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Avery H

Series 63

Grand Rapids, MI

Edward Jones

Avery Hohlbein is a financial advisor at Edward Jones in Grand Rapids, MI, holding a Series 63 designation with nine years of industry experience. Prior to joining Edward Jones in 2026, Avery worked at The Huntington Investment Company from 2024 to 2026 and Northwestern Mutual from 2015 to 2024. Edward Jones is a full-service wealth management firm serving over four million individual and institutional clients, including both non-high-net-worth and high-net-worth households, pension plans, corporate clients, and charitable organizations. The firm manages approximately $1.01 trillion in assets under management through a nationwide network of financial advisors and branch offices, offering a range of advisory programs and investment strategies under a fiduciary standard.

Wealth management Tax-loss harvesting Multi-generational wealth transfer Retired Founder/Business Owner Executive
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Daniel R

Series 66

Grand Rapids, MI

LPL Enterprise

Daniel Ruble is a financial advisor with LPL Enterprise, holding a Series 66 designation and seven years of industry experience. His prior roles include seven years at Regal Holdings, LLC, and earlier positions at Edward Jones and the FAA. Outside of his financial career, he works as a delivery driver for grocery and food delivery services. LPL Enterprise serves a diverse client base including individuals, retirement plans, charitable organizations, corporations, and institutional clients, offering financial planning, advisory programs, and brokerage services through an integrated platform that combines investment advice with access to insurance and lending products.

General retirement planning Tax-loss harvesting Self-Employed Founder/Business Owner
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Martin B

Series 63, Series 65

Grand Rapids, MI

Merrill

Martin Brown is a financial advisor at Merrill with 46 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at Merrill since 1980, concurrently serving at Bank of America since 2009. Merrill, together with its affiliate Managed Account Advisors LLC, provides managed account services through the Select Portfolio Solutions Program. The firm serves individuals, high-net-worth clients, pension and profit-sharing plans, corporations, and charitable organizations using model-based and discretionary investment strategies supported by internal and third-party managers.

Tax-loss harvesting Active portfolio management Wealth management
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Amber C

Series 66

Grand Rapids, MI

Merrill

Amber Coleman is a Senior Financial Advisor specializing in personalized wealth management strategies. She works with clients to develop flexible financial plans that align with their individual goals and changing market conditions. Based in Grand Rapids, Michigan, Amber serves a diverse clientele including senior executives, recent retirees, and individuals undergoing divorce transitions. Her areas of expertise include college education planning, executive compensation, retirement income, and managing new wealth among others. Amber holds a Bachelor's Degree from Grand Valley State University and a Master's Degree from Ashford University. She has earned professional designations as a Chartered Retirement Planning Counselor (CRPC) and a Personal Investment Advisor (PIA), and communicates with clients in both English and Spanish. Amber is active in community organizations such as the American Cancer Society, Kids Food Basket, and West Michigan Dog Sports. She enjoys spending time with her family, as well as engaging in activities like camping, hiking, painting, and participating in dog sports.

Wealth management Retirement income strategy General retirement planning Divorce financial planning College savings (529s, UTMA, etc.) Executive Retired Divorced Women Professionals
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Alexander S

Series 66

Grand Rapids, MI

Robert Baird & Co.

Alexander Seekell is a financial advisor at Robert Baird & Co. with Series 66 credentials. He has prior experience at Marceco LTD. and MOSS, spanning over a decade in various roles before joining Robert Baird in 2024. He is part of The DDK Group within Robert W. Baird & Co.’s Private Wealth Management practice, which serves individuals, families, pensions, corporations, and charitable organizations. The group provides consulting and portfolio management services tailored to client goals, utilizing a combination of in-house and third-party managers across a range of traditional and non-traditional investment strategies.

Wealth management Tax-loss harvesting Retired Founder/Business Owner
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Michael S

Series 63, Series 66

Grand Rapids, MI

Robert Baird & Co.

Michael Seekell is a financial advisor with Robert Baird & Co. in Fort Myers, FL, holding Series 63 and Series 66 credentials and bringing 38 years of industry experience. He has been with Robert Baird & Co. since 1988. Outside of his advisory role, he serves as Treasurer and Board Member for Forest Hills Public Schools, advising on curriculum and financial matters. He is part of The DDK Group within Robert W. Baird & Co.’s Private Wealth Management practice, which serves individuals, families, pensions, corporations, and institutional clients. The group offers tailored financial planning and portfolio management services, utilizing a mix of in-house and third-party managers to implement a range of investment strategies.

