Des Moines, IA

Principal Financial Services

Blake Ramsey is a financial advisor with Principal Financial Services in West Des Moines, IA, holding a Series 66 designation and four years of industry experience. He has been involved with Wealth By Choice and Bening Financial Organization, and currently serves as a partner at Bening Financial Organization. Outside of his advisory work, he has participated in community events such as working at the Iowa State Fair concerts. Principal Securities provides brokerage and registered investment advisory services to a wide range of clients, including individual investors, retirement plans, trusts, and charitable organizations. The firm offers financial planning, retirement consulting, and access to third-party money managers through various advisory and promoter arrangements.

Retired Founder/Business Owner
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