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Jose C

Series 63, Series 66

Watsonville, CA

J.P. Morgan Securities

Jose Cerda is a financial advisor with J.P. Morgan Securities in Watsonville, CA, holding Series 63 and Series 66 designations and six years of industry experience. He has worked at J.P. Morgan Securities and JPMorgan Chase Bank, N.A. since 2019. Prior to his current roles, his work history includes positions at Target Corporation, Red Robin Gourmet Burgers, Inc., and San Jose State University. J.P. Morgan Securities LLC provides institutional consulting services to corporations, foundations, and defined contribution plan sponsors, offering asset allocation advice, investment manager and fund searches, and customized performance reporting. The firm delivers its program on a non-discretionary basis, combining institutional advisory operations with affiliated brokerage, distribution, and investment management capabilities.

Wealth management Executive Founder/Business Owner
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Andrew H

Series 66

Santa Cruz, CA

Morgan Stanley

Andrew Hubbard is a financial advisor at Morgan Stanley with a Series 66 designation and two years of industry experience. Before joining Morgan Stanley, he held various roles outside the financial industry, including positions at FedEx and local service businesses. He is also involved in community activities as a middle school flag football coach. Morgan Stanley Wealth Management provides advisory programs and tailored financial planning services to individuals and institutional clients, managing approximately $2.74 trillion in client assets through a structured planning process that incorporates firm-approved tools and market outcome simulations.

General estate planning guidance
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Robert M

Series 66

Scotts Valley, CA

Cetera

Robert Mason Jr. is a financial advisor with Cetera, holding a Series 66 designation and 18 years of industry experience. Prior to joining Cetera in 2025, he worked at Avantax Advisory Services and 1st Global Advisors, among other firms. He is also president of Coast Financial Services Wealth Management Inc. Cetera Investment Advisers LLC serves a broad client base including individuals, employer-sponsored retirement plans, corporate and charitable clients, and institutional accounts. The firm offers a multi-manager platform with discretionary and non-discretionary portfolio management, financial planning, and access to third-party money managers.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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Ryan O

Series 63, Series 66

Aptos, CA

Edward Jones

Ryan Ozog is a financial advisor at Edward Jones with 15 years of industry experience. He has held positions at Scottrade, Inc., TD Ameritrade, and TD Ameritrade Investment Management, LLC before joining Edward Jones in 2021. He holds the Series 63 and Series 66 designations. Edward Jones is a full-service wealth management firm serving over four million individual and institutional clients. The firm offers a range of discretionary and non-discretionary investment strategies and operates with a nationwide network of more than 23,700 advisors.

Retirement income strategy General retirement planning Wealth management Technology Professional Young Professionals
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Nicholas M

Series 63, Series 65

Watsonville, CA

Primerica Advisors

Nicholas Maes is a financial advisor at Primerica Advisors with Series 63 and Series 65 licenses and two years of industry experience. His prior roles include work at PFS Investments Inc. and various positions at Santa Clara University. In addition to advisory services, he is involved in the sale of loan products and home-related services through Primerica-affiliated companies. Primerica Advisors sponsors a wrap-fee asset management program serving individual, corporate, and charitable clients, delivering advisory services through a large network of advisors using model-driven investment strategies supported by third-party asset managers and custodians.

ESG / Sustainable investing Tax-loss harvesting Income planning
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Timothy C

Series 63, Series 65

Santa Cruz, CA

Morgan Stanley

Timothy Carboni is a financial advisor with Morgan Stanley in Santa Cruz, CA, holding Series 63 and Series 65 credentials and possessing 34 years of industry experience. He has been with Morgan Stanley Smith Barney since 2009 and the Morgan Stanley Private Bank since 2015. Morgan Stanley Wealth Management provides advisory and brokerage services to both individual and institutional clients, offering tailored financial planning and a range of investment programs supported by firm-approved tools and research.

General estate planning guidance
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Colleen O

Series 63, Series 65

Santa Cruz, CA

Morgan Stanley

Colleen O'Brien is a financial advisor at Morgan Stanley with 29 years of industry experience. She has held positions at Morgan Stanley since 2021 and previously worked at Charles Schwab and Charles Schwab Bank from 2007 to 2021. O'Brien holds Series 63 and Series 65 licenses. Morgan Stanley Wealth Management provides advisory programs to individuals and institutional clients, focusing on tailored financial planning and managing approximately $2.74 trillion in client assets. The firm employs structured planning tools and modeling techniques but generally acts in an advisory capacity without offering individual security recommendations as part of standalone plans.