Wealth management Tax-loss harvesting Retired Founder/Business Owner
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Antony H

Series 66

Comstock Park, MI

Thrivent Investment Management

Antony Harrison is a financial advisor at Thrivent Investment Management with three years of industry experience. He holds the Series 66 designation and has previously worked at Equitable Advisors, Berkshire Hathaway HomeServices Michigan Real Estate, and several other organizations. Thrivent Investment Management offers Dedicated Planning Services to individuals, families, businesses, and nonprofit clients, providing written recommendations across various planning topics without including implementation. The firm uses holistic, goal-based analyses and offers clients options to combine planning with managed-account programs under a consolidated billing service called WealthPlan.

Business ownership considerations
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Lisa A

CFP®, Series 63, Series 65

Grand Rapids, MI

Edward Jones

Lisa Ayotte is a financial advisor with Edward Jones in Grand Rapids, MI, holding the CFP® designation along with Series 63 and Series 65 licenses. She has 30 years of industry experience, including over 27 years with Edward Jones and prior work at First Union Brokerage. Outside of advisory work, she is involved with Greyline Brewing Co., a brewery and pub in Grand Rapids. Edward Jones is a full-service wealth management firm serving individual and institutional clients with over $1 trillion in assets under management. The firm offers a range of advisory programs and investment solutions through a large network of financial advisors and branch offices nationwide.

Charitable giving & philanthropy Liquidity event planning Retirement income strategy Multi-generational wealth transfer Equity Recipients (RS/RSU, SOP, ESPP) Executive
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Nathaniel W

Series 66

Grand Rapids, MI

Robert Baird & Co.

Nathaniel Woolum is a Series 66-licensed financial advisor at Robert W. Baird & Co. with one year of industry experience. Prior to joining Baird, he worked at Macatawa Bank and held roles at Biggby Coffee, Hope College, RBH Detasseling, and Mattawan High School. He is part of The DDK Group, a team within Baird’s Private Wealth Management department that serves individual, corporate, pension, and charitable clients. The firm offers a range of financial planning and portfolio management services, utilizing internal research and advanced tools including artificial intelligence to support client advice.

Wealth management Tax-loss harvesting Retired Founder/Business Owner
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Brian M

Series 63, Series 65

Grand Rapids, MI

Ameriprise

Brian Mccabe is a financial advisor with Ameriprise in Ada, MI, holding Series 63 and Series 65 licenses and bringing 29 years of industry experience. He has been with Ameriprise and its affiliates since 2009. Ameriprise provides a retirement-income planning service designed for individuals approaching or in retirement with significant investable assets, offering detailed recommendation reports that address income sources, Social Security options, and tax-efficient withdrawal strategies. The firm combines research, modeling, and tax analysis in its advisory approach and maintains a broad offering of advisory, brokerage, and insurance solutions through affiliated entities.

Retirement income strategy Income planning Social Security optimization Retirement withdrawal strategies Approaching retirement
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Steven M

Series 63, Series 66

Grand Rapids, MI

LPL Financial

Steven Monroe is a financial advisor at LPL Financial with 31 years of industry experience, including 27 years at LPL. He holds the Series 63 and Series 66 designations. Monroe is involved with IBS 401(K) Administrators, a third-party administrator providing services to retirement plans. LPL Financial is an SEC-registered investment adviser and broker-dealer serving individuals, retirement plans, banks, corporations, and charitable organizations through a national network of investment adviser representatives. The firm offers a range of advisory programs, retirement plan consulting, and brokerage services, providing both discretionary and non-discretionary management supported by research and model portfolios.

College savings (529s, UTMA, etc.)
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Jeremy B

Series 63, Series 65

Grand Rapids, MI

J.P. Morgan Securities

Jeremy Barber is a financial advisor at J.P. Morgan Securities with six years of industry experience. He holds Series 63 and Series 65 licenses and has worked at J.P. Morgan Securities and JPMorgan Chase Bank since 2019. Prior to that, he was employed at Legacy Trust and Fifth Third Private Bank. Outside of finance, he is a joint owner of StretchLab, a boutique fitness franchise in West Michigan, though he does not have day-to-day responsibilities. J.P. Morgan Securities provides institutional consulting services to corporations, foundations, and defined contribution plan sponsors, offering asset allocation advice, investment manager searches, and customized performance reporting. The firm combines large institutional advisory operations with brokerage and investment management capabilities.

Wealth management Executive Founder/Business Owner
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Nathan S

Series 63, Series 65

Grand Rapids, MI

Primerica Advisors

Nathan Sitzema is a financial advisor with Primerica Advisors, holding Series 63 and Series 65 credentials and six years of industry experience. He has been with Primerica Advisors and Primerica Financial Services since 2018. Outside of his advisory role, he is the founder and host of Grand Rapids Business Engagement. Primerica Advisors offers discretionary asset management through its Lifetime Investment Program, serving individual and high-net-worth clients with model-delivery strategies and discretionary separately managed accounts. The firm employs third-party asset managers and provides a tiered wrap-fee structure for its services.

