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Brian C

Series 66, Series 63

Corona, CA

Palo Seco Wealth Management

Brian Colla is a financial advisor at Palo Seco Wealth Management with seven years of industry experience. He holds Series 66 and Series 63 licenses and has worked at firms including Ameriprise, California Bank and Trust, and Edward Jones. In addition to his advisory role, Colla operates a real estate and mortgage loan brokerage business. Palo Seco Wealth Management provides investment management and financial planning services to individuals, high-net-worth clients, and corporations. The firm employs a generally passive, low-cost investment approach focused on index funds and ETFs, incorporating client-specific objectives and risk tolerances, and integrates biblically responsible investing aligned with its mission-driven framework.

Cash flow / budgeting Business ownership considerations Christian Faith Based
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Shirley C

Series 63, Series 66

Jurupa Valley, CA

Hawley Advisors

Shirley Coria is a financial advisor with Hawley Advisors, holding Series 63 and Series 66 designations and bringing 23 years of industry experience. Her prior roles include positions at Ni Advisors, Inc., Independent Financial Group, LLC, and NPB Financial Group, LLC. She also works as an independent financial operations consultant, providing operational assistance to other financial advisors. Hawley Advisors offers personalized financial planning and discretionary investment management primarily to individual and high-net-worth clients, utilizing a strategic asset allocation approach based on Modern Portfolio Theory with mutual funds and ETFs. The firm manages approximately $74.2 million in client assets across 59 households and provides quarterly performance reporting.

General retirement planning General tax planning Cash flow / budgeting College savings (529s, UTMA, etc.)
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Karl H

CFP®, Series 65

Riverside, CA

The Leonard Financial Group, LLC

Karl Hicks is a CFP® with 21 years of industry experience and has been with The Leonard Financial Group, LLC since 2003. He holds a Series 65 license and is based in Riverside, CA. The Leonard Financial Group serves individual clients, including both high-net-worth and non-high-net-worth households, as well as charitable and organizational clients. The firm provides financial planning, investment management, and consulting services using a formal planning process combined with portfolio management that incorporates tactical and strategic tools such as option strategies and short sales.

Options & derivatives strategies
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Gaetano S

Series 66

Claremont, CA

Claremont Financial Group,Inc.

Gaetano Scalzo is a financial advisor at Claremont Financial Group, Inc., holding a Series 66 credential with five years of industry experience. His background includes roles at Capital Investment Group Inc. and multiple positions related to financial services and other industries. Claremont Financial Group provides personal financial planning and discretionary investment management to individuals, high-net-worth clients, trusts, estates, and charitable organizations, focusing on professionals, pre-retirees, and retirees. The firm uses third-party asset allocation platforms and independent managers while maintaining oversight of model selection and portfolio management under fiduciary standards.

General retirement planning Income planning Tax-loss harvesting Wealth management Executive Retired Mid-Career Professionals Approaching retirement Retired
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Mark T

Series 63, Series 65

Anaheim Hills, CA

WMS Financial Services

Mark Turner is a financial advisor at WMS Financial Services with 23 years of industry experience. He holds Series 63 and Series 65 licenses and has worked with Wealth Management Strategies Financial Services LLC since 2018. Turner also owns and operates an insurance sales business through WM Strategies & Insurance Services Corp. WMS Financial Services is a state-registered advisory firm serving individuals, trusts, estates, charitable organizations, and business entities. The firm provides discretionary asset management tailored to client objectives and employs a range of investment strategies including long-term holdings, trading, options, and margin.

Options & derivatives strategies Annuities Wealth management
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Jorden B

Series 65

Claremont, CA

LifeSteps Financial

Jorden Bastien is a financial advisor at LifeSteps Financial with 13 years of industry experience. He holds a Series 65 designation and has been with LifeSteps Financial (formerly Foothill Financial Advisors, Inc.) since 2012. The firm serves individuals, families, high-net-worth clients, trusts, estates, businesses, retirement plan participants, and charitable organizations. LifeSteps Financial employs an ETF-centric investment approach based on Modern Portfolio Theory, offering discretionary and non-discretionary advisory services combined with integrated financial planning and a hands-on bill-payment and reconciliation service.

Equity Recipients (RS/RSU, SOP, ESPP) Retirement plans for business owners (SEP, solo 401k) Cash flow / budgeting Debt management General estate planning guidance Founder/Business Owner Executive
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Eric B

Series 65

Claremont, CA

LifeSteps Financial

Eric Bergquist is a financial advisor at LifeSteps Financial with 10 years of industry experience. He holds a Series 65 designation and has been with LifeSteps Financial since 2015, including its predecessor entity, Foothill Financial Advisors, Inc. LifeSteps Financial serves individuals, families, high-net-worth clients, trusts, estates, businesses, retirement plan participants, and charitable organizations. The firm employs an ETF-centric investment approach based on Modern Portfolio Theory, incorporates tactical asset allocation, and provides integrated financial planning alongside discretionary and non-discretionary advisory services.

