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Jenna P

Series 66

Louisville, KY

Cetera

Jenna Price is a financial advisor at Cetera with four years of industry experience. She holds a Series 66 designation and has worked in various roles since 2017, including administrative duties at David Price and Commonwealth Capital Management. Cetera Investment Advisers LLC serves a broad client base including individuals, employer-sponsored retirement plans, corporate, charitable, and institutional clients. The firm offers a variety of portfolio management and financial planning services through a multi-manager platform, supporting both discretionary and non-discretionary accounts.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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Michael G

ChFC®, Series 63, Series 65

Louisville, KY

Cambridge Investment Research Advisors

Michael Gross is a financial advisor with Cambridge Investment Research Advisors who holds the ChFC® designation along with Series 63 and Series 65 registrations. He has 27 years of industry experience and has previously worked at MoneyLife Partners, Inc., Fortune Financial Services, Inc., and several other firms. Outside of his advisory work, Gross serves as a board member for the Persimmon Ridge Homeowners' Association and Whitefield Academy in Louisville, KY. Cambridge Investment Research Advisors is a large SEC-registered firm that serves a diverse client base, including individuals, pension and profit-sharing plans, charitable organizations, and trusts. The firm offers financial planning, investment management, and retirement plan advisory services through a network of independent Financial Professionals, using a variety of portfolio management and model-based solutions tailored to client objectives.

Wealth management Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Annuities Self-Employed
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Winthrop S

Series 63, Series 65

Louisville, KY

Robert Baird & Co.

Winthrop Stites is a financial advisor at Robert Baird & Co. with 38 years of industry experience. He holds Series 63 and Series 65 credentials and has worked at Robert Baird since 2019, following a long tenure at J.J.B. Hilliard, W.L. Lyons, Inc. beginning in 1981. Outside of his advisory work, he serves as co-trustee for multiple family trusts and participates in local investment clubs as a member and advisor. He is part of The DDK Group within Robert W. Baird & Co.’s Private Wealth Management practice, which serves individuals, families, pensions, corporations, and institutional clients. The group offers tailored portfolio management and consulting services, employing a range of investment strategies and overlays to meet diverse client goals and risk tolerances.

Wealth management Tax-loss harvesting Retired Founder/Business Owner
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Justin B

Series 66

Louisville, KY

Edelman Financial Engines

Justin Beavers is a financial advisor with Edelman Financial Engines in Louisville, KY, holding a Series 66 license and 15 years of industry experience. He previously worked at LPL and Commonwealth Bank & Trust and has been with Edelman Financial Engines since 2017. Edelman Financial Engines provides technology-enabled investment advisory and financial planning services to individual investors, retirement-plan participants, and institutional clients. The firm utilizes a committee-driven proprietary modeling process combined with planner delivery and online tools, offering both discretionary and non-discretionary investment options.

Retirement income strategy General retirement planning Tax-loss harvesting Private / alternative investments Concentrated stock management Retired Founder/Business Owner
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Chad A

CFP®, ChFC®, Series 63, Series 66

New Albany, IN

Edward Jones

Chad Albers is a financial advisor with Edward Jones in New Albany, IN, holding CFP® and ChFC® designations. He has eight years of industry experience, including prior roles at Northwestern Mutual and Centerstone. Edward Jones is a full-service wealth management firm serving individual and institutional clients across the United States, with over $1 trillion in assets under management. The firm offers a range of advisory programs and investment solutions, including managed accounts, affiliated mutual funds, and tax-efficient services, operating under a fiduciary standard.

Retirement income strategy General estate planning guidance Multi-generational wealth transfer Business ownership considerations Wealth management Founder/Business Owner Intergenerational Families
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Susan S

Series 63, Series 65

Louisville, KY

LPL Financial

Susan Stack is a financial advisor with LPL Financial, holding Series 63 and Series 65 licenses and bringing 22 years of industry experience. She has held roles at TCP Asset Management and United Planners Financial Services of America, among others, and is also the owner of Stack Financial Services. Outside of advisory work, she owns a real estate rental listed on VRBO. LPL Financial is a national broker-dealer and SEC-registered investment adviser serving individuals, retirement plan participants, banks, trust companies, and institutions. The firm offers financial planning, model portfolio programs, third-party asset management, and institutional platforms, with advice delivered primarily by investment adviser representatives using a range of discretionary and non-discretionary strategies.

