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William S

CFP®, Series 65

Menlo Park, CA

Think Different Financial Planning

William Steinberger is a CFP® and holds a Series 65 license, with nine years of experience in the financial advisory industry. He is the sole advisor at Think Different Financial Planning, where he has worked since 2018 through various related entities. His prior experience includes roles at Buckingham Asset Management and Raub Brock Capital Management. Think Different Financial Planning serves individuals and high-net-worth clients with wealth management and financial planning services, emphasizing passive, index-oriented investment strategies using ETFs and low-cost funds. The firm employs fixed and hourly fee arrangements rather than percentage-of-assets fees and also coordinates with third-party managers as appropriate.

Tax-loss harvesting General estate planning guidance College savings (529s, UTMA, etc.) Cash flow / budgeting
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Taylor A

Series 63, Series 65

San Jose, CA

Arena Advisors LLC

Taylor Ames is a financial advisor at Arena Advisors LLC in San Jose, CA, holding Series 63 and Series 65 licenses with 16 years of industry experience. He has worked at ALPS Distributors, Inc. and ALPS Portfolio Solutions Distributor Inc. prior to founding Arena Advisors. Outside of finance, Taylor is a fitness instructor at F45 Training, a group fitness organization. Arena Advisors LLC provides financial planning and portfolio management to individuals, high-net-worth clients, and business entities, offering both discretionary and non-discretionary advisory services. The firm’s investment approach emphasizes ETFs and integrates fundamental analysis, modern portfolio theory, and technical analysis, including long-term trading and options strategies.

Options & derivatives strategies Passive / index investing Cash flow / budgeting
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Preston D

Series 66, Series 65

Sunnyvale, CA

Mission Capital Advisors Inc.

Preston Dodd is a financial advisor at Mission Capital Advisors Inc. in Sunnyvale, CA, with 11 years of industry experience. He holds Series 65 and Series 66 designations. His prior work includes roles at Credit Suisse Securities, AllianceBernstein, Oxford Economics USA, and Gordian Investments. In addition to his advisory work, he operates a consulting business that provides non-discretionary management and strategy guidance separate from his firm’s investment services. Mission Capital Advisors primarily serves institutional and pooled accounts such as foundations, endowments, and charitable organizations, while also advising businesses and individual clients. The firm’s approach focuses on macroeconomic analysis and diversified asset allocation, with customized investment policy development and ongoing monitoring, charging fees based on hourly and flat consulting rather than assets under management.

ESG / Sustainable investing Private / alternative investments Real estate investing
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Anthony C

CFP®, Series 63, Series 65

Pleasanton, CA

Carr Wealth Management LLC

Anthony Carr is a CFP® professional with 25 years of industry experience. He is the principal of Carr Wealth Management LLC, an independent firm he has led since 2015. Prior to that, he operated as a sole proprietor for nine years. Outside of advisory services, he works part-time as a controller for a small contractor in Pleasanton. Carr Wealth Management LLC provides discretionary investment management and financial planning primarily to individuals in or nearing retirement. The firm applies Modern Portfolio Theory to develop portfolios aligned with clients' objectives and risk tolerances and offers planning and consulting services on an hourly or fixed-fee basis.

Approaching retirement
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Cynthia G

CFP®, Series 65

Los Altos, CA

Kuleana Wealth Advisors

Cynthia Gaertner Bridges is a CFP® with 17 years of industry experience and has been the sole advisor at Kuleana Wealth Advisors since 2010. She holds a Series 65 license and operates out of Los Altos, CA. Kuleana Wealth Advisors provides integrated financial planning and investment management to individual investors, trusts, estates, and charitable organizations. The firm emphasizes goal-based planning and portfolio construction using low-cost mutual funds, ETFs, individual securities, and private investments, with a notable focus on non-discretionary accounts and client education through workshops.

Cash flow / budgeting General retirement planning Tax strategies for small businesses Wealth management Passive / index investing
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Jonathan W

Series 63

Mountain View, CA

Whitcraft Capital Management

Jonathan Whitcraft is the sole advisor at Whitcraft Capital Management in Mountain View, CA, holding a Series 63 designation and bringing 45 years of industry experience. He has managed Whitcraft Capital since its founding in 1997. Whitcraft Capital Management is an independent advisory firm offering discretionary investment supervisory services to individuals, pension and profit-sharing plans, trusts, estates, charitable organizations, and custodial accounts. The firm employs an active growth portfolio strategy using proprietary computer screens alongside fundamental and technical analysis, managing accounts on a fully discretionary basis with an emphasis on risk management and diversified investment instruments.