Equity Recipients (RS/RSU, SOP, ESPP) Retirement plans for business owners (SEP, solo 401k) Cash flow / budgeting Debt management General estate planning guidance Founder/Business Owner Executive
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Mark B

Series 65, Series 63

Rancho Cucamonga, CA

Legacy Investment Services, LLC

Mark Basile is a financial advisor with Legacy Investment Services, LLC, holding Series 65 and Series 63 credentials and with 10 years of industry experience. He has worked with Legacy Financial and Insurance Services since 2020 and previously served at WinGroup Financial, LLC. In addition to his advisory roles, Basile is an instructor at Pasadena City College. Legacy Investment Services provides fee-based management primarily focused on annuity products and refers clients to third-party money managers. The firm emphasizes non-discretionary portfolio assembly within annuity contracts and regular client approval before transactions.

Annuities Retirement income strategy
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Min S

CFP®, Series 66

Ontario, CA

Falcon Wealth Planning, LLC

Min Song is a CFP® professional with 19 years of industry experience. She has worked at Falcon Wealth Planning, Inc. and Falcon Wealth Planning since 2017, following nine years at TD Ameritrade Inc. Falcon Wealth Planning, LLC provides investment advisory and financial planning services to individuals, charitable organizations, and business entities, including a Family Office offering for clients with more than $5 million under management. The firm employs a range of strategies including fundamental and technical analysis, modern portfolio theory, and options strategies, managing accounts primarily on a discretionary basis with quarterly reviews.

Options & derivatives strategies Active portfolio management Wealth management Retirement plans for business owners (SEP, solo 401k)
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John D

CFA®, Series 65

Claremont, CA

Gould Asset Management LLC

John Debiase is a CFA® charterholder and holds a Series 65 license, with 13 years of experience in the financial industry. He has been with Gould Asset Management LLC since 2012. Gould Asset Management LLC is an SEC-registered investment adviser serving individuals, retirement plans, trusts, foundations, and institutions. The firm offers discretionary portfolio management with tailored accounts and access to private market opportunities, focusing on risk-adjusted returns through diversified strategies and disciplined asset allocation.

Concentrated stock management Options & derivatives strategies Private / alternative investments Real estate investing
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Luz C

Series 65

Rancho Cucamonga, CA

Kilter Group

Luz Curiel is a financial advisor at Kilter Group with a Series 65 credential and three years of industry experience. She has previously worked at Invst LLC, Challenger Wealth Management, and Morgan Stanley. Kilter Group is an SEC-registered investment adviser serving individuals, foundations, trusts, estates, corporations, and pension/retirement-plan sponsors. The firm employs a top-down, macro tactical asset-allocation approach with sector rotation and a relative growth/value framework, offering discretionary and non-discretionary portfolio management alongside financial planning and pension consulting.

Retirement income strategy Wealth management Founder/Business Owner
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Dave B

CFP®, Series 66

Ontario, CA

Falcon Wealth Planning, LLC

Dave Boothe Jr. is a CFP® and Series 66-registered financial advisor with eight years of industry experience. He is currently with Falcon Wealth Planning, LLC and has previously worked at TIAA-CREF Individual & Institutional Services, Charles Schwab and Co., Ameriprise Financial Services, and Northwestern Mutual. Falcon Wealth Planning, LLC provides investment advisory and financial planning services to individuals, charitable organizations, and business entities, including a Family Office offering for clients with over $5 million in assets. The firm employs a combination of fundamental and technical analysis alongside modern portfolio theory and manages accounts on a discretionary basis with regular reviews and reporting.

Options & derivatives strategies Active portfolio management Wealth management Retirement plans for business owners (SEP, solo 401k)
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Mark S

Series 65, Series 63

Rancho Cucamonga, CA

Legacy Investment Services, LLC

Mark Sharifi is a financial advisor with Legacy Investment Services, LLC in Rancho Cucamonga, CA, holding Series 63 and Series 65 designations and bringing 21 years of industry experience. He has been with Legacy Investment Services since 2007 and holds leadership roles outside of advisory work, including serving as president of a nonprofit organization since 2004. Legacy Investment Services primarily provides fee-based advisory services for fixed, indexed, and variable annuities to individual clients, focusing on non-discretionary portfolio assembly and management, with client accounts often placed with third-party money managers.

