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Gillette E

Series 65

Oakland, CA

Rockridge Money Management LLC

Gillette Edmunds is the sole advisor and principal at Rockridge Money Management LLC, an independent firm based in Oakland, CA. He holds a Series 65 credential and has 16 years of industry experience, having led Rockridge Money Management since its founding in 2010. Outside of his advisory work, Edmunds is an author of fiction novels, which he writes and publishes independently. Rockridge Money Management provides discretionary asset management and individualized portfolio supervision primarily for a small number of individual clients. The firm emphasizes fundamental analysis, focusing on dividend-paying stocks and constructing diversified portfolios that may include mutual funds, equities, and special situations, with trades executed on an individual account basis.

Concentrated stock management
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Ella T

CFP®

Oakland, CA

Ella Financial Advising

We work with people who want a long-term partnership where together we create a plan that uses your money and resources to live a fulfilling life that aligns with your deepest values while creating positive change in the world. We focus on who you are and what it is you want for yourself and loved ones. My passion is making financial planning an approachable and enjoyable experience. I became a CERTIFIED FINANCIAL PLANNER™ to help people find solutions for their financial needs but soon realized that traditional financial planning was designed for a male head of household with a certain amount of wealth. Since I am most passionate about equality for women and the LGBTQ community, I realized that I needed additional skills to make financial planning meet our specific needs. So, I became a certified coach which allows me and my clients to go deeper to explore and clarify their individual values and goals. Once we’ve figured out what their ideal life looks like and what is really important to them, we can create a financial plan designed for them. Anyone who knows me knows of my deep love of pastries. I started my career as a pastry chef, fully embracing my creativity, a love of science and math, and delight in creating delicious concoctions. I loved this career, until one day I had an epiphany: My love of numbers and baking science acumen could be used in better ways to help the world. Turns out I like baking more as a hobby than as a career. No more petit fours! I returned to college as a women studies major determined to help women realize their potential and gain equality. Upon self-reflection I realized that I had a lot of passion but lacked any real skills to make the change in the world that I sought to make. Around this time my grandfather died, and I started helping my grandmother with her finances. We sought out information and together we came up with a financial plan for her new life alone. Helping my grandmother become financially independent was exactly the type of impact I wanted to have on other women’s lives. My career path was born.

Charitable giving tax strategies ESG / Sustainable investing Women's Finance
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Yash P

CFA®, Series 66, Series 63

Fremont, CA

AGenTech Equities, LLC

Yash Patil is a CFA charterholder and holds Series 66 and Series 63 licenses, with five years of industry experience. He is the principal at AGenTech Equities, LLC and previously worked at City National Rochdale, Northern Trust, and Regius Lifespaces. AGenTech Equities, LLC provides discretionary portfolio management primarily for high-net-worth individuals, focusing on U.S. exchange-listed equities and options strategies such as cash-secured puts and covered calls. The firm combines thematic research on secular trends like artificial intelligence with fundamental and technical analysis to construct concentrated, options-driven portfolios managed on a discretionary basis.

Active portfolio management Options & derivatives strategies
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Jack C

CFP®, Series 66

Oakland, CA

TaiBay Wealth Management LLC

Jack Chang is a CFP® professional with 20 years of industry experience. He is the owner of TaiBay Wealth Management LLC, where he has worked since 2021, and previously held roles at Woodbury Financial Services, Inc. and Questar Capital Corporation. In addition to his advisory work, he owns JLC Financial Services, assisting clients with life, long-term care, and disability insurance for estate and protection planning. TaiBay Wealth Management LLC provides discretionary portfolio management and financial planning services primarily to individuals and high-net-worth clients. The firm employs fundamental analysis and modern portfolio theory in managing diversified portfolios and serves a significant non-U.S. client base.

Options & derivatives strategies Real estate investing College savings (529s, UTMA, etc.)
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Glen D

Series 63, Series 65, Series 66

Castro Valley, CA

Davenport Wealth Advisors

Glen Davenport is the principal advisor at Davenport Wealth Advisors in Castro Valley, CA, with 16 years of industry experience. He holds Series 63, 65, and 66 licenses and has led his independent firm since 2015. In addition to his advisory role, he is a licensed insurance agent. Davenport Wealth Advisors serves individual and high-net-worth clients by providing portfolio management and financial planning services. The firm uses diversified, risk-based allocations with institutional mutual funds and passive ETFs, emphasizing small- and value-tilts, and typically manages client assets on a non-discretionary basis.

Passive / index investing
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Huayu T

Series 66

Dublin, CA

Huayu Tsu Investment Management

Huayu Tsu is the sole advisor at Huayu Tsu Investment Management in Dublin, CA, holding a Series 66 designation with 10 years of industry experience. Prior to founding his firm in 2016, he worked at Lockheed Martin. He is also the general partner of Buffalo Real Estate Investments LP, overseeing its real estate investment holdings. Huayu Tsu Investment Management serves select individuals and families, including business owners, professionals, executives, and retirees, through discretionary portfolio management focused on asset allocation using cost-efficient, value-oriented ETFs. The firm is notable for its significant non-U.S. client base and reliance on electronic custodial reporting to support cross-border servicing.

