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Rosa S

CFP®, Series 63, Series 65

St. Augustine Beach, FL

Tucker Asset Management LLC

Rosa Shala is a CFP® professional with eight years of industry experience, currently serving as an advisor at Tucker Asset Management LLC. She previously worked at Wealth Watch Advisors, LLC and Sound Income Strategies, LLC. In addition to her advisory role, she owns Shala Financial, where she acts as an independent insurance agent specializing in fixed and indexed annuities and fixed insurance products. Tucker Asset Management serves individual and high-net-worth clients, as well as foundations, trusts, estates, and charitable organizations, providing discretionary investment management and financial planning through a network of independent advisers. The firm employs a top-down, macroeconomic asset-allocation approach and offers access to alternative investments and model portfolios.

Private / alternative investments Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive
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Jeffrey H

CFA®, Series 63, Series 65

St. Augustine, FL

Geneos Wealth Management, Inc.

Jeffrey Helms is a CFA® charterholder with 38 years of industry experience. He is currently with Geneos Wealth Management, Inc. and has previously worked at First Coast Wealth Advisors and Heffernan Financial. Helms serves as an arbitration panelist for FINRA and NYSE and is a board member of the St. Augustine General Employees Pension Fund. Geneos Wealth Management is an SEC-registered investment adviser serving individuals, trusts, estates, corporations, pension plans, and other institutions. The firm offers financial planning, portfolio management, and access to third-party money managers through various programs, employing a range of investment strategies including fundamental and technical analysis.

ESG / Sustainable investing Options & derivatives strategies
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Tiffany C

Series 65, Series 63

Saint Augustine, FL

Consolidated Portfolio Review Corp

Tiffany Carrion is an investment advisor representative at Consolidated Portfolio Review Corp with one year of industry experience. She holds Series 65 and Series 63 licenses and has a background working at Ameri-Force and in residential real estate as a broker-associate with Great Expectations Realty. Outside of her advisory role, she is co-owner of an Airbnb rental property. Consolidated Portfolio Review Corp is an SEC-registered enterprise advisor serving individuals, high-net-worth clients, trusts, estates, charitable organizations, and retirement plans. The firm offers managed accounts, tactical ETF model portfolios, financial planning, and access to third-party sub-advisors, employing strategic asset allocation combined with fundamental and technical analysis tailored to client objectives.

Active portfolio management Wealth management
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Yaniv R

Series 66

St. Augustine, FL

OpenArc Corporate Advisory, LLC

Yaniv Rubina is a financial advisor at OpenArc Corporate Advisory, LLC with 20 years of industry experience. He holds the Series 66 designation and has worked at Bank of America, N.A. and Merrill prior to joining OpenArc. OpenArc Corporate Advisory serves a diverse client base, including individuals, trusts, nonprofit endowments, and retirement plans. The firm offers tailored wealth management and retirement services, utilizing a broad range of investment options and emphasizing institutional research and fiduciary governance for its retirement plan sponsors.

Private / alternative investments ESG / Sustainable investing Active portfolio management Options & derivatives strategies Founder/Business Owner Retired Values-based investing
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Ronald W

CFP®, Series 66

Saint Augustine, FL

ValMark Advisers, Inc.

Ronald Ware is a CFP® with 28 years of experience in the financial industry, currently serving at ValMark Advisers, Inc. since 2007. He is also an of counsel attorney specializing in estate, asset protection, and elder law at Borchers Trust Law Group and is an author of books unrelated to investing. Ware serves as a board member for Give Send Go Charities, a nonprofit organization focused on sharing the gospel through generosity. ValMark Advisers provides investment advisory and financial planning services to individual and high-net-worth investors, retirement plan sponsors, and institutional clients. The firm utilizes diversified, goal-based model portfolios and asset allocation strategies, integrating proprietary and third-party platforms to deliver customized solutions.

Annuities Wealth management Business exit / sale strategy Executive Founder/Business Owner
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Julian L

ChFC®

St. Augustine, FL

Interactive Financial Advisors

Julian Lefiles Jr. is a ChFC® credentialed financial advisor with 16 years of experience at Interactive Financial Advisors in St. Augustine, FL. He has been with the firm since 2010. Interactive Financial Advisors serves individuals, including high-net-worth and non-HNW clients, as well as pension and profit-sharing plans, trusts, estates, and charitable organizations. The firm offers portfolio management, financial planning, and advisory consulting, utilizing asset-allocation models with ETFs and mutual funds, and employs tools such as Modern Portfolio Theory and the TIFIN Wealth Risk tool to manage client portfolios on a discretionary basis.

Annuities Long-term care insurance College savings (529s, UTMA, etc.)
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Matthew H

CFP®, Series 63, Series 66

St Augustine, FL

Vanderbilt Advisory Services

Matthew Holibaugh is a CFP® with 17 years of industry experience, currently serving as a financial advisor at Vanderbilt Advisory Services. His prior experience includes roles at Cetera, Capital Financial Strategies, Securian Financial Services, and Fidelity. Holibaugh is also the owner of Infinite Investment Strategies, an investment management and financial planning business based in St. Augustine, FL. Vanderbilt Advisory Services serves a diverse client base including individuals, high-net-worth clients, charitable organizations, trusts, estates, businesses, and retirement plans. The firm offers discretionary and non-discretionary portfolio management, proprietary model portfolios, and integrates retirement plan consulting with advisory services through a formal partnership with benefits firms.