Annuities Retirement income strategy
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Ray B

Series 63, Series 66

Ontario, CA

Falcon Wealth Planning, LLC

Ray Bartolome is a financial advisor at Falcon Wealth Planning, LLC in Ontario, CA, holding Series 63 and Series 66 licenses with 24 years of industry experience. He previously worked at TD Ameritrade & Co., Inc. from 2016 to 2020 before joining Falcon Wealth Planning. Falcon Wealth Planning, LLC provides investment advisory and financial planning services to individuals, charitable organizations, and business entities, including a Family Office offering for clients with more than $5 million under management. The firm manages accounts primarily on a discretionary basis, applying various investment strategies and reviewing client accounts quarterly.

Options & derivatives strategies Active portfolio management Wealth management Retirement plans for business owners (SEP, solo 401k)
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Ricky R

Series 65

Corona, CA

Safeguard Investment Advisory Group, LLC

Ricky Rivera is a financial advisor with Safeguard Investment Advisory Group, LLC in Corona, CA, holding a Series 65 designation and 18 years of industry experience. He has been with Safeguard since 2008 and also operates Rickshaw Financial & Insurance Services, Inc., where he offers insurance products to clients. Safeguard Investment Advisory Group serves individual, high-net-worth, institutional, and business clients by providing discretionary portfolio management, access to third-party sub-advisers, and fee-based financial planning. The firm manages over $600 million across approximately 1,800 client relationships and employs a fundamental-analysis investment process with a preferred time horizon of two to ten years.

Wealth management Passive / index investing Active portfolio management Retirement income strategy
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Adele C

Series 66

Morena Valley, CA

American Money Management, LLC

Adele Canetti is a financial advisor at American Money Management, LLC with 20 years of industry experience. She holds the Series 66 designation and has been with American Money Management since 2008. Outside of her advisory work, she owns and operates Dollar Book Fair, a used bookstore in Buena Park, California. American Money Management provides discretionary portfolio management to individuals, pension plans, trusts, corporations, and other entities, offering tailored asset-allocation strategies managed by an investment committee. The firm integrates fundamental, cyclical, economic, and technical analysis, and includes alternative investments where appropriate.

Retirement income strategy Income planning Concentrated stock management
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Quinn C

CFP®

Ontario, CA

Falcon Wealth Planning, LLC

Quinn Carranza is a CFP® professional with four years of experience, currently serving at Falcon Wealth Planning, LLC. Prior to joining Falcon, Quinn worked at Orora Packaging Company and Montecito Bank & Trust. Falcon Wealth Planning, LLC provides investment advisory and financial planning services to individuals, charitable organizations, and business entities. The firm manages accounts on a discretionary basis, employing fundamental and technical analysis alongside modern portfolio theory, and offers services including ongoing portfolio management, comprehensive financial planning, and a Family Office for clients with over $5 million in assets.

Options & derivatives strategies Active portfolio management Wealth management Retirement plans for business owners (SEP, solo 401k)
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Marc M

CFP®

Ontario, CA

Falcon Wealth Planning, LLC

Marc Melendez is a CFP® professional at Falcon Wealth Planning, LLC with two years of industry experience. Prior to joining Falcon, he worked for Invert Environmental Consultants for three years. Outside of financial advising, he operates an independent notary business called Notary Pro. Falcon Wealth Planning, LLC offers investment advisory and financial planning services to individuals, charitable organizations, and business entities, including a Family Office service for clients with more than $5 million under management. The firm utilizes a range of strategies including fundamental and technical analysis, and manages accounts on a discretionary basis with regular quarterly reviews.

Options & derivatives strategies Active portfolio management Wealth management Retirement plans for business owners (SEP, solo 401k)
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Laura B

Series 65

Riverside, CA

TriCord Advisors, Inc.

Laura Barkley is a financial advisor at TriCord Advisors, Inc. with one year of industry experience. She holds the Series 65 designation and has previously worked with the Specialty Coffee Association and Cal Lutheran University. TriCord Advisors serves individuals, pension and profit-sharing plans, charitable organizations, and corporations by offering discretionary portfolio management, model portfolio management, manager-of-managers services, financial planning, and pension consulting. The firm employs a blend of fundamental, technical, and quantitative analysis within a structured investment process monitored quarterly.

Annuities
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Zackary R

CFP®, Series 65

Ontario, CA

Falcon Wealth Planning, LLC

Zackary Royce is a CFP® with seven years of industry experience, currently serving at Falcon Wealth Planning, LLC. He has worked at Falcon since 2018 and previously spent time at Beacon Pointe in 2017. Falcon Wealth Planning, LLC provides investment advisory and financial planning services to individuals, charitable organizations, and business entities, including a Family Office service for clients with over $5 million in assets. The firm employs a combination of fundamental and technical analysis, modern portfolio theory, and various trading strategies, with client accounts reviewed quarterly.

Options & derivatives strategies Active portfolio management Wealth management Retirement plans for business owners (SEP, solo 401k)
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