Joel Malakoff is a CFP® professional with 21 years of industry experience, currently serving at Malakoff Wealth since 2010. He also maintains a long-term association with LPL Financial and Malakoff & Associates, Inc. in Danville, CA. Malakoff Wealth provides financial planning and consulting services to individuals, trusts, nonprofit organizations, banks, business entities, and pension/profit-sharing plans. The firm delivers written financial plans with periodic reviews, focusing on fundamental analysis and manager evaluation, and refers clients to LPL Financial for investment implementation and portfolio supervision.

John Blatter is a financial advisor with Affinity Capital Advisors LLC in Berkeley, CA. He holds a Series 65 designation and has one year of industry experience. His prior work includes roles at ION Solar, Athelas, and LaunchPod Media, among others. Affinity Capital Advisors serves individuals, trusts, estates, charitable organizations, and business entities with portfolio management, financial planning, and consulting services. The firm uses a combination of fundamental, technical, and charting analysis to manage diversified portfolios that may include alternative and illiquid investments.

Lyle Bonn is a financial advisor with GenCap Portfolio Management and holds a Series 63 designation. He has 23 years of industry experience and has been with Front Row Advisors LLC since 2015. Outside of advising, he is involved in West Coast sales for RPG Consultants, a third-party administrator and record keeper unrelated to investment activities. GenCap Portfolio Management, operating as Front Row Advisors LLC, provides discretionary and non-discretionary portfolio management, financial planning, and subadvisory services to individuals, high-net-worth clients, and other investment advisers. The firm employs fundamental analysis and modern portfolio theory to manage diversified portfolios without a stated minimum account size.

Jason Qiu is a financial advisor with Echo45 Advisors LLC, holding a Series 65 designation and beginning his career in 2025. Prior to joining Echo45, his background includes roles outside the financial industry and academic experience at the University of California Riverside. Echo45 Advisors serves individuals, trusts, pension and profit-sharing plans, and business entities with wealth management, investment management, retirement plan consulting, and financial planning. The firm uses a blend of fundamental, quantitative, and technical analysis, incorporating strategies such as custom indexing with tax management, ESG filtering, alternative investments, and digital assets.

Ryan Kelley is a CFA® charterholder with 14 years of industry experience. He has worked at Bell Investment Advisors Inc since 2019 and previously held roles at ALPS Distributors, Seafarer Capital Partners, Waddell & Reed, and Planmember Securities Corporation. Bell Investment Advisors is a team-based SEC-registered adviser serving individual clients, trusts, and institutional accounts. The firm provides investment management alongside financial planning and consultation, implementing diversified strategies primarily through exchange-traded funds and no-load mutual funds, with portfolios customized and reviewed to align with clients’ financial objectives.

Jon Henderson is a Certified Financial Planner (CFP®) with 26 years of experience in the financial services industry. He is currently with Echo45 Advisors LLC, where he has worked since 2020. Prior to that, he spent nearly two decades at Merrill Lynch and nine years at Bank of America. Outside of his advisory work, he is the owner of an artisan woodworking business and a tax preparation and estate planning firm, and he is also a candidate for governor with active involvement in his political campaign. Echo45 Advisors serves individuals, trusts, pension and profit-sharing plans, and business entities with wealth management, investment management, retirement plan consulting, and standalone financial planning. The firm employs a diverse investment approach incorporating fundamental, quantitative, and technical analysis, and offers unique strategies such as custom indexing with tax management, ESG filtering, alternative investments, and exposure to digital assets.

Vivian Segura is a financial advisor at Brio Financial Group in San Francisco, CA, holding a Series 65 designation. She has been with Brio Financial Group since 2022 and previously worked at Financial Partners Credit Union and the Youth Policy Institute. Brio Financial Group serves individuals, trusts, retirement plans, and business entities, offering asset management through a wrap fee program as well as financial and retirement plan consulting. The firm provides discretionary portfolio management using a combination of direct management and sub-advisers, with a consulting scope that includes estate and tax planning, mortgage and debt analysis, and corporate structure services.

Jack Mcroskey is a financial advisor at Jackson Square Capital, LLC with three years of industry experience. He holds a Series 65 designation and has worked at Third Avenue Management and Consumers Alliance Processing Corporation prior to joining Jackson Square Capital in 2022. Jackson Square Capital provides discretionary and non-discretionary wealth management, investment advisory services, and financial planning to individuals, trusts, estates, charitable organizations, and corporate clients. The firm manages approximately $489 million in client assets and tailors portfolios using fundamental and technical analysis across a range of investment vehicles, including equities, fixed income, alternatives, and options strategies.

Eugene Binunsky is a financial advisor at Burton Enright Welch with a Series 65 credential and one year of industry experience. Prior to joining the firm in 2026, he worked at Deloitte Tax LLP for four years and held various academic roles at the University of California – Davis and California Polytechnic State University. Burton Enright Welch provides investment management, financial planning, and retirement plan consulting to individuals, families, trusts, estates, pension and profit-sharing plans, and business entities. The firm manages diversified portfolios through a disciplined four-step process and acts as a fiduciary while overseeing roughly $1.55 billion in assets across approximately 612 client relationships.

Margaret Callahan is a CFP® professional at Brio Financial Group with one year of industry experience. She has previously worked at Focus Partners Wealth, RTD Financial, MOR Wealth Management, and MetLife Investment Management. Prior to her financial advising career, she was employed at the Resnick Academic Support Center for three years. Brio Financial Group serves individuals, trusts, employer retirement plans, and business entities, managing approximately $1.06 billion in discretionary assets for around 800 clients. The firm offers discretionary asset management, standalone financial planning, and retirement plan consulting, utilizing a multi-advisor team and a diversified investment approach that includes fundamental and technical analysis as well as third-party manager due diligence.

