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Michael E

CFP®, Series 66

Jacksonville, FL

Madden Advisory Services, Inc.

Michael Ellis is a CFP® professional with nine years of industry experience. He has worked at Madden Advisory Services, Inc. since 2018 and previously held roles at Bank of America and Merrill Lynch. Madden Advisory Services provides financial planning, discretionary portfolio management, and pension consulting to individuals, trusts, estates, and other entities. The firm combines personalized wealth management with an online, model-driven ETF and mutual fund platform, employing a dual delivery approach that integrates fundamental, technical, and cyclical analysis.

General retirement planning Cash flow / budgeting Charitable giving & philanthropy
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Michael M

CFP®, Series 63, Series 66

Ponte Vedra, FL

Intellicapital Advisors LLC

Michael Mc Alpin is a CFP®-designated financial advisor with 24 years of industry experience. He currently works at Intellicapital Advisors LLC, where he has been since 2021. His prior experience includes roles at Strategic Advisors LLC and Fidelity Investments. Intellicapital Advisors serves individuals, high-net-worth clients, families, trusts, estates, and small business owners with portfolio management and comprehensive financial planning. The firm employs a goals-based investment process integrating model portfolios, third-party platforms, and tax-aware services, supported by technology tools and human oversight.

Annuities Retirement income strategy General tax planning Wealth management General estate planning guidance
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Troy L

CFP®, Series 65

Jacksonville, FL

Davis Capital Management

Troy Lerche is a CFP® and holds a Series 65 license with nine years of industry experience. He currently works at Davis Capital Management and previously spent seven years at Firstwave Financial Inc (formerly CPA Wealth Management Services). Davis Capital Management serves individual investors, trusts, foundations, corporations, and employer-sponsored retirement plans, providing discretionary portfolio management, customized financial planning, and qualified plan consulting. The firm emphasizes capital preservation through a combination of top-down macroeconomic sector weighting and bottom-up security selection, maintaining risk controls to limit exposure by sector and security.

Active portfolio management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive
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Shawn M

CFP®, PFS™, Series 66

Jacksonville, FL

Gunn & Company Investment Management, Inc.

Shawn Mccabe is a CFP® and PFS™ credentialed financial advisor with 14 years of industry experience. He is currently with Gunn & Company Investment Management, Inc. and also serves as Owner and President of McCabe Gunn, CPA, PA, a non-investment related CPA firm. His prior roles include positions at CPS Investment Advisors and various consulting and financial firms. Gunn & Company Investment Management, Inc. provides discretionary investment advisory and portfolio management services to individuals, trusts, estates, corporations, small business owners, pension plans, foundations, and other charitable entities. The firm manages approximately $194.5 million across about 164 client accounts and offers services including financial planning, tax and estate considerations, and a 401(k) Daily Valuation program.

Options & derivatives strategies Founder/Business Owner
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Eric R

CFP®, Series 66

Saint Johns, FL

Matador Financial

Eric Rust is a CFP® with 19 years of industry experience, currently serving as an advisor at Matador Financial Planning LLC since 2014. He holds a Series 66 license and is based in Saint Johns, Florida. Matador Financial Planning serves individual and high-net-worth clients by providing ongoing portfolio management and financial planning services. The firm uses fundamental analysis and modern portfolio theory to manage discretionary and non-discretionary accounts, investing across a range of asset classes including mutual funds, equities, fixed income, real estate funds, ETFs, TIPS, and non-U.S. securities.

Real estate investing Passive / index investing
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Brian H

CFP®, CFA®, Series 66

Jacksonville, FL

River City Wealth Management

Brian Hughes is a CFP® and CFA® credentialed financial advisor with 19 years of industry experience. He is currently with River City Wealth Management, where he has worked since 2019, following prior roles at Advisory Services Network, LLC and Madden Advisory Services, Inc. River City Wealth Management provides discretionary wealth management and financial planning services to individuals, professionals, business owners, and retirement plans. The firm employs a macroeconomic, long-term asset allocation approach utilizing third-party research and manager due diligence to construct diversified portfolios, typically implementing strategic allocations through mutual funds, ETFs, and individual securities.

Wealth management Founder/Business Owner
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Gregory C

Series 66

Ponte Vedra Beach, FL

TrueWater Wealth

Gregory Chapas is a financial advisor at Truewater Wealth with four years of industry experience. He holds a Series 66 designation and has worked at Ponte Vedra Wealth and Fortress Wealth Planning, among other firms. Outside of his advisory role, he coaches middle school lacrosse for Bolles Prep and the Bolles Bombers Summer Lacrosse league. Truewater Wealth serves individual and business clients with portfolio management, financial planning, pension consulting, and tax and accounting services. The firm operates an integrated RIA and CPA model, providing discretionary investment management alongside comprehensive accounting and tax services.