ESG / Sustainable investing Tax-loss harvesting Income planning
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Jeremy B

Series 66

Grand Rapids, MI

Merrill

Jeremy Block is a Series 66-licensed financial advisor with Merrill, based in Grand Rapids, MI, and has 11 years of industry experience. He has previously worked at Bank of America, N.A., Fifth Third Bank, and Fifth Third Securities. Merrill, together with its affiliate Managed Account Advisors LLC, provides managed account services through the Select Portfolio Solutions Program. The firm serves individuals, high-net-worth clients, pension and profit-sharing plans, corporations, and charitable organizations using model-based and discretionary investment strategies developed by internal and third-party managers.

Tax-loss harvesting Active portfolio management Wealth management
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Patrick R

Series 63, Series 65

Grand Rapids, MI

Cetera

Patrick Riley is a financial advisor at Cetera with eight years of industry experience. He holds Series 63 and 65 licenses and has worked in various capacities including ownership of Riley Planning & Investments and partnership in Riley JP Group, LLC. Riley serves on the board of the Van Andel Institute and coaches lacrosse for children in grades K through 12. Cetera Investment Advisers LLC is a nationwide SEC-registered adviser serving individual, retirement plan, corporate, charitable, and institutional clients. The firm offers a multi-manager platform with access to model portfolios, third-party managers, and bespoke strategies, managing over $256 billion in assets with more than 10,000 advisors.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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Evan M

Series 66

Grand Rapids, MI

Merrill

Evan Macauley is a financial advisor at Merrill with six years of industry experience and holds a Series 66 designation. He has worked at Bank of America and Merrill since 2019 and has prior experience in various roles including coaching. Outside of his advisory work, Macauley serves as an assistant football coach at Forest Hills Northern High School and participates on the Finance Council for St. Luke University Parish. Merrill, together with its affiliate Managed Account Advisors LLC, provides managed account services to Bank of America fiduciary clients through the Select Portfolio Solutions Program, offering model-based and discretionary investment strategies for individual, high-net-worth, and institutional clients.

Tax-loss harvesting Active portfolio management Wealth management
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Jessica D

Series 63, Series 65

Grand Rapids, MI

Merrill

Jessica Dejager is a financial advisor with Merrill in Grand Rapids, MI, holding Series 63 and Series 65 credentials and bringing 25 years of industry experience. She has been with Merrill Lynch since 2011 and has also worked at Bank of America N.A. since 2022. Merrill, together with its affiliate Managed Account Advisors LLC, provides managed account services to Bank of America fiduciary clients through the Select Portfolio Solutions Program. The firm offers model-based and discretionary investment strategies for individuals, high-net-worth clients, pension and profit-sharing plans, corporations, and charitable organizations.

Tax-loss harvesting Active portfolio management Wealth management
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Ryan O

CFP®, Series 63, Series 66

Grand Rapids, MI

LPL Financial

Ryan Ostrowski is a CFP®-certified financial advisor with 28 years of industry experience, currently with LPL Financial in Grand Rapids, MI. He has worked at LPL Financial since 2002 and previously spent eight years at Community First Federal Credit Union. LPL Financial is a national SEC-registered investment adviser and broker-dealer serving individuals, retirement plans, banks, credit unions, corporations, and charitable organizations through a network of investment adviser representatives. The firm offers a range of advisory programs, financial planning services, and retirement plan consulting, utilizing both discretionary and non-discretionary management strategies supported by proprietary and third-party research.

College savings (529s, UTMA, etc.)
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Casey T

CFP®, Series 63, Series 65

Grand Rapids, MI

LPL Financial

Casey Tjalsma is a CFP®-certified financial advisor with 24 years of industry experience, currently with LPL Financial since 2021. He previously worked at Voya Financial Advisors and Jgh & Associates. Outside of his advisory work, he serves as a wedding officiant through the Universal Life Church and pursues photography as a part-time activity. LPL Financial is an SEC-registered investment adviser and broker-dealer serving a diverse client base including individuals, retirement plans, banks, corporations, and charitable organizations. The firm offers a range of advisory programs and financial planning services supported by research and multiple investment strategies.

College savings (529s, UTMA, etc.)
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Gary T

Series 66

Ada, MI

LPL Financial

Gary Townshend is a financial advisor with LPL Financial, holding a Series 66 designation and 23 years of industry experience. He has been with LPL Financial since 2006. Outside of his advisory role, he is involved with ABO Leasing Corporation/Hollymatic Corp through a CPA affiliate program. LPL Financial is an SEC-registered investment adviser and broker-dealer serving individuals, retirement plans, financial institutions, corporations, and charitable organizations nationwide. The firm offers a range of advisory programs and financial planning services, utilizing both discretionary and non-discretionary management supported by proprietary and third-party research.

College savings (529s, UTMA, etc.)
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