Elizabeth Prindle is a CFP® professional at SAS Financial Advisors, LLC, with nine years of industry experience. She has been with SAS Financial Advisors since 2014. SAS Financial Advisors is a fee-only, SEC-registered adviser serving individuals, high-net-worth clients, and certain pension and profit-sharing plans. The firm focuses on portfolio management and comprehensive financial planning, primarily using passively managed index securities tailored to client-specific objectives and needs.

Diana Freeburg is a CFP® professional with five years of experience in financial advising. She is currently with Equita Financial Network, Inc. and has previously worked with firms including Northstar and Nayya. Outside of her advisory roles, she has been involved with the SF LGBT Community Center. Equita Financial Network, Inc. is an SEC-registered advisory firm serving individual and high-net-worth clients with financial planning, investment management, and ongoing consulting. The firm emphasizes market efficiency and strategic asset allocation, employing a network model that supports advisers through paraplanning and community programs.

James Luippold is a financial advisor at Castle Rock Wealth Management, LLC with 25 years of industry experience. He holds Series 63 and Series 65 licenses and has worked previously at First Allied Advisory Services and First Allied Securities. Outside of his advisory role, he serves on the finance committee for Christ the King Church in Pleasant Hill and coaches an 8U baseball team, where he also manages the team’s finances. Castle Rock Wealth Management provides investment advisory, financial planning, and retirement plan consulting to individuals, trusts, estates, and businesses. The firm manages approximately $521.8 million for nearly 1,900 clients through a team of eight advisors, employing both fundamental and technical analysis combined with active trading strategies and comprehensive portfolio management.

Nancy Woodall is a CFA® and CIC credentialed financial advisor with 26 years of industry experience. She has been with Meridian Investment Counsel, Inc. since 2004. Meridian Investment Counsel provides discretionary investment management and financial planning to individuals, families, trusts, non-profit organizations, and retirement plans. The firm employs a tax-aware, conservative growth approach through fundamental security analysis, asset allocation, and long holding periods, managing portfolios on a fiduciary basis with in-house discretion.

Wayne Johnson is a financial advisor with Tactivest, LLC in San Francisco, CA, holding four years of industry experience. He is also a 75% shareholder and attorney at Wayne R. Johnson & Associates, PLC, a law firm specializing in wealth and estate planning, tax planning and controversy, family business, real estate, and corporate law. Johnson has operated his law firm since 2010 and joined Tactivest in 2022. Tactivest provides portfolio management and financial planning services primarily for individual and high-net-worth clients, as well as trusts, estates, charitable organizations, and pension/profit-sharing plans. The firm employs a range of investment strategies and operational features, including use of margin, options, and third-party models, without imposing an account minimum.

David Phillips is a financial advisor at Valley Wealth Strategies, LLC with 30 years of industry experience. He holds Series 63 and Series 65 credentials and has worked previously at LPL Financial and National Planning Corporation. Valley Wealth Strategies is an SEC-registered multi-advisor firm serving individuals, families, trusts, small businesses, charitable organizations, and retirement plans. The firm utilizes a primarily long-term investment approach, offering both discretionary and non-discretionary management with portfolios constructed from mutual funds, ETFs, equities, and fixed-income securities.

Robert Joseph Mendoza is a financial advisor with Brio Financial Group in San Francisco, CA. He holds a Series 66 designation and has 18 years of industry experience. His prior firms include Bailard, Inc., True Wealth Advisory Group, Cetera Advisor Networks, and Raymond James & Associates. Mendoza is also a commissioned notary public. Brio Financial Group serves individuals, high net worth households, trusts, employer retirement plans, and business entities by providing discretionary asset management, financial planning, and retirement plan consulting. The firm manages approximately $1.06 billion in discretionary assets for about 800 clients using a multi-advisor team and employs a blend of fundamental, technical, and sector analysis alongside third-party manager due diligence in portfolio construction.

Raymond Tan is a ChFC® credentialed financial advisor with 39 years of industry experience. He has been with California Financial Advisors since 1998. California Financial Advisors is an SEC-registered firm that provides portfolio management, financial planning, and consulting services to individuals, charitable organizations, and businesses. The firm manages over $2 billion in assets and employs a team-based approach emphasizing asset allocation, mutual fund and ETF analysis, and due diligence of third-party money managers.

Claire Hollander is a financial advisor with Liberty Wealth Management, LLC in Oakland, CA, holding a Series 65 credential and four years of industry experience. Her prior work includes roles at the Regal Wine Company and the Office of the Oakland Mayor. She is also the host of The Clear Cut Podcast, an investment-related and lifestyle podcast. Liberty Wealth Management, LLC provides investment management, financial planning, 529 college-savings planning, ERISA retirement plan services, and access to third-party manager programs for individuals, trusts, estates, and institutional clients. The firm combines centrally developed models with adviser-representative strategies and offers access to private market investments and structured offerings, supported by a network of affiliated legal, tax, and alternative-asset management entities.

Joseph Wells is a CFP® and CFA® with 21 years of industry experience, currently serving as an advisor at Selby Wealth Management. He has worked with John W. Brooker & Co., CPAs, and operates a sole proprietorship focused on music writing and licensing for TV and film, for which he receives residual payments. Selby Wealth Management advises individuals, high-net-worth clients, trusts, estates, charitable organizations, and retirement plans, managing approximately $545 million on a discretionary basis. The firm provides portfolio management along with financial planning and consulting services, emphasizing customized, long-term investment strategies aligned with clients’ goals and risk tolerance.