Wealth management Active portfolio management Tax-loss harvesting General estate planning guidance
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Thomas J

Series 63, Series 65

St Johns, FL

D.A. Davidson & Co.

Thomas Johnson is a financial advisor at D.A. Davidson & Co. with 34 years of industry experience, including 21 years at his current firm. He holds Series 63 and Series 65 licenses. Outside of his advisory role, he is involved as a partner and co-owner in a rental property partnership. D.A. Davidson & Co. provides investment advisory and brokerage services to a diverse client base, including employer-sponsored retirement plans, individual and high-net-worth investors, charitable organizations, and corporate clients. The firm offers a range of services such as retirement plan advisory, financial planning, equity research, and a Private Wealth program for clients with over $20 million in net worth, operating under fiduciary standards and utilizing qualitative and quantitative methods.

Wealth management Retirement income strategy Founder/Business Owner Executive HENRY (High Earners, Not Rich Yet) Established Professionals
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Jared D

Series 66

St. Augustine, FL

Truist Advisory Services

Jared Dollar is a financial advisor with Truist Advisory Services and holds a Series 66 designation. He has 26 years of industry experience and has worked with Truist Advisory Services since 2016 and Truist Investment Services since 2011. Outside of his advisory work, he has joint ownership of a condominium with his son. Truist Advisory Services provides investment consulting and advisory services to individuals, corporate clients, retirement plan sponsors, and charitable organizations. The firm utilizes a combination of discretionary manager relationships and non-discretionary consulting, supported by AI-enabled research tools and extensive inter-affiliate integration.

Founder/Business Owner Executive
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Michael L

Series 63, Series 65

St. Augustine, FL

Private Advisor Group, LLC

Michael Lysenko is a financial advisor with Private Advisor Group, LLC, holding Series 63 and Series 65 licenses and bringing five years of industry experience. He also has over three decades as an independent insurance agent and offers tax advice and preparation services through a separate business. Private Advisor Group serves individuals, trusts, estates, charitable organizations, businesses, and retirement plans by providing discretionary and non-discretionary portfolio management, financial planning, and retirement consulting. The firm employs a fiduciary-based advisory model, utilizing technology platforms and a range of investment strategies, often implementing advice through third-party managers and TAMPs.

Annuities Founder/Business Owner
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Karleienny M

Series 63, Series 66

St Augustine, FL

Truist Advisory Services

Karleienny Medina Sojo is a financial advisor with Truist Advisory Services in St. Augustine, FL, holding Series 63 and Series 66 licenses and bringing nine years of industry experience. She has worked with Truist Investment Services and Vystar Credit Union, among other firms. Outside of her advisory role, she is president of D&K Markets LLC, an online clothing resale business operating on eBay. Truist Advisory Services provides investment consulting and advisory services to individuals, corporate clients, retirement plan sponsors, and charitable organizations, utilizing a combination of discretionary and non-discretionary manager relationships supported by third-party platforms and AI-enabled research tools.

Founder/Business Owner Executive
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Timothy V

ChFC®, Series 63

St Augustine, FL

Ameritas Advisory Services, LLC

Timothy Von Ebers is a ChFC® credentialed financial advisor with 36 years of industry experience. He is currently with Ameritas Advisory Services, LLC and its affiliated entities, having joined in 2022. His prior experience includes roles at The ON Equity Sales Company, Ohio National Financial Services, and Guardian Life. Ameritas Advisory Services, LLC provides investment advisory and financial planning services to individual investors, retirement plans, charitable organizations, and corporate clients. The firm offers a variety of managed account programs and fee-based management of variable annuity and life insurance subaccounts, supported by a network of Investment Adviser Representatives and multiple custodial platforms.

Annuities Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Founder/Business Owner Retired
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Christopher H

CFA®, Series 63

Saint Augustine, FL

Truist Advisory Services

Christopher Hett is a CFA® charterholder and Series 63 licensee with nine years of industry experience. He has worked at SunTrust Advisory Services since 2016 and has been employed with SunTrust Bank since 2006. He is based in Saint Augustine, Florida. Truist Advisory Services provides investment consulting and advisory services to individuals, corporate and business clients, retirement plan sponsors and participants, and charitable organizations. The firm offers asset allocation and investment policy analysis, plan sponsor fiduciary support, and a manager-selection program implemented through a combination of discretionary and non-discretionary strategies.

Founder/Business Owner Executive
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John S

Series 66

St Johns, FL

Commonwealth Financial Network

John Stine is a financial advisor with Commonwealth Financial Network based in Eau Claire, WI. He holds a Series 66 designation and has nine years of industry experience. Since 2015, he has been associated with Nine Pillars, where he also serves as owner and wealth manager through Stine Wealth Management LLC. Commonwealth Financial Network supports a national network of nearly 3,000 advisors by providing operations, technology, investment management, and compliance services. The firm offers a variety of advisory programs and allows advisors discretion in portfolio construction, backed by a dedicated Investment Management and Research team.

