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Gerry O

Series 65

San Francisco, CA

BakerAvenue

Gerry Oconnell is a financial advisor at BakerAvenue with seven years of industry experience. He holds a Series 65 credential and previously worked at Moskowitz LLP and Half Dome Wealth Management. Prior to his current role, he operated a sole proprietorship providing consulting services for nine years. BakerAvenue offers investment advisory and wealth planning services to individuals, retirement plans, charitable institutions, and other U.S. institutions, typically under discretionary mandates. The firm employs a multi-strategy investment approach that includes fundamental, quantitative, and technical analysis combined with tactical asset allocation.

Concentrated stock management Tax-loss harvesting Executive Founder/Business Owner
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Gerald L

Series 63, Series 65

San Francisco, CA

BakerAvenue

Gerald Luff is a financial advisor at BakerAvenue with 23 years of industry experience. He holds Series 63 and Series 65 licenses and has been with BakerAvenue since 2006, following a two-year period at Veridi Capital, LLC. Outside of advisory work, he owns and operates a property management business focused on single-family residences. BakerAvenue provides investment advisory and wealth planning services to individuals, retirement plans, charitable institutions, and other U.S. institutions, offering portfolio management, financial planning, family office services, and specialized strategies including concentrated stock management and philanthropy planning. The firm employs a multi-strategy investment process that integrates fundamental, quantitative, and technical analysis with tactical asset allocation.

Concentrated stock management Tax-loss harvesting Executive Founder/Business Owner
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Enrique F

CFP®, Series 63, Series 65

Foster City, CA

Bailard, Inc.

Enrique Fermin is a Certified Financial Planner (CFP®) with over 32 years of experience in the financial industry. He has been with Bailard, Inc. since 1985 and also worked with Bailard Fund Services, Inc. for more than three decades. Bailard, Inc. provides wealth management and asset management services to both individual and institutional clients, including high-net-worth individuals, endowments, pension plans, and sovereign wealth funds. The firm employs an active, multi-asset diversification approach that integrates quantitative models, fundamental research, and qualitative judgment, while offering sustainable and impact investing options upon client request.

ESG / Sustainable investing Concentrated stock management Elder care planning Real estate investing Executive Founder/Business Owner Retired Women Professionals Mid-Career Professionals
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Danielle S

Series 63, Series 65

San Mateo, CA

First Heartland Consultants, Inc.

Danielle Shinnick is a financial advisor with First Heartland Consultants, Inc. in San Mateo, CA, holding Series 63 and Series 65 licenses and bringing 25 years of industry experience. She has been with First Heartland Capital, Inc. since 2001. Outside of her advisory role, Shinnick operates bookkeeping and tax preparation services. First Heartland Consultants serves a diverse client base including individual investors, retirement plan participants, charitable organizations, and corporate entities. The firm provides financial planning, model-based management for self-directed 401(k) accounts, and both wrap and non-wrap asset management solutions through a network of independent investment adviser representatives.

Annuities Income planning Cash flow / budgeting
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Nicholas L

CFP®, Series 63, Series 65

Oakland, CA

APELLA Wealth

Nicholas Levinson is a CFP® professional with 24 years of experience in the financial services industry. He has worked at Apella Wealth since 2025 and previously spent 22 years at Park Piedmont Advisors LLC. Levinson holds Series 63 and Series 65 licenses. Apella Wealth serves a diverse range of clients, including individuals, retirement plan sponsors, foundations, and institutions. The firm employs a model-driven, quantitative investment approach featuring factor-oriented equity strategies, fixed-income allocations, and portfolio customization, supported by integrated third-party technologies and a broad product mix that includes separately managed accounts, an automated TAMP, and institutional solutions.

Factor investing / smart beta Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Liquidity event planning Executive Founder/Business Owner Mid-Career Professionals Approaching retirement
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Andrea H

CFP®, Series 66

San Francisco, CA

Perigon Wealth Management, LLC

Andrea Hamilton is a CFP® with 17 years of industry experience, currently serving as a financial advisor at Perigon Wealth Management, LLC since 2020. She previously worked at First Affirmative Financial Network for five years and has operated Words Of Gold, a business providing writing, research, and editorial services, since 1999. Perigon Wealth Management offers customized investment advisory and wealth management services to individuals, trusts, estates, businesses, charitable organizations, and banking or thrift institutions. The firm develops portfolios tailored to client objectives and risk tolerance, often delegating investment management to independent managers while maintaining oversight and conducting regular reviews.

Wealth management
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Meghan D

Series 63, Series 65

San Francisco, CA

Sand Hill Global Advisors, LLC

Meghan Degroot is a financial advisor at Sand Hill Global Advisors, LLC with three years of industry experience. She holds Series 63 and Series 65 designations and has been with Sand Hill Global Advisors since 2012. Sand Hill Global Advisors provides investment management, wealth management, and financial planning services to high-net-worth individuals, families, trusts, not-for-profit organizations, pension and profit-sharing plans, and other business entities. The firm employs an open-architecture, globally oriented investment approach that emphasizes asset allocation and combines top-down macro analysis with bottom-up research.