General estate planning guidance
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Victor A

Series 63, Series 65

Morgan Hill, CA

J.P. Morgan Securities

Victor Acevedo is a financial advisor with J.P. Morgan Securities, holding Series 63 and Series 65 credentials and 14 years of industry experience. He has worked at J.P. Morgan Securities and JPMorgan Chase Bank, N.A. since 2018, and previously at UnionBanc Investment Services, LLC and Union Bank. J.P. Morgan Securities LLC provides institutional consulting services to corporations, foundations, and defined contribution plan sponsors, offering asset allocation advice, investment manager searches, and customized performance reporting through a select group of Wealth Advisors. The firm combines large institutional advisory operations with brokerage, distribution, and investment management capabilities.

Wealth management Executive Founder/Business Owner
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Brooke H

Series 63, Series 66

Capitola, CA

OSAIC

Brooke Haskins is a financial advisor at OSAIC with 29 years of industry experience. She holds Series 63 and Series 66 credentials and has worked with Securities America Advisors, Inc. and Securities America, Inc. prior to joining OSAIC. In addition to her advisory role, she serves as a board member for the art program at the Washington Union School District in Salinas, CA. OSAIC serves a wide range of retail and institutional clients through a large network of affiliated advisers and offers integrated brokerage, investment advisory, and financial planning services with a focus on diversified portfolio construction and multiple advisory platforms.

Annuities Wealth management Tax-loss harvesting Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive
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Kathleen D

Series 66

Santa Cruz, CA

Morgan Stanley

Kathleen Dwyer is a Series 66-registered financial advisor at Morgan Stanley in Santa Cruz, CA, with nine years of industry experience. She has been with Morgan Stanley and its Private Bank since 2017. Prior to this, she worked at Golden Gate University from 2015 to 2016. Morgan Stanley Wealth Management is an SEC-registered investment adviser and broker-dealer serving individual and institutional clients. The firm offers a range of advisory programs, including financial planning and estate strategies, managing approximately $2.74 trillion in client assets.

General estate planning guidance
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Zachary B

CFP®, Series 63, Series 66

Scotts Valley, CA

Edward Jones

Zachary Brown is a CFP® professional with 21 years of experience at Edward Jones, where he has worked since 2005. He holds Series 63 and Series 66 licenses. Brown serves on the Pacific Collegiate Foundation Santa Cruz Endowment Fund Committee, assisting with investment and distribution decisions for the organization's funds. Edward Jones is a full-service wealth management firm serving individual and institutional clients with a range of advisory programs, managed solutions, and affiliated investment products, operating under a fiduciary standard and managing approximately $1.01 trillion in assets.

Retirement income strategy College savings (529s, UTMA, etc.) General estate planning guidance General retirement planning Retired Founder/Business Owner Executive
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David B

Series 63, Series 66

Capitola, CA

Merrill

David Briones is a financial advisor at Merrill with Series 63 and Series 66 licenses and four years of industry experience. His prior roles include positions at Bank of America, U.S. Bancorp Investments, and U.S. Bank. Outside of his advisory work, he serves as an assistant basketball coach at Saint Andrew's Episcopal School. Merrill, along with its affiliate Managed Account Advisors LLC, provides managed account services through the Select Portfolio Solutions Program, serving individuals, high-net-worth clients, pension and profit-sharing plans, corporations, and charitable organizations using a variety of model-based and discretionary investment strategies.

Tax-loss harvesting Active portfolio management Wealth management
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Jacob W

Series 66

Santa Cruz, CA

Morgan Stanley

Jacob Willet is a Series 66-licensed financial advisor with Morgan Stanley in Santa Cruz, California, where he has worked since 2019. He has a total of four years of industry experience, including four years at Anderson Christie, Inc. Willet serves as a school board member for Happy Valley Elementary School. Morgan Stanley Wealth Management provides a range of advisory programs to individuals and institutional clients, offering tailored financial planning through its Financial Advisors and Estate Planning Strategies Group. The firm manages approximately $2.74 trillion in client assets and utilizes structured planning tools and models for client financial plans.

General estate planning guidance
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Benjamin C

Series 66

Aptos, CA

LPL Enterprise

Benjamin Cox is a financial advisor at LPL Enterprise with a Series 66 designation. He joined LPL Enterprise in 2026 and has no prior industry experience. His background includes roles outside finance, such as working at O'Neil Surf Shop and Palapas, as well as extended periods as a student. LPL Enterprise serves a diverse client base, including individuals, retirement plans, charitable organizations, corporations, and institutional clients. The firm offers a range of financial planning and consulting services, access to model portfolios, and brokerage and insurance products through an integrated platform.