Active portfolio management Concentrated stock management
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Lee S

Series 63, Series 65

Mountain View, CA

Scundi Investment Management, LLC

Lee Scundi is the principal of Scundi Investment Management, LLC, an independent firm based in Mountain View, CA. He holds Series 63 and Series 65 licenses and has 16 years of industry experience. Prior to founding his own firm in 2009, he worked with Niemann Capital and Quasar Distributors. Outside of his financial advisory role, he holds a General Building Class B license and conducts limited construction project work on a part-time basis. Scundi Investment Management provides discretionary investment management for high-net-worth individuals, trusts, and small businesses. The firm employs an asset-mix approach using model portfolios and incorporates macroeconomic data, fundamental and technical analysis, and volatility measures in managing client accounts.

Concentrated stock management Options & derivatives strategies
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Han Chung L

Series 63, Series 65

San Jose, CA

Calabazas Creek Advisors, LLC

Han Chung Lee is a financial advisor with Calabazas Creek Advisors, LLC in San Jose, CA, holding Series 63 and Series 65 registrations and bringing 11 years of industry experience. He has been with Calabazas Creek Advisors since 2014. Outside of advisory work, Lee serves as a Senior Data Scientist at Evolution Finance Inc, where he applies advanced statistical and predictive modeling techniques to develop technology solutions. Calabazas Creek Advisors is an independent investment adviser that provides discretionary portfolio management to individuals, high-net-worth clients, trusts, and other entities. The firm employs a proprietary Dynamic Asset Allocation Strategy driven by quantitative research and machine-assisted learning, primarily using exchange-traded products with monthly rebalancing.

Active portfolio management Factor investing / smart beta
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Gregory C

CFP®

Pleasanton, CA

Adap Tax Financial, Inc.

Gregory Crofton is a CFP® professional with 22 years at Adap Tax Financial, Inc. and eight years of industry experience. He serves as a part-time instructor at UC Berkeley Extension, teaching courses in personal finance, accounting, and tax. Adap Tax Financial, Inc. is an independent firm that provides financial planning, discretionary investment management, tax preparation, and tax representation to a diverse client base, including individuals, families, trusts, estates, corporations, and nonprofit organizations. The firm follows a passive, asset-allocation approach utilizing low-cost index funds and ETFs, incorporates options strategies for concentrated equity positions, and integrates tax services with its advisory offerings.

Income planning Retirement plans for business owners (SEP, solo 401k) Tax strategies for small businesses Equity Recipients (RS/RSU, SOP, ESPP) Retirement withdrawal strategies Founder/Business Owner
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David M

CFP®, Series 65

Palo Alto, CA

Meyers Wealth Management

David Meyers is a CFP® professional with 17 years of industry experience. He is the sole advisor at Meyers Wealth Management, an independent firm he has operated since 2008 in Palo Alto, CA. Meyers Wealth Management provides fee-only financial planning and investment advisory services to individuals, families, trusts, small businesses, qualified retirement plan sponsors, and charitable organizations. The firm employs a strategic asset allocation approach primarily using passively managed index funds, with customization based on clients’ tax and estate circumstances.

Cash flow / budgeting Debt management General retirement planning College savings (529s, UTMA, etc.) General estate planning guidance
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Michael S

Fremont, CA

Stellar Financial Planning

Michael Starr is the sole advisor at Stellar Financial Planning in Fremont, CA, with 31 years at the firm and one year of industry experience listed. He has been involved in theatrical entertainment since 1977. Stellar Financial Planning is an independent, fee-only firm serving individual and high-net-worth clients, managing approximately $10.37 million in discretionary assets. The firm combines bottom-up and top-down security selection with a contrarian/value approach, emphasizes client education, and maintains a small, concentrated client base.

Active portfolio management Tax-loss harvesting
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Ran S

Series 65

Los Altos, CA

Queensbury Global Advisors

Ran Shi is a financial advisor at Queensbury Global Advisors in Los Altos, CA, holding a Series 65 credential with two years of industry experience. Prior to founding Queensbury Global Advisors, Shi worked at Gortune Limited for five years. Queensbury Global Advisors provides discretionary asset management and distributes investment-related commentary through a subscription newsletter. The firm employs a combination of technical, macro, and fundamental analysis with quantitative ranking to manage tactical allocations across various styles, sectors, and regions.

Active portfolio management Options & derivatives strategies
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Adaeze E

Series 65

San Jose, CA

Endowe Advisory LLC

Adaeze Ezeh is a Series 65-licensed financial advisor at Endowe Advisory LLC with one year of industry experience. Prior to joining Endowe Advisory, Ezeh held roles at companies including Applied Intuition, Ledabox Inc., Workboard Inc., Applied Materials, Juniper Networks, and Synaptics Inc. Ezeh is also involved with Ledabox LLC and Endowe Inc. Endowe Advisory LLC provides automated investment advisory services to individual U.S. investors through a proprietary website and mobile app, using algorithm-driven portfolio construction and model portfolios with Interactive Brokers as custodian. The firm integrates its platform with a gift-registry service to facilitate contributions and offers discretionary asset management without individualized human advice.