ESG / Sustainable investing Options & derivatives strategies Private / alternative investments
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Tarren S

CFP®

San Francisco, CA

Mission Wealth Management, LP

Tarren Schaar is a CFP® professional with 13 years of industry experience. He currently serves as a financial advisor at Mission Wealth Management, LP, having previously worked at JLFranklin Wealth Planning, LLC. Mission Wealth Management, LP is a multi-team advisory firm managing approximately $17 billion and serving high-net-worth individuals, families, and institutional clients. The firm offers wealth management, personalized portfolio management, financial planning, and consulting services, utilizing a tiered service model to match client complexity and asset size.

ESG / Sustainable investing Private / alternative investments Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive HENRY (High Earners, Not Rich Yet) Mid-Career Professionals
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Keith L

Series 63, Series 66

San Francisco, CA

Robertson Stephens

Keith Larkin is a financial advisor at Robertson Stephens with 26 years of industry experience. He holds Series 63 and Series 66 licenses and has worked previously at Wells Fargo Advisors and Wells Fargo Clearing. Larkin is also a licensed independent insurance agent. Robertson Stephens Wealth Management serves individual clients, families, trusts, estates, family offices, charitable organizations, and retirement plans with a range of advisory services including portfolio management, financial planning, and access to public and private funds. The firm combines personalized advice with model portfolios and oversight from an Investment Office and Committee.

Private / alternative investments Founder/Business Owner Retired
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Cara P

CFP®

San Francisco, CA

Brighton Jones LLC

Cara Picton is a CFP® professional at Brighton Jones LLC with over eight years of industry experience. She previously worked at Nate D. Sanders Inc. and has been involved with nonprofit organizations such as African Village Support and Samos Volunteers. Brighton Jones LLC serves high-net-worth individuals, charitable organizations, pooled investment vehicles, and retirement plans by providing comprehensive wealth-management services, including financial planning, investment management, and family office support. The firm utilizes a Personal CFO model and offers private-investment opportunities through its subsidiary Lenora Capital.

Business exit / sale strategy Multi-generational wealth transfer General estate planning guidance Charitable giving & philanthropy Real estate investing Founder/Business Owner Executive Retired
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Ramonita D

Series 65

San Francisco, CA

Evergreen Capital Management LLC

Ramonita De La Rosa is a financial advisor at Evergreen Capital Management LLC with 10 years of industry experience. She holds a Series 65 credential and previously worked at Bingham, Osborn & Scarborough LLC for six years before joining Evergreen in 2021. Evergreen Capital Management serves a diverse client base including individuals, high-net-worth investors, trusts, endowments, and family offices. The firm employs a Dynamic Asset Allocation approach and branded strategies such as Right Cycle Investing™, utilizing fundamental, macroeconomic, and third-party research alongside artificial intelligence to guide investment decisions.

Private / alternative investments Real estate investing Founder/Business Owner
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Clayton S

CFP®, Series 63, Series 66

Burlingame, CA

Aegis Capital Corp.

Clayton Shum is a CFP® with 20 years of industry experience, currently affiliated with Aegis Capital Corp. He has held roles at Grove Point Advisors, LLC, Grove Point Investments, LLC, and USA Financial Securities, and has operated his own financial services business since 2008. He also maintains a notary license for business use. Aegis Capital Corp. serves individual investors, retirement and benefit plans, trusts, estates, and corporate clients by providing investment advisory and brokerage services, financial planning, and access to managed account programs through RBC and AXOS platforms. The firm offers both discretionary and non-discretionary account options and manages client assets across multiple program offerings.

Concentrated stock management
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Joseph D

Series 65

San Francisco, CA

Robertson Stephens

Joseph Delaney is a financial advisor at Robertson Stephens Wealth Management with 20 years of industry experience. He holds a Series 65 designation and previously worked at LifeGuard Wealth, LLC for 11 years. In addition to his advisory role, he is a licensed California Real Estate Broker, operating separately from his work at Robertson Stephens. Robertson Stephens Wealth Management serves high-net-worth individuals, families, trusts, estates, family offices, charitable organizations, and retirement plans. The firm combines personalized advisory services with model portfolios and oversight by an Investment Committee, offering access to both public and private investment opportunities.

Private / alternative investments Founder/Business Owner Retired
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Amin B

CFA®

San Francisco, CA

LNW

Amin Baradaran is a CFA® charterholder with seven years of industry experience. He has worked at Laird Norton Wetherby Wealth Management and its predecessor firms since 2018, and previously at Financial Clarity Inc. Laird Norton Wetherby Wealth Management provides comprehensive wealth planning and investment management primarily to high-net-worth individuals, families, and related entities. The firm employs a customized investment approach emphasizing strategic asset allocation, global diversification, and a core-satellite method that incorporates active management, tax-aware strategies, and alternative investments.