Wealth management Retirement income strategy College savings (529s, UTMA, etc.) Tax-loss harvesting Annuities Retired Founder/Business Owner Executive
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Laura L

Series 66

Louisville, KY

UBS Financial Services

Laura Lake is a financial advisor at UBS Financial Services with 19 years of industry experience. She has held multiple roles at UBS since 2004, with a two-year period as a homemaker and a two-year tenure at Morgan Stanley. Laura holds a Series 66 designation and is based in Louisville, KY. UBS Financial Services Inc. serves individual, corporate, and institutional clients through a range of brokerage and investment advisory offerings, including fee-based financial planning and portfolio management. The firm combines institutional trading capabilities with wealth management services and utilizes proprietary research and model-based asset allocations to tailor plans to clients’ goals and risk tolerances.

General retirement planning Cash flow / budgeting Equity compensation tax strategy Executive Founder/Business Owner Mid-Career Professionals Approaching retirement
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Rachel H

Series 66

Louisville, KY

Morgan Stanley

Rachel Huennekens is a financial advisor at Morgan Stanley in Louisville, KY, with eight years of industry experience. She holds a Series 66 designation and has previously worked at RBC Capital Markets, LLC and Washington Gold and Country Club. Morgan Stanley Wealth Management provides advisory programs and financial planning services to individuals and institutional clients, managing approximately $2.74 trillion in client assets. The firm utilizes structured planning tools and a comprehensive investment approach, offering services both directly and through corporate agreements.

General estate planning guidance
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Denise H

Series 63, Series 66

Louisville, KY

Merrill

Denise Holmes is a financial advisor at Merrill with Series 63 and Series 66 licenses and 40 years of industry experience. She has been with Merrill since 1983. Merrill, together with its affiliate Managed Account Advisors LLC, provides managed account services to Bank of America fiduciary clients through the Select Portfolio Solutions Program. The firm offers model-based and discretionary strategies developed by internal and third-party managers, serving individuals, high-net-worth clients, pension plans, corporations, and charitable organizations.

Tax-loss harvesting Active portfolio management Wealth management
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Drew L

Series 63, Series 66

Louisville, KY

J.P. Morgan Securities

Drew Lacey is a financial advisor at J.P. Morgan Securities with 14 years of industry experience. He holds Series 63 and Series 66 licenses and has been with JPMorgan Chase and J.P. Morgan Securities since 2015. J.P. Morgan Securities LLC provides institutional consulting services to corporations, foundations, and defined contribution plan sponsors, offering asset allocation advice, investment manager searches, and customized performance reporting. The firm delivers these services alongside affiliated brokerage and investment management capabilities.

Wealth management Executive Founder/Business Owner
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Rebecca T

Series 63, Series 65

Louisville, KY

Merrill

Rebecca Thomas is a Wealth Management Advisor with Merrill Lynch Wealth Management. She works closely with clients to develop personalized financial strategies aimed at pursuing their long-term goals. Her client focus areas include education planning, family wealth management strategies, legacy planning, philanthropic planning, women and wealth, tax minimization, and retirement income. Rebecca holds several professional designations, including CERTIFIED FINANCIAL PLANNER (CFP), Chartered Retirement Planning Counselor (CRPC), and Personal Investment Advisor (PIA). She earned her High School Diploma/GED from Doss High School. She follows the Merrill tradition of community involvement and volunteers with organizations such as Heuser Hearing & Language Institute and Northside Christian Church. In her personal time, Rebecca enjoys activities such as fishing, football, gardening, horseback riding, music, spending time with her family, watching movies, and practicing yoga.

Retirement income strategy General estate planning guidance Charitable giving & philanthropy Family Business College savings (529s, UTMA, etc.) Women Professionals Women's Finance Young Families
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Joseph M

Series 66

Louisville, KY

Ameriprise

Joseph Mallory is a financial advisor at Ameriprise with a Series 66 credential and has been in the industry since 2024. Prior to joining Ameriprise, he worked at The Hill and General Electric Appliances, and he also has experience in education and architectural products. Ameriprise provides retirement-income planning services primarily for clients with significant investable assets, combining research-driven modeling and tax-efficient strategies to deliver personalized, written recommendations through a centralized consulting team.

Retirement income strategy Income planning Social Security optimization Retirement withdrawal strategies Approaching retirement
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William M

Series 65, Series 63

Louisville, KY

OSAIC

William Mcconnell IV is a financial advisor at OSAIC with nine years of industry experience. He holds Series 65 and Series 63 licenses and has worked at Securities America Advisors and Humana Inc. in prior roles. Mcconnell also serves as an advisor for TD Fischer LLC, where he is involved in investment strategy research and client services. OSAIC serves a broad range of clients, including individual and institutional investors, with integrated brokerage, advisory, and financial planning services. The firm employs various asset-allocation tools and third-party platforms to manage diversified portfolios on both discretionary and non-discretionary bases.

