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Dakota B

Series 66

Salt Lake City, UT

Fidelity

Dakota Brinton is a financial advisor at Fidelity with a Series 66 license and two years of industry experience. Prior to joining Fidelity, he worked at 1-800 Contacts and Amazon. Fidelity’s Strategic Advisers LLC provides investment management and advisory services to retail and institutional clients, employing a combination of fundamental research, quantitative analysis, and algorithmic portfolio construction. The firm also serves as an advisor to multiple registered investment companies and delivers model portfolios using systematic methodologies and long-term asset allocation benchmarks.

Charitable giving & philanthropy Active portfolio management
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Cindy C

Series 66

Salt Lake City, UT

Fidelity

Cindy Call is a financial advisor at Fidelity with six years of industry experience. She holds the Series 66 designation and has worked at Fidelity Brokerage Services LLC since 2019. Prior to her current role, she was with Seven Peaks and has a background that includes time at Brigham Young University. Fidelity’s Strategic Advisers LLC provides investment management and advisory services to a range of clients, including retail and institutional investors. The firm uses a combination of proprietary fundamental research, quantitative analysis, and algorithmic portfolio construction to manage portfolios, and it is noted for its formal advisory roles to multiple registered investment companies and use of advanced technologies in research.

Charitable giving & philanthropy Active portfolio management
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Breanna K

Series 66

Salt Lake City, UT

Fidelity

Breanna Kerbs is a financial advisor with Fidelity in Salt Lake City, UT, holding a Series 66 designation and one year of industry experience. Her prior experience includes 18 years at Veterans First Mortgage. Fidelity’s Strategic Advisers LLC provides investment management and advisory services to a diverse client base, using a combination of fundamental research, quantitative analysis, and algorithmic portfolio construction to manage portfolios composed of mutual funds, ETFs, and ETPs.

Charitable giving & philanthropy Active portfolio management
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Susan W

CFP®, Series 63, Series 66

Murray, UT

LPL Financial

Susan Wieck is a CFP® professional with 26 years of experience in the financial services industry. She is currently associated with LPL Financial and has worked there since 2021. In addition to her financial advisory roles, Susan is involved with the Westminster College Community Choir, the Junior League of Salt Lake City, and the Utah State University Office of Planned Giving. LPL Financial is an SEC-registered investment adviser and broker-dealer serving a wide range of clients including individuals, retirement plans, financial institutions, corporations, and charitable organizations. The firm offers various advisory programs, financial planning, and retirement consulting, utilizing model portfolios and research resources to support both discretionary and non-discretionary management strategies.

College savings (529s, UTMA, etc.)
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Brandon W

Series 63, Series 66

Salt Lake City, UT

Fidelity

Brandon Wilson is an AT Planning Consultant at Fidelity Investments, a role he has held since 2025. Prior to this position, he progressed through various roles within Fidelity, including Investment Solutions Representative II (2024-2025), Investment Solutions Representative I (2023-2024), Active Trader Representative (2022-2023), High Net Worth (2022), and Customer Service Advocate (2021-2022). In his current role, Brandon focuses on building meaningful relationships by understanding each client's story, values, and goals to co-create personalized financial strategies. He aims to empower clients to make informed decisions and pursue lasting financial security. Outside of his professional work, Brandon's personal interests include board games, football, kayaking, and snowboarding.

Wealth management Active portfolio management
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Taylor M

Series 63, Series 66

Salt Lake City, UT

Fidelity

Taylor Moroz is a Financial Consultant at Fidelity Investments, where they assist clients in pursuing their financial goals by identifying financial planning needs and recommending strategies tailored to individual situations. Taylor has held various roles within Fidelity Investments since 2017, progressing from Customer Relationship Advocate to their current position, gaining experience in planning and investment consultation. Throughout their tenure at Fidelity Investments, Taylor has worked in multiple capacities, including as a Planning Consultant, Investment Consultant, and Workplace Planning Consultant at different levels. This progression reflects their involvement in diverse aspects of financial planning and client service within the organization. Taylor holds insurance licenses in Arkansas and California, supporting their professional activities in these regions.

General retirement planning Income planning Wealth management Cash flow / budgeting
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John Robert R

Series 63, Series 66

Centerville, UT

Edward Jones

John Robert Redd is a financial advisor with Edward Jones in Centerville, Utah, holding Series 63 and Series 66 credentials and bringing 24 years of industry experience. He has worked with Edward Jones since 2001. Outside of his advisory role, he serves as District Governor for Rotary International District 5420 and as a ward clerk for the Church of Jesus Christ of Latter Day Saints in Centerville. Edward Jones is a full-service wealth management firm serving over four million individual and institutional clients. The firm manages approximately $1.01 trillion in assets and offers a range of advisory programs, including discretionary and non-discretionary strategies, with a large nationwide network of advisors and branch offices.