Wealth management Tax-loss harvesting Private / alternative investments
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Tom S

Series 65, Series 63

Oakland, CA

Infinity Financial Services Advisory

Tom Sciara is a financial advisor at Infinity Financial Services Advisory with four years of industry experience. He holds Series 65 and Series 63 licenses and has worked previously at National Life Group, NYLIFE Securities LLC, and Equity Services Inc. Outside of his advisory role, he is also involved as an insurance agent with Falcon PG Wealth Management and Insurance Services. Infinity Financial Services Advisory is a multi-advisor firm managing approximately $174 million for around 642 clients. The firm serves individual and high-net-worth clients using a multi-method investment approach that includes fundamental, technical, and quantitative analyses, employing a range of investment products and strategies including options and alternative investments.

Options & derivatives strategies
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Erik M

Series 63, Series 65

San Francisco, CA

Savvy

Erik Midas is a financial advisor at Savvy with nine years of industry experience. His previous roles include positions at LPL Financial LLC, Navigation Group, LLC, and Karp Capital Management Corporation. Outside of his advisory work, he is involved with a home-based business operated by his spouse. Savvy provides investment and financial planning services to individuals, trusts, estates, businesses, ERISA plan sponsors, and charitable organizations. The firm offers customized, primarily index-based investment strategies along with active equity portfolios and tax-aware direct indexing, supported by third-party sub-advisers and integrated financial technology tools.

Concentrated stock management ESG / Sustainable investing Options & derivatives strategies Private / alternative investments Tax-loss harvesting Founder/Business Owner Executive HENRY (High Earners, Not Rich Yet)
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Sean M

Series 66

Alameda, CA

Concorde Asset Management, LLC

Sean Mc Neil is a financial advisor at Concorde Asset Management, LLC with one year of industry experience. Prior to joining Concorde, he worked at Hormel Foods for five years and Foster Poultry Farms for three years. He is the owner of Evergreen Sales & Marketing LLC, a business focused on sales and marketing for sports trading cards. Concorde Asset Management serves individual, corporate, and retirement-plan clients by providing discretionary and non-discretionary portfolio management, tailored financial planning, and access to third-party asset managers. The firm builds individualized portfolios through asset allocation and model-based strategies, offering services such as ERISA retirement-plan advisory and management of variable annuity separate accounts.

Retirement income strategy Wealth management Active portfolio management Tax-loss harvesting Business ownership considerations Founder/Business Owner Executive Retired
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Jordan O

CFP®

San Francisco, CA

Aspiriant, LLc

Jordan Overby is a CFP® professional with nine years of experience currently advising clients at Aspiriant, LLC in San Francisco. He has been with Aspiriant in various capacities since 2016. Aspiriant serves primarily high-net-worth individuals, families, professional fiduciaries, and select institutional and retirement plan clients, offering discretionary and non-discretionary investment management along with wealth planning, family office, and specialty services. The firm builds customized investment programs using asset allocation guided by internal research and offers a range of implementation options including third-party managers, ETFs, separate accounts, private investments, and mutual funds.

Divorce financial planning Planning for children with special needs Concentrated stock management Private / alternative investments Executive Founder/Business Owner HENRY (High Earners, Not Rich Yet) Mid-Career Professionals
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Lena M

CFP®, Series 66

Foster City, CA

Bailard, Inc.

Lena Mcquillen is a CFP® and Series 66 credentialed financial advisor with 18 years of industry experience. She has been with Bailard, Inc. since 2020 and previously worked for Wells Fargo Private Investment Advisors, LLC from 2007 to 2020. Outside of her advisory role, she is a member of Smashing Grapes, LLC, a winery business. Bailard provides wealth management and asset management services to a range of individual and institutional clients, utilizing a multi-asset diversification approach that combines quantitative models, fundamental research, and qualitative judgment. The firm serves high-net-worth individuals, endowments, foundations, pension and profit-sharing plans, and registered investment companies, among others.

ESG / Sustainable investing Concentrated stock management Elder care planning Real estate investing Executive Founder/Business Owner Retired Women Professionals Mid-Career Professionals
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David R

Series 63, Series 66

San Francisco, CA

On Investment Management CO

David Rockman is a financial advisor with On Investment Management Company in San Francisco, CA, holding Series 63 and Series 66 licenses and with 33 years of industry experience. He has been with On Investment Management Company and affiliated firms since 2002. Outside of his advisory role, he serves on the advisory board of an athletic club specializing in court and aquatic sports. On Investment Management Company is a multi-team SEC-registered investment adviser that provides financial planning, portfolio management, and retirement-plan advisory services to individuals, families, trusts, charitable organizations, businesses, and ERISA plan sponsors. The firm offers a mix of discretionary and non-discretionary management, access to third-party investment programs, and maintains a dual-registration model with ongoing broker-dealer activity.

General retirement planning Retirement income strategy College savings (529s, UTMA, etc.)
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