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Patrick S

Series 63, Series 66

Lincroft, NJ

Fidelity

Patrick Sullivan is a financial advisor at Fidelity with 26 years of industry experience. He holds Series 63 and Series 66 designations and has been with Fidelity and its affiliated entities since 2006. Outside of his advisory role, he works as an independent contractor officiating basketball games. Strategic Advisers LLC, a Fidelity Investments company, provides investment management and advisory services to a variety of clients, using a blend of fundamental research, quantitative analysis, and algorithmic portfolio construction to manage discretionary and non-discretionary portfolios.

Charitable giving & philanthropy Active portfolio management
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Jacqueline B

Series 63, Series 65

Red Bank, NJ

Wells Fargo Advisors

Jacqueline Bartels is a financial advisor at Wells Fargo Advisors with 23 years of industry experience. She previously worked at Merrill for 14 years, Morgan Stanley for 2 years, and Wells Fargo Clearing for 1 year before joining Wells Fargo Advisors. Outside of her advisory role, she works as a travel advisor with Largay Travel. Wells Fargo Advisors Financial Network serves individuals, trusts, and institutional clients with a broad range of investment and financial planning services. The firm uses proprietary research and planning tools to develop tailored recommendations across various planning areas, including retirement, wealth transfer, and specialized topics such as business-owner transition and special-needs analysis.

Divorce financial planning Planning for children with special needs Business exit / sale strategy Cash flow / budgeting Founder/Business Owner
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Lav V

Series 65

Parlin, NJ

Equitable Advisors

Lav Varma is a Series 65–licensed financial advisor with Equitable Advisors, where he has worked since 1999. He has 43 years of industry experience and previously worked at Axa Advisors. Varma serves as a member of the Board of Trustees for Art N Beat, a nonprofit organization. Equitable Advisors serves a diverse client base including individuals, pension and profit-sharing plans, corporations, and charitable organizations, providing financial planning, retirement consulting, and asset management programs. The firm employs a range of advisory models implemented through third-party managers and emphasizes tailored client risk assessment and program matching.

Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Concentrated stock management Equity Recipients (RS/RSU, SOP, ESPP) Long-term care insurance Founder/Business Owner Retired Executive Approaching retirement Sandwich Generation
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Gavin D

Series 66

Wall Township, NJ

Mass Mutual Investors Services

Gavin Danitz is a financial advisor at Mass Mutual Investors Services with a Series 66 designation and no prior industry experience. His background includes roles in education at multiple institutions, including The College of New Jersey and various schools. Mass Mutual Investors Services is a broker-dealer and SEC-registered investment adviser that provides financial planning and asset management to individuals, business owners, trusts, estates, charitable organizations, and employers. The firm offers annual, collaborative financial planning engagements using firm-approved software and provides specialized planning services such as divorce and estate-settlement planning.

Divorce financial planning General estate planning guidance Multi-generational wealth transfer Cash flow / budgeting Founder/Business Owner Attorney Executive Married/Couples/Partners Divorced
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Kevin C

Series 63, Series 66

Red Bank, NJ

Merrill

Kevin Cullen is a Wealth Management Advisor at Merrill Lynch Wealth Management, where he has worked since 2007. He specializes in creating investment plans tailored to individual client needs and offers services including wealth forecasting analysis, options and income strategies, hedging and tax minimization strategies, portfolio management, insurance planning review, and fixed income strategies. Kevin is a qualified Portfolio Manager who manages personalized and defined strategies that may include individual stocks and bonds, Merrill model portfolios, and third-party investment strategies. In his role, he supports clients through the firm's Investment Advisory Program, which may involve discretionary management of strategies. Kevin began his financial services career in 2000 and previously worked at another leading financial institution, including experience on the Special Situations desk as an Assistant Trader focused on complex orders from large institutional clients and broker dealers. He holds a Bachelor's degree from the W. Paul Stillman School of Business at Seton Hall University and has earned several professional designations, including Chartered Retirement Planning Counselor (CRPC), Certified Plan Fiduciary Advisor (CPFA), Personal Investment Advisor (PIA), and Retirement Accredited Financial Advisor (RAFA). Outside of his professional activities, Kevin has participated in community and charitable organizations such as American Forests, Fulfill, and Wreaths Across America. He enjoys basketball, fishing, and golfing.

Wealth management Options & derivatives strategies Tax-loss harvesting Retirement income strategy Income planning
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Christopher S

Series 65

West Long Branch, NJ

Fisher Investments

Christopher Sall is a financial advisor at Fisher Investments with three years of industry experience. He holds a Series 65 designation and previously worked at Retirement Planners of America and ADP. Fisher Investments serves a diverse global clientele, including institutional and private clients such as pension plans and high-net-worth individuals. The firm provides discretionary portfolio management with a centralized investment process that combines quantitative and qualitative research to construct globally diversified portfolios, employing various risk management and tax-aware strategies.