Wealth management Tax-loss harvesting Multi-generational wealth transfer Retired Founder/Business Owner Executive
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Katrina L

Series 66

Salt Lake City, UT

Wells Fargo Clearing

Katrina Leonard is a financial advisor with Wells Fargo Clearing in Salt Lake City, holding a Series 66 designation and 17 years of industry experience. She has been with Wells Fargo Clearing since 2016 and previously worked at Wells Fargo Advisors LLC from 2013 to 2016. Leonard has partial ownership in family investment entities but does not have active management roles in them. Wells Fargo Clearing provides retirement plan consulting services to qualified ERISA and non-qualified deferred compensation plans, offering both discretionary and non-discretionary investment advisory services. The firm’s process is IPS-driven and incorporates modern portfolio theory, with a notable inclusion of insurance-related products and bank deposit sweep options among its investment offerings.

Retired Founder/Business Owner
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Maxwell B

Series 66, Series 63

Salt Lake City, UT

Fidelity

Maxwell Bischoff is a financial advisor at Fidelity with Series 66 and Series 63 licenses and one year of industry experience. His prior work includes roles at Tahoe Getaways, Sugar Bowl Resort, the University of Rhode Island Mainfare Dining Hall, and Stanley Tree Service. He is affiliated with Strategic Advisers LLC, a Fidelity Investments company that provides investment management and advisory services to a diverse client base, including retail and institutional investors. The firm employs a blend of proprietary fundamental research, quantitative analysis, and algorithmic portfolio construction to manage discretionary and non-discretionary portfolios and serves multiple registered investment companies and fund-of-funds.

Charitable giving & philanthropy Active portfolio management
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Matthew O

Series 66

Salt Lake City, UT

Morgan Stanley

Matthew Ondricek is a financial advisor at Morgan Stanley in Salt Lake City, holding a Series 66 designation with four years of industry experience. His work history includes roles at Morgan Stanley Private Bank, N.A. and Morgan Stanley Smith Barney LLC, as well as prior experience at Byler Foods. Morgan Stanley Wealth Management is an SEC-registered investment adviser and broker-dealer serving both individual and institutional clients through a variety of advisory programs. The firm offers tailored financial planning that utilizes structured discovery conversations and model-based tools, managing approximately $2.74 trillion in client assets.

General estate planning guidance
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Dustin L

Series 66, Series 63

Salt Lake City, UT

Fidelity

Dustin Lana is a financial advisor with Fidelity Investments in Salt Lake City, holding Series 66 and Series 63 licenses and two years of industry experience. Prior to joining Fidelity, he worked at firms including Amazon Day One Deliveries LLC, DoorDash, Ninefold Marketing, and Superior Water and Air. Strategic Advisers LLC, a Fidelity Investments company, provides investment management and advisory services to a diverse client base including retail and institutional investors, utilizing a blend of proprietary fundamental research, quantitative analysis, and algorithmic portfolio construction. The firm is noted for its role in managing multi-manager funds, advisory services to registered investment companies, and its use of AI and systematic methodologies in portfolio development.

Charitable giving & philanthropy Active portfolio management
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Ryan B

Series 63, Series 66

Salt Lake City, UT

Fidelity

Ryan Bailey is a financial advisor with Fidelity Investments based in Salt Lake City, UT, holding Series 63 and Series 66 credentials. He has 25 years of industry experience, including roles at Fidelity Brokerage Services, Fidelity Personal and Workplace Advisors, and Fidelity Investments since 1999. He is affiliated with Strategic Advisers LLC, a Fidelity Investments company that provides investment management and advisory services to retail and institutional clients, including registered investment companies and a Charitable Gift Fund. The firm employs a combination of proprietary fundamental research, quantitative analysis, and algorithmic portfolio construction to deliver model portfolios and advisory services.

Charitable giving & philanthropy Active portfolio management
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Anthony L

Series 66

Salt Lake City, UT

Morgan Stanley

Anthony Lazzara is a financial advisor at Morgan Stanley with 15 years of industry experience. He holds a Series 66 designation and has been with Morgan Stanley Smith Barney since 2011, currently also serving at Morgan Stanley Private Bank, National Association. He acts as a trustee and co-trustee for a trust based in Naples, Florida. Morgan Stanley Wealth Management is an SEC-registered investment adviser and broker-dealer offering a wide range of advisory programs to individuals and institutions, employing structured financial planning supported by firm-approved tools and methodologies.

General estate planning guidance
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Julie P

Series 63, Series 66

Salt Lake City, UT

Fidelity

Julie Palmer is a financial advisor with Fidelity in Salt Lake City, UT, holding Series 63 and Series 66 licenses and bringing 20 years of industry experience. She has been with Fidelity Investments and its affiliates since 2012. Outside of her advisory role, she is a member of Our Clues, LLC, a certified functional nutrition business where she guides clients on health matters. Fidelity’s Strategic Advisers LLC provides investment management and advisory services to retail and institutional clients, including registered investment companies and an IRS-qualified Charitable Gift Fund. The firm’s investment process integrates fundamental research, quantitative analysis, and algorithmic portfolio construction, with a focus on model portfolios built from mutual funds, ETFs, and ETPs.

