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Jessica B

Series 66

Winston Salem, NC

Merrill

Jessica Barger is a financial advisor at Merrill with nine years of industry experience. She holds a Series 66 designation and has worked at Merrill since 2018, previously holding positions at RBC Wealth Management and Bank of America. Outside of her advisory role, she serves as an executor and holds power of attorney for her parents. Merrill, along with its affiliate Managed Account Advisors LLC, provides managed account services through the Select Portfolio Solutions Program, offering both model-based and discretionary investment strategies to individual, high-net-worth, and institutional clients.

Tax-loss harvesting Active portfolio management Wealth management
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Bryce B

Series 66

Winston-Salem, NC

Fidelity

Bryce Brooks is a financial advisor at Fidelity with a Series 66 credential and one year of industry experience. His prior work includes roles at Prudential Advisors and Automation Design + Entertainment. Fidelity’s Strategic Advisers LLC provides investment management and advisory services to a diverse client base, including retail and institutional investors as well as registered investment companies. The firm employs a combination of proprietary fundamental research, quantitative analysis, and algorithmic portfolio construction to manage portfolios across mutual funds, ETFs, and ETPs.

Charitable giving & philanthropy Active portfolio management
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David S

Series 63, Series 66

Winston-Salem, NC

UBS Financial Services

David Smith is a financial advisor with UBS Financial Services in Winston-Salem, NC, holding Series 63 and Series 66 licenses and bringing 38 years of industry experience. He has been with UBS Financial Services since 2009. UBS Financial Services serves individual, corporate, and institutional clients through brokerage and investment advisory offerings, including financial planning, portfolio management, and distribution of mutual funds and alternative products. The firm combines institutional trading capabilities with wealth management services and utilizes proprietary research and model-based asset allocations to tailor client investments.

General retirement planning Cash flow / budgeting Equity compensation tax strategy Executive Founder/Business Owner Mid-Career Professionals Approaching retirement
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Robert G

Series 66, Series 63

Winston-Salem, NC

Morgan Stanley

Robert Given is a financial advisor at Morgan Stanley based in Winston-Salem, NC, with one year of industry experience. He holds Series 66 and Series 63 licenses and has a background that includes roles in higher education and fitness-related organizations. Alongside his advisory work, he has been involved with academic institutions such as Colorado State University-Global and the University of West Georgia. Morgan Stanley Wealth Management offers a wide range of advisory programs to individuals and institutional clients, focusing on tailored financial planning supported by structured discovery and firm-approved tools. The firm manages approximately $2.74 trillion in client assets and provides plans that incorporate sophisticated modeling techniques, while clients retain responsibility for implementation and updates.

General estate planning guidance
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James G

Series 66

High Point, NC

Edward Jones

James Gooding Jr. is a financial advisor at Edward Jones in High Point, NC, holding a Series 66 designation with 11 years of industry experience. He has been with Edward Jones since 2014. Edward Jones is a full-service wealth management firm serving over four million individual and institutional clients, offering a range of advisory programs and maintaining a large national network of financial advisors and branch offices. The firm provides discretionary and non-discretionary investment strategies, tax-efficient services, and operates under a fiduciary standard.

Wealth management Tax-loss harvesting Multi-generational wealth transfer Retired Founder/Business Owner Executive
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Salvador V

Series 66, Series 63

Winston Salem, NC

J.P. Morgan Securities

Salvador Valencia III is a financial advisor with J.P. Morgan Securities in Winston Salem, NC, holding Series 66 and Series 63 licenses and four years of industry experience. Prior to joining J.P. Morgan Securities and JPMorgan Chase Bank in 2025, he worked at Edward Jones and First Citizens Investor Services. Outside of finance, he coaches youth soccer with the NC Rush Triad club during the fall and spring seasons. J.P. Morgan Securities provides investment consulting and advisory services primarily to institutional clients and retirement plan sponsors, combining quantitative asset-allocation modeling with centralized due diligence and applying an ESG eligibility framework in its recommendations.

Wealth management Executive Founder/Business Owner
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Elisabeth S

Series 66, Series 65

Kernersville, NC

Edward Jones

Elisabeth Sanders is a financial advisor at Edward Jones with 12 years of industry experience. She holds Series 66 and Series 65 credentials and has worked at several firms, including Cetera, HMC Partners, LLC, Summit Financial Group, LPL Financial, and Morgan Stanley. Outside of her advisory work, she serves as a precinct official for the Davidson County Board of Elections in Wallburg, NC. Edward Jones is a full-service wealth management firm serving individual and institutional clients, offering a range of discretionary and non-discretionary investment strategies and affiliated services under a fiduciary standard. The firm manages approximately $1.01 trillion in assets through a large nationwide network of advisors and branch offices.