Wealth management Executive Founder/Business Owner
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David C

Series 63, Series 66

Orinda, CA

Palisade Financial

David Carroll is a financial advisor at Palisade Financial in Orinda, CA, with 14 years of industry experience. He holds Series 63 and Series 66 designations and has been with Palisade Financial since 2011. Palisade Financial is an independent registered investment adviser that provides discretionary portfolio management and advisory services to individual and high-net-worth clients. The firm uses a combination of fundamental, technical, and cyclical analysis to construct portfolios and typically seeks discretionary trading authority, employing a range of instruments and higher-risk trading techniques.

Active portfolio management Options & derivatives strategies Real estate investing
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Frank P

CFP®, Series 63, Series 65

Oakland, CA

PF Wealth Management Group, LLC

Frank Pare is a CFP® professional with over 32 years of industry experience. He is president of PF Wealth Management Group, LLC, where he has worked since 2006, and he also provides consulting services related to insurance needs through Ohio National Life Insurance Company. PF Wealth Management Group serves individuals, non-profit organizations, group retirement plans, and business owners seeking exit planning. The firm offers investment management, comprehensive financial planning, estate-planning support via digital platforms, and life and long-term-care insurance brokerage services.

Business exit / sale strategy General retirement planning Wealth management Long-term care insurance Founder/Business Owner Retired
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Jun Z

CFA®

Mopraga, CA

Crystal Investment Management

Jun Zhu is a CFA® charterholder and the sole advisor at Crystal Investment Management, where he has worked since 2010, accumulating 16 years of industry experience. He operates a separate business selling proprietary asset allocation signals to other advisors, generated through an automated computer program. Crystal Investment Management is an independent registered investment adviser that provides financial planning and discretionary investment management to individuals, high-net-worth clients, and institutions. The firm combines fundamental and quantitative methods, employing global macro and tactical asset allocation strategies alongside a long/short statistical-arbitrage approach.

Active portfolio management Factor investing / smart beta Passive / index investing
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Huy T

CFP®, Series 66

San Ramon, CA

Key Focus Wealth LLC

Huy Trieu is a CFP® and Series 66-registered financial advisor with 22 years of industry experience. He is the sole advisor at Key Focus Wealth LLC, where he has worked since 2020. Prior to that, he spent seven years at Bellwether Capital Management LLC. Key Focus Wealth LLC provides discretionary asset management, financial planning, and consulting services to individuals, high-net-worth clients, trusts, estates, corporations, and charitable organizations. The firm also offers ERISA plan services for qualified retirement plans, tailoring investment programs using fundamental and technical analysis along with both long- and short-term strategies.

Executive
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Hetal S

CFP®

Fremont, CA

Saaga Wealth Planning LLC

As a Certified Financial Planner, I have worked with many clients from all walks of life in helping them with their financial journey. Many clients come to me for a more clearer picture of what their current financial journey looks like and what options they have to fulfill their financial goals as they walk through their journey. At Saaga Wealth Planning, we know that every client's journey is unique, and therefore, to better help them, we understand it takes time, dedication, and attention to details. With the understanding that not every client is looking for the same level and type of service. Saaga Wealth Planning offers tailored services to meet most any client's needs. We offer various service models from Comprehensive Financial Planning to Modular Financial Planning. Based on the client's needs, we offer one-time planning as well as ongoing planning on a retainer basis. We truly believe that comprehensive financial planning should go hand-in hand with portfolio management. Our portfolio management services include free financial planning. We focus on tax-efficient and cost friendly investments that align with our clients' risk tolerance and financial goals. We serve clients at various stages of their financial journey, from pre-retirees to retirees. If clarity and confidence is what you are looking for in your financial journey, then Saaga Wealth Planning is dedicated to helping you get there.

General retirement planning Retirement income strategy Wealth management Founder/Business Owner Mid-Career Professionals Baby Boomers (Born 1946-1964)
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Sunil Chowdary V

CFA®

Pleasanton, CA

Golkonda Investment Advisors

Sunil Chowdary Vemulapalli is a CFA charterholder based in Pleasanton, CA, with over a decade of experience in investment management across multiple firms including Sensato Investors and Trunk Road Capital. He currently manages Golkonda Investment Advisors and holds a concurrent position at Agora Indexing Technologies LLC. Golkonda Investment Advisors provides fee-only, per-engagement financial planning and non-discretionary investment advice to individual clients, including high-net-worth individuals, families, and trusts. The firm emphasizes diversified, long-term portfolios using low-cost ETFs and index funds, delivering recommendations through written reports without trading authority or ongoing portfolio monitoring.

General retirement planning Income planning College savings (529s, UTMA, etc.)
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Rishi G

Series 65

Pleasanton, CA

SF Value Capital, LLC

Rishi Gosalia is the sole advisor at SF Value Capital, LLC, an independent firm based in Pleasanton, California. He holds the Series 65 designation and has seven years of industry experience. In addition to managing SF Value Capital, he has been employed at Google, Inc. since 2013. SF Value Capital provides discretionary portfolio management primarily to individuals, small businesses, trusts, estates, and IRAs, managing approximately $17.25 million across around 31 client accounts. The firm employs a concentrated, value-oriented equity investment approach focused on undervalued companies with long-term growth prospects, typically working with clients who have a ten-year or longer investment horizon.