Tax-loss harvesting Active portfolio management ESG / Sustainable investing Options & derivatives strategies Concentrated stock management Founder/Business Owner Executive
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Eric L

Series 63, Series 65

Red Bank, NJ

Morgan Stanley

Eric Leifer is a financial advisor with Morgan Stanley in Red Bank, NJ, holding Series 63 and Series 65 licenses and bringing 27 years of industry experience. He has been with Morgan Stanley Private Bank, National Association since 2015 and with Morgan Stanley Smith Barney since 2009. Morgan Stanley Wealth Management serves both individual and institutional clients, offering a range of advisory programs including tailored financial planning. The firm manages approximately $2.74 trillion in client assets and utilizes structured planning tools and modeling techniques to support clients in their financial planning.

General estate planning guidance
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Edward K

Series 63, Series 65

Cliffwood, NJ

Cetera

Edward Kelleher is a financial advisor with Cetera who holds Series 63 and Series 65 licenses and has 28 years of industry experience. He has been with Cetera Wealth Services, LLC since 2013 and with Cetera since 2023. Cetera Investment Advisers LLC serves a wide range of clients including individuals, employer-sponsored retirement plans, corporate and charitable clients, and institutional accounts. The firm offers various portfolio management and financial planning services through a large network of independent advisors and operates a multi-manager platform with diverse program options and custodial relationships.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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Matthew S

Series 63, Series 65

Wall Township, NJ

Mass Mutual Investors Services

Matthew Siegel is a financial advisor with Mass Mutual Investors Services, holding Series 63 and Series 65 licenses and bringing 18 years of industry experience. He has worked with MassMutual Life Insurance Company since 2016 and spent nine years at Metlife Securities prior to joining his current firm. In addition to his advisory role, Siegel operates as an independent insurance agent specializing in disability, life, accident, health, long-term care, and property and casualty insurance. Mass Mutual Investors Services is a broker-dealer and SEC-registered investment adviser that provides financial planning and asset management services to individuals, business owners, trusts, estates, charitable organizations, and employers. The firm offers a range of programs, including wrap accounts, money-manager programs, and educational seminars, focusing on collaborative, annual financial planning engagements.

Divorce financial planning General estate planning guidance Multi-generational wealth transfer Cash flow / budgeting Founder/Business Owner Attorney Executive Married/Couples/Partners Divorced
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Tyler D

Series 63, Series 66

Red Bank, NJ

Morgan Stanley

Tyler Dalzell is a financial advisor with Morgan Stanley in Red Bank, NJ, holding Series 63 and Series 66 credentials and six years of industry experience. His prior roles include positions at T. Rowe Price and Morgan Stanley Smith Barney LLC. He has also worked outside of finance with Jay's Valet and Farmstead Golf and Country Club. Morgan Stanley Wealth Management serves individual and institutional clients, offering a range of advisory programs and financial planning services that utilize structured discovery processes and modeling tools like Monte Carlo simulations.

General estate planning guidance
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Paul B

CFP®, Series 63, Series 65

Red Bank, NJ

LPL Financial

Paul Balestiero is a CFP® with 26 years of industry experience, currently with LPL Financial since 2018. His prior experience includes roles at Cadaret, Grant & Co., Inc. and Morgan Stanley DW Inc. He also operates Estate Planning Services, which he has been involved with since 2004. LPL Financial is a national broker-dealer and SEC-registered investment adviser serving individuals, retirement plan participants, banks, trust companies, and other institutions. The firm offers a range of advisory and brokerage services, including financial planning and access to third-party asset management, supported by a network of over 22,800 advisors.

Wealth management Retirement income strategy College savings (529s, UTMA, etc.) Tax-loss harvesting Annuities Retired Founder/Business Owner Executive
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Beatrice M

Series 63, Series 65

Freehold, NJ

Primerica Advisors

Beatrice Mcfarlin is a financial advisor with Primerica Advisors in Freehold, NJ, holding Series 63 and Series 65 licenses and 14 years of industry experience. She has been with Primerica Advisors and Primerica Financial Services since 2012, after a 27-year career with Newark Public Schools. Additionally, she participates in sales of loan products and home security referrals through affiliated companies. Primerica Advisors manages a wrap-fee asset management program serving individual, corporate, and charitable clients. The firm employs model-driven strategies supported by third-party asset managers and offers a range of investment approaches, with approximately $15.5 billion in assets under management.

ESG / Sustainable investing Tax-loss harvesting Income planning
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Ken T

Series 63, Series 65

Red Bank, NJ

Wells Fargo Clearing

Ken Terranova is a financial advisor with Wells Fargo Clearing, holding Series 63 and Series 65 licenses and with 27 years of industry experience. He has worked at Wells Fargo Clearing since 2016 and previously at Wells Fargo Advisors, LLC from 2013 to 2016. Wells Fargo Advisors is a national securities firm that provides investment advisory services, financial planning, retirement plan consulting, and wrap-fee programs to individual, corporate, and institutional clients. The firm manages approximately $671 billion in assets and offers a range of brokerage and advisory solutions supported by research from Wells Fargo Investment Institute and third-party sources.