Wealth management Tax-loss harvesting Multi-generational wealth transfer Retired Founder/Business Owner Executive
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Madison R

Series 66

Kernersville, NC

Edward Jones

Madison Riggs is a financial advisor at Edward Jones in Kernersville, NC, holding a Series 66 designation with two years of industry experience. Prior to rejoining Edward Jones in 2023, Madison worked at Enterprise Holdings and has experience coaching volleyball, including roles with the Carolina Union Volleyball Club and as a volunteer assistant coach at Holy Trinity Catholic Middle School. Edward Jones is a full-service wealth management firm serving over four million individual and institutional clients, offering a range of advisory programs and investment solutions supported by a large nationwide network of financial advisors and branch offices.

Divorce financial planning Wealth management Military & Veterans Professional Athlete Women Professionals Parents
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Jon C

Series 66

Winston Salem, NC

LPL Financial

Jon Canupp is a Series 66-licensed financial advisor with LPL Financial, based in Winston-Salem, NC. He has two years of industry experience and previously worked for Joe Gibbs Racing, Inc. and the City of Winston-Salem. LPL Financial is an SEC-registered investment adviser and broker-dealer serving a wide range of clients, including individuals, retirement plans, financial institutions, corporations, and charitable organizations. The firm offers various advisory programs, financial planning, and retirement consulting, utilizing both discretionary and non-discretionary management supported by research and model portfolios.

College savings (529s, UTMA, etc.)
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Brett L

Series 63, Series 65

Winston Salem, NC

Merrill

Brett Ledgerwood is a Wealth Management Advisor with Merrill Lynch Wealth Management. He specializes in developing personalized wealth management strategies tailored to clients' individual goals and priorities. Brett's areas of focus include college education planning, corporate benefits, family wealth management strategies, managing new wealth, personal retirement planning, portfolio management services, and retirement income. He holds a Bachelor's Degree from Wake Forest University and has earned several professional designations, including Chartered Financial Consultant (ChFC), Certified Financial Planner (CFP), Certified Private Wealth Advisor (CPWA), and Personal Investment Advisor (PIA). Brett emphasizes building enduring relationships with individuals, families, and business owners by providing intelligent, organized financial guidance designed to reduce complexity and address clients’ financial concerns. In addition to his professional responsibilities, Brett is committed to community involvement, volunteering with local organizations in line with Merrill’s tradition of community service. Outside of work, he enjoys biking, fishing, gardening, golfing, music, reading, skiing, soccer, and spending time with his family.

Wealth management Retirement income strategy General retirement planning College savings (529s, UTMA, etc.)
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Beth C

Series 63, Series 65

Winston-Salem, NC

Raymond James Financial

Beth Croxall is a financial advisor with Raymond James Financial, holding Series 63 and Series 65 licenses and bringing 13 years of industry experience. She has worked with Raymond James Financial Services Advisors, Inc. since 2022 and previously held roles within the broader Raymond James organization and AJB Financial Services Inc. Croxall also serves as a Client Relationship Manager at All Seasons Wealth in Winston-Salem, NC. Raymond James Financial Services Advisors, Inc. offers financial planning, investment consulting, and advisory services to a wide range of clients, including individuals, high-net-worth clients, institutions, and charitable organizations. The firm employs fact-finding, risk profiling, and analytical modeling to tailor non-discretionary planning and investment consulting to client goals.

Wealth management Tax strategies for small businesses Business succession planning General estate planning guidance Founder/Business Owner Executive
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Patrick M

Series 66

Winston-Salem, NC

UBS Financial Services

Patrick Mcgowan is a financial advisor with UBS Financial Services, holding a Series 66 credential and bringing 13 years of industry experience. He has been with UBS since 2016. Outside of his advisory role, he supports an online course on business communication for Wake Forest University School of Medicine. UBS Financial Services serves individual, corporate, and institutional clients through a combination of brokerage and investment advisory offerings. The firm integrates proprietary research and model-based asset allocations to tailor plans to clients’ goals and risk tolerances, while combining institutional trading capabilities with wealth management services.

General retirement planning Cash flow / budgeting Equity compensation tax strategy Executive Founder/Business Owner Mid-Career Professionals Approaching retirement
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John S

Series 63, Series 66

Winston Salem, NC

Morgan Stanley

John Smith is a financial advisor at Morgan Stanley with 22 years of industry experience. He holds Series 63 and Series 66 licenses and previously worked at Merrill for 18 years before joining Morgan Stanley in 2024. Morgan Stanley Wealth Management is an SEC-registered investment adviser and broker-dealer serving both individual and institutional clients with a variety of advisory programs, including tailored financial planning. The firm manages approximately $2.74 trillion in client assets and employs a structured financial planning process using firm-approved tools and market modeling techniques.