Concentrated stock management
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Sylphiel Y

Series 63, Series 65

Piedmont, CA

Uplift Investing, Inc

Sylphiel Yip is a financial advisor at Uplift Investing, Inc with 10 years of industry experience. She holds Series 63 and Series 65 licenses and has worked at Uplift Investing since 2017, following seven years at G.X.Clarke/INTL FCStone. Uplift Investing, Inc provides discretionary portfolio management and advisory services primarily to individual clients and also serves as a subadviser to other investment advisers. The firm uses a long-term trading approach with a variety of analytical methods and offers a wrap fee program that consolidates custodial, brokerage, and transaction costs into a single fee.

Active portfolio management
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Michael L

Series 66

Danville, CA

Pacific Wealth Advisory Services LLC

Michael Lickiss is a financial advisor at Pacific Wealth Advisory Services LLC with 19 years of industry experience. He holds a Series 66 designation and has previously worked at PKS Investments, Arkadios Wealth Advisors, Arkadios Capital, Resource Investment Architects, Inc., and Investment Architects, Inc. Outside of his advisory work, he is involved in performing and recording music with The Lk Project and tutors high school students in science and math. Pacific Wealth Advisory Services LLC provides discretionary portfolio management and advisory services primarily to individual and high-net-worth clients. The firm employs a combination of fundamental, technical, and cyclical analysis across a diverse range of investment vehicles, managing approximately $98.7 million in client assets across more than 200 accounts.

Annuities
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Ravi G

Series 63, Series 65

Danville, CA

RG Capital Management, LLC

Ravi Ganjoo is the sole advisor at RG Capital Management, LLC, an independent firm based in Danville, California. He holds Series 63 and Series 65 licenses and has 26 years of industry experience, including 22 years with his current firm. RG Capital Management provides discretionary investment management primarily for individual and high-net-worth clients through diversified portfolios and a combination of fundamental and technical analysis. The firm employs both long- and short-term trades, occasionally using leverage and derivatives, and offers fee arrangements based on assets or performance.

Wealth management
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Peter Y

Series 63, Series 66, Series 65

Foster City, CA

Tranquil Asset Management LLC

Peter Yiu is a financial advisor at Tranquil Asset Management LLC with 23 years of industry experience. He previously worked at Charles Schwab from 2011 to 2022 before joining Tranquil Asset Management. Yiu holds Series 63, Series 65, and Series 66 licenses. Tranquil Asset Management LLC provides portfolio management primarily to high-net-worth individuals, creating individualized Investment Policy Statements and offering ongoing monitoring across a broad range of asset classes. The firm employs multiple methods of analysis and both long- and short-term trading strategies while maintaining discretionary authority over client accounts.

Options & derivatives strategies Real estate investing Passive / index investing
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Glenn T

CFP®, Series 65

Oakland, CA

Personal Best Financial LLC

Glenn Tom is a financial advisor at Personal Best Financial LLC in Oakland, CA, with three years of industry experience. He holds a Series 65 designation and previously worked at NCR Corporation for six years. Personal Best Financial LLC is an independent, fee-only advisory firm serving individuals, trusts, estates, charitable organizations, and corporate clients. The firm focuses on technology and medical professionals as well as business owners, employing an investment approach based on Modern Portfolio Theory that combines passive and active strategies with options for ESG customization.

Business sale tax planning Cash flow / budgeting College savings (529s, UTMA, etc.) Social Security optimization Technology Professional Doctor or Medical Professional Founder/Business Owner Established Professionals
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Anthony C

CFP®, Series 63, Series 65

Pleasanton, CA

Carr Wealth Management LLC

Anthony Carr is a CFP® professional with 25 years of industry experience. He is the principal of Carr Wealth Management LLC, an independent firm he has led since 2015. Prior to that, he operated as a sole proprietor for nine years. Outside of advisory services, he works part-time as a controller for a small contractor in Pleasanton. Carr Wealth Management LLC provides discretionary investment management and financial planning primarily to individuals in or nearing retirement. The firm applies Modern Portfolio Theory to develop portfolios aligned with clients' objectives and risk tolerances and offers planning and consulting services on an hourly or fixed-fee basis.

Approaching retirement
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Gaurav K

Series 65

Berkeley, CA

Tilden Path Capital LLC

Gaurav Kumar is a financial advisor at Tilden Path Capital LLC with four years of industry experience. He holds a Series 65 designation and has prior work experience at companies including SquareSpace, MongoDB, Google LLC, and Amazon Web Services. Tilden Path Capital LLC provides discretionary asset management and ongoing portfolio management services to individual and high-net-worth clients. The firm focuses on tailored investment programs that include diversified allocations and a specialized small- and mid-cap technology strategy, using fundamental analysis and documented client profiles to guide investment decisions.

Active portfolio management Options & derivatives strategies
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