Retired Founder/Business Owner
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Robert T

Series 63, Series 65

Red Bank, NJ

Merrill

Robert Travis is a Senior Financial Advisor with Merrill Lynch Wealth Management. He has dedicated his career to helping clients manage their wealth through personalized strategies that reflect their individual financial goals and adapt to changing market conditions. With nearly four decades of experience, he specializes in areas including managing new wealth, personal retirement planning, portfolio management, small business strategies, and both individual and corporate investment strategies. Robert focuses on guiding business owners with $5 million to $25 million EBITDA through strategic exit planning and post-sale wealth activation. He works closely with a selective group of boutique investment banks to deliver specialized expertise and facilitate transitions from passive wealth to active wealth creation via new ventures and investments. He holds a Bachelor's degree from Michigan State University and is a graduate of the Epley School of Business as a Claire Scholar. Robert also holds the Personal Investment Advisor (PIA) designation. Committed to community involvement, he volunteers with local organizations and enjoys personal interests such as biking, boating, cooking, skiing, swimming, woodworking, and spending time with his family.

Business exit / sale strategy Business ownership considerations Wealth management Retirement income strategy Retirement withdrawal strategies Founder/Business Owner
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Harry R

Series 63, Series 65

Tinton Falls, NJ

Primerica Advisors

Harry Robinson is a financial advisor with Primerica Advisors, holding Series 63 and Series 65 credentials and nine years of industry experience. His prior work includes roles at Applebrook Homes, the United States Post Office, and PFS Investments, Inc. He is involved in sales of loan products and home security and automation services through affiliated companies. Primerica Advisors offers discretionary asset management primarily through its Lifetime Investment Program, serving individual and high-net-worth clients with model-driven strategies and selectively managed accounts. The firm curates third-party asset managers and uses a tiered wrap fee structure for its services.

ESG / Sustainable investing Tax-loss harvesting Income planning
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Andrew K

Series 66

Shrewsbury, NJ

Morgan Stanley

Andrew Kelly is a Series 66-licensed financial advisor with Morgan Stanley, based in Shrewsbury, NJ, and has 11 years of industry experience. He has worked at Morgan Stanley since 2014 and currently serves at Morgan Stanley Private Bank, N.A. since 2024. Morgan Stanley Wealth Management is an SEC-registered investment adviser and broker-dealer serving both individual and institutional clients. The firm offers comprehensive financial planning and a range of advisory programs, managing approximately $2.74 trillion in client assets.

General estate planning guidance
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John S

Series 63

Shrewsbury, NJ

Morgan Stanley

John Sweeney is a financial advisor at Morgan Stanley with 39 years of industry experience. He holds a Series 63 designation and has worked at Morgan Stanley Private Bank, National Association since 2015, at Morgan Stanley Smith Barney since 2009, and at Citigroup Global Markets from 1993 to 2009. He is based in Shrewsbury, New Jersey. Morgan Stanley Wealth Management provides a wide range of advisory programs to individual and institutional clients, offering tailored financial planning through its Financial Advisors and Estate Planning Strategies Group. The firm manages approximately $2.74 trillion in client assets and employs structured planning tools and modeling techniques to support its advisory services.

General estate planning guidance
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Mark S

Series 63, Series 65

Red Bank, NJ

Morgan Stanley

Mark Sherman is a financial advisor at Morgan Stanley with 31 years of industry experience. He has worked at Morgan Stanley Private Bank, National Association since 2015 and at Morgan Stanley Smith Barney since 2009. Sherman holds Series 63 and Series 65 designations. Outside of his advisory role, he is a partner in The Sherman Real Estate Group, a real estate investment business. Morgan Stanley Wealth Management is an SEC-registered investment adviser and broker-dealer serving individuals and institutional clients. The firm offers a range of advisory programs, including tailored financial planning, and manages approximately $2.74 trillion in client assets.

General estate planning guidance
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Patrick M

Series 66

Freehold, NJ

Wells Fargo Advisors

Patrick Monahan is a financial advisor at Wells Fargo Advisors with six years of industry experience. He holds a Series 66 designation and previously worked at Ameriprise Financial Services. Outside of his advisory role, Monahan coaches youth baseball players with the NJ Intensity Baseball Program. Wells Fargo Advisors Financial Network is a large broker-dealer and registered investment adviser that provides investment and financial planning services to individuals, trusts, and institutions. The firm offers a broad range of planning services tailored to clients meeting a net-worth threshold and integrates advisory services with other financial products and referral channels.

Divorce financial planning Planning for children with special needs Business exit / sale strategy Cash flow / budgeting Founder/Business Owner
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Jeffrey H

Series 66

Red Bank, NJ

UBS Financial Services

Jeffrey Harris is a financial advisor at UBS Financial Services with a Series 66 designation and four years of industry experience. He joined UBS in 2020 after working at Phyton Talent Advisors from 2019 to 2020. He holds a degree from Rutgers University. UBS Financial Services serves individual, corporate, and institutional clients through brokerage and investment advisory offerings, including financial planning and portfolio management. The firm combines institutional trading capabilities with wealth management services and uses proprietary research and model-based asset allocations to tailor plans to clients’ goals and risk tolerances.

General retirement planning Cash flow / budgeting Equity compensation tax strategy Executive Founder/Business Owner Mid-Career Professionals Approaching retirement
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