Passive / index investing Active portfolio management Tax-loss harvesting Wealth management Retirement income strategy Founder/Business Owner Executive Retired
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Zachary A

Series 66

Saint Augustine, FL

Empower Advisory Group

Zachary Alder is a financial advisor with Empower Advisory Group in Saint Augustine, FL, holding a Series 66 designation and six years of industry experience. His prior roles include positions at Citigroup, Bank of America, Merrill, and other financial institutions. Empower Advisory Group provides financial planning and investment management primarily to employer-sponsored retirement plan sponsors and their participants, as well as to Empower Premier IRA and select retail brokerage clients, delivering services through an integrated model connected to Empower’s recordkeeping and administrative platforms.

General retirement planning Retirement income strategy Social Security optimization Debt management College savings (529s, UTMA, etc.)
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Matthew T

CFP®, Series 66

St. Augustine, FL

PNC Wealth Management

Matthew Tarantino is a CFP® with 11 years of experience in the financial services industry. He is currently with PNC Wealth Management and has previously worked at firms including Citigroup, Fidelity Brokerage Services LLC, and Commonwealth Financial Network. Outside of finance, he has been a manager of a non-investment related rental property business. PNC Wealth Management offers retail brokerage and advisory services through model-based programs, including an invitation-only digital portfolio strategist for employees that uses algorithmic risk assessment and approved model strategies implemented via mutual funds and ETFs.

Passive / index investing Active portfolio management Wealth management Executive
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Michael S

Series 66, Series 65

St. Augustine, FL

Farther

Michael Smith is a financial advisor with Farther in St. Augustine, FL, holding Series 65 and Series 66 licenses and bringing 23 years of industry experience. Before joining Farther in 2024, he worked at Rock Creek Wealth Planners and Advisors LLC, Coliseum Wealth Management, LLC, and United Planners Financial Services. Outside of advising, he is a real estate agent assisting buyers and sellers of single-family homes and operates a notary business providing loan signing and notarization services. Farther provides discretionary investment management and related advisory services primarily to individual investors, trusts, and estates through a web and mobile platform as well as in-person meetings. The firm employs a Modern Portfolio Theory-based approach using proprietary model portfolios and algorithmic rebalancing and incorporates AI tools alongside advisor judgment in managing diversified portfolios.

Passive / index investing Retirement plans for business owners (SEP, solo 401k) Options & derivatives strategies
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Joseph H

Series 63, Series 65

St Johns, FL

Ameritas Advisory Services, LLC

Joseph Hubbard is a financial advisor with Ameritas Advisory Services, LLC, holding Series 63 and Series 65 licenses and 39 years of industry experience. He has been affiliated with Ameritas Advisory Services since 2021 and operates Hubbard Financial Planners and Hubbard Planning Group Inc., where he serves as president. Hubbard is also licensed as an independent insurance agent to sell fixed insurance products. Ameritas Advisory Services, LLC provides investment advisory and financial planning services to individuals, retirement plans, charitable organizations, and corporate clients through a network of Investment Adviser Representatives. The firm offers various managed account programs and fee-based management of variable annuity and universal life subaccounts, utilizing multiple custodial platforms and third-party tools to support portfolio construction and management.

Annuities Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Founder/Business Owner Retired
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Choyce L

Series 66, Series 63

Saint Augustine, FL

Empower Advisory Group

Choyce La Rue is a financial advisor at Empower Advisory Group with Series 66 and Series 63 credentials and three years of industry experience. Prior to joining Empower, La Rue held positions at Civista Bank and Thermo Fisher Scientific, among others. La Rue also serves as the volunteer Treasurer for St Johns County Fire Rescue Cadet Post 343, a nonprofit supporting young adults pursuing careers in fire and rescue services. Empower Advisory Group provides financial planning and investment management primarily for employer‑sponsored retirement plan sponsors and their participants, as well as Empower Premier IRA and retail brokerage clients. The firm’s services integrate proprietary and third‑party planning tools with Empower’s recordkeeping and administrative platforms, focusing on long‑term portfolio returns and annual rebalancing.

General retirement planning Retirement income strategy Social Security optimization Debt management College savings (529s, UTMA, etc.)
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Kirill S

CFP®, Series 66, Series 63

St. Augustine, FL

Sequoia Financial Group, L.L.C.

Kirill Semenov is a CFP® professional with nine years of experience in the financial services industry. He is currently with Sequoia Financial Group, L.L.C. and has previously worked at Beaini Financial Solutions, Intellicapital Advisors LLC, Brightside Benefit, and Fidelity Investments. He is also a licensed insurance agent. Sequoia Financial Advisors, LLC provides wealth planning, investment management, retirement-plan advisory, and related consulting to a diverse client base, including individuals, family offices, corporations, charitable organizations, trusts, and retirement plans. The firm employs a combination of model and custom portfolio management approaches, utilizing a range of investment vehicles and supported by a committee-driven research and due diligence process.

Wealth management Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy College savings (529s, UTMA, etc.) Founder/Business Owner Executive
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