Founder/Business Owner Retired
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Michelle B

CFP®, Series 66

Jacksonville, FL

River City Wealth Management

Michelle Barron is a CFP® and Series 66-licensed advisor with 17 years of industry experience. She has worked at River City Wealth Management since 2021 and previously at Advisory Services Network and Madden Advisory Services. Outside of financial advising, she manages a property management business in Jacksonville, Florida. River City Wealth Management provides discretionary wealth management and financial planning to individuals, professionals, business owners, and retirement plans. The firm employs a macroeconomic, long-term asset allocation approach using third-party research and manager due diligence to build diversified portfolios across equities, fixed income, mutual funds, and ETFs.

Wealth management Founder/Business Owner
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Thomas B

Series 63, Series 65

Ponte Vedra Beach, FL

Coral Reef Advisors LLC

Thomas Boyd is a financial advisor with Coral Reef Advisors LLC in Ponte Vedra Beach, FL, holding Series 63 and Series 65 designations and possessing 30 years of industry experience. His prior roles include positions at JPMorgan Chase Bank NA, JPMorgan Securities LLC, Snowden Lane Partners, and Private Client Services, LLC. Coral Reef Advisors is a fee-based registered investment adviser serving individuals, high-net-worth clients, trusts, estates, and business entities. The firm employs a tactical allocation strategy that incorporates fundamental and technical analysis and includes long- and short-term purchases and option writing, tailoring portfolios to client objectives while allowing investment restrictions.

Active portfolio management Options & derivatives strategies
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Marco C

Series 66

Saint Johns, FL

Matador Financial

Marco Coleman is a financial advisor at Matador Financial with 13 years of industry experience. He holds the Series 66 designation and has been with Matador Financial since 2014. Prior to his advisory role, Coleman was involved with the Georgia Tech Football Team for five years. He also volunteers as a defensive line and linebackers coach at Morehouse College. Matador Financial Planning serves individual and high-net-worth clients by providing portfolio management and financial planning services. The firm manages discretionary and non-discretionary accounts using fundamental analysis and modern portfolio theory, with a focus on in-house asset management and a broad range of investment instruments.

Real estate investing Passive / index investing
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David V

CFP®, Series 66

Ponte Vedra Beach, FL

Vigil Wealth Management, LLC

David Vigil is a CFP® and holds a Series 66 license with 21 years of industry experience. He currently serves as an advisor at Vigil Wealth Management, LLC, where he has worked since 2018, including its predecessor entities. Prior to that, he held positions at LPL Financial and SunTrust Advisory Services. In addition to his advisory role, he is a licensed insurance agent. Vigil Wealth Management advises individuals, trusts, estates, businesses, and retirement plans, offering wealth management, financial planning, and portfolio management services. The firm emphasizes a long-term investment approach focused on low-cost, diversified mutual funds and ETFs while maintaining flexibility to include a range of other investment vehicles and regularly monitors client accounts.

Wealth management Active portfolio management Private / alternative investments Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive
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Bradley R

CFA®, Series 66

Jacksonville Beach, FL

Lionsbridge Wealth Management LLC

Bradley Ridinger is a CFA® charterholder with 24 years of industry experience. He has worked at Lionsbridge Securities, LLC since 2010 and Lionsbridge Asset Management, LLC since 2008. He is based in Jacksonville Beach, FL, and holds the Series 66 designation. LionsBridge Wealth Management provides fee-based advisory services to individuals, high-net-worth clients, trusts, foundations, endowments, and businesses. The firm offers discretionary portfolio management with an active Core Plus equity approach that incorporates proprietary strategies for U.S. large-cap selection and ETF management, alongside fixed-income allocations determined by top-down quality and maturity assessments.

Annuities
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Jared K

CFP®, Series 63, Series 65

Ponte Vedra Beach, FL

Knight Financial Investments

Jared Knight is a Certified Financial Planner (CFP®) with over 11 years of experience in financial advising. He is the owner of Knight Financial Investments, LLC, where he has worked since 2014, and also operates a part-time accounting practice, Jared B. Knight, CPA, preparing income tax returns. Additionally, he works full time as an audit manager at Florida Blue. Knight Financial Investments provides discretionary portfolio management primarily focused on equity investments for individual and high-net-worth clients. The firm employs fundamental analysis and long-term purchase strategies tailored to each client’s goals and risk tolerance.

Active portfolio management
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Carolyn H

Series 63, Series 66

Jacksonville Beach, FL

Lionsbridge Wealth Management LLC

Carolyn Ham is a financial advisor with Lionsbridge Wealth Management LLC in Jacksonville Beach, FL, holding Series 63 and Series 66 licenses and bringing 28 years of industry experience. She has been associated with Lionsbridge Wealth Management since 2008 and also holds authorized member roles at Lionsbridge Insurance, LLC and Lionsbridge Capital, LLC, where she performs limited administrative tasks. Lionsbridge Wealth Management provides fee-based advisory services to individuals, high-net-worth clients, trusts, foundations, endowments, and businesses, offering discretionary portfolio management along with retirement planning and IRA rollover advice. The firm employs an active Core Plus equity approach combined with proprietary strategies and manages approximately $122 million in regulatory assets.