General retirement planning Tax-loss harvesting Self-Employed Founder/Business Owner
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Kevin K

Series 63, Series 66

Capitola, CA

Fidelity

Kevin Kelly is a financial advisor at Fidelity with 28 years of industry experience. He holds Series 63 and Series 66 licenses and has been with Fidelity Investments since 2012, including roles at Fidelity Personal and Workplace Advisors. Strategic Advisers LLC, a Fidelity Investments company, offers investment management and advisory services to retail and institutional clients, as well as registered investment companies and an IRS-qualified Charitable Gift Fund. The firm utilizes a combination of proprietary fundamental research, quantitative analysis, and algorithmic portfolio construction to deliver model portfolios and advisory solutions.

Charitable giving & philanthropy Active portfolio management
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Robert A

Series 63

Boulder Creek, CA

UBS Financial Services

Robert Anderson is a financial advisor with UBS Financial Services in Boulder Creek, CA, holding a Series 63 designation and bringing 47 years of industry experience. He has been with UBS since 2001. Outside of his advisory role, he serves as a member of the FINRA Market Regulation Committee. UBS Financial Services serves individual, corporate, and institutional clients through a combination of brokerage and investment advisory offerings, utilizing proprietary capital market assumptions and model-based asset allocations to tailor plans to clients’ goals. The firm integrates institutional trading capabilities with wealth management services and provides a broad range of financial products and capital markets services.

General retirement planning Cash flow / budgeting Equity compensation tax strategy Executive Founder/Business Owner Mid-Career Professionals Approaching retirement
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Matthew L

Series 66

Soquel, CA

OSAIC

Matthew Lopez is a financial advisor with OSAIC who holds a Series 66 designation and has 11 years of industry experience. He previously worked at Securities America Advisors and Questar Asset Management. Outside of advising, Lopez is a member of Rotary International, where he participates in community service activities. OSAIC serves a broad mix of retail and institutional clients through a large network of affiliated advisers, offering integrated brokerage and investment advisory services, financial planning, and access to third-party money managers and wrap programs. The firm uses various asset-allocation tools and supports both discretionary and non-discretionary account management.

Annuities Wealth management Tax-loss harvesting Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive
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Jess C

Series 66

Ben Lomond, CA

OSAIC

Jess Carkner is a financial advisor at OSAIC with 19 years of industry experience and holds a Series 66 designation. Prior to joining OSAIC in 2024, Jess worked at Securities America Advisors, Inc. and Kms Financial Services, Inc. He is also a volunteer firefighter with the Ben Lomond Fire District. OSAIC serves a diverse client base including individual and high-net-worth investors, pension plans, corporations, and charitable organizations. The firm provides integrated brokerage and advisory services through a broad network of advisers, utilizing various asset-allocation tools and third-party platforms to manage portfolios across multiple investment types.

Annuities Wealth management Tax-loss harvesting Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive
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Hector G

CFP®, Series 63, Series 66

Santa Cruz, CA

Edward Jones

Hector Gonzalez is a CFP® with 16 years of industry experience, currently affiliated with Edward Jones. His prior roles include positions at Fidelity Investments, Merrill Lynch, Pierce, Fenner & Smith Inc/Bank of America, and JPMorgan Chase Bank NA/Securities LLC. He holds Series 63 and Series 66 licenses. Edward Jones is a full-service wealth management firm serving individual and institutional clients, including high-net-worth households and charitable organizations. The firm manages approximately $1.01 trillion in assets and offers a range of discretionary and non-discretionary investment strategies, as well as affiliated mutual funds and tax-efficient services under a fiduciary standard.

Divorce financial planning Equity Recipients (RS/RSU, SOP, ESPP) Business succession planning General estate planning guidance Wealth management Executive Technology Professional
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Andreas L

Series 66

Santa Cruz, CA

Morgan Stanley

Andreas Lindstrom is a financial advisor at Morgan Stanley with 19 years of industry experience. He holds a Series 66 designation and has worked at Morgan Stanley Private Bank, N.A. and Morgan Stanley Smith Barney LLC since 2021, following prior roles at E*TRADE Capital Management and E*Trade Securities. Morgan Stanley Wealth Management serves individuals and institutional clients by providing a broad range of advisory programs, including tailored financial planning. The firm manages approximately $2.74 trillion in client assets and offers planning services supported by structured discovery processes and proprietary investment modeling tools.

General estate planning guidance
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