General estate planning guidance
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Christina W

Series 63, Series 66

Winston-Salem, NC

Raymond James & Associates

Christina Wright Campbell is a financial advisor with Raymond James & Associates, holding Series 63 and 66 licenses and bringing 25 years of industry experience. She previously worked at Bank of America and Merrill. Campbell serves as Treasurer on the Board of Directors for the Forsyth Humane Society, a nonprofit organization. Raymond James & Associates is a large broker-dealer and SEC-registered investment adviser managing approximately $501 billion in assets. The firm serves a wide range of clients, including individuals, institutions, and municipal entities, offering financial planning and non-discretionary investment consulting supported by research and a variety of portfolio management styles.

General retirement planning Retirement income strategy Business succession planning Founder/Business Owner Executive
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Katharine C

Series 66

Winston Salem, NC

Wells Fargo Clearing

Katharine Cain is a financial advisor with Wells Fargo Clearing, holding a Series 66 designation and five years of industry experience. She has worked at Wells Fargo Clearing since 2019 and previously at AeroTek in 2019. Outside of her advisory role, she has been involved with Old Town Draught House since 2015. Wells Fargo Clearing provides retirement plan consulting services to qualified ERISA plans and non-qualified deferred compensation plans, offering both discretionary and non-discretionary investment advisory services. The firm’s process is IPS-driven and incorporates modern portfolio theory, with a notable inclusion of insurance-related products and bank deposit sweep options among its investment offerings.

Retired Founder/Business Owner
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Michele W

Series 63, Series 65

Winston-Salem, NC

Raymond James & Associates

Michele Webb is a financial advisor with Raymond James & Associates in Winston-Salem, NC, holding Series 63 and Series 65 licenses. She has 27 years of industry experience, including prior roles at Morgan Stanley and BB&T Securities. Webb has been with Raymond James & Associates since 2022. Raymond James & Associates is a large broker-dealer and SEC-registered investment adviser serving a diverse client base, including individuals, institutions, and municipalities. The firm offers financial planning, non-discretionary investment consulting, and institutional fiduciary solutions, utilizing multiple portfolio management styles supported by firm research and affiliated sub-advisers.

General retirement planning Retirement income strategy Business succession planning Founder/Business Owner Executive
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Michael L

Series 63, Series 65

Winston Salem, NC

Primerica Advisors

Michael Larson is a financial advisor with Primerica Advisors in Lewisville, NC, holding Series 63 and Series 65 licenses and bringing 21 years of industry experience. He has been with PFS Investments Inc. since 2004 and Primerica Financial Services since 2003. In addition to his advisory role, Larson is involved in the sale of loan products and home-related services through affiliated companies. Primerica Advisors provides discretionary asset management via its Lifetime Investment Program, offering model-delivery strategies and selectively managed accounts to individual and high-net-worth clients. The firm employs a curated third-party asset manager approach with a tiered wrap-fee structure and delegates trading responsibilities to BNY Mellon Advisors.

ESG / Sustainable investing Tax-loss harvesting Income planning
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Judith S

Series 66

Winston-Salem, NC

Raymond James Financial

Judith Smith is a financial advisor with Raymond James Financial Services Advisors, Inc., holding a Series 66 credential and over 23 years of industry experience. She has been associated with Raymond James entities since 2005 and leads her own firm, Judith Smith Financial Inc., while also working as an independent contractor for Haynes Financial. Raymond James Financial Services Advisors, Inc. provides financial planning, investment consulting, and advisory services to a wide range of clients, including individuals, high-net-worth clients, pension plans, corporations, and institutional investors. The firm offers tailored, non-discretionary planning and consulting using risk profiling and analytical modeling and supports municipal and public-finance work through a unique municipal advisor affiliation.

Wealth management Tax strategies for small businesses Business succession planning General estate planning guidance Founder/Business Owner Executive
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Mary H

Series 63, Series 66

Winston-Salem, NC

Raymond James & Associates

Mary Henshaw is a financial advisor with Raymond James & Associates in Winston-Salem, NC, holding Series 63 and Series 66 credentials and 34 years of industry experience. She has been with Raymond James & Associates since 2016. Raymond James & Associates, Inc. is a large, dually registered broker-dealer and SEC-registered investment adviser managing approximately $501 billion in assets. The firm serves a diverse client base including individuals, institutions, pension plans, and charitable organizations, offering financial planning, non-discretionary investment consulting, and institutional advisory services.

General retirement planning Retirement income strategy Business succession planning Founder/Business Owner Executive
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Kevin L

Series 63, Series 66

Oak Ridge, NC

Thrivent Investment Management

Kevin Littlejohn is a financial advisor with Thrivent Investment Management, holding Series 63 and Series 66 licenses and bringing 17 years of industry experience. He has been with Thrivent since 2020 and previously owned and operated a UPS Store franchise. Thrivent Investment Management provides Dedicated Planning Services to individuals, families, businesses, and nonprofit clients, offering comprehensive written recommendations on retirement, tax, estate, and other financial planning topics without implementation, supported by goal-based analyses and periodic reviews.

Business ownership considerations
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