Annuities
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Melanie M

Series 63, Series 65

Jacksonville, FL

St. Johns Investment Management Company, LLC

Melanie Magners is a financial advisor at St. Johns Investment Management Company, LLC in Jacksonville, FL, holding Series 63 and Series 65 licenses with 22 years of industry experience. She has been with St. Johns Investment Management Company since 2013. St. Johns Investment Management Company provides portfolio management services to individuals, trusts, estates, corporations, pension and profit-sharing plans, and charitable organizations. The firm employs a three-factor equity valuation process emphasizing fundamental and technical analysis and typically invests in large-cap U.S. equities, ETFs, fixed-income securities, and short-term cash investments.

Active portfolio management Wealth management
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Susan H

Series 65

Jacksonville, FL

Gunn & Company Investment Management, Inc.

Susan Hughes is a financial advisor at Gunn & Company Investment Management, Inc. with 26 years of industry experience and a Series 65 designation. She has worked at several related firms, including Gunnchamberlain CPA Firm, P.L., and currently serves in an administrative role at McCabe Gunn, CPA, PA. Gunn & Company Investment Management, Inc. provides discretionary investment advisory and portfolio management services to individuals, trusts, estates, corporations, pension plans, and charitable entities, managing approximately $194.5 million across about 164 client accounts. The firm engages an unaffiliated sub-advisor to implement client strategies based on Investment Policy Statements, focusing on companies with strong balance sheets, steady dividends, and international exposure.

Options & derivatives strategies Founder/Business Owner
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Stephanie P

Series 65

Jacksonville, FL

St. Johns Investment Management Company, LLC

Stephanie Price is a financial advisor at St. Johns Investment Management Company, LLC in Jacksonville, FL, holding a Series 65 designation with 10 years of industry experience. She has been with St. Johns Investment Management since 2016. St. Johns Investment Management Company provides portfolio management and advisory services to individuals, trusts, estates, corporations, pension and profit-sharing plans, and charitable organizations. The firm employs a three-factor equity valuation framework and generally purchases individual fixed-income securities, offering services that include discretionary and non-discretionary separately managed accounts.

Active portfolio management Wealth management
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Nora W

Series 65

Ponte Vedra Beach, FL

TrueWater Wealth

Nora Wilson is a Series 65-licensed financial advisor at TrueWater Wealth with 12 years of industry experience. She previously worked at Ringeisen & Worrell, P.A. for 13 years before joining Ponte Vedra Wealth, P.A. in 2025. TrueWater Wealth serves individual and business clients with a combination of portfolio management, financial planning, pension consulting, and tax and accounting services. The firm operates as both a registered investment adviser and a certified public accounting practice, offering integrated solutions that include discretionary investment management and specialized retirement-plan consulting.

Founder/Business Owner Retired
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Kevin D

CFP®, ChFC®, Series 63

Jacksonville, FL

The Driscoll Group, Inc.

Kevin Driscoll is a financial advisor with Raymond James Financial, holding CFP® and ChFC® designations and over 40 years of industry experience. He has been affiliated with Raymond James since 1987 and leads The Driscoll Group, Inc., which he founded in 1983. His business activities include ownership roles in DRISC Financial LLC and investments in art through several Masterworks LLC entities. Raymond James Financial Services Advisors, Inc. serves a diverse client base including individual investors, high-net-worth clients, pension plans, and institutions. The firm offers financial planning and non-discretionary investment consulting, emphasizing tailored recommendations developed through detailed client risk profiling and supported by a broad affiliate network.

General retirement planning Business sale tax planning Founder/Business Owner Retired
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Matthew R

CFP®, Series 66

Jacksonville, FL

MASH Financial Planning

Matthew Riggins is a CFP® and holds a Series 66 license with 10 years of experience in financial services. He operates as the sole advisor at MASH Financial Planning and has prior experience at Roy Miller & Associates and Merit Financial Group. Outside of advising, he serves as a managing partner at Riggins & Forsyth Properties, where he is involved in property acquisition and rehabilitation. MASH Financial Planning provides comprehensive financial planning, investment management, employee benefit plan consulting, and tax preparation primarily for individual and high-net-worth clients as well as employer plan sponsors. The firm employs a passive investment approach using index funds and ETFs, supplemented by fundamental and technical analysis, and integrates ongoing financial planning and portfolio supervision into its advisory services.

Annuities Retirement plans for business owners (SEP, solo 401k) Business ownership considerations Business exit / sale strategy Cash flow / budgeting Founder/Business Owner
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