Charitable giving & philanthropy Active portfolio management
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Joshua J

Series 63, Series 66

Salt Lake City, UT

Fidelity

Joshua Jones is a financial advisor with Fidelity Investments in Salt Lake City, UT, holding Series 63 and Series 66 credentials and 14 years of industry experience. His prior roles include positions at Bryson Bard, Northwestern Mutual Investment Services LLC, and Benjamin Gantt. Outside of advising, he operates a small baked goods business and is an aspiring author engaged in writing and editing fiction. He is affiliated with Strategic Advisers LLC, a Fidelity Investments company that provides investment management and advisory services to retail and institutional clients. The firm uses a blend of fundamental research and quantitative analysis to construct model portfolios featuring mutual funds, ETFs, and ETPs, with a focus on systematic methodologies and long-term asset allocation.

Charitable giving & philanthropy Active portfolio management
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Paul S

CFP®, Series 66

Salt Lake City, UT

Morgan Stanley

Paul Shoemaker is a CFP® with 28 years of industry experience. He has worked at Merrill since 1998 and has been with Morgan Stanley in various roles since 2012, including at Morgan Stanley Private Bank, National Association since 2015. He is based in Salt Lake City, UT. Morgan Stanley Wealth Management is an SEC-registered investment adviser and broker-dealer serving both individual and institutional clients with a broad range of advisory programs, including tailored financial planning. The firm manages approximately $2.74 trillion in client assets and employs structured planning tools supported by a Global Investment Committee.

General estate planning guidance
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Richard R

Series 66, Series 63

Salt Lake City, UT

Fidelity

Richard Ruff is a financial advisor with Fidelity in Salt Lake City, holding Series 66 and Series 63 licenses and bringing 10 years of industry experience. He has worked with Fidelity Brokerage Services since 2015 and joined Fidelity Investments in 2025. Outside of finance, he is the sole proprietor of a chiropractic practice serving a limited patient base. Fidelity’s Strategic Advisers LLC provides investment management and advisory services to retail and institutional clients, including fund advisory and model portfolio construction using proprietary research, quantitative analysis, and algorithmic methods. The firm also serves as an adviser to multiple registered investment companies and utilizes systematic processes for portfolio management.

Charitable giving & philanthropy Active portfolio management
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Kyle G

Series 63, Series 66

Salt Lake City, UT

Wells Fargo Clearing

Kyle Griffiths is a financial advisor at Wells Fargo Clearing with 11 years of industry experience. He holds Series 63 and Series 66 licenses and has been with Wells Fargo since 2016. Wells Fargo Advisors is a national securities firm serving individual, corporate, and institutional clients with investment advisory services, financial planning, and retirement plan consulting. The firm manages approximately $671 billion in assets and offers both brokerage and advisory solutions.

Retired Founder/Business Owner
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Chris S

Series 66

Salt Lake City, UT

Merrill

Chris Sercu is a Senior Financial Advisor at Merrill Lynch Wealth Management, where he co-manages the Venture Services Group Trading team. His primary responsibilities include fund level liquidation, distribution trading for institutional limited partners, and derivatives and structured products. He also contributes to the development and implementation of 10b5-1 plans, conducts client research and market analysis, and leads quantitative and data analytics for the group. Chris joined Venture Services Group in June 2012. He holds the Chartered Financial Analyst (CFA) designation and the Personal Investment Advisor (PIA) credential. He earned a Bachelor's Degree from the Claremont Consortium of Colleges, where he studied economics, accounting, and finance. Chris has been recognized on Forbes' Best-in-State Next Generation Wealth Advisors list in 2023 and the Best-in-State Wealth Advisors list in 2024.

Private / alternative investments Options & derivatives strategies 10b5-1 plan design
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Timothy H

Series 63, Series 66

Salt Lake City, UT

Fidelity

Timothy Henrichsen is a financial advisor with Fidelity in Salt Lake City, UT, holding Series 63 and Series 66 credentials and six years of industry experience. He has worked at Fidelity Brokerage Services LLC since 2019 and joined Fidelity Investments in 2025. Outside of his advisory role, he briefly managed rental properties with Eyre Properties. Strategic Advisers LLC, a Fidelity Investments company, provides investment management and advisory services to retail and institutional clients using a blend of fundamental research, quantitative analysis, and algorithmic portfolio construction. The firm also serves as an advisor to multiple registered investment companies and offers model portfolios constructed from mutual funds, ETFs, and ETPs.

Charitable giving & philanthropy Active portfolio management
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