Annuities Wealth management Tax-loss harvesting Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive
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Karen L

Series 63, Series 65

Louisville, KY

Raymond James & Associates

Karen Lincks is a financial advisor with Raymond James & Associates in Louisville, KY, holding Series 63 and Series 65 credentials and 17 years of industry experience. Her prior firms include Morgan Stanley and Wells Fargo Advisors. Outside of her advisory work, she is an Independent Beauty Consultant with Mary Kay Cosmetics. Raymond James & Associates is a large broker-dealer and SEC-registered investment adviser serving a broad client base, including individuals, institutions, and charitable organizations. The firm offers financial planning and non-discretionary investment consulting, utilizing a range of portfolio management styles supported by affiliated research and sub-advisers.

General retirement planning Retirement income strategy Business succession planning Founder/Business Owner Executive
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Bethany W

Series 66

Louisville, KY

Merrill

Bethany Watkins is a Financial Advisor at Merrill Lynch Wealth Management. She holds the professional designation of CERTIFIED FINANCIAL PLANNER (CFP).

Tax-loss harvesting Active portfolio management Wealth management
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Amy W

Series 63, Series 66

Louisville, KY

Ameriprise

Amy Wiitala is a financial advisor with Ameriprise Financial Services, LLC in Louisville, KY, holding Series 63 and Series 66 licenses and bringing 29 years of industry experience. She has been with Ameriprise since 2010. Outside of her advisory role, she serves as COO and managing director of Rainmaker Corporation, manages her own advisory practice through Pro-Path LLC, is a member of the CFP Board’s Disciplinary & Ethics Committee, and facilitates Adult Faith Formation activities at her local parish. Ameriprise Financial offers retirement-income planning services primarily for clients approaching or in retirement with significant investable assets. The firm combines research-driven, algorithm-assisted recommendations with personalized advice, focusing on tax-smart withdrawal strategies and coordinated management of Ameriprise-held assets.

Retirement income strategy Income planning Social Security optimization Retirement withdrawal strategies Approaching retirement
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Carol H

Series 63, Series 65

Louisville, KY

Raymond James & Associates

Carol Heil is a financial advisor at Raymond James & Associates with 29 years of industry experience. She previously worked at Merrill and Bank of America, Na, before joining Raymond James in 2024. Heil serves on the investment committee of Southeast Christian Church, where she provides general market overviews and asset allocation ideas for church pension funds. Raymond James & Associates is a large broker-dealer and SEC-registered investment adviser managing approximately $501 billion in assets. The firm serves individuals, institutions, and municipal entities, offering financial planning, non-discretionary investment consulting, and institutional advisory services supported by comprehensive research and multiple portfolio management strategies.

General retirement planning Retirement income strategy Business succession planning Founder/Business Owner Executive
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Livia S

Series 66

Louisville, KY

Raymond James & Associates

Livia Sullivan is a financial advisor at Raymond James & Associates with three years of industry experience. She holds a Series 66 designation and has worked previously at Hoosier Hills Credit Union and French Lick Resort and Casino. Raymond James & Associates is a large broker-dealer and SEC-registered investment adviser overseeing approximately $501 billion in assets. The firm serves a broad client base including individuals, institutions, and municipal entities, offering financial planning and investment consulting through various programs and an extensive affiliate network.

General retirement planning Retirement income strategy Business succession planning Founder/Business Owner Executive
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Andrew E

Series 66

Louisville, KY

J.P. Morgan Securities

Andrew Eurton is a financial advisor with J.P. Morgan Securities in Louisville, KY, holding a Series 66 designation and 11 years of industry experience. Prior to his current role, he was involved with Jumar, LLC dba West Coast Vape Lounge for five years. J.P. Morgan Securities LLC provides institutional consulting services to corporations, foundations, and defined contribution plan sponsors, offering asset allocation advice, investment manager searches, and customized performance reporting through a select group of Wealth Advisors. The firm combines large institutional advisory operations with brokerage and investment management capabilities.

Wealth management Executive Founder/Business Owner
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Kristin R

Series 63, Series 66

Louisville, KY

Morgan Stanley

Kristin Rowan is a financial advisor at Morgan Stanley with 22 years of industry experience. She previously worked at UBS Financial Services from 2004 to 2026. Rowan holds Series 63 and Series 66 licenses and is based in Louisville, KY. Morgan Stanley Wealth Management is an SEC-registered investment adviser and broker-dealer serving individuals and institutional clients with a range of advisory programs, including tailored financial planning and estate strategies. The firm manages approximately $2.74 trillion in client assets and employs a structured financial planning process using firm-approved tools and modeling techniques.

General estate planning guidance
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