Passive / index investing Active portfolio management Young Professionals
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Vincent S

Series 65

San Jose, CA

Small Victories Wealth

Vincent Siewit is a financial advisor at Small Victories Wealth with four years of industry experience. He holds a Series 65 designation and has a concurrent role as an Account Executive at Tableau Software. His dual career includes significant time spent in the technology sector. Small Victories Wealth serves individual and household clients, including some high-net-worth individuals, providing tailored investment management and a range of financial planning services. The firm employs a Modern Portfolio Theory framework focused on passive management combined with fundamental analysis and offers individualized investment policies along with third-party model portfolios and occasional alternative investment recommendations.

Cash flow / budgeting College savings (529s, UTMA, etc.) Retirement income strategy General tax planning
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Robert B

CFA®

Pleasanton, CA

The R.L. Brown Advisory Group, LLC

Robert Brown is a CFA charterholder and principal of The R.L. Brown Advisory Group, LLC, an independent advisory firm based in Pleasanton, California. He has 18 years of industry experience and has led his firm since 2007. In addition to his advisory work, he operates R.L. Brown Insurance Services, a life and health insurance business. The R.L. Brown Advisory Group provides asset management and integrated financial planning for individuals, families, trusts, estates, businesses, and organizations. The firm offers discretionary portfolio management guided by Modern Portfolio Theory and a value-oriented investment approach, serving a diverse client base that includes corporate and institutional accounts.

Active portfolio management Passive / index investing Real estate investing Options & derivatives strategies
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Anil G

Series 65

Cupertino, CA

Kanaka Strategies

Anil Godbole is a financial advisor at Kanaka Strategies with a Series 65 designation and two years of industry experience. He has worked at Intel Corp since 2017 and previously at eASIC Corp from 2014 to 2017. Kanaka Strategies provides discretionary portfolio management primarily to high-net-worth individual clients, utilizing a combination of charting, technical, and fundamental analysis across stocks, ETFs, long/short positions, and options strategies. The firm is notable for its explicit use of derivatives in separately managed accounts and its focus on clients granting discretionary trading authority.

Active portfolio management Options & derivatives strategies
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Eyal B

CFA®, Series 65

Sunnyvale, CA

ABA Capital LLC

Eyal Bilgrai is a CFA® charterholder and holds a Series 65 license with 10 years of industry experience. He is the sole advisor at ABA Capital LLC, an independent registered investment adviser based in Sunnyvale, CA. Prior to founding ABA Capital, he worked at Sonen Capital and in management consultancy. ABA Capital provides fee-based investment management and tailored portfolio construction primarily for high-net-worth individuals, trusts, corporations, and estates. The firm emphasizes long-term strategic asset and risk-factor allocation, employing tactical shifts and incorporating a range of asset types including equities, fixed income, and private investments, with a notable focus on cross-border investing.

Active portfolio management Options & derivatives strategies
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Zhou Y

Series 65

Los Altos, CA

Forward Horizon Investment

Zhou Yu is a financial advisor at Forward Horizon Investment with three years of industry experience. He holds a Series 65 designation and has previously worked at Signalfire and Stitch Fix. In addition to his advisory role, Zhou conducts technical data science and AI consulting for a seed-stage venture capital firm. Forward Horizon Investment is an independent firm that provides discretionary portfolio management primarily to individual and high-net-worth clients. The firm uses a combination of charting, cyclical, fundamental, and quantitative analysis to guide a long-term trading approach and is notable for offering performance-based fee arrangements to qualified clients.

Active portfolio management
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Imran T

Series 63, Series 65

Los Altos, CA

Total Wealth Solutions

Imran Thanvi is a financial advisor at Total Wealth Solutions with 27 years of industry experience. He holds Series 63 and Series 65 licenses and previously worked at LPL Financial for over two decades before founding his independent advisory firm in 2023. Total Wealth Solutions provides fee-based investment advisory and comprehensive wealth-planning services to individual and high-net-worth clients, including physicians and engineers. The firm emphasizes strategic asset allocation with global diversification and offers tailored portfolio management that incorporates alternative investments and tax-aware strategies.

Retirement income strategy Tax-loss harvesting Concentrated stock management Engineering Professional Founder/Business Owner
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Mohan N

Series 65

San Jose, CA

Nine Gems Investment Management

Mohan Navaratna is a financial advisor at Nine Gems Investment Management with five years of industry experience. He holds a Series 65 credential and has previously worked at Equinix Inc. Outside of his advisory role, he is involved in mobile gaming development through Nine Gems LLC as a software developer. Nine Gems Investment Management provides discretionary portfolio management, financial planning, and qualified retirement plan consulting to individual investors and plan sponsors. The firm employs a tactical allocation strategy using fundamental, technical, and cyclical analysis, managing portfolios on a custom discretionary basis with a focus on risk management and